Design, UI, UX, Freebies

40 Free and Paid Brand Style Guide Templates for Your Next Project

Need a brand guidelines template? We got your back.

  • By Sandra Boicheva
  • September 1st, 2023

Brand style guide templates are extremely convenient when you need to communicate your brand’s identity and make it consistent and professional. Gone are the days of spending countless hours trying to design a brand style guide from scratch. This is why we hand-picked 40 free and paid brand style guide templates from across the web, to make your branding project a whole lot smoother.

Why use brand style guide templates?

  • Streamlines Branding: Templates provide a structured framework, ensuring a cohesive look across all brand elements.
  • Saves Time and Effort: Skip the laborious design process and get a head start with professionally crafted templates.
  • Consistency and Recognition: Establish a strong visual identity that resonates with your audience and fosters brand recognition.

What should a brand style guide include?

  • Logo Usage: Guidelines for the correct and consistent usage of your logo.
  • Color Palette: Defined color codes for a harmonious and recognizable brand color scheme.
  • Typography: Specific fonts and styles that reflect your brand’s tone and personality.
  • Imagery Guidelines: Instructions for image selection and usage to maintain a cohesive look.
  • Voice and Tone: A clear outline of your brand’s communication style and messaging.

In this article, we collected 40 free and paid brand style guide templates for various software tools like InDesign, Photoshop, Illustrator, Google Slides, Figma, and more. These multipurpose templates are fully editable, making it easy to tailor them to suit your brand’s unique essence. So, let’s go!

 

Free Macro Design Skillful Brand Style Guide Layout

This comprehensive style guide layout has a broken grid structure highlighting the visuals and texts to draw attention to the content. In addition, you can replace the big pink block with your own brand color to make an even more striking brand presentation.

  • File Type: INDT
  • Software: InDesign
  • Size/ Format: A4 and US Letter layouts
  • Number of Pages: 20
  • Features: Paragraph, character, and object styles for quick customization
  • License: Free │ Adobe Enhanced
  • Available at Stock Adobe

 

Black and Red Brand Guidelines Template

Next, we have an elegant and feminine template by Studio Industry, compatible with Canva. It’s ideal for designers, photographers, lifestyle, fashion, beauty bloggers, and other creatives.

  • File Type: Canva Template, INDD + IDML
  • Software: InDesign, Canva
  • Size/ Format: 1920 x 1080 px; resizable vectors
  • Number of Pages: 37
  • Features: Custom animated effects
  • Price: $19
  • Available at Creative Market
Mila — Brand Guidelines Template by Typefool

Typefool’s brand guidelines template has 57 fully customizable design pages for Adobe InDesign. With its 48-field grid, it sports a luxurious magazine-style design that looks awesome for print.

  • File Type: INDD + IDML
  • Software: InDesign
  • Size/ Format: 1920 x 1080px
  • Number of Pages: 57
  • Features: 48-field grid (12 columns; 4 rows)
  • Price: $20.64
  • Available at Gumroad

 

Absolute Brand Guidelines Template by Typefool

The Absolute Brand Guidelines packs 38 fully customizable layout design templates for Adobe Indesign with beautiful gradients and typography.

  • File Type: IDML
  • Software: InDesign
  • Size/ Format: 1920 x 1080px
  • Number of Pages: 38
  • Features: Features a 15-field grid (3 columns); Title & Paragraph styles
  • Price: $14.62
  • Available at Gumroad

 

Free Applap Guideline Minimalist Template

Applap Guideline by Hadeel Sayed Ahmad comes as an Illustrator file that packs most of the listed deliverables you can see in the preview.

  • File Type: Ai
  • Software: Adobe Illustrator
  • Number of Pages: Includes elements, not pages
  • Features: Resizable and customizable vector elements
  • Price: Free
  • Available at Behance
Fashionable Brand Style Guideline Template

This beautiful template by Salma Khatun with soft earthly tones is ideal for eCommerce brands, especially in the fashion industry.

  • File Type: INDD + IDML, PowerPoint PPTX, Keynote KEY, GoogleSlide
  • Size/ Format: 1920 x 1080px
  • Number of Pages: 24
  • Features: All elements are resizable vector
  • Price: $15
  • Available at Creative Market

 

The Harmony – Free Brand Book Template

Zippy Pixels made a print-ready brand book template. The layout sports a beautifully designed cover and a minimalistic style for the inner pages, with a creative logo identity. In addition, you can find pages for brand color portions including stylish font selection.

