Design, UI, UX, Inspiration, Website Examples
Best Personal Trainer Websites [18 Great Examples + Practical Tips]
A collection of 18 live and running personal trainer websites from each corner of the industry
The best personal trainer websites inspire and guide potential clients into the transformation they can achieve.
Eye-catching visuals from videos showing trainers in action to impressive before-and-after photos of past clients showcase what’s possible with dedicated training. Of course, photos of trainers in their best shape convey expertise and serve as motivation for visitors.
Visual storytelling is another key aspect of top personal trainer websites. This can be achieved by carefully chosen images, these websites communicate the essence of the training experience.
Next, comprehensive content like bio sections offers insights into the trainer’s journey and philosophy, while testimonials and success stories provide social proof of their effectiveness. Services and pricing pages offer clarity on available offerings, while blogs and journals enhance trust and support SEO efforts.
Finally, excellent web design ties everything together. Well-placed calls-to-action prompt action from visitors, whether it’s booking a session or purchasing a training plan. Attention to detail in font selection and color palettes enhances readability and visual appeal.
As we explore the 18 hand-picked personal trainer websites below, pay close attention to how these elements come together to create impactful online experiences.
1. Malta Personal Trainers Fitness Website
Malta Personal Trainers Fitness Website is a standout in the fitness world, showcasing the best personal trainers in Malta. Crafted by Webbiz, the site uses bold colors like black, dark blue, and white to catch your eye. It’s easy to manage thanks to Contentful headless CMS.
When you hover over elements, they move, adding depth to the site. Words slide in as you scroll, making it feel cohesive. Videos in the background are muted, so they don’t distract from the content. Icons and info about session prices are clear, helping visitors make informed choices.
The fixed hamburger menu makes it easy to get around. Overall, Malta Personal Trainer’s website is engaging, letting users discover Malta’s top trainers effortlessly.
Key highlights:
- Striking high-contrast color scheme of black, dark blue, and white
- Powered by Contentful headless CMS for seamless content management
- Engaging parallax effects and dynamic motion typography
- Broken grid layout with scrolling animations for a connected experience
- Tastefully subdued background videos beneath a transparent blue layer
- Custom icons and transparent information on session pricing and features
- Fixed hamburger menu for easy navigation throughout the site
2. Alexandra Vanurina Fitness Coach Professional Website
Alexandra Vanurina’s Professional Fitness Coaching Website is where you’ll find the online hub of a personal trainer based in Moscow. She’s renowned for her graceful workout routines, drawing on her background as a ballet dancer and fitness expert.
Key highlights:
- Detailed Introduction: On the homepage, you’ll get a thorough overview of Alexandra’s expertise, including her certifications, achievements, and the types of training she offers, whether it’s in-person or online.
- Video Testimonials: What sets Alexandra’s site apart is the video testimonials from her satisfied clients, giving you a firsthand look at their experiences and results.
3. Jorsano Personal Trainer Website
Jorsano, the personal trainer, presents a sleek one-page website emphasizing a healthy and athletic aesthetic. With a minimal and cohesive design, the site incorporates stylish animations for added flair.
Key highlights:
- Fullscreen Display: The website makes use of full-screen elements to create an immersive browsing experience.
- Parallax Effects: As you scroll, parallax scrolling effects add depth and visual interest.
- Big Background Images: Bold and captivating background images grab attention and set the tone for the site.
- Single Page Layout: All content is presented on a single page, making navigation simple.
- Broken Grid Layout: The layout uses a broken grid design for a modern and dynamic appearance.
- Custom Shapes: Unique shapes and elements contribute to the website’s distinctive visual identity.
- Consistent Branding: The branding remains consistent throughout the site, reinforcing Jorsano’s professional image.
- Transparent Pricing: Clear pricing information is provided for different training packages, promoting transparency and trust.
4. Matt Roberts Top Ranked Personal Trainer
Matt Roberts’ website is a shining example of his success as a top personal trainer in the UK. With a sleek design and clear focus on attracting high-performing clients in London, the site grabs attention with its top-quality content and captivating images. Notably, it ensures compliance with GDPR regulations by transparently explaining how data is handled and even offers career opportunities for trainers.
Matt Roberts’ dedication to excellence and smart business decisions has earned him media recognition and allowed his business to expand through franchising. The website’s stunning visuals of gyms, fitness retreats, and clients make it one of the best personal trainer websites in the industry.
Key highlights:
- Sleek design targeting high-performing clients in London.
- Compliance with GDPR regulations for transparent data handling.
- Clear communication of career opportunities for trainers.
- Emphasis on excellence and smart business strategies driving success.
- Stunning visuals enhance the overall appeal of the website.
