Design, UI, UX, Insights
Accessible Design as a Core UX Habit [Guide and Tips]
The pocket guide to accessible design with practical tips, real examples, a checklist, and answers to common accessibility questions.
Accessibility sits at the center of inclusive UX because real people interact with your site in all kinds of ways. Some rely on screen readers to understand your layout, and others tab through your interface because a keyboard works better for them than a mouse. Some scan pages in alternative patterns due to low vision, attention limits, or sensory needs. Every design decision you make matters because it affects how these users move through a page.
This is why, in today’s guide, you’ll see exactly how to support those needs with confidence. We will show you real examples of how color contrast changes readability, how keyboard access affects movement through your layout, how ARIA roles give screen readers structure, and how clear language makes buttons and forms easier to understand. You’ll also get simple tests you can run in minutes and a checklist.
Why does accessibility sit at the core of UX?
Users show up with different needs, and when you treat those needs as everyday use cases, you open the door to a wider, more capable audience.
For example, a user with low vision depends on strong contrast so they don’t have to zoom in just to read a line of text.Someone with limited motor control might use only a keyboard to step through your interface, so your tab order becomes their roadmap.
A blind user depends on a clean, logical structure so a screen reader can guide them through headings, menus, and form fields without confusion.
Keep in mind that when you design with these scenarios in mind, you’re doing core UX work, not accommodating.
Inclusive UX improves the experience for everyone
The changes you make for accessibility usually help every visitor. A clear visual hierarchy, for example, will help someone skimming while juggling three browser tabs. Straightforward labels help a rushed shopper find the right button without thinking. Good keyboard navigation helps power users fly through forms and dashboards.
You’re doing this for everyone.
Contrast for clarity
Contrast is the foundation of readable text and comfortable scanning. When your foreground and background colors stay clearly separated, you’ll give every user a fair shot at understanding your content instantly.
Contrast ratio
The contrast ratio is what measures the brightness difference between your text and its background. If the ratio is too low, your users end up squinting or missing details entirely. But when it’s right, they can scan and absorb information without effort.
Practical scenarios
One of the most common issues is light grey text on a white background. It looks minimal and stylish, but it’s often unreadable. Users with low vision struggle with it, and even fully sighted users have trouble when they’re on a bright screen or outdoors.
Tools for quick checks
Before you publish or hand off anything, you can easily test your contrast ratios with browser extensions, plug-ins, and online checkers to see how your contrast ratios act, notice problem areas, and get tweak suggestions.
For example, you can easily find WCAG contrast checkers by Coolors or a Chrome extension with the same name. Personally, I use the online tool Colorable and the Stark plugin for Figma.
Colorable is a very fast way to check your text against background contrast. You can paste your hex codes and see if they rank AAA, AA Large (meaning the contrast is good only for headings and large text in general), or Fail. If, for example, your contrast is a Fail, you can easily adjust the hue and contrast until it ranks at least AA and use the new hex codes.
If you use Figma for design, I recommend the Stark tool. Even the free version is enough to test your contrast and if your typography is readable. In this example, you see that the green I chose for text works well on my dark grey background only if the text is large. For body text and everything else, it fails.
Then, see the difference when I use very dark grey text for my button over a very light grey background. Everything checks out.
Keyboard navigation as a pattern
Keyboard access is one of the simplest ways you can make your site easier to use, especially for people who don’t or can’t use a mouse. This means that your layout should support keyboard movement, where every button, link, and field becomes reachable in a predictable way.
Focus states
When a keyboard user moves through your page, they use a focus indicator as their “You are here” marker. If you give it a clear, high-contrast style (like a bold outline, an underline, or a colored highlight), this user will instantly see where they’ve landed.
If the focus cue is faint or barely visible, imagine how easy it is to miss a field or hit Enter on the wrong control.
Logical focus order
Focus follows the structure of your page, so the order should match the way you visually guide users. If your layout moves clearly from header > main content > sidebar (if any) > footer, your focus order should follow the same path.
If the focus jumps around (for example, from the header to the footer and back again), you’re forcing users to guess where they’ll land next.
Skip links
A skip link at the top of the page is a tiny feature with a huge impact. When a user presses Tab and hears or sees “Skip to main content”, they can jump past the entire header instantly.
Modal behavior
Modals are where good keyboard UX often breaks down. They create two possible experiences:
❌ Unhelpful setup:
A user will open a modal and get stuck there. Then they press Tab and cycle endlessly through the same few elements (close button, form field, confirm button) with no way to escape.
✔️ Accessible setup:
You let the modal take focus the moment it opens, so the user starts at the first meaningful element. When they close it, you return focus to the button or link that triggered it.
ARIA roles for better structure
ARIA roles help screen readers understand the “map” of your interface, so when you add the right roles, states, and labels, you’re also giving blind and low-vision users clear directions and context, just like visible headings and icons do for sighted users.
Roles, states, and properties
ARIA roles act as labels for users to explain to them what something is: a button, a menu, a checkbox, or an alert.
States describe what’s happening right now: expanded, checked, busy, disabled.
Properties add extra meaning: what the element is for, what it controls, or what hidden text should be announced.
How do ARIA labels guide screen reader output?
If you rely on an icon-only button, a screen reader often has nothing to announce. That means your users hear silence where they should hear “Search”, “Close” or “Enter”.
