16 One-Page Website Examples That Drive Visitors to Action

The one-page format is an extremely popular web trend because it’s simple, clean, and gives the opportunity to create something highly interactive and interesting. Taking advantage of a long-scrolling design will help you to tell your story in a creative way. In addition, the one-page format also gives you full control over the order in which your visitors view your content, and it’s easy to maintain. Let’s explore 16 one-page website examples that manage to utilize the format perfectly and make a striking presentation.

In the end, we will also cover what is a one-page website, when to use a one-page website, and what are the pros and cons of this website type.

Let’s look at 16 real-life examples of modern websites that use the single-page format to create storytelling, focus on a single concept, and lead users straight to the CTA.

This website serves as a presentation of Rugby-Man, a statue erected at the foot of Ernest Wallon, imagined, and designed for rugby enthusiasts.

Design Strengths:

• The one-page format works best for this project as it focuses on a central idea or theme.
• Luxurious design and realistic 3D graphics give a detailed view of the product.
• Well-structured and short, and easy to navigate.

Live Website: The Rugby-Man │ Designed by: Pam (France)

The Fleur is a one-page website, built on Webflow, gathering the entire art collection of 21 surreal NFT flower species created by Ondrej Zunka. In addition, the website also serves to educate visitors on the interesting characteristics of the different flowers residing on the Ethereum blockchain.

Design Strengths:

• Clean design with original artwork and custom fonts.
• Well-structured and easy to navigate.
• Focuses on the flower collection entirely.
• An interactive magnifying glass that helps you zoom in on details when hovering.
• Accordion sections.

Live Website: The Fleur │ Designed by:  Charles (Indonesia)

An exploration of editorial design and interaction in a one-page scrolling format. The website combines photography, illustration, animation, type experiments, and writing, all dedicated to the Big Apple.

Design Strengths:

• Strong NY style visual, suiting the theme of the project.
• Simple design with a rich gallery of visuals, serving as a one-page museum.
• Sticky navigation, accessible at all times.
• Thank you message and contact popup once you reach the end.

Live Website:  New York City Times │ Designed by:  William Mario Hindson (Norway)

49 Burning Condors is a Gothic Witch Rock band based out of Philadelphia. The website aesthetics thrive off the myths of witches, old gods, and unholy ghosts bound to the Swamp.

Design Strengths:

• Simple website, collecting the band’s music, merch, shows, and contacts in one place.
• Sticky navigation, accessible at all times.
• Conceptual gothic visuals are suitable for the band’s aesthetics.
• Rich contacts section with popup previews of recent social media posts.

Live Website: 49 Burning Condors │ Designed by:  Chris Tremoglie (USA)

This rebranded one-page company website uses a mix of video, bright imagery, animations, parallax, and micro-interactions to improve the brand.

Design Strengths:

• Short and simple in terms of content, making it easy for the user to scan and understand the info.
• Uses animations and parallaxes smoothly, without overwhelming the user experience.
• Detailed well-structured contact form.

Live Website:  Janus Advertising │ Designed by: Janus Advertising (USA)

This one-page website example showcases a high-end real-estate project in one of Belgium’s most historic city centers, Ghent. The design strikes with verticality, subtle typography, and composition mirror the architecture.

Design Strengths:

• Dynamic layout and great composition.
• High-quality images and smooth animations.
• Easy navigation.

Live Website:  Residentie ROCA │ Designed by: Bart De Ruyck (Belgium)

This portfolio website is based on a font-sized grid inspired by the first computers. You can use your keyboard to navigate and unveil the info you need: biography, projects, services, contacts, etc.

Design Strengths:

• An unconventional website with an interesting concept: mixes retro console style with modern animation.
• The one-pager uses key controls to navigate.
• Each key opens a respective section on the same page.