5. Be The Fittest with Tyrone Brennand
Be The Fittest, founded by Tyrone Brennand, stands out as London’s premier personal training company. With nearly two decades of experience in health, fitness, and wellness, Ty has transformed the lives of thousands, including numerous celebrities.
The website, built on WordPress and designed to mirror the brand’s identity, features a membership area called the Online Workout Hub, powered by MemberPress Pro. This locked member section offers exclusive workout videos updated weekly, providing valuable content to subscribers. The website effectively communicates the founder’s personality and values, guiding visitors to relevant sections with key messaging.
Key highlights:
- Founded by Tyrone Brennand, a seasoned expert in health and fitness.
- Uses WordPress and MemberPress Pro for website design and membership functionality.
- Exclusive Online Workout Hub offers locked member area with weekly updated workout videos.
- Reflects founder’s personality and ethos, guiding visitors with key messaging.
- Provides valuable content and resources for subscribers interested in fitness and wellness.
6. Thibarmy by Christian Thibaudeau
Thibarmy, led by Christian Thibaudeau, is a well-known name in fitness circles, especially among fans of T-Nation. On his website, Christian offers two main services: online coaching with and without nutrition support.
Both services are currently fully booked, with a waiting list for new clients. Christian’s coaching approach is unique, using Neurotyping to customize training programs, nutrition plans, and supplement recommendations based on individual brain chemistry.
The website features a fixed left sidebar navigation for easy access to site maps, products, memberships, benefits, and resource pages. With a dark blue color scheme complemented by navy and red accents, the website offers an immersive experience with bold typography.
Key highlights:
- Led by Christian Thibaudeau, a respected figure in the fitness community.
- Offers online coaching services with and without nutrition support.
- Uses Neurotyping to customize training, nutrition, and supplementation based on individual brain chemistry.
- Features fixed left sidebar navigation for easy access to key pages.
- Dark blue website design with navy and red accents, creating an immersive experience with bold typography.
7. Lucas Sheehan Personal Trainer Website
Lucas Sheehan’s personal trainer website is a prime example of blending captivating visuals with persuasive content. The standout feature is the results section, where powerful imagery motivates visitors to take action.
Additionally, seamless integration with social media platforms, especially Instagram, expands the website’s reach and fosters more personal interactions.
Key highlights:
- Inspiring Results Section: Powerful imagery in the results section showcases the effectiveness of the training, encouraging potential clients to get involved.
- Social Media Integration: Seamless integration with Instagram allows the website to leverage social proof and engage with visitors on a deeper level.
8. The Parker Practice British Personal Trainer Website
The Parker Practice, led by Louise Parker, is a well-known wellness and weight loss company based in London. With over 20 years of experience, Parker has trained celebrities like Emma Thompson and Tom Hiddleston.
Her approach focuses on making lasting lifestyle changes rather than quick fixes. The “Louise Parker Method” emphasizes mindfulness, balanced nutrition, and regular exercise.
Key highlights:
- Split Screen Design: The website’s layout is modern and sleek.
- Background Videos: Engaging videos make the website more interactive.
- Fixed Top Navigation: Easy access to important sections improves user experience.
- Integrated Blog: The blog provides valuable insights and resources for visitors.
9. Scott Laidler Celebrities Personal Trainer
Scott Laidler is a highly regarded personal trainer, who has helped shape the bodies of award-winning actors, athletes, and military personnel. His website showcases his expertise and offers online personal training services for anyone interested.
Key highlights:
- Trust-Building Sections: The website features logos of magazines where Scott has been featured, notable clients like Kate Hudson, and testimonials from satisfied customers.
- Video Testimonials and Reviews: Engaging content that reinforces Scott’s credibility and effectiveness.
- Success Stories: Before-and-after transformation photos that showcase the results of Scott’s training programs.
- Professional Design: The website boasts consistent branding, clear navigation, and visually appealing design elements.
10. David Kingsbury Celebrity Trainer
David Kingsbury is another celebrity trainer, working with numerous Hollywood actors to achieve their fitness goals. However, he is equally committed to helping everyday people achieve real results. This dedication is evident on his website, particularly on the Customer Results page, where visitors can see the tangible outcomes of his training programs.
Key highlights:
- Clear Messaging: The header features a concise message and a call-to-action, guiding visitors to take the next step.
- Subtle Branding: David’s brand colors are strategically incorporated throughout the website, maintaining a cohesive design without overwhelming the overall aesthetic.
11. LJ Performance Training Website
LJ Performance Training’s website grabs users’ attention right away with engaging rotating videos that showcase a strong sense of community and empowerment.
The site is organized into three main sections: performance training, personal training, and nutrition information, making it easy for visitors to find what they’re looking for.
