Design, UI, UX, Freebies, Web Development

11 Free Web Design & Development Proposal Templates

In order to move forward with a project, businesses submit project proposals to decision-makers or external stakeholders. This written document summarizes the key information that stakeholders should know: goals, objectives, timeframe, budget, and process details. There are a lot of things to take into consideration when writing your proposal, such as the intended audience, all the important details, and making it appealing, interesting, and persuasive. With this in mind, we structured and designed 11 free web development and web design proposal templates, in PDF, Google Docs, and Microsoft Word, all editable according to your needs.

These web development and design proposal templates will help you focus on your content instead of thinking about the layout, structure, and appeal of the proposal. In addition, all templates already have a standard pre-written text for each section that you can edit to suit your specific proposal. This text will give you a starting point and will help you focus on what to include in your proposal much quicker.

You will find sections about the project, overviews, your team, process, cost breakdown, and payment information, as well as legal pages. The templates are more detailed in terms of sections, so they could include everything you might need. However, you can remove any section that you don’t find necessary in your specific case.

 

1. Free Graphic Design Proposal Template

 

Designed according to the best practices for writing project proposals, this graphic design proposal template has a simple but effective structure with clearly defined sections. Specially made for graphic designers, it has a tastefully designed theme of gradient colors that instantly grab the attention without distracting the reader from the actual content. You have sections to present your work and experience, introduce your team, share testimonials, explain your work process, as well as project cost breakdown and payment info.

Included Pages: Cover, Intro, Project Overview, Team, Portfolio, Testimonials, Working Process, Project Breakdown, Payment Info, Terms and Agreement

File formats: PDF, Google Docs, Microsoft WORD

Size: US-Letter (8.5in x 11in)

 

Download PDF Open Google Doc Download MS Word

 

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2. Free eCommerce Proposal Template

 

The template for eCommerce project proposals has a cleaner and more minimalistic design with detailed sections for a schedule of deliverables, planning, storage, development, and timetable of deliverables, as well as a comprehensive sample price quote.  The rest of the template features an About Us section and testimonials structured like web pages, and legal texts. Its professional look will give a great first impression and help you add this project to your success stories.

Included Pages: Cover, Intro, Project Overview, Schedule of Delivery, Working Process, Project Breakdown, Payment Info, Team, Testimonials, Terms and Agreement

File formats: PDF, Google Docs, Microsoft WORD

Size: US-Letter (8.5in x 11in)

 

Download PDF Open Google Doc Download MS Word

 

3. Free Website Development Proposal Template

 

Corporate and professional, the web development template focuses on the great presentation of your skills, what you can accomplish with the project in great detail from solution and website structure to progress timetable (broken into milestones), and price quote. It also has sections for project examples where you can show off your recent work and impress your prospective clients.

Included Pages: Cover, Intro, Project Proposal, Team, Project Scope, Project Examples, Our Solution, Working Process, Project Breakdown, Payment Info, Terms and Agreement

File formats: PDF, Google Docs, Microsoft WORD

Size: US-Letter (8.5in x 11in)

 

Download PDF Open Google Doc Download MS Word

 

4. Free Logo Design Proposal Template

 

The logo design proposal template has a creative and clean design that can persuade any client to leave their logo creation in your hands. It’s perfect for logo designers who value creativity and the unique identity that each brand deserves. It has everything prospective clients are looking for and explains the creative process, capitalizing with experience, testimonials, a detailed sample price quote, and legal texts.

Included Pages: Cover, Intro, Project Overview, Working Process, Team, Portfolio, Testimonials,  Project Breakdown, Payment Info, Terms and Agreement

File formats: PDF, Google Docs, Microsoft WORD

Size: US-Letter (8.5in x 11in)

 

Download PDF Open Google Doc Download MS Word

 

5. Free Mobile App Development Proposal Template

 

This proposal template is specially made with mobile app developers in mind to help them introduce themselves and show off their professionalism and expertise. It flows from a quick introduction, through client testimonials, app development, professional experience, project planning and schedule, costs, and legal texts.  Everything you need to make a great first impression of professionalism.

Included Pages: Cover, Intro, Testimonials, Team, Portfolio, Project Overview, Working Process, Project Breakdown, Payment Info, Terms and Agreement

File formats: PDF, Google Docs, Microsoft WORD

Size: US-Letter (8.5in x 11in)

 

Download PDF Open Google Doc Download MS Word

 

6. Free UX Design Proposal Template

 

The UX design proposal template has a short and comprehensive structure that is easier to scan and read and focuses on your specific process on how you handle UX design projects to their successful completion. It shows your experience, dedication, and planning skills in a detailed process breakdown by phases, which will inevitably impress your prospective clients and nail you the project.

