Design, UI, UX, Inspiration, Website Examples
24 Influencer Website Examples for Ideas and Inspiration
We hand-picked 24 influencer website examples of all kinds for your inspiration.
While social media platforms like Instagram, TikTok, and YouTube are great for building a following, having a website is just as important for influencers. Social media can be unpredictable, with changes that might lead to losing income or even accounts. A website gives influencers a stable space where they control their content and connection with their audience.
A website also boosts visibility online. With good SEO, it can appear in search results along with social media profiles, making it easier for people to find them. It’s much more than an extra as it highlights branding, shares affiliate links, and announces collaborations, helping to grow both reach and income.
In this article, we’ll explore some standout influencer website examples. We’ve included a variety of sites—from personal brands and professional portfolios to online stores and blogs, focusing on makeup, comedy, fitness, or other areas. These influencers surely know how to make their websites shine.
1. Jeffrey Star Cosmetics Beauty Guru Influencer
• 6.7M followers on TikTok • 14M followers on Instagram • 15.8M subscribers on YouTube
Jeffree Star is a well-known internet personality and makeup artist who also used to make music. He created his own makeup brand, Jeffree Star Cosmetics.
He started with liquid lipsticks and then added highlighters, lip scrubs, eyeshadow palettes, clothes, and fun accessories like mirrors and makeup bags. His products first appeared on the East Coast in a Morphe store in Paramus, New Jersey and since then, he’s come out with a bunch of hit collections, including the popular “Blue Blood” eyeshadow palette.
His website is a hub for his four brands: Jeffree Star Cosmetics, Jeffree Star Skincare, Star Lounge, and Jeffree Star Pets. The Jeffree Star Cosmetics section features eye-catching images and videos of makeup products, making it easy to explore everything from cosmetics to accessories.
Visit Website2. Adrienne Raquel Photographer Influencer
• 130K followers on TikTok • 130K followers on Instagram
Adrienne Raquel is a photographer and art director based in New York City. Her work draws inspiration from femininity, retro styles, and summer themes. She also did a photoshoot with Lady Gaga on the set of the “Stupid Love” music video as part of Apple’s “Shot on iPhone” campaign.
The site has a simple and stylish design with black and white colors and a few bright accents. It’s easy to use, making it simple for visitors to look through her work and get in touch with her for collaborations or questions.
Visit Website3. Andrew Huang Musician Influencer
• 146.7K followers on TikTok, 367K followers on Instagram, 2.37M subscribers on YouTube
Andrew Lewis Huang is a Canadian musician, YouTuber, and video producer. He’s well-known for his “Song Challenge” series, where viewers dare him to take on different musical challenges. He’s also gained attention for his viral videos where he makes music using sounds from everyday objects and unusual instruments.
In terms of his website, it has a modern and lively design with bright colors and bold text. It’s easy to navigate, so you can quickly find his music, videos, and projects. The site uses engaging visuals and multimedia to give fans an exciting experience.
Visit Website4. Avani Gregg Beauty and Makeup Influencer
• 42.2M followers on TikTok • 16M followers on Instagram
Avani Gregg is a popular American social media star who first got noticed on TikTok. She plays Gemma in the web series Chicken Girls. In 2019, she was named TikToker of the Year at the Shorty Awards, and in 2020, Forbes included her on their 30 Under 30 list for social media. Avani shares beauty and makeup videos and her first big TikTok hit in 2019, where she turned herself into a Harley Quinn-style clown, earned her the nickname “Clown Girl.”
Her website is simple but colorful and with personality using hand-written fonts and her signature as the logo. The homepage is full-screen without a vertical scroll, as it only reveals Avanti’s current business ventures with Sketchers, Morphe, and others. From there you can either see the affiliated collections, or browse the menu to check out the latest news, and merch, or to contact the influencer.
Visit Website5. Babish by Andrew Rea Culinary Influencer
• 1M followers on Instagram • 10.2M subscribers on YouTube
Andrew Douglas Rea, who goes by Babish, is an American YouTuber, cook, and author. He started the YouTube channel Babish Culinary Universe, where he hosts shows like Binging with Babish and Basics with Babish. He’s also written three cookbooks based on his shows and has popped up as a guest on other programs.
The website offers recipes based on movies and TV shows. Each recipe includes a video and simple instructions to follow. The site also has a blog, answers to common questions, lists of recommended kitchen tools, and links to buy Babish’s cookbooks and cookware.
Visit Website6. Camila Coelho Beauty and Fashion Influencer
• 1.1M followers on TikTok • 10M followers on Instagram • 1.25M subscribers on YouTube
Camila Coelho is a Brazilian-American fashion and beauty influencer who got her start on YouTube. She’s also the founder of two brands: her fashion line, Camila Coelho Collection, which you can find on Revolve, and her beauty brand, Elaluz, which is sold online and at Ulta Beauty. In 2021, her brands made over $10 million.