Live Website:  Yannick Gregoire │ Designed by: Loonatiks Design Crew (Greece)

The one-pager serves as a personal portfolio of a Montreal-based illustrator, who loves inventing new characters and stories in various areas such as editorial, branding, textile design, and typography.

Design Strengths:

• Experimental portfolio design.
• Uses the one-page format with horizontal scrolling to tell a story.
• Almost no copy, the content is purely visual and aims to present a gallery of curated illustrations.
• Micro-interactions and animations.
• Ends with a CTA.

Live Website:  Sarah Fatmi │ Designed by: Michael Garcia (France)

9. Atmos: Purely-Visual Interactive Experience

Leeroy’s lab’s latest project brings a surreal flight experience in an interactive animated one-page website. users can enjoy the entire story while navigating the 3D plane with scrolling.

Design Strengths:

• Pure storytelling that allows users to be a part of the story.
• Users navigate the plane by scrolling and reading interesting facts.
• It gives a list of references for every step of the journey, packed in a popup you can read when clicking the About option.
• Ends with a CTA that invites users to explore again.

Live Website: Atmos │ Designed by: LEEROY (Canada)

10. The Philosophical Foxes: Experimental Storytelling

The Philosophical Foxes is an experimental storytelling project, built on the Ethereum blockchain. It mixes minimal design with 8bit visuals and modern UI interactions.

Design Strengths:

• Experimental and memorable, mixing minimal design with colorful 8bit illustrations and UI animations.
• Stacks different sections like cards, making the design pretty packed.
• Sticky navigation that helps users go straight to the section they wish to view.

Live Website:  The Philosophical Foxes │ Designed by: Peter Dimitrov (Italy)

11. Neverland: Interactive Experimental One-Page Portfolio Website

Neverland is the everlasting creative experience agency with an equally creative portfolio website. design with compelling storytelling and a touch of pixie dust.

Design Strengths:

• Complex 3D scrolling animations work great with the overall clean and minimalistic design.
• Simple layout and only the essential info.
• Ends with a detailed contact section.
• The hamburger menu only features the contacts. No distractions.

Live Website: Neverland │ Designed by:  Neverland (Netherlands)

12. Perennial: Conceptual Modern Office-Building Rental Website

This modern website advertises a modern office building that breaks the corporate style and uses elements from nature.

Design Strengths:

• Beautiful horizontal-scrolling experience that tells a story.
• Focuses on the emotions rather than the product itself.
• Uses images of nature and activities to promote a different lifestyle.

Live Website:  Perennial │ Designed by: The Graphic Standard (USA)

13. Louis William Wain Tribute: Storytelling and Trippy Visuals

The site is dedicated to the work of the English artist Louis William Wain English, famous for his many images of anthropomorphic cats, cats, and kittens.

Design Strengths:

• Uses trippy animations to set the mood for Louis William Wain’s art style.
• Every animated illustration comes from the artist’s legendary portfolio.
• Educational website with storytelling.

Live Website:  Louis William Wain Tribute Project│ Designed by: Yuliya Desiatova (Russia)

14. Materialized: Overlay Pages rather than Multiple Separate Pages

Materialized is logofolio which experiments with 3D printing of digital elements in physical environments.

Design Strengths:

• A short website with only three sections: introduction, project list, and about.
• Each item of the list opens an overlay page with project details and images.
• The one-page format works better for the project list than using a dedicated separate page for each.

Live Website:  Materialized │ Designed by: Liviu Avasiloiei (USA)

15. YouMeme: Fun Futuristic Website

A meme social network platform project, completed with an animated mascot flying through space, watching memes on a giant space iPad. What else would you need?

Design Strengths:

• Futuristic design with a simple white layout over a complex 3D interactive background.
• Rich on content and it offers a sticky navigation menu for users to access each of the sections easily.
• High-quality graphics, animations, and infographics.

Live Website: YouMeme│ Designed by:  off brand. (Scotland)

16. Bubble Kush: Clean and Simple Animated eCommerce Website

Delicious conceptual design for soda products with popping animations and fun facts. The one-page format is particularly suitable for eCommerce projects that offer one product with a few variations.