Included Pages: Cover, Intro, Project Overview, Team, Portfolio, Testimonials, Working Process, Project Breakdown, Payment Info

File formats: PDF, Google Docs, Microsoft WORD

Size: US-Letter (8.5in x 11in)

 

Download PDF Open Google Doc Download MS Word

 

7. Free WordPress Web Design Proposal Template

 

This proposal template is ideal to communicate your expertise in handling WordPress web design projects. With the visual appeal, success stories, and a summary of your work process, you have everything you need to impress your prospective clients and get a green light to turn their project into a success story. The document also features legal texts such as payment, NDA, and signatures.

Included Pages: Cover, Intro, Project Overview, Team, Portfolio, Testimonials, Working Process, Project Breakdown, Payment Info NDA and Signatures Page

File formats: PDF, Google Docs, Microsoft WORD

Size: US-Letter (8.5in x 11in)

 

Download PDF Open Google Doc Download MS Word

 

8. Free Website Redesign Proposal Template

 

This informative website redesign proposal template is what you need to impress your clients to upgrade their website and get rid of all problematic areas that might slow down their success. It’s structured specifically for the purpose with sections that will help you explain the project goals, identified problems, your solutions, process, and workflow. It also features a section for introducing your team and a portfolio to completely sell your idea like a pro.

Included Pages: Cover, Intro, Project Overview, Team, Portfolio, Testimonials, Working Process, Project Breakdown, Payment Info

File formats: PDF, Google Docs, Microsoft WORD

Size: US-Letter (8.5in x 11in)

 

Download PDF Open Google Doc Download MS Word

 

9. Free Web Design Proposal Template

 

The first version of the two web design proposal templates follows all best practices to persuade your future clients to choose to benefit from your outstanding design work and professional outlook. It puts together everything the external stakeholders are looking for with social proof, website structure, your detailed process with scheduling and breakdown, and terms.

Included Pages: Cover, Intro, Project Overview, Team, Portfolio, Testimonials, Working Process, Project Breakdown, Payment Info

File formats: PDF, Google Docs, Microsoft WORD

Size: US-Letter (8.5in x 11in)

 

Download PDF Open Google Doc Download MS Word

 

10.  Free Freelance Graphic Design Proposal Template

 

If you don’t work in an agency and offer your services as a freelancer, this template is specially crafted for you to introduce yourself, your professional background and expertise, and further win your future clients with testimonials, and sample projects. The proposal features sections for your design development work process, delivery timetable, and detailed price quote.

Included Pages: Cover, Intro, Project Overview, Team, Portfolio, Testimonials, Working Process, Project Breakdown, Payment Info

File formats: PDF, Google Docs, Microsoft WORD

Size: US-Letter (8.5in x 11in)

 

Download PDF Open Google Doc Download MS Word

 

 

11. Website Design Proposal Template

 

The second one of the web design proposal templates is for creative agencies to help you communicate to your prospective clients that your agency offers the right professionals for the job. It has a tasteful clean design and everything you need to show how you work, the project scope, your pricing, and terms.  In addition, it features the responsibilities for both parties as well as legal texts, as well as agreement terms, general terms, and change requests.

Included Pages: Cover, Intro, Project Overview, Team, Portfolio, Testimonials, Working Process, Project Breakdown, Payment Info

File formats: PDF, Google Docs, Microsoft WORD

Size: US-Letter (8.5in x 11in)

 

Download PDF Open Google Doc Download MS Word

 

What is a project proposal?

This is the written document that outlines the key information the stakeholders in a project should know, such as budget, timeframe, milestones, objectives, goals, and a summary of project details. Its purpose is to sell your idea and present your project in an efficient manner to the external stakeholders by keeping them involved in the initiative. There is a very important distinction between project proposals and project charters.

While project proposals happen during the initiation phase and aim to convince external stakeholders why you should carry out the project, the project charter comes later during the planning phase. As such, it’s a reference document that you create after the external stakeholders approve the project proposal.

 

What should a project proposal include?