When it comes to the website, here we have a clean look with scrolling effects that add space around the pictures. This makes the site look tidy and keeps your attention. The gentle animations make the site visually interesting and a bit interactive
Visit Website7. Charlotte Dobre YouTube Comedian Influencer
• 623.8K followers on TikTok • 364K followers on Instagram • 1.97M subscribers on YouTube
Charlotte Dobre is a Canadian actress, comedian, singer, and writer. She runs a popular YouTube channel with over 1 million subscribers and 600 million views as of 2023. While she first made videos about lifestyle and her own creations, her career really took off thanks to her funny reaction videos and comedy.
Now, all rise for the honorable judge Charlotte! 🦃 You may be seated. Most visitors come to her website straight from her YouTube videos to buy merch with inside jokes and phrases such as ” We work in the Shadows”, ” Recovering People-Pleaser” and ‘Petty”, but when they land on the homepage, they will be very pleased to see her featuring in commercials and music videos. The website keeps its design clean but doesn’t shy away from using custom shapes and beautiful custom typography, especially in the testimonial section related to her music performance.
Visit Website8. Chef Gordon Ramsay Culinary Influencer
• 40.6M followers on TikTok • 18M followers on Instagram • 20.9M subscribers on YouTube
Gordon Ramsay is a British chef, restaurant owner, TV host, and writer. He started his restaurant group, Gordon Ramsay Restaurants, and since then his places have won 17 Michelin stars in total, with eight stars currently. Gordon became famous after appearing on the British TV show Boiling Point and is now one of the most well-known chefs worldwide.
We really love how heavy on valuable content Gordon’s website is. Aside from having all his UK restaurants with built-in booking functionality and a full collection of recipes to learn, the site also features a page with his masterclasses. It has filtering functions where you can choose which restaurant to visit to learn new cooking skills, for how many people, and more. You can also gift those experiences as digital vouchers to someone special who would love to learn from Gordon Ramsay.
Visit Website9. Cristiano Ronaldo Football Legend Influencer
• 400M followers on TikTok • 7M followers on Instagram
Cristiano Ronaldo is a Portuguese footballer who plays as a forward for Al Nassr in the Saudi Pro League and leads the Portugal national team. He’s picked up 33 trophies in his career, including seven league titles, five UEFA Champions League titles, the UEFA European Championship, and the UEFA Nations League.
Aside from Ronaldo’s impressive career highlights, his website is purely an influencer one. It serves to promote his brands and products, as well as his affiliations with other brands he works with. In terms of design, the site is clean with a comfortable black background and lots of animated interactions.
Visit Website10. Danielle Bernstein Beauty and Fashion Influencer
• 105.6K followers on TikTok • 3M followers on Instagram • 20.9K subscribers on YouTube
Danielle Bernstein is an American fashion designer who started the blog and brand WeWoreWhat when she was a college sophomore. She’s teamed up with many brands and has also launched her own fashion lines.
Danielle doesn’t have a personal website in the conventional sense, as her site is purely dedicated to her brand WeWoreWhat. It’s a well-designed eCommerce store built on Shopify with many categories, advanced search, and Shop the Instagram Feed feature. This one allows you to select a photo from the integrated Instagram feed and choose what part of her outfit from the photo you want to buy for yourself.
Visit Website11. Huda Kattan Makeup Influencer
• 9.7M followers on TikTok • 4M followers on Instagram • 4.15M subscribers on YouTube
Huda Kattan is an American makeup artist, beauty blogger, and business owner. She created the cosmetics line Huda Beauty. Huda became well-known on Instagram, where she had over 47 million followers by 2020. She was the top influencer on the “2017 Influencer Instagram Rich List,” making $18,000 for each sponsored post. Often called “the Kim Kardashian of beauty influencers,” Forbes also named her one of the top ten beauty influencers in the world.
Similar to Danielle Bernstein, Huda also focuses more on her social media presence, so her website is only reserved to be a store. It’s built on Salesforce and offers all her branded beauty products from foundations to brushes and perfumes. What we love about the design is the mixed-media visuals. You can enjoy big high-quality videos in the hero section, gifs, animated icons, and awesome hover effects on different products.
Visit Website12. Kayla Itsines Fitness Influencer
• 84.8K followers on TikTok • 16M followers on Instagram • 414K subscribers on YouTube
Kayla Itsines is an Australian personal trainer, author, and business owner. She created the Bikini Body Guides, a set of fitness ebooks, and the Sweat with Kayla app, which offers meal plans and workouts. In 2016, Sweat with Kayla was the top-grossing fitness app.