  • File Type: INDD + IDML, Ai, PDF
  • Software: InDesign, Adobe Illustrator
  • Size/ Format: Size A4 Vertical – 8.27 x 11.69 Inch
  • Number of Pages: 8
  • Features: Quick color editing with color swatches (Adobe Indesign)
  • License: Free │ Personal Use
  • Available at Zippy Pixels

 

Free Magazine Style Brand Identity Guide

The template has a soft peach background that complements the louder, brown accents to give a youthful touch with warmth and natural comfort.

  • File Type: INDD + IDML
  • Software: InDesign
  • Size/Format: 1920 x 1080 px
  • Number of Pages: 30
  • License: Free │ Adobe Enhanced
  • Available at Adobe Stock
Free Corporate Minimalist Brand Guidelines

This simple elegant template by PixWork gives information the center stage, as the text arrangement is meticulous and thorough.

  • File Type: INDT
  • Software: InDesign
  • Size/Format: A4
  • Number of Pages: 20
  • License: Free │ Adobe Enhanced
  • Available at Adobe Stock

 

Landscape Brand Guidelines Template

This horizontal brand guidelines template by Mukhlasur Rahman is fully editable in Photoshop and designed ibn CMYK for print.

  • File Type: PSD
  • Software: Adobe Photoshop CS2
  • Size/Format: A4
  • Number of Pages: 16
  • Features: Layered file
  • Price: $13
  • Available at Creative Market

 

MoNH — Neo Brutalist Brand Guidelines

A fully customizable creative template by Typefool with a 48-field grid and neo-brutalist design with electric orange accents.

  • File Type: IDML, PDF
  • Software: InDesign
  • Size/Format: 1920 x 1080px
  • Number of Pages: 50
  • Features: 48-field grid (6 columns & 8 rows)
  • Price: $16.34
  • Available at Gumroad
Electric Branding Guide Template

Multi-purpose modern template by Salma Khatun. It’s available for multiple platforms and software tools and works great for eCommerce brands.

  • File Type: INDD + IDML, PPTX, KEY, GoogleSlide
  • Software: InDesign, PowerPoint, Apple Keynote
  • Size/Format: Full HD 16:9 ratio
  • Number of Pages: 44
  • Features: All elements are resizable vector
  • Price: $19
  • Available at Creative Market

 

Red Typographic Brand Manual Brochure

Striking black and red brochure design with big bold typography with 44 editable pages.

  • File Type: INDD + IDML
  • Software: InDesign
  • Size/Format: US Letter (8.5 by 11.0 inches)
  • Number of Pages: 44
  • Features: All elements are resizable vector
  • Price: via subscription
  • Available at Evanto Elements

 

Free Modern Studio Book Layout

This 24-page brand style guide template with studio book layout by Studio Standard is free to use at Adobe Stock.

  • File Type: INDT
  • Software: InDesign
  • Size/Format: A4 and US letter layouts with bleed
  • Number of Pages: 24
  • Features: Light and dark color options via master page setup
  • License: Free │ Adobe Enhanced
  • Available at Stock Adobe
Free Minimalist Branding Book Layout

Another modern brand style guide template by Studio Standard with light and dark color options for InDesign.

  • File Type: INDT
  • Software: InDesign
  • Size/Format: A4 and US letter layouts with bleed
  • Number of Pages: 24
  • Features: Light and dark color options via master page setup
  • License: Free │ Adobe Enhanced
  • Available at Stock Adobe

 

Brandbold- Brand Guidelines Template

Brandbold by LTC Design is a professional 40+ pages modern brand style guide template in white and blue.

  • File Type: INDT, XD, Ai
  • Software: InDesign, Adobe XD, Adobe Illustrator
  • Size/Format: A5 (InDesign, Adobe Illustrator); 1920 x 1080px (Adobe XD)
  • Number of Pages: 41 pages, 10 sections
  • Features: Brand guide example with detailed steps
    to follow when styling your brand; No lorem ipsum ( Real description )
  • Price: $79.00 / 6 free pages
  • Available at Behance

 

Solcasa — Black and Orange Brand Guidelines

Solcasa is a brand style guide by Uniko Studio with 40+ pages, compatible with Figma.

  • File Type: XD
  • Software: Adobe XD, compatible with Figma
  • Size/Format: 1920×1080 px (16×9)
  • Number of Pages: 6 Sections, 40+ pages
  • Features: Real-life applications included
  • Price: $39
  • Available at Gumroad
Abstract Brand Style Guide Vector Template

This abstract template by Alex Lazaris is in vector, fully editable in Adobe Illustrator.

  • File Type: Ai
  • Software: Adobe Illustrator
  • Number of Pages: Includes elements, not pages
  • Features: Resizable and customizable vector elements
  • Price: Free
  • Available at Behance

 

Free Brand Guideline Brochure with Black & Green Accent

This amazing 48-page template packs a clean layout and fresh color scheme with green and black accents for a striking visual effect.

