Design, UI, UX, Inspiration, Website Examples
20 Best Fitness Website Examples For Inspiration
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- December 4th, 2025
Are you looking to take your fitness website to the next level? You’re in the right place! In this article, we’ll share the 20 best fitness website examples we found during our web inspo hunt, all of them offer plenty of inspiration for design and functionality. If you’re building a new site or refreshing the one you have, these examples are packed with smart ideas to try. In the end, we’ll wrap up with 6 practical tips to help you create or improve your own fitness website and keep your members coming back for more. Let’s go!
20 Best Fitness Website Examples
Here’s a look at 20 fitness websites that show how thoughtful design can improve the online experience. Each site brings its strengths, from creative layouts to features that make navigation simple and enjoyable. These examples offer a range of ideas for presenting content, organizing features, and connecting with users—ideal for anyone looking for fresh ideas.
1. Fenriz Gym
Fenriz Gym is a fitness center in Berlin that specializes in martial arts. Since opening in 2010, it offers more than 140 classes every week, including MMA, Muay Thai, Brazilian Jiu-Jitsu, boxing, and wrestling. The gym also has options for recovery, such as yoga and massage services. Most of their classes take place at their Berlin location, and they offer trial sessions for newcomers.
The website features large background images and engaging photography to make the experience more dynamic. Built with Webflow, it’s designed to be responsive and interactive, with fun effects and filters to improve the browsing experience.
Visit Website2. Buckler Fit
Buckler is a fitness solutions company based in Brazil. They offer complete setups for gyms, including high-quality fitness equipment, support services, marketing, and architecture. Buckler’s main goal is to help gym owners develop and grow their businesses. They offer three main product options: Inception, Amplify, and Genesis, each designed to fit different needs and budgets. On top of that, they provide on-site training and full customer support for all equipment, with options for customization.
The website features large background images and a straightforward, easy-to-use navigation menu. It has a clean photographic style and unique navigation elements, making it simple to browse. Built with Webflow, the site adapts well to any device.
Visit Website3. Between The Ears Fitness
Between the Ears (BTE) is a fitness and mindset training facility in Far Hills, New Jersey. They focus on combining physical and mental fitness through a variety of services, including in-person sessions, seminars, counseling, and online programs. BTE offers “The Dose,” a weekly session that targets both mental and physical fitness, and “Ethos,” a two-day seminar designed to train mindset through movement. Their services aim to support both mental well-being and long-term physical health.
The website has a clean and simple design, with minimalistic icons and graphics. Built on WordPress, it’s easy to navigate, making for a straightforward user experience.
Visit Website4. Gymbox
Gymbox has several fitness locations across London, including in Bank, Ealing, Farringdon, Holborn, Old Street, Victoria, and both Westfield London and Stratford. They offer a wide variety of classes, from strength training and dance to yoga and boxing, as well as personal training and fitness programs. For those who prefer remote training, they also offer “Home Sweat Home,” a digital workout platform. The gyms have an energetic, club-like atmosphere that adds to the overall experience.
The website uses bold background videos, large typography, and a grid layout, creating an energetic look that matches the vibe of the gyms. It’s built with React and Webpack for quick loading times, with CloudFlare providing extra security. The black background ties in with the intense, modern feel of the site.
Visit Website5. Training BOXX
TrainingBoxx is a gym in Japan with locations in Ebisu, Kawasaki, and Kitahanada. They specialize in small-group workouts where trainers design routines that cater to each person’s fitness goals. At the moment, all sessions are in-person, as there are no options for remote training.
The website uses bold colors and animations to create an energetic feel. It also has smooth scrolling effects and a simple layout to help visitors easily navigate through the content. Built on WordPress, the site uses GSAP animations and JavaScript to give it a lively, interactive vibe that matches the gym’s active environment.
Visit Website6. Temple Noble Art
Temple Noble Art is a fitness club in Paris, France, that focuses on boxing. With five locations around the city—Palais Royal, Saint-Lazare, République, La Motte-Picquet Grenelle, and Porte Maillot—they offer a range of boxing classes for all skill levels. Whether you’re new to boxing or looking to improve, there are group and private lessons available. For those who prefer a less intense workout, they also offer boxing programs that don’t involve combat, with activities like pad work, circuit training, and bag work.