Each section features carefully chosen images that complement the content, while detailed descriptions provide insight into the benefits of each program. LJ Performance stands out for offering programs for all fitness levels, flexible class times, nutrition courses, private sessions, and a supportive atmosphere.
Key highlights:
- Engaging rotating videos create a sense of community and empowerment.
- Easy-to-navigate sections for performance training, personal training, and nutrition information.
- Carefully selected images enhance the user experience.
- Comprehensive program offerings cater to individuals of all fitness levels.
- Flexible class times and private sessions accommodate diverse schedules.
- Nutrition courses offer valuable education and support.
- Emphasis on creating a supportive and welcoming atmosphere for all clients.
12. Jessica Manning Personal Trainer Website
Jessica Manning’s personal training website reflects her compassionate approach to fitness. She’s all about making you feel strong and confident, not just counting reps. Her site is welcoming and friendly, with big fonts and happy pictures.
It’s clear she’s not just about workouts; she’s here to support you in feeling good about yourself. If you’re looking for a trainer who cares, Jessica’s website is a great place to start.
Key highlights:
- Emphasis on feeling strong and confident
- Tailored workout plans and meal guides
- Warm and friendly website design
- Heartfelt testimonials praising Jessica’s supportive approach
- Focus on creating a positive and inclusive training environment
13. Rose and Stone Boxing Classes Website
Rose and Stone Boxing offers boxing classes tailored to improve fitness and well-being. With a focus on mental health benefits and stress relief, their beginner and advanced classes cater to individuals of all levels.
Coach McCarthy, boasting over 15 years of experience as a Level 5 Personal Trainer and England Boxing qualified coach, brings extensive expertise to every session. The website introduces visitors to boxing fundamentals and showcases Coach McCarthy’s proficiency through embedded tutorial videos.
Key highlights:
- Expert coaching by Anthony McCarthy, a Level 5 Personal Trainer and England Boxing qualified coach
- Beginner and advanced classes designed for fitness improvement and stress relief
- Introduction to boxing fundamentals and techniques through embedded tutorial videos
- Potential for increased credibility through the inclusion of client testimonials and photos
16. Katie Gawthorp Fitness Coach Website
Katie Gawthorp Fitness has helped about 250 clients as a personal trainer. She focuses on sustainable fitness practices to boost confidence and well-being. Whether you’re looking for one-on-one coaching, online training, or access to her Facebook group, you’ll find options on her website. Katie’s site features a visually appealing design with alternating white and rose fog colors.
Key highlights:
- Katie’s extensive experience with about 250 clients
- Focus on sustainable fitness to boost confidence
- Options include one-on-one coaching, online training, and access to a Facebook group
- Visually pleasing website design with alternating colors
15. Up Fitness Global Personal Training
Up Fitness, also known as Ultimate Performance, stands out as the world’s sole global personal training business. With a presence across four continents, they’ve built an unmatched reputation for delivering exceptional transformation results through their personal training excellence.
Key highlights:
- Compelling copy and stunning images that instantly capture visitors’ attention
- An FAQ page that addresses common questions and concerns potential clients may have
- A well-crafted About section on the homepage, offering detailed insights into the company’s ethos and approach
- Easy accessibility, with prominent social media buttons on the homepage for quick booking inquiries
- Well-structured and user-friendly navigation, ensuring seamless browsing for visitors
16. Lift Chicago Personal Trainers Website
Lift Chicago is your go-to destination if you’re seeking a personal trainer in the vibrant city of Chicago. Upon landing on their website, you’ll be greeted with engaging videos showcasing their talented personal trainers in action
Key highlights:
- Engaging videos featuring their personal trainers, providing a glimpse into their expertise and training style
- Creative logo design that adds a unique touch to their brand identity
- Well-designed and functional website layout, ensuring a seamless user experience for visitors
17. Jim Karas Holistic Fitness Trainer Website
Jim Karas’ personal trainer website has a calming vibe, with its soothing blue color scheme. Their tagline promoting holistic fitness is catchy and resonates with anyone looking to improve both mind and body. Be sure to check out Jim Karas’ website for a refreshing experience!
Key highlights:
- A relaxing color scheme creates a calming atmosphere
- The engaging tagline emphasizes holistic fitness
- This well-designed website combines style and functionality
18. Prestige Personal Fitness Website
Prestige Personal Fitness has a vibrant website that immediately catches your eye with its bold red color scheme. Right from the homepage, you can easily find their contact details, making it simple to get in touch. They’ve also got a separate contact page with more info and a handy contact form for quick inquiries.