  • File Type: INDT
  • Software: Adobe InDesign
  • Size/Format: A4
  • Number of Pages: 48
  • License: Free │ Adobe Enhanced
  • Available at Adobe Stock

 

Brand Manual Poster Template

Here we have a one-page minimalist brand manual for creative businesses, created in Adobe InDesign. It was made for US Tabloid size posters.

  • File Type: INX, IDML, INDD + 14 EPS Files with Mockups
  • Software: Adobe InDesign
  • Size/Format: A3 page size (297×420mm); US Tabloid Page size (11×17 inch)
  • Number of Pages: 1
  • Features: Three different versions (White Edition | Grey Edition | Black Edition)
  • Price: Subscription
  • Available at Evanto Elements
Free Blue and Red Brand Identity Poster

Another amazing poster-sized brand style guide, this one has a professional infographic layout with blue and red color options.

  • File Type: INDT
  • Software: Adobe InDesign
  • Size/Format: A3 size
  • Number of Pages: 1
  • Features: 2 color options
  • License: Free │ Adobe Enhanced
  • Available at Adobe Stock

 

Free Brand Identity Guidelines Template with Orange Accents

Vector brand style guide by LTC Design for Illustrator with 14 artboards for each page.

  • File Type: Ai, Eps
  • Software: Adobe Illustrator for CS5, CS6, and CC
  • Size/Format: A5 (210 mm x 148mm)
  • Number of Pages: 14 artboards
  • Features: Well-organized layers
  • Price: Free
  • Available at Creative Soup

 

Modern Brand Identity Guidelines

A modern template with creative typography design by iStar Design for a 24-pages brand style guide.

  • File Type: Ai, Eps, Psd, and Jpg
  • Software: Adobe Illustrator, Photoshop
  • Number of Pages: 24
  • Features: Everything is fully editable (text, colors, backgrounds, photos).
  • Price: $25
  • Available at Creative Market
Olson- Free Brand Identity Guidelines

Olson is an ice-cold professional brand identity template by Rahul Rao with 32 horizontal pages.

  • File Type: Fig
  • Software: Figma
  • Number of Pages: 32
  • Features: Fully Organized Layers; Modular Figma Components; Custom icon set
  • Price: Free
  • Available at Gumroad

 

Black and Yellow Brand Guideline

A professional brand manual brochure template for creative businesses, created in Adobe InDesign in international DIN A4 and US Letter format.

  • File Type: IDML, INDD
  • Software: Adobe InDesign for CS4, CS5, CS6 and CC
  • Size/Format: A4 size (297×210mm + 3mm bleeding); US Letter size (11×8.5 inch + 0.125 inch bleeding)
  • Number of Pages: 24 layered templates
  • Features: Easy to edit with Documentation File (PDF) included
  • Price: Subscription
  • Available at Evanto Elements

 

Free Brand Style Guide Example by Smartsheet

This corporate template provides an example of what to include in a brand style guide for your brand. It’s available as a PDF, as well as for PowerPoint and Google Slides.

Free Logo Usage Guidelines Template by Smartsheet

Simple colorful brand style guide template for communicating your company brand style to outside partners and media. It’s also available as a layered PDF.

 

Colorful Brand Guidelines Template

Trendy colorful 15-page brand style guide for InDesign with creative typography design and brand color boards.

  • File Type: INDD, IDML
  • Software: Adobe InDesign
  • Size/Format: A4 size (21cm x 29,7cm)
  • Number of Pages: 15
  • Price: Subscription
  • Available at Evanto Elements

 

Brand Identity Free Template

This brand style guide template has 27 horizontal pages packed in artboards for Adobe Illustrator.

  • File Type: Ai
  • Software: Adobe Illustrator
  • Size/Format: A5 (210 mm x 297mm)
  • Number of Pages: 27 Artboards
  • Features: Well-organized layers
  • Price: Free
  • Available at Behance
Free Brand Guidelines Template

A simple customizable brand guidelines presentation template for Google Slides and PowerPoint.

 

Free Brand Guidelines Identity Brochure

A beautifully designed brand style guide template with orange accents and essential elements of a stylish layout. You can download and use it for free in InDesign.

  • File Type: INDT
  • Software: Adobe InDesign
  • Size/Format: A4
  • Number of Pages: 16
  • Features: Easy to edit with Documentation File (PDF) included
  • License: Free │ Adobe Enhanced
  • Available at Adobe Stock

 

Free Corporate Navy Blue Brand Guidelines Layout

The template presents well-styled pages, maintaining a clean and uncluttered look. It’s easily customizable, and the soothing shaded blue-green color palette is pleasing to the eye.