That year, Time magazine named Kayla one of the 30 most influential people on the Internet for her success on social media. She says she only promotes things she truly believes in and avoids posting anything provocative or just for show. Kayla handles all her own social media posts.
The website website has a fresh and welcoming design centered on fitness and wellness. The homepage highlights workout programs, meal plans, and success stories, making it easy to explore. In all, the site is clean and well-organized, with vibrant images and clear calls to action to keep visitors engaged.
Visit Website13. Lele Pons Musician Influencer
• 32.5M followers on TikTok • 53M followers on Instagram • 18M subscribers on YouTube
Eleonora “Lele” Pons is a Venezuelan-American YouTuber, actress, and singer. She became well-known on Vine, where she had 11.5 million followers, and was the most-followed woman before the app shut down in 2016. She then moved to YouTube, where she makes comedy videos and has over 18 million subscribers.
Lele Pons’ website is simple, mostly featuring links to her music, videos, and social media. It’s pretty straightforward.
Visit Website14. Messi Football Legend Influencer
• 505M followers on Instagram
Leo Messi is an Argentine footballer who plays as a forward for Inter Miami in Major League Soccer and leads the Argentina national team. Known as one of the greatest players ever, Messi has won eight Ballon d’Or awards, and six European Golden Shoes, and has been named the world’s best player by FIFA eight times.
The moment you land on Messi’s homepage you will see an awesome full-screen hero image of him holding international trophies. The difference between his site and Ronaldo’s is that here the focus is on football matches, stats, and the latest news. Of course, being a huge name in the sport, there is also the Messi brand and store, as well as lots of commercials for affiliated brands he works with, which makes this website an influencer one.
Visit Website15. Prime by Logan Paul Lifestyle Influencer
• 18.7M followers on TikTok • 27M followers on Instagram • 23.6M subscribers on YouTube
Logan Paul is an American social media star, professional wrestler, YouTuber, entrepreneur, and actor. He has over 23 million subscribers on YouTube and has made Forbes’ list of top-paid YouTube creators in 2017, 2018, and 2021. Logan co-founded the drink company Prime and hosts the Impaulsive podcast, which has over 4 million YouTube subscribers.
The PRIME website, dedicated to one of his brands, is an online store for flavored drinks. It has categories like ‘Hydration,’ ‘Hydration+ Sticks,’ and ‘Energy.’ You can also find details on where to buy PRIME products in stores around the world.
Visit Website16. Mari Maria Beauty and Makeup Influencer
• 26M followers on TikTok • 22M followers on Instagram • 9.92M subscribers on YouTube
Mariana Maria de Neiva Couto, also known as Mari Maria, is a Brazilian makeup and beauty expert. She became famous on YouTube and Instagram with her account marimariamakeup. She started her YouTube channel in September 2014 with a makeup tutorial inspired by Queen La Muerte from The Book of Life. Mariana also has an online store called Mari Maria Makeup and shares makeup tips and funny videos on TikTok under the same name.
Her makeup store is very strong on imagery with photos of beautiful women of all skin shades sporting different brand products. ” Find here the makeup that best suits your skin and highlights the best in you!” is at the core of the brand, promoting full inclusivity for all women.
Visit Website17. Rihanna Musician and Beauty Influencer
• 13.9M followers on TikTok • 152M followers on Instagram • 43.5M subscribers on YouTube
Rihanna is a Barbadian singer, businesswoman, and actress known as the best-selling female recording artist of the 21st century and is the richest female musician, with a net worth of $1.4 billion in 2024.
Her site is like a super chic Instagram feed where even the side menu feels like you’re on a social platform. When you first land on the site, it’s like these animated blocks are playing around until they finally come together to form this awesome collage. There’s also a calendar for the latest news, releases, tours, appearances, and more.
Visit Website18. Sabrina Carpenter Musician and Lifestyle Influencer
• 19.1M followers on TikTok • 39M followers on Instagram • 8.43M subscribers on YouTube
Sabrina Carpenter is an American singer and actress. She got famous for her role in the Disney Channel show Girl Meets World and began her music career with Hollywood Records. She modeled for Skims’ Fits Everybody and Stretch Lace collections, saying she loved the feminine style and has always liked the brand.
Her site looks like a physical newspaper with fake retro ads in the sidebars. What’s interesting is that the top navigation is only reserved for her social media. If you want to access other pages, you need to click on the ” Table of Content” button which opens a full-screen navigation that mimics an old magazine double page with a printed contents table. We love how consistent this site is with retro aesthetics to the smallest detail.
Visit Website19. Selena Gomez Musician Influencer
• 58.2M followers on TikTok • 425M followers on Instagram • 34.7M subscribers on YouTube
Selena Gomez began acting as a child on the show Barney & Friends. Since then she gained fame as a teen star for her role as Alex Russo on the Disney Channel series Wizards of Waverly Place.
