Design, UI, UX, Inspiration, Website Examples
25 Clickable Website Banner Examples for Inspiration
Website banners are a key part of display advertising. When you look at website banner examples, you’ll see how clever text, strong calls-to-action (CTAs), and eye-catching images work together to grab attention and encourage clicks.
These banners usually show up at the top, sides, or bottom of a webpage. When someone clicks on them, they’re taken directly to the advertiser’s website.
Website banners offer a great way to promote your business to people who are already interested in what you have to offer. But with pages crowded with text and other visuals, your banner needs to pop to get noticed.
Designing a standout web banner can feel challenging, especially if design isn’t your strong suit. To make it easier, we’ve put together a list of 25 web banner design ideas to help you create something that really catches the eye.
1. Apple Mac Web Banners
Apple uses a slider of banners to promote Mac and inform future buyers of the product’s compatibility with different Apple products, favorite apps, and other benefits. It’s not the typical banner ad that advertises a product, but rather a series of banners that serve to detail the product on a landing page that already advertises said product.
Visit Website2. Boomplay Web Banners
Music streaming platform Boomplay uses the banner format to promote new and popular artists in the hero section. Instead of doing it the standard way, they placed these banners as overlapping elements in a carousel.
Visit Website3. Web Banner Collection Concept by Niyaz Zhaparov
Here we have a few concepts for banner ads for different stores by Niyaz Zhaparov. These are static wide skyscraper banners for sportswear, gadgets and even an event ad.
Visit Project4. Beauty Products Web Banner Concept by IMTIAZUX
The next example shows a concept for a leaderboard beauty product banner by IMTIAZUX at Behance.
Visit Project5. Amazon Recommended Products Banner
Amazon has a record of using banner ads in all types, formats, and sizes throughout their website, category pages, and product pages. For example, this is the Today’s Deals page that features a leaderboard banner for a recommended discount product on top with a rating and a CTA. Below, there’s also an in-banner video ad where you can watch a record of a previous live stream explaining the new Amazon deals.
Visit Website6. Casino Social Media Web Banner by Maharab Hossen
This set of casino banner ads by freelance designer Maharab Hossen is a good example of well-designed medium banners. They are ideal for within content areas or sidebars.
Visit Project7. Crypro Banner Concept by Sadiqur Rahman Shawon
Next, we have a concept for a big hero leaderboard banner for a crypto project by freelance designer Sadiqur Rahman Shawon. The design allows the banner to look great both static and animated.
Visit Project8. CTA Web Banner Concept by Zlatko Najdenovski
Zlatko Najdenovski at Dribbble shares a concept for s medium banner ad with a CTA. The designer made the best of the small space and managed to combine icons, a background pattern, a title, and a CTA button without overwhelming the design.
Visit Project9. eCommerce Web Banner Concept by Santhosh S.
Here we have a set of three leaderboard banners by Santhosh S for beauty product brands with lovely gradients, fonts, and imagery.
Visit Project10. Fashion Web Banner Design by Jumka Akhter Mim
This is an example of a leaderboard banner that looks like a hero image but can often be found within the pages below the fold. It’s a concept banner for a fashion brand, designed by Jumka Akhter Mim.
Visit Project11. Fashion Collection Web Ad Design by Shafaq Masroor
Another cool concept for a fashion collection leaderboard banner with a CTA designed by Shafaq Masroor.
Visit Project12. Gaming Web Banner Ads by Liu Crimson
Here we have two variations of a sports app campaign ad by Liu Crimson that highlight two different benefits of the app.
Visit Project13. Hero Web Banner Pretty Bundle by Mubasshira Esha
Next up, freelance graphic designer Mubasshira Esha gives us a concept for a big hero leaderboard banner for a pretty bundle program event.
Visit Project14. HubSpot Marketing Web Banners
Now, let’s get to some digital marketing blogs where website banners are most frequently used. HubSpot has one of the most popular blogs for digital marketing out there and the moment you land on it, you will start seeing banners in all kinds of formats and sizes.