  • File Type: INDT
  • Software: Adobe InDesign
  • Size/Format: A4
  • Number of Pages: 18
  • License: Free │ Adobe Enhanced
  • Available at Adobe Stock
Free Minimalist Black and Green Brand Guidelines

The brand style guide template’s wave abstract layout design boasts a semi-futuristic conceptual backdrop. The fresh, fun, and consistent black and blue-green color accents add an effective touch.

  • File Type: INDT
  • Software: Adobe InDesign
  • Size/Format: A4
  • Number of Pages: 30
  • License: Free │ Adobe Enhanced
  • Available at Adobe Stock

 

Free Forms Style Brand Guidelines Layout

This guideline template is ideal when you want to craft brand-compliant visual assets that synergistically contribute to a cohesive design. Each page features consistent patterns, and the muted color combination offers a pleasing visual experience.

  • File Type: INDT
  • Software: Adobe InDesign
  • Size/Format: A4
  • Number of Pages: 30
  • License: Free │ Adobe Enhanced
  • Available at Adobe Stock

 

Free Brand Identity Poster Layout with Tan Accent

Tailored for brands with a minimalistic design approach, this unique brand guideline efficiently outlines fonts, color palettes, and high-level requirements. The eye-catching bold brand identity section and tan accent make a lasting impression. In addition, the poster comes in 2 color options.

  • File Type: INDT
  • Software: Adobe InDesign
  • Size/Format: 24 x 36 inches
  • Number of Pages: 1
  • Features: 2 color options
  • License: Free │ Adobe Enhanced
  • Available at Adobe Stock
Free Light and Dark Brand Guidelines Poster Layout Set

The template categorizes typography, examples, icons, and more in an effective manner within each section. The dark options provide a refreshing contrast, allowing texts to pop up distinctly. Additionally, the template offers a light background alternative.

  • File Type: INDT
  • Software: Adobe InDesign
  • Size/Format: 24 x 36 inches
  • Number of Pages: 1
  • Features: 2 color options
  • License: Free │ Adobe Enhanced
  • Available at Adobe Stock

 

Brand Manual and Guidelines Template

Here we have another minimal and professional brand style guide template, perfect for creative businesses. Crafted in Adobe InDesign, it is available in International DIN A4 and US Letter formats.

  • File Type: INDD, IDML
  • Software: InDesign for CS4, CS5, CS6 and CC
  • Size/Format: A4 size (297×210mm + 3mm bleeding); US Letter size (11×8.5 inch + 0.125 inch bleeding)
  • Number of Pages: 32
  • Features: PDF Preview file
  • Price: Subscription
  • Available at Evanto Elements

 

Brand Manual Template In Light and Dark Mode

This poster-format modern brand style guide comes in International DIN A3 and US Tabloid formats. It’s available in both dark and light modes.

  • File Type: INDD, IDML
  • Software: InDesign for CS4, CS5, CS6 and CC
  • Size/Format: A3 size (297×420mm + 3mm bleeding); US Letter size (11×17 inch + 0.125 inch bleeding)
  • Number of Pages: 1
  • Features: 3 Different Styles
  • Price: Subscription
  • Available at Evanto Elements

 

Free Brand Manual Layout with Yellow Accents

This layout stands out with its clean structure and elegant white and yellow color scheme. The practical arrangement and overall comprehensive structure of this template will undoubtedly impress you, complemented by the inviting warm color palette.

  • File Type: INDT
  • Software: Adobe InDesign
  • Size/Format: US letter, A4
  • Number of Pages: 24
  • License: Free │ Adobe Enhanced
  • Available at Adobe Stock

 

Free Basic Style Guide Layout with Orange Accents

If you seek an uncomplicated and simplistic style guide, this one is perfect for you. Its straightforward structure is easy to comprehend, complemented by a classic typographic style. The color palette features four simple yet fresh and bright colors, adding to its charm.

  • File Type: INDT
  • Software: Adobe InDesign
  • Size/Format: A4 and US Letter horizontal layouts
  • Number of Pages: 14
  • License: Free │ Adobe Enhanced
  • Available at Adobe Stock

 

Feeling motivated and inspired to roll up your sleeves? Awesome. In case you need a web development partner for your current and future projects, here at htmlBurger, we are more than glad to discuss your needs. Wanna talk?

Let’s Wrap It Up!

From simplistic and elegant designs to bold and eye-catching layouts, these 40 brand style guide templates cater to a wide range of creative businesses. Whether you’re a seasoned designer or just starting, these resources offer the perfect foundation for crafting a cohesive and professional brand identity. So, enjoy saving some valuable time with these versatile templates, ensuring your brand leaves a lasting impression on your audience.

In the meantime, explore more insights and resources on web design and web development by checking out our other articles!

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