A simple ARIA label fixes that. In the same way, giving a menu its proper role or adding clear ARIA attributes to form fields helps the screen reader announce exactly what’s going on.
Imagine tabbing to a button and hearing only “button”. Now compare that to hearing “Search button”.
This is a very tiny adjustment, but now you’ve given a blind user the full meaning of the control, even if the icon isn’t visible or intuitive.
Inclusive language in your UI
Even a tiny phrase can influence a user’s mood and the pace at which they move through a task. This is why you can remove friction before it even appears if you write clear microcopy.
Microcopy sets the tone
When a label is clear, the user immediately knows what to do. When it’s vague, they pause, hesitate, or backtrack.
Labels that state the purpose
Direct labels always win. If you name your CTA button “Submit form”, it will tell the user exactly what will happen. Also, a step labeled “Next step” acts like a gentle nudge forward. Screen reader users benefit from this clarity because they hear the purpose immediately.
Accessibility checklist
Next, here’s a simple checklist you can use as a quick way to confirm the essentials before launch.
- Strong contrast ratio
- Alt text on all meaningful images
- Clear, descriptive labels
- Full keyboard access
- Visible, high-contrast focus states
- Correct ARIA roles
- Form errors described in both text and icons
- Headings that explain the page structure
- Motion or animation controls where needed
- Logical page structure that screen readers can follow
Try running this checklist before and after a feature build, and you’ll often catch tiny issues that make a big difference.
How to test for accessibility?
Test your interface the same way real users interact with it. Try your site hands-on, running automated scans, and reviewing it with assistive tech, and you get a full picture of what’s working and what doesn’t.
Manual checks
Step 1. Start with a simple walkthrough using only your keyboard. You’ll quickly notice if the focus order jumps around or if your skip links don’t appear when they should.
Step 2. Next, zoom your page to 200%. You will see how your layout behaves when users enlarge text or rely on magnification. If you see overlapping elements or text getting cut off, you’ve just found something to fix.
Step 3. Finally, switch to dark mode. Many users browse this way by default, and a single color that looks great on light backgrounds can disappear completely in a dark theme.
Automated tools
Automated scanners, like built-in browser dev tools, axe DevTools, or WAVE, can catch issues instantly, such as missing ARIA roles, low contrast, unlabeled buttons, form fields without instructions, and more.
These tools can help you speed things up a lot, but they’re not perfect. You’ll still want to use your own judgment to confirm the context.
For example, in many cases, an automated tool may flag something as “decorative” that actually needs alt text or miss a label.
Assistive tech checks
The most eye-opening test you can run is a short session with a screen reader.
Tools like NVDA on Windows or VoiceOver on macOS announce headings, menus, links, and form fields in the order your code creates.
ADA website compliance in simple terms
ADA compliance can sound intimidating or overly legal, but the idea is actually simple: your site should give every user equal access to your information and services.
What does ADA mean for digital products?
You don’t need to rethink your entire design system, though. Build strong semantic structure, write clear labels, and create predictable patterns. Basically, when you code and design with accessibility in mind, you’re naturally supporting ADA expectations.
How does WCAG support ADA goals?
When you follow WCAG, you’re also aligning your product with widely accepted accessibility standards.
Why accessible UX lowers legal risk?
You can reduce that risk significantly when you ensure your core tasks are accessible. If a user can read a page, submit a form, navigate your menu, and get to key content without barriers, you’re already moving toward both better UX and stronger compliance.
FAQ about accessibility design
What is WCAG?
WCAG (Web Content Accessibility Guidelines) gives you a set of guidelines that help you create content and interfaces so more people can use them. The standard includes three levels:
A for baseline requirements
AA- for the common target most teams aim for
AAA for the highest level, typically used for specific or niche cases
Aim for AA.
How do you test accessibility?
Manually and with automated scans. If you run through your site using only a keyboard, zoom the page to 200%, and flip on dark mode, you’ll quickly spot layout gaps.
Then, use tools like axe DevTools, WAVE, or built-in browser dev tools to catch missing labels, low contrast, and structural issues that aren’t obvious visually.
How do you know if a screen reader reads your site correctly?
Open a screen reader like NVDA on Windows or VoiceOver on macOS and move through your page the way a blind user would step through headings, menus, buttons, and forms. If the screen reader skips an element, announces something with no context, or reads things out of order, you know exactly where your structure or labels need work.
What makes alt text effective?
Good alt text explains the purpose of an image, not just what it looks like. For example:
“Image of shoe” is weak while “Product photo of a red running shoe” is effective.
The first line gives context and function; the second doesn’t help the user understand why the image is there.
How do you handle motion for users who feel discomfort?
Some people feel strain or nausea from looping animations or rapid movement. Add a simple toggle that pauses motion or reduces animation intensity to give those users control while keeping your design intact for everyone else.
What happens if you skip accessibility work?
You end up with frustrated users, broken tasks, and potential legal issues. The good news is that many fixes are small. You usually need to add a visible focus state, write a clearer label, or adjust contrast.
And there you have it!
Accessibility becomes far easier when you treat it as a steady design habit. It also supports your long-term UX goals, because you reduce avoidable issues, welcome a wider audience, and build an interface that feels thoughtful from the start.
Before you go, don’t forget to check out our other awesome UI/UX design articles! We’ve got loads of tips and inspiration to help you create awesome designs.