Selena Gomez’s website is a great example of how to keep things organized. The navigation bar makes it simple to find what you’re looking for no matter if it’s music, videos, merch, shop, or the rare Beauty brand. The design is clean and well-made, even with all the cool features. The stylish layout and the gallery below the menu catch your eye right away. Everything is easy to find and use.
Visit Website20. Simeon Panda Fitness Influencer
• 79.2K followers on TikTok • 8.1M followers on Instagram • 2.78M subscribers on YouTube
Simeon Panda is a leading fitness expert and entrepreneur who owns Just Lift and Elimin8. Forbes has named him one of the top ten fitness influencers in the world. He’s well-known for his great physique, strong character, and high standards in fitness.
His website has a lively design that fits his fitness brand. It shows off his fitness programs, clothing, and lifestyle with bold text, great images, and videos. The site is easy to navigate, letting visitors find workout guides, shop for merchandise, and stay updated on Simeon Panda’s latest news and events.
Visit Website21. SKKN by Kim Kardashian Lifestyle Influencer
• 9.7M followers on TikTok • 361M followers on Instagram • 2M subscribers on YouTube
Kim Kardashian is one of the top famous media personalities, she’s a socialite, and businesswoman with many brands under her name. She has a lot of business ventures under her name, brands like Kkw Beauty, SKIMS, ShoeDazzle, Dash, and SKKN, to name a few.
The SKKN website is an online store for her brand’s skincare and makeup products, that she uses in her Instagram photos. Visitors can shop Kim’s look directly from the Shop the Feed section. ” My mission is to redefine beauty standards, champion inclusivity, and inspire confidence through our efficacious product range. I can’t wait for these products to become part of your daily routine!”, says Kim.
Visit Website22. Stephanie Soo True Crime and Mystery Podcaster
• 688.8K followers on TikTok • 851K followers on Instagram • 9M subscribers on YouTube (her three channels combined)
Stephanie Soo is a South Korean YouTuber who shares daily videos about mukbangs, food tastings, and true crime. She’s worked with Zach Choi ASMR and Nikocado Avocado for her mukbang videos, but her popularity truly took off with her consistent true crime podcasts that analyze criminal cases from all over the world. One of her greatest strengths is her storytelling and her ability to improvise.
Her site Rotten Mango is dedicated to her true crime documentary episodes. Although Stephanie does not conduct her own investigations, she works with a team of independent researchers and translators from all different backgrounds who work tirelessly to gather information from the internet and fact-check as much as they can. You can check all case episodes directly from the website. Each case page offers an introduction, a video, a transcript, and a full list of all sources used during the research.
In addition, Rotten Mango uses the profit from views to support numerous organizations such as the Child Advocacy Network, The Point Foundation, Futures Without Violence, and more.
Visit Website23. Drew Kutcher Fitness Influencer
• 125K followers on Instagram
Drew Kutcher created the Kutcher Method, a health and fitness company. He focuses on helping people live healthier and more sustainable lives.
Here we have a great example of an influencer website that is simple and to the point. It shows you how The Kutcher Method can help you get fit. The easy-to-use site lets you quickly learn about his fitness approach, join his community, and find info on nutrition, workouts, and coaching.
Visit Website24. Zach King Team Illusionist Performer
• 82.2M followers on TikTok • 30M followers on Instagram • 37.7M subscribers on YouTube
Zach King is an American internet star known for his “magic vines,” which are short, six-second videos that look like he’s doing magic. He calls these videos “digital sleight of hand.”
The website itself is designed with simplicity and space in mind. It features magical videos and stories, and the clean, organized layout makes it easy to navigate. The homepage looks like a social media feed, with a carousel of videos under a header video. There’s also a straightforward menu at the top. The site’s use of white space keeps things tidy and easy to read, while a personal story adds a nice touch and helps engage visitors.
Visit Website
Alrighty, folks, that’s a wrap!
A great influencer website connects with people by giving them the content or products they’re looking for in a way that feels relatable and inspiring.
Even though each influencer’s audience is different, successful websites usually share a few key features:
- Look and Feel: The design should match the influencer’s style. Whether it’s calming colors or bold designs, the overall vibe should reflect their brand and message.
- Content: A site can look great, but if the content isn’t interesting, it won’t matter. It’s important to know what your audience wants and to offer it in a real, authentic way. People connect with influencers who feel genuine.
- Layout: The way the site is organized should make it easy to find the most important stuff. Using space wisely helps guide visitors’ attention and makes the site easier to read.
- Ease of Use: If it’s hard to find things on the site, visitors won’t stick around. A clear menu and working links are essential to help people quickly find what they’re looking for.
Hey, before you go, don’t forget to check out our other awesome articles on UI/UX design! We’ve got loads of tips and inspiration to help you create stunning designs that will blow your mind.