The website is built on WordPress and features GSAP animations that add a bit of motion to the browsing experience. A preloader makes sure the site loads quickly, so there’s no waiting around. The clean, simple design makes it easy to navigate, so visitors can quickly find class schedules and options at any of the locations.
Visit Website7. Studio Athlétique Locomotion
Studio Locomotion is a fitness studio in Montreal, Quebec, located at 2600 William-Tremblay, Suite 133, in the Rosemont-La Petite-Patrie area. They offer a range of fitness programs, including athletic, metabolic, boxing, and yoga classes, all designed to boost strength, endurance, and overall body composition. The studio runs signature classes in 4-week cycles, focusing on increasing intensity over time. They also offer various memberships, including a discovery pass that allows newcomers to explore the studio and its programs.
The website has a simple, easy-to-navigate design with large images and clear typography that reflect the studio’s straightforward focus. Built on Squarespace and using jQuery, the layout adapts to different screen sizes, making it easy to access information from any device.
Visit Website8. KXU
KXU is a fitness club located on Pavilion Road in London, SW1X 0BP. They offer a variety of fitness classes, including strength training, yoga, barre, cycling, and conditioning. Along with these classes, they provide personal training, nutrition services, and a medi-spa. They also have an “unlimited membership” that gives full access to all their offerings.
The website features large background images for a bold look. The text is clear, with easy-to-read fonts that make the information simple to digest. Simple transitions add a modern feel to the site without distracting from its user-friendly design. It’s built with Craft CM.
Visit Website9. Forh Body Performance
FORH is a personal training and conditioning gym in Maruyama, Sapporo, Japan. They offer fitness programs focused on improving body composition and overall wellness. You can train in person or remotely, and they provide customized fitness plans, body treatments, and recovery sessions.
The gym’s website features fun animations and parallax effects for an interactive experience. It’s designed to work well on any device and is built with WordPress.
Visit Website10. Saints & Stars
Saints & Stars is a fitness club in Amsterdam with three locations: Oud-West, Oud-Zuid, and De Pijp. They offer a mix of high-intensity group workouts like boxing, spinning, and bootcamp-inspired classes. Their programs include “Holy Shred,” “Holy Ride,” “Holy Box,” and “Holy Build,” along with wellness offerings such as “Holy Yoga,” “Holy Reformer,” and “Holy Wellness.”
The website is designed to be interactive, with elements that respond to gestures. Built with Angular and Laravel, it’s flexible and easy to use. The site’s design is inviting and makes it simple to explore its features. It’s managed and updated using Craft CMS.
Visit Website11. John Reed Fitness
John Reed Fitness operates in 9 countries with 45 locations. These gyms combine fitness with music and a unique design, creating an atmosphere similar to a nightclub. In addition to workout areas, their facilities offer saunas, relaxation lounges, and coffee and health bars.
The website is easy to navigate, making it simple to find information about memberships, gym locations, and services. It also includes virtual tours, using sound and visual effects to give a taste of the gym’s atmosphere through photos and videos. The site is built with React and NextJS.
Visit Website12. Advantage Fitness Training
Advantage Fitness Training is based in Carlsbad, California, and serves clients across San Diego, including Mission Valley, La Jolla, and Pacific Beach. They offer personal training, semi-private sessions, nutrition counseling, and virtual training. Their facility is located at 6102 Avenida Encinas, Suite H, in Carlsbad. The training programs focus on strength, fat loss, sports performance, mobility, recovery, and mindset, with options for both in-person and remote sessions.
The website for Advantage Fitness Training is simple to navigate and well-organized, making it easy to find information. It also features useful elements like a blog and detailed service descriptions. There are interactive features, including an online store and a newsletter sign-up.