Design Strengths:

• Interaction design with custom animations
• Short and simple: quickly introduces the products and leads users to the CTA.
• Whenever you click a can, the website opens a popup with details and fun facts about the respective flavor.

Live Website:  Bubble Kush │ Designed by: Polyform Studio (Canada); Sam Schwinghamer (Canada)

 

And last, let’s have a quick walkthrough of the basics and see what exactly is a one-page website and when to use it.

The one-page format refers to a website that only contains one HTML page. Unlike traditional multi-page websites, there are no additional pages, such as About Us, Services, Blog, or Contacts. These websites provide the right amount of information to help users make a decision and act on it without additional or unnecessary content to distract them from the most important content.

One-page websites with more content that spreads throughout the page usually include anchors or scroll-to-section navigation options. When clicking on an option, the page jumps to the chosen content section.

Not all websites are suitable to be turned into single-page websites. For example, if you offer a big range of services, a blog, and a dedicated sample page, the one-page format wouldn’t work. In other cases, however, converting your multi-page website into a one-pager would be a great idea, so let’s review them here.

• New products: With a one-page website, you can organize information on your product, testimonials, and contacts in a linear pattern. All information will be available for users at last without any distractions.
• Landing pages: They are specifically designed to convert, so they use the one-page format to put everything in one place in a straightforward way. Landing pages focus on one goal and keep the right amount of information in order to stir users’ curiosity and compel them to go straight for the contact form.
• Portfolio websites: Creators usually choose the one-page format to collect and showcase their work and include a CV and contact.
• Events: The one-page format is ideal for an online promotional poster for events, packing all the important data, such as date, venue, bands, FAQ, and booking. Instead of spreading each category into multiple pages, you can put everything on one page and create a visual story.
• Campaigns: Promotions and campaigns, similar to landing pages, benefit from a clean and straightforward linear pattern. The one-page format maximizes the message and leads users to the CTA.

 

If your website’s content is quick and easy to browse, or if you have a lot of content that you want to place strategically in a particular order, going for a one-page website sounds like a great idea. On the other hand, one-pagers might get neglected by Google due to the lack of link-building in comparison to multiple-page websites, which can become a significant disadvantage. This is why, if you’re still not sure the one-page format is the way to go, let’s weigh up the pros and cons before making the decision.

👍 Advantages

• It gives a fluid experience with a distinguished beginning, middle, and end of the user journey.
• The straightforward navigation style of the one-page website increases conversion as it keeps the users focused.
• Much more convenient and natural for mobile design.
• Easier to maintain a single page and keep it updated and optimized.
• One-pagers have a lower bounce rate due to the linear experience without distractions.
• Limited information builds curiosity. Users will be tempted to contact you and ask for more details.
• Ideal for purpose-driven websites (Landing Pages and campaigns) that have a single goal.
• Allows users to quickly find what they’re looking for.

👎 Disadvantages

• One-pagers might get neglected by Google due to the little content and lack of link-building in comparison to multiple-page websites. Usually, single-page websites have less chance of getting a higher SEO ranking as you need it to rank for different keywords.
• Not ideal if you require your website to include a lot of diverse and complex content.
• When you limit how much content you present to your users, you also limit your communication with them. It’s harder to communicate your message clearly with less content. You will need a content marketing expert.
• Difficult to share a specific section of a website with one single URL.
• Offers limited scalability. The more content you add to your page, the longer it will take to scroll and this might frustrate the user.
• It’s harder to design.

Final Words

One-page websites provide you with a much simpler and more straightforward approach to presenting your concepts to users and establishing a clear hierarchy. Its linear navigation is ideal for storytelling and leads your visitors by the hand from the beginning to the end. We hope these 16 live examples inspired you to make your one-page website stand out.

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