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29 Examples of B2B Websites That Ace Their Game
The right website design is crucial in business-to-business relations for it greatly contributes to building your potential client’s trust in you. B2B websites require a thoughtful approach when designing them since they can be a maker or breaker of your successful online presence. A good B2B website example strives to build long-term relations with the businesses’ clients through a smooth web-based experience.
If you aren’t sure where to start with the design of your own B2B website, have a look at our carefully selected list of 29 great B2B website examples to get yourself inspired!
1. Kitchen – Client Portal Software for Agencies
The homepage of Kitchen website focuses on increasing the software’s credibility, even offering an interactive preview of it – to get to know the product before you make your final decision to purchase it. There’s also an option to try the software for free without using any credit card details, thus making it easier for clients to take this step if they like. This B2B website is a great example of how using a white background takes the distraction away, making the important details and strategically placed CTAs pop out. Browsing is a delightful experience thanks to the fixed intuitive navigation and the menu full of everything there is to know about the product, pricing, tutorials, and more.
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2. Newpeace – Brand Development and Community Management
Among the animated B2B websites, this one truly stands out thanks to the impressive scroll-triggered animations and bright colors. The website design definitely attracts the users’ attention and arouses curiosity, plus it’s super fun to experiment with. The broad menu provides a lot of information leaving no place for questions. The detailed descriptions of their company and services are creatively complemented by many visuals keeping the user engaged.
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3. B2B/2GO – Event Organization Platform
This example makes a really good impression with the help of its clean layout with a clear structure, where detailed information is offered. A light-colored background leaves the website visitor’s focus on the services provided, listed throughout the pages. The site is super easy to navigate with noticeable CTAs, a bilingual interface, and thorough menus. The inclusion of testimonials works greatly towards increasing the brand’s credibility. A nice touch is the contact information shown directly in the header, facilitating the auditory when it comes to getting in touch with you.
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4. Contiant – Open Banking Services
This B2B website meets us with a light background and elements and sections decided mainly in a pastel-colored scheme. A more aggressive hue of purple is used only for the CTA buttons. Minimal top menu options help for a clean header design. The footer is the place where a more detailed menu can be found. This example shows content concentrated mainly on the homepage but still providing easy-to-absorb information thanks to the well-thought-out distribution of visuals and text.
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5. In Revenue Capital – Venture Capital Firm
The website of this company gives off a business-like feel, adding to the brand image with the help of consistent use of the brand’s colors. The homepage comes equipped with enough details and scroll-activated animations, while the slow scroll speed helps for a better perception of the information. A good impression leaves the header consisting of a full menu with drop-down options and a clearly visible CTA. Even more engaging is the footer – mirroring the menu options and adding more CTAs.
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6. CPI Trade Media – Multi-platform B2B Media Company
Loading with a black hero section the homepage makes sure to be clear about what this B2B website offers. Scrolling the page reveals featured embedded video with highlights from past events of the company. The design follows a monochrome color scheme throughout the whole website, avoiding a flashy design and focusing on the company’s portfolio and services. Every page of the website comes with a contact form at the bottom of it urging users to get in touch. In the footer can be located broadly presented information, with social media links and quick links added for convenience.
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7. HEATRO – Pipeline Services
The hero section, with a split screen, directs the attention to the video playing on the right, thus leaving no confusion about the services offered here. On the left, a brief description and the main menu and CTAs are accommodated. The layout and menu design are simple and intuitive making the site easily operated. The homepage contains super convenient and easily noticeable links leading to service descriptions, thus minimizing the time spent searching. The designers apparently also knew that a footer with complete contact information and CTAs is as important as everything else when it comes to B2B websites.
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8. Lisam – EHS & ESG Software and Service Solutions
The website of Lisam company has an awesome homepage with an intuitive structure and effortless navigation. What makes a nice impression is the subtle use of a light-colored background, while the branding colors are used to accentuate the CTA and other buttons of importance. Also provided is an extensive drop-down top menu giving loads of information and options, including a resource library and a blog. Another convenience is the useful location button giving quick access to the contacts of different office locations of the company.
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9. Clearbit – Marketing Intelligence Tool for Data Analysis
Clearbit company has a website with a homepage dedicated to presenting its tools in the right way. The positions of the same-colored CTAs and logo lead the eye to the right spots, while the light-colored background and custom graphics provide a visual balance. A static top menu and a footer, well equipped with resources and information, contain all the details about the company and its work. A distinct feature is the form where you can request free data test – a great way to show off your products while expanding your email contact list.