For example, their latest State of Marketing report appears on the main page of the blog and in the inner pages both in medium formats. depending on the size, each banner gives a different amount of info. The smaller medium banner only gives the name of the report and a CTA button, while the bigger banner you can find in the articles features more details.
You can also find other banners related to HubSpot’s digital marketing guide and other great deals for marketers while scrolling through the latest articles.
Visit Website15. Samurai Shop Web Banner by Diana Nazarenko
This is an excellent banner design that serves as a hero image. The original concept comes from the designer Diana Nazarenko for a Japanese-style shop website and features three different color variations: red, purple, and pink.
Visit Project16. Shopify Banners Collection by Md Bayzid Bostami
This set of banners was made for different Shopify stores by Md Bayzid Bostami. We love the bold design that manages to capture the sports theme for all of the six shops.
Visit Project17. Gadgets Web Banner Ads by Rafayet Hasan Ratul
More gadgets banner ads for inspiration, designed by Rafayet Hasan Ratul with different resolutions. The first one is a wide leaderboard banner ideal for putting on top of a section, while the other two banners are more suitable within content areas or sidebars.
Visit Project18. Coffee Shop Ads Set by Anastasia Kravchenko
A variation of colorful coffee shop banners to promote different sorts of coffee within the main website. These designs were created by the freelance designer Anastasia Kravchenko.
Visit Project19. eBay Web Banners Slider
Similar to Amazon, eBay also has the practice of using banners within the website to promote different categories, sales, specific discounted products, or event-based products. In this example, we have banner ads for category-based promos in a slider above the popular categories.
Visit Website20. H&M Home Web Banner
This giant website banner by H&M looks great on their clean minimalist website and serves to promote an upcoming home collection with exclusive collaborations with brands.
Visit Website21. htmlBurger White-Label Web Development Banner Variations
Web development and web design-related blogs also have a great use for website banners. Just like digital marketing blogs, the ones that promote web development use banners in different sizes and formats on the main blog page as well as on the article pages. For example, our blog uses two leaderboard banners on the main page: one for the portfolio and one for the service page.
On the inner blog article pages, we used a vertical ad in the sidebar so as not to disrupt the article itself.
Visit Website22. Niel Patel SEO and Traffic Consultation Web Banner Variations
Niel Patel’s blog is another very popular resource for marketers that focuses on SEO and advertising. The blog uses all sorts of conversion tools from announcements and popups to banner ads that inspire visitors to sign up for more resources. For example, once you land on Niel’s blog, you will immediately see the medium banner ad ” Do you want more traffic?” with attractive copy and a text field for your website.
Another very powerful banner ad is the Discover 1000s of Keywords Instantly in the sidebar next to any inner article. It’s an interactive banner that offers a free keyword research tool. All you need to do is type a keyword to try out the software.
Visit Website23. Shopify Blog Masters Podcast and Free Trial Web Banners
Shopify has a dedicated blog for eCommerce businesses where all relevant events, new offers, and free trials can be found in banners on the main blog page as well as in the articles. The main page features two medium banners for the Masters Shopify Podcast and for the Shopify Free trial.
Speaking of the Shopify Free trial, you can find a banner for that everywhere within an article page. It’s usually a big leaderboard banner on top of each article right above the title. it’s almost impossible to miss.
Scrolling down, you can find more medium banners in the sidebar in different variations, but rarely inside the content.
Visit Website24. Target Web Banners
Here’s another great example of category banners for online shopping websites. Similar to Amazon and eBay, Target also uses attractive leaderboards and hero banners above the filters.
Visit Website25. Upwork Find Talent Find Work Web Banner
Upwork is a popular freelancing platform where talents can find work and employers can find talent. In many cases, visitors will find the blog before they find the main website, so Upwork has integrated medium banners to compel these visitors to join the marketplace.