In addition, they showcase customer testimonials, list their services, and provide links to their social media profiles, giving you a clear picture of what they offer. With a sticky header for easy navigation, browsing their site is a breeze.
Key highlights:
- Eye-catching red color scheme
- Contact details prominently displayed on the homepage
- Detailed contact page with a contact form
- Customer testimonials for added credibility
- Comprehensive list of services
- Sticky header for seamless navigation
10 Tips for Designing a Top-Notch Personal Trainer Website
In this section, we’ll explore ten essential tips for designing a successful personal trainer website. These tips are tailored to assist both those at the beginning stages and those seeking to enhance their current site in creating a user-friendly, visually appealing, and effective online presence.
✔️1. Keep It Simple
When designing your personal trainer website, it’s crucial to keep the design clean and straightforward. Try to avoid overwhelming visitors with too much text, flashy colors, or complex patterns. You can opt for a minimalist approach that prioritizes clarity and ease of navigation.
For example, use a simple color palette, clear typography, and intuitive layout to create a user-friendly experience.
✔️2. Focus on Your Clients
Your personal trainer website should revolve around your clients and their needs. You can showcase testimonials, success stories, and before-and-after photos to highlight the results you’ve achieved for past clients. For example, include quotes from satisfied clients and images of their transformations to inspire trust and confidence in your services.
✔️3. Craft a Compelling Bio
Your bio is an essential part of your personal trainer website, as it gives visitors insight into who you are and what you offer. Write a compelling bio that highlights your experience, qualifications, and approach to training. Share personal anecdotes, struggles, and successes to connect with potential clients on a deeper level. Why not discuss your journey to becoming a personal trainer and how your own fitness challenges have shaped your approach to training?
✔️4. Build Trust
Building trust is key to converting visitors into clients on your personal trainer website. Share testimonials, success stories, and client reviews to showcase your track record of success.
Additionally, provide transparent information about your services, pricing, and policies to reassure visitors and instill confidence in your professionalism.
✔️5. Use Effective CTAs
Effective calls-to-action (CTAs) prompt visitors to take specific actions on your personal trainer website, such as signing up for a consultation or downloading a free guide. Incorporate clear and relevant CTAs throughout your site to guide visitors toward their desired outcomes.
For example, use buttons with actionable verbs like “Book Now” or “Learn More” to encourage engagement. Additionally, strategically place CTAs in prominent locations, such as at the end of blog posts or on landing pages, to maximize their impact.
✔️6. Optimize Your Contact Page
Your contact page is a crucial component of your personal trainer website, as it provides visitors with a direct way to reach out to you. Optimize your contact page by including multiple contact options, such as email, phone, and a contact form.
Additionally, provide your business address and a map feature to help visitors locate you easily.
✔️7. Preview and Launch
Before launching your personal trainer website, take the time to preview it and ensure that everything looks and functions as intended. You can test your site on different devices and browsers to ensure compatibility and responsiveness.
Once you’re satisfied with the design and functionality, launch your website and begin promoting it to attract visitors. Share your website on social media, add it to your email signature, and mention it in any marketing materials to drive traffic and generate leads.
✔️8. Don’t Oversell
While it’s important to promote your services on your personal trainer website, avoid overselling to visitors. Instead of bombarding them with offers and promotions, focus on providing valuable information and resources that address their needs and concerns.
For example, offer informative blog posts, workout videos, and nutrition guides to help visitors on their fitness journey.
✔️9. Follow Design Conventions
When designing your personal trainer website, it’s essential to follow established design conventions to ensure a positive user experience. Stick to familiar navigation patterns, layout structures, and design elements that users expect to see. For example, place your navigation menu at the top of the page and include a clear call-to-action button for booking appointments. By adhering to design conventions, you create a seamless and intuitive browsing experience for visitors.
✔️10. Embrace Simplicity
Finally, embrace simplicity in your personal trainer website design to enhance usability and readability. This means avoiding cluttering your pages with unnecessary elements or distractions that may confuse or overwhelm visitors. Instead, just focus on presenting information clearly and concisely, using whitespace and visual hierarchy to guide the user’s attention.
For example, use bullet points and short paragraphs to break up text and make it easier to digest.
Alrighty, folks, that’s a wrap!
In conclusion, the personal trainer websites we’ve explored offer valuable insights into effective online branding and client engagement. They all use engaging visuals, informative content, and easy-to-use design. This includes showcasing brand identity through visuals providing helpful information and simple navigation.
If you’re an aspiring personal trainer or you need to design a website for one, we hope you can get inspiration from these examples and apply practical tips to create a top-notch website.
Hey, before you go, don’t forget to check out our other awesome articles on UI/UX design! We’ve got loads of tips and inspiration to help you create stunning designs that will blow your mind.