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10. Viber for Business – B2B CRM Tool
The Viber for business website offers a multilingual interface making it user-friendly from the first moment. Strategically placed CTAs can be easily noticed, colored mostly in the brand’s signature color, which despite being a vivid purple is implemented subtly within the design. A lot of options are included in the header and footer menus, as well as on the homepage, for users to browse conveniently. Surely this is one of the B2B websites designed with the user’s convenience in mind, for browsing it is engaging and trouble-free.
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11. BentoBox – Marketing & Commerce Platform
The design of the Bentobox website comes with a touch of color giving it a playful vibe. It comes with an all-embracing easily navigated top menu. The visually appealing homepage shows carefully selected information presenting the company’s services. Embedded video players and custom graphics lead the user’s eye in the desired direction, while brief, but informative descriptions provide the rest. This is another example among the B2B websites possessing an easy-to-follow structure and is user-friendly overall.
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12. Stord – Omnichannel Fulfillment Services and Technology
Stord intrigues its website visitors with an engaging hero image of a warehouse facility 3D model with clickable options. Lots of animations on the homepage, interactive elements, and changing mouse cursor expertly keep the user’s attention. The design achieves homepage segmentation with the help of an alternating monochrome color scheme and a bright green accenting color. The scrolling vivid green banners within the header and footer of the site direct the eye to shared news as the website overflows with wide-ranging information shared generously with the users.
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13. WorkflowGen – Digital Process Automation Software
The website of WorkflowGen masters a straightforward design approach focusing on presenting the company’s services and accenting its renowned customers. It offers a bilingual interface, and a simplified menu structure guarantees a satisfying user experience. A footer containing much more comprehensive information about the company and its products is a sure way that nothing remains a mystery to potential customers.
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14. Squaredot – Marketing Agency for B2B Tech Companies
The vibrant colors used for this website create a playful design making it attractive for the visitor’s eye. Highly animated throughout all of its pages this B2B website example indeed stands out. An uncluttered layout directs the attention to the desired spots and the colorful elements help with structuring the comprehensively shared information in an easy-to-absorb way. A nice detail is the preset contact form.
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15. DemandScience – Revenue Intelligence Platform
The hero section of this B2B website has a lot of CTA options available, including an engaging pop-out window with chat options. In the header, there’s a very well-made and easy-to-navigate extensive drop-down menu with a brief description for each option on the left, and a section on the right dedicated to the latest content and other nicely implemented internal links. It offers straightforwardly presented information with enough graphics, text, and statistics to gain the users’ trust and keep them on the website.
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16. RightRev – Automated Revenue Recognition Software
On the site of RightRev, the brand’s presence is felt immediately with the hero section design decided entirely in the company’s green hues. The homepage contains extensive information, offered in an easy-to-comprehend way thanks to the layout design and its clear structure. The menu format makes it a pleasure to browse, while strategically placed CTAs ensure no one interested goes away without taking action.
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17. Astel – Digital Solutions and Telecommunication Services
The website of Astel has a clean design with no redundant elements, thus centering on the company’s services. The page layout has an easy-to-follow structure that makes absorbing the information pretty easy. The broad top menu is the place where one can find anything of further interest. It is fair to say though that there’s still more work to do about improving the loading times and the translation of the company’s website.
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18. Service Reach – Automation of Business Processes
Service Reach has a stylish website with a main focus on the services they provide. This design, along with scroll-triggered animations, all work well together to arouse the users’ curiosity. The top-centered menu button offers easy navigation through the different options. Not sharing much information stimulates potential clients to contact the company for further discussion of their needs.
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19. Auxility – Cutting-edge Web and Mobile Solutions
Based on a black background, the web design uses only three other colors, each connected with a different topic in the site – one for info and contact and the other two for the fields the company is operating in. Animated elements and custom graphics successfully keep the users’ attention and including testimonials build trust. The website of Auxility excels in offering a user-friendly interface with more than enough information.
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20. Greenlock – Investment Fees Management and Reduction Platform
When designing their website, Greenlock didn’t use a lot of text on their homepage, betting on the use of metrics and statistics to present themselves and their work. A nice impression gives the consistent use of the brand’s color scheme throughout the pages. The simplified menu offers mainly insights articles and a ‘get a demo’ option, thus stimulating user engagement via personal contact.
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21. Energy Park – Smart EV Charging Solutions
This B2B website shines with an attention-grabbing hero section featuring a video and engaging copy, stimulating the user to further explore the solutions they provide. The website has a lot of images and just the right amount of text to present the company with clarity. It surely can be described as user-friendly and responsive, and it also fashions a header, designed straightforwardly, centered mainly on the services and products they offer, and an informative footer containing more information.