Depending on the goal, there are six different types of project proposals. However, they all have the following key elements in common:

  • Case
    Proposals usually start with an overview of the project and a justification for why the project is needed. The more specific the better.
  • Objectives
    What goals the project intends to achieve and who (and how much) will benefit from it.
  • Plan
    An outlined plan that usually includes names and details of stakeholders, process or methodology of the project, tools, software, tasks with timelines.
  • Scope
    How will you meet the objectives throughout the project? This element outlines the stages, what is being built and implemented.
  • Risks
    This section of the proposal refers to the possible risks the external stakeholders should be aware of.
  • Timeline and Budget
    The most important part of the proposal is the project schedule and the budget. This includes when the client can expect the deliverables, broken by milestones, as well as costs of implementation and cost of maintenance.

 

What are the advantages of using proposal templates?

The obvious answer would be that templates keep the project proposal documents organized, visually appealing, and professional. They will save you a lot of time crafting your proposals from scratch. But what else?

1. Helps plan realistically

When you hand off your project proposal, you highlight your key strengths that will win your clients over. Your proposal gives a clear sense of what you can accomplish with the project and why do you want to accomplish it. And this is where templates come in to make your proposal show off your qualities and make you look more impressive and professional.

 

2. Secure great projects, clients & investors

Especially when it comes to crafting unsolicited project proposals, you will need to impress your potential client to the point they will choose to work with you on the project. By using a template, you will be able to deliver a clean, well-organized document without the risk to miss any key information that shows your company’s competence. This in itself will bring confidence to your clients that you can lead the project to success and will mark the beginning of a long-term healthy relationship.

 

3. Makes a great first impression

Let’s refer to your project proposal as what it is: a sales tool to help you establish your credibility as a reliable service provider. An effective project proposal works to your advantage as it communicates that you are capable to carry out such a project and fulfill the expectations. By handing a well-crafted, organized, consistent project proposal, you represent your business in style and make a great first impression. Templates help you develop and efficiently maintain a consistent corporate identity.

 

4. Set clear expectations

One of the main purposes of a project proposal is to set clear expectations for the relationship between the service provider and the client. It’s not a final agreement, however, it does outline details such as budget, timeframe, and deliverables that will go to the contract once the project gets the green light.

 

Tips for creating a brilliant project proposal

Before you sit down and write the proposal, take some time meeting with stakeholders and brainstorming ideas. Each stakeholder has their specific goal in mind as well as preferences. Now let’s see some tips on what to consider before crafting your project proposal.

Tip 1: Identify the decision-makers

Just like with everything else, knowing your audience and capitalizing on that knowledge gives you a huge advantage. Before writing your proposals, think of what kind of clients you’re trying to win over and what they want to hear. It’s good to be aware of how familiar are they with the particular problem, so you could give them background information on the topic if needed. You will be able to properly convey your proposal based on this.

 

Tip 2: Do your research

The best way to persuade potential clients to greenlight your project is to clearly and credibly define the benefits. Is there a problem, why is it a problem, what is your solution and how does it fix the problem? Having the hard data, charts, and figures ready to justify the project will make a more convincing project proposal.

 

Tip 3: Proofread

On one hand, proofread for any typos, grammar, punctuation, or spelling mistakes. On the other, make sure your proposal is clear, well-structured, comprehensive, and persuasive. To be more objective, you could take a day away from the document before proofreading it, or/and show it to a trusted colleague and ask for objective feedback. Make the necessary revisions and rewrite it if you have to.

 

Tip 4: Consider the SMART system

When it comes to building goals and objectives, they should be Specific, Measurable, Attainable, Relevant, and Time-Based.

 

What are the benefits of HTMLBurger’s web development and design proposal templates?

We made these free web development and design proposal templates to give you fuel to create your outstanding proposals quickly and clearly without having to worry about design and structure.

  • It helps you save time and effort
    Designing your proposal from scratch will take a lot of time and planning, so using the templates will help you focus on the content instead.
  • It’s customizable
    You can further customize the templates by adding your own images, graphs, charts, changing the fonts and colors within the layout in order to match your style
  • It ensures consistency
    Consistency is a key element for making a great impression with professional design. Our free templates ensure consistent design, structure throughout the entire project proposal.
  • It has a well-defined structure
    Each template follows a well-defined structure for the different sections and elements and follows a visual hierarchy so the documents are easy to scan, read and comprehend.

 

Final Words

Whether you’re a project manager in a creative agency or a freelance web designer or a web developer, you will inevitably need to craft persuasive project proposals. This doesn’t mean it has to be difficult. We prepared these 11 project web development and design proposal templates with appealing design, clear structure, and pre-written sections to help you use all that time to focus on your content.

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