Visit Website13. Aly Gray Fitness
Aly Gray’s website is simple to navigate, making it easy for visitors to find her services, like online fitness challenges, live Zoom sessions, and her video library. The menus are easy to use on both desktop and mobile, letting members quickly explore and book what they need. The layout is clean and straightforward, so clients can easily access everything from classes to booking options without any hassle.
Visit Website14. Stacy Lel Fitness
Stacy Lel Fitness offers a subscription service with on-demand access to over 350 workouts, fitness challenges, and live classes. It focuses on sculpting, strengthening, and burning fat with minimal equipment, allowing users to work out from anywhere. The platform is perfect for people with busy schedules, as it can be used at home or on the go. They offer a 10-day free trial, with programs mainly focusing on bodyweight exercises and low-impact movements for building lean muscle.
The website blends bold, industrial images with soft pastel blues to match its strong yet approachable message. The visuals of simple, sleek black outfits and minimalist spaces create a modern, focused atmosphere. The soft colors help balance the intensity, reinforcing the brand’s focus on strength and attitude.
Visit Website15. Stax Cycle Club
This Canadian indoor cycling studio managed to grow its global community by over 600 members after reopening post-pandemic. They offered live-streamed free classes, built a library with over 500 workout videos, and launched fitness challenges to keep people motivated. On their homepage, testimonials from members highlight how these efforts made a difference, with many sharing how the quality and positive energy of the content helped them stay motivated during difficult times.
Visit Website16. The Fighters Club
The Fighters Club is a boxing gym located in Central, Hong Kong, offering one-on-one training in boxing and Muay Thai. They focus on improving both technique and fitness. The gym prides itself on providing high-quality training, with all instructors completing thorough training programs.
The website uses powerful images, such as shots of the boxing ring and photos of the coaches, to reflect the gym’s brand. The large visuals and branded videos create a consistent feel across the site, making it both bold and welcoming. This visual style is important for building a strong online presence, and it’s crucial to keep the same look across the website and social media.
Visit Website17. Fit Lab
Fitlab, located in Enschede, Netherlands, focuses on creating personalized training programs for its clients. They offer personal and duo training, along with specialized programs like “Fitlab for Her” and “Active Agers.” In addition, they provide training at home and for businesses.
The website features a simple pastel color scheme paired with bold text, creating a calm and wellness-centered vibe that fits the studio’s brand. The sidebar menu, with its subtle hover effects, makes it easy for visitors to find what they’re looking for. Each page is designed with eye-catching images and persuasive copy to guide potential clients.
Visit Website18. Crunch Fitness
Crunch Fitness is a gym chain with locations across the U.S. and around the world. They offer a variety of group classes, personal training, and gym access. For those who prefer to work out at home, Crunch also provides remote training through its Crunch Live platform. Their goal is to create an inclusive, welcoming environment for all fitness levels.
The Crunch Fitness website features a clean, professional design that highlights the gym’s focus on positivity and inclusivity. The layout is easy to navigate, allowing visitors to quickly find information on memberships, training options, and class schedules.
Visit Website19. Harlem Cycle
Harlem Cycle is located in Harlem, New York, with two locations. They focus on indoor cycling, offering a range of classes such as cardio, strength, and mobility. They also provide remote classes, so you can join from anywhere. Along with group workouts, Harlem Cycle hosts wellness retreats and instructor training. Their inclusive atmosphere makes sure everyone feels welcome, no matter their fitness level.
The Harlem Cycle website features a full-width video to create an energetic vibe, highlighting their spin classes, both in-studio and online. The layout is simple and easy to use, making it quick to book classes. The site also adds personal touches, like showcasing the staff and using a color scheme that matches the studio’s brand, all while reflecting their commitment to the community.
Visit Website20. Kinective
Kinective is a fitness center in El Paso, Texas, with seven studios offering various activities like yoga, cycling, and strength training. They also provide personal training, physical therapy, and massage services. For those interested in remote training, Kinective Live lets users track their progress from home. The studio includes luxury amenities, such as a café and a rooftop area for relaxation.
The homepage’s side-scrolling effect interactively introduces their brand philosophy, showcasing their services like personal training, yoga, and cycling right away. The website’s high-quality, editorial-style images elevate the overall feel, giving it a sophisticated vibe.
Visit Website6 Practical Tips to Improve Your Fitness Website
If you’re looking to improve your fitness website, there are plenty of simple yet powerful ways to make it more user-friendly and appealing to visitors. Here are 6 best practices that can help you create a more inviting and effective fitness website.
1. Provide Class, Schedule, and Trainer Info
Your visitors will want to know what they’re signing up for, so make sure you display details about your classes and training sessions very clearly. For example, you can include the type of workout, the intensity level, and what results clients can expect. You can also show a simple schedule with class times, durations, and seasonal changes.
This is a great opportunity to help your visitors get to know your trainers too with a short “About Us” section. The latter can feature a brief bio of each trainer, their expertise, and their training style. Adding photos or videos can make them feel even more familiar and comfortable before their first visit.
For example, if you run a yoga studio, list each class with a simple description like “Gentle Flow: A calming class for beginners, focusing on slow stretches and breathing exercises.” Include clear details on class times, levels, and equipment. Add trainer bios with photos and videos, like one where your trainer Susan explains her trauma-sensitive yoga approach. Below, you can add client testimonials and short class preview videos so new visitors can get a feel for the experience.
2. Simplify Class and Membership Booking
This means to let visitors sign up for classes or memberships directly on your website instead of using external links to other platforms. You can add an easy-to-use system where people can quickly view available class times and reserve spots with just a few clicks. In short, Keep the steps minimal to avoid losing potential clients. For memberships, for example, this would mean making it easy to choose a plan, fill out a sign-up form, and pay all in one go.
There are tools like WPAmelia or Calendly which are great for adding booking functionality to your website.
3. Create an Exclusive VIP Area for Members
If you offer memberships, consider adding a private section to your website just for members. This VIP area can make your members feel special and encourage them to stick around. You can share exclusive content like workout videos, fitness plans, or offer personal consultations. It’s also a great space for members to connect, share tips, and support each other. You could even give them early access to new classes or events, plus discounts on merchandise or partner products.
4. Share Success Stories and Client Reviews
Nothing will inspire your visitors more than real client stories. Start collecting reviews from a mix of clients—new members just starting to see results, long-term members who’ve made big changes, and everyone in between. You can ask them to share specific details about their progress and how your gym has helped them meet their goals.
It’s great to have a separate testimonial page, especially if the testimonials feature progress images or videos, or a section for an integrated social media feed. But there’s even better practice to make the most out of these testimonials and that is to use them throughout your site where they make the most sense. For example, a weight loss story will fit best next to your nutrition program; or a strength gain review near your powerlifting class.
5. Start a Blog with Fitness and Nutrition Tips
A blog helps improve your site’s visibility on search engines and gives you shareable content for social media. If you post useful articles regularly, you’ll show potential clients that you’re knowledgeable and invested in their success.
Write about topics your readers care about, like simple workout tips for beginners, quick healthy recipes, and motivational advice to stay on track with fitness goals. You can also cover current fitness trends or explain new techniques.
And don’t forget to add a simple call to action at the end of each post, like inviting readers to sign up for a free class or join your newsletter.
6. Display Your Pricing Clearly
Unless your pricing is fully customized, absolutely avoid the “Contact for Pricing,” line. In people’s minds, if you need to ask for it, you cannot afford it. This is why you need to make your pricing easy to understand without hidden fees and complicated structures that could confuse customers.
Design a clear pricing page with a simple table that shows what’s included in each plan. If there are extra costs, like towel rentals or premium services, list them upfront. For example, if towels cost $5 extra, make that clear.
If you have different rates for peak and off-peak hours, show this clearly. A color-coded calendar can help highlight the different rates.
Planning a website for your gym?
We got you covered! We can help you build a website that shows off everything your gym has to offer. Have questions or ideas you want to explore? Just reach out—we’re here to smooth the process and support you at every step.
Hey, before you go, don’t forget to check out our other awesome articles on UI/UX design! We’ve got loads of tips and inspiration to help you create stunning designs that will blow your mind.