Visit Website
Website Banner Sizes, Formats, and Types
The size, format, and type of your ad can make a big difference in how well it works. This is why, we’ll now cover the most common banner sizes, different formats from static to animated, and the best uses for each.
📏Banner Sizes
The size of a banner ad depends on where you plan to position it. There are three common sizes: medium banners, leaderboards, and wide skyscrapers.
This example by Nurul Alam shows a concept for a beverage banner ad in eight different sizes.
- Medium Banner (300×250): A square ad that fits nicely within content areas or sidebars.
- Leaderboard (728×90), Top banner (930 x 180), or hero leaderboard (970 x 250): A long, horizontal ad usually found at the top of a page. It grabs attention right away.
- Skyscraper (120 x 600) and Wide Skyscraper (160×600): A tall, vertical ad typically placed in sidebars. It gives you more space for your message.
🗃️ Banner Formats
There’s a lot you can do with display ads. Do you want them animated, static, or interactive? You can choose any of these options. Here are the most common types of banner ads and the good and bad points of each.
Static Banners
Static banners are simple ads made up of a single image. They don’t include audio, video, or animations.
These banners are best for clear and straightforward messages like promoting a guide download, signing up for a newsletter, or visiting a webpage.
They are easy and cheap to create, compatible with most ad networks, and display well on all devices.
On the downside, they lack interactive elements, and you also have to keep the message short and sweet.
Animated Banners
Animated banners add movement to your ads, making them more eye-catching. They do come in different flavors, though, so you have options. Usually, you can opt-in for GIF banners, HTML5 banners, or In-Banner Video (IBV) ads.
They are ideal for ads that need to be more engaging and interactive, like showcasing a product, telling a story, or grabbing attention with movement. They are more engaging than static ads, can include interactive elements like video and audio, and provide more detailed metrics beyond just clicks.
However, they take more time and money to create, and larger file sizes can slow down page load times.
GIF Banners
GIFs are the easiest to make since all they need is a few frames to loop over and over again.
In this example by Md Shohuge Miah, we have two animated GIF banner ads with simple animations that do the trick.
They are good for adding some movement to your ads without too much complexity since they are simple to create and very lightweight.
Unfortunately, they are also limited in what they can show and can become repetitive really quickly.
HTML5 Banners
Now, these are advanced animated ads that use HTML5 code. They allow interactive elements such as buttons, videos, or audio, so brands use them for making engaging, interactive ad campaigns that look good and provide a rich experience.
For example, the IBM banner ad has an animation of a 3D character waving and an interactive “Go now ->” button.
HTML5 banners are highly flexible and can include complex animations, and support interactive features while working properly on all browsers and devices.
On the downside, they are more complex and time-consuming to create. Not to mention, they usually have bigger file sizes which can affect how fast your page will load.
In-Banner Video (IBV)
And the last option is to embed a video in an ad. The IBV plays when a user interacts with them and is perfect for making a big visual impact, like demonstrating a product or telling a brand story.
They can also expand to a larger size or stay small depending on the device you’ll be viewing it from. For example, Amazon often uses embedded videos in banner ads to promote their daily deals:
People often go for this option for banner ads as IBV ads are very engaging and visually appealing and allow for rich storytelling within the ad space.
However, they can slow down the webpage due to heavy data usage. If not done well, they may become distracting.
Alrighty, folks, that’s a wrap!
To sum up, there are a few things you can do to make your banner ads work. First off, understand who you’re targeting and create ads that speak to them. Let your brand’s style shine through—use your colors, logo, and voice. As we can see in the examples, bold colors and eye-catching images immediately grab attention, so choose not to be shy to experiment. Of course, don’t forget your call-to-action (CTA). Make it clear and easy to follow, so your viewers will know exactly what to do. And finally, give people a reason to click by offering something they can’t pass up.
Hey, before you go, don’t forget to check out our other awesome articles on UI/UX design! We’ve got loads of tips and inspiration to help you create stunning designs that will blow your mind.