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22. Trello – Project Management Tool
Trello’s website has a clean and simple layout featuring at times design elements with a pop of color – to visually break the provided information. The hero section comes with a straight-to-the-point brief description and smartly used CTAs. The static top menu is full of details about the company, its pricing options, and the products it offers. In general, their homepage lists everything that may be of importance for a first-time visitor to get to know their services.
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23. Acme – Manufacturing & Warehousing Operations Improvement Solutions
Acme’s website has an eye-catching hero section that proudly states the long period they have been operating their business, accompanied by an image with clickable elements providing links to more information about the solutions they provide. The homepage features more details, along with news and updates. An embedded video where clients can learn more, and a map with locations and contact details of their offices add more value to the user experience. The super-rich header and footer menu options provide quick links to desired locations.
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24. Tajir – App-based Retail Distribution Platform
In this example, we see a web design that puts the focus entirely on the service. The hero section contains easily noticeable CTAs and an animation shedding light on the character of the solutions provided. The links to press publications successfully add to the company’s credibility. The whole design of this website is centered around the convenience of the users, which is also their product’s mission. And as a bonus, the super-simplified menu options make navigation a breeze.
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25. Orderchamp – Digital Marketplace for Wholesale Products
The website of Orderchamp has a pastel-colored design that complements the easy-to-follow layout with the information provided on the homepage. It also features a header with an easily noticed search bar and a clear-structured menu, facilitating the user experience. The ever-appearing CTA positioned at the bottom does a good job of urging for a sign-up. Comprehensive details about the services provided and a multi-lingual interface ensure the user’s contentment with this B2B website example.
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26. SaturnCloud – Cloud Data Science Platform
In this B2B website example, the hero section accentuates a 5-star review, a brief description, and CTA buttons. The homepage features all important aspects that describe the company’s services, pricing options, testimonials, and a portfolio with their partners. The easy-to-navigate header and footer menus provide more detailed information, resources, and a demo version to try their product out. The added chat box ensures that every arising question will be answered on time.
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27. LiveChat – Customer Service Platform
This B2B website loads with a straightforward hero section with a popping red CTA offering a free trial. The bright accents contrasting the white background give the feeling of easiness. The custom graphics and lots of visuals explain the services in an accessible way, while the added testimonials and list of notable clients make the company seem trustworthy. A nice add-on is the preview of how LiveChat will look on your website’s homepage. The easily navigated menus and the overall experience while browsing the website list this example among the user-friendly B2B websites.
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28. Packlane – Customizable Packaging Solutions
This website’s hero section consists of an image of the brand’s products with a brief copy and a CTA, all placed on a calm pastel green background. Along with them, logos of brands using their services are shown which altogether instantly makes the brand trustworthy in the users’ eyes. The homepage lists informative and easy-to-comprehend content presented with lots of fresh-colored images. The search box at the top, the menu options with drop-down visuals in the header, and the FAQ section added at the bottom of the page, strongly facilitate the website’s use.
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29. Unmind – Workplace Wellbeing Platform
The bright yellow copy placed on top of the video playing in the background of the hero section is what sparks the interest in this B2B website example. To ensure engagement two CTAs in the same color are added, while the list of renowned clients shown below makes the brand image credible. The homepage design helps users quickly get to know the company’s services and strategically placed buttons lead them to more detailed information. Adding more value is the quick access to their podcast and blog articles and the drop-down menu that provides all the details about the company and its mission.
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Useful tips for creating a successful B2B website:
- Facilitate your clients’ web journey by ensuring your website is easy to navigate with a responsive design and strategically placed CTAs.
- Shift the focus on your customers and their needs and be exact and clear when describing what they will get and how it will help them if choosing you.
- Provide comprehensive information, metrics, and content with captivating graphics, images, and videos to present your services and products fully and correctly.
- Testimonials, testimonials, testimonials! Work towards building trust in your website’s visitors.
- Make sure to follow the best SEO practices, including site speed, proper page and image namings, and ease of navigation.
Final Words
A great B2B website can be the key to your success. It is a place where you present your company in the best way possible, and provide outstanding services and clear communication. Therefore the right design is a powerful tool that can help businesses to successfully navigate their online challenges and overcome competition.
Making an impressive B2B website can be a challenging and sometimes confusing task, we know that. If you’re feeling this way, feel free to look through some more resources to gather your inspiration from: