20 Exceptional Shopify Blogs That Nail the Art of Blogging

Shopify blogs have become indispensable tools for eCommerce success. To drive conversions and engage customers effectively, understanding the best practices that make a blog exceptional is crucial. In this article, we’ll explore the essential elements of a successful blog and provide a helpful checklist of practices to follow.

Creating a successful Shopify blog involves incorporating key elements that capture attention, deliver value, and inspire action. Here are some essential practices to consider:

To illustrate these best practices in action, we’ve curated a collection of 20 outstanding examples of Shopify blogs that excel in driving conversions. These blogs serve as a source of inspiration and provide valuable insights to elevate your own eCommerce journey. Let’s dive in and discover how these blogs successfully implement the key elements we’ve discussed.

 

Flourist Recipes Blog

In 2013, Janna Bishop and Shira McDermott founded Flourist to celebrate the purest form of grain and beans. They sell fresh, chemical-free flour through a beautiful Shopify store.

Flourist fulfills its commitment to education through its recipes blog. On their ‘Our Story’ page, they state, “We share the tools, education, and community people need to access, cook, and eat nutritious, whole food.”

Their Shopify blog showcases well-written, well-formatted recipes. The blog posts page follows a two-column layout. The central part presents recipes, while the right sidebar features CTAs for related products and recent articles. By providing valuable content for free, Flourist builds a faithful audience likely to purchase their products.

Flourist’s recipes blog exemplifies the best practice of delivering value to users while subtly promoting their products. This approach creates a seamless user experience, reinforcing their commitment to nutritious, whole-food options. By leveraging its Shopify blog, Flourist successfully captures and engages its target audience.

 

Alchemy Fine Home Interior Design Tips Blog

Alchemy Fine Home specializes in enhancing your home with a wide range of products, including furniture, lighting, bath, bed, and outdoor gear. They focus on home design.

Unlike others, Alchemy Fine Home’s blog plays a crucial role in the online shopping experience, going beyond what is expected. Each blog post resembles a glossy magazine article, showcasing popular design trends, layout ideas, style guides, lookbooks, and more that their fans love.

To make reading more enjoyable, they use design tools in the Shogun app, adding different elements that enhance the experience.

The design layout, with a focus on the Z-pattern and full-width content, creates an appealing visual template that can be used again and again.

Alchemy Fine Home demonstrates how a well-executed Shopify blog can enhance the shopping experience and captivate its audience with thoughtful design and engaging content.

 

Central Gymshark Fitness Blog

Gymshark, a renowned fitness apparel retailer, excels in eCommerce, and its blog Central Gymshark is a prime example of its success.

This Shopify blog stands out with its abundance of helpful articles covering various aspects of fitness and training.

In addition to informative content, Gymshark Central features behind-the-scenes updates and occasional promotional posts. Rather than aggressively promoting its products, Gymshark opts for a different approach. For instance, they present six arm exercises accompanied by gifs, perfectly aligning with readers’ search intent. By avoiding hard-selling tactics, Gymshark acknowledges that most blog visitors are in the early stages of the eCommerce sales funnel, merely discovering the brand’s existence.

However, Gymshark understands the power of a well-executed retargeting strategy, allowing them to reconnect with these visitors at a later stage and guide them toward a purchase. Instead of bombarding readers with extensive sales pitches, the blog focuses on delivering value to potential customers and establishing a genuine connection.

Gymshark’s blog showcases its commitment to providing valuable content, fostering engagement, and building relationships with its target audience.

 

Brookliving Lifestyle Blog

Brooklinen, a sheet manufacturer, demonstrates the power of an engaging and diverse blog, even in a seemingly mundane niche like bedding.

Rather than solely focusing on sheets, Brooklinen has created a lifestyle blog Brookliving that covers a wide range of topics related to their niche. They delve into areas such as beauty, interior design, and wellness, appealing to readers with shared interests. While loosely connected to their product, the blog never resorts to aggressive product promotion.

Brooklinen understands its audience’s motivations and creates content that resonates with them, elevating the value of its brand.

By reading their blog, customers don’t just purchase bed sheets; they immerse themselves in the allure of the Brooklinen lifestyle. This unique offering sets Brooklinen apart from other brands in the market.

The blog exemplifies how Brooklinen goes beyond the conventional scope, considering its audience’s interests and aspirations. This approach allows them to cover a broader range of topics and establishes them as a trustworthy brand.

 

Mondo Shop Pop Culture Merch Blog

Mondo, known for collaborating with artists to create a diverse range of products, offers posters, soundtracks, toys, apparel, books, games, and collectibles through their Shopify store, Mondo Shop.

Their blog, aptly named “News,” focuses solely on sharing updates about the products available in their store. While this approach aligns with their intention, it limits the potential for significant traffic generation, let alone achieving Luxy-level traffic. Additionally, the blog features a fitting comic book grunge design, adding to its unique aesthetic.

 

Maiden Home Interior Design Journal

Maiden Home, a retailer offering sofas, chairs, beds, dining tables, and more, has a premium-looking blog built with Shopify. This aesthetically pleasing blog provides readers with valuable interior design tips, helping them create beautiful and trendy living spaces.

The blog serves as a resource for customers who not only want to purchase furniture but also seek guidance on how to arrange and decorate their homes. With its visually appealing design and high-quality content, Maiden Home’s blog offers a premium experience to readers.

By focusing on interior design tips and keeping its audience informed about the latest trends, Maiden Home establishes itself as a trusted source for creating stylish living spaces. The blog seamlessly integrates with its Shopify store, providing a cohesive and immersive brand experience.

 

Luxy Hair Blog

Luxy Hair started as a Shopify store selling hair extensions. Now, they also offer hair care products and accessories. Their blog, with 700+ posts, covers categories like ‘Hair Care & Advice,’ ‘Weddings,’ ‘Lifestyle,’ ‘Hairstyles,’ and more.

The Luxy Hair blog focuses on sharing informative content, attracting over 800k+ monthly visitors at its peak. It’s an excellent example for those aiming to drive inbound traffic to their Shopify blog.

By providing valuable information and covering diverse topics, Luxy Hair establishes itself as an industry authority. The blog serves as a resource for customers seeking advice and inspiration, building a strong connection with their target audience.

 

Korean Skincare Routine and Tips Blog

Korean Skincare, based in the Netherlands, specializes in offering the best Korean beauty and makeup products. Their blog, available in English, provides personalized skincare advice and assistance to skincare enthusiasts.

The team’s smart marketing move is providing blog content in English, ensuring greater exposure to search results. The blog layout follows a minimalistic design, yet it covers a wide range of skincare topics comprehensively. Clear call-to-action buttons are strategically placed alongside recommended products, enhancing the visitor’s browsing experience.

If your Shopify store operates in a similar niche, exploring Korean Skincare’s website and blog posts can serve as inspiration to incorporate blogging into your own eCommerce strategy.

 

Bravetown Clothing News Blog

Bravetown‘s website is a captivating eye-catcher, featuring a splashy layout that grabs attention on every page. Their expertise in customization shines through, utilizing GemPages page builder to tailor every element to their aesthetic and brand vibes. From the homepage to their blog posts, they consistently deliver what their customers want.

Their comprehensive beer master guide showcases their expertise in the niche of beer enthusiasts, with direct product links at the bottom of the page. Additionally, they provide helpful content such as beer gift ideas for different holidays and local pub recommendations, engaging both existing customers and enticing first-time visitors to become frequenters. Bravetown Clothing stands out as one of the most remarkable examples of a Shopify blog.

To enhance its brand’s aesthetic, Bravetown Clothing pays attention to detail by personalizing every thumbnail for its blog posts. This level of professionalism and charm adds to their overall brand appeal.

 

Purematcha Teaposting Blog

Purematcha, an Australian-based business specializing in matcha, green tea, and teaware products, embraces a simple and calming web design. Their store provides a user-friendly experience without overwhelming visitors with excessive pop-ups.

This clean and calming design aesthetic extends to their blog page as well. The blog posts are thoughtfully categorized into recipes, green tea news, and health & wellness topics. This strategic approach helps increase their visibility in search results by addressing a wide range of queries, from storage tips for matcha and green tea to recipes for matcha bubble tea.

Purematcha also capitalizes on local content by featuring articles about the best matcha and tea spots in cities across Australia. Despite their name, they offer a diverse range of tea-related products, which are seamlessly integrated into their blog posts. This approach not only provides valuable information but also encourages potential customers to explore and add additional merchandise to their shopping carts.

 

Nuun Hydration Blog

Nuun is a company that sells electrolyte tablets for hydration, and their blog is perfect for those interested in staying hydrated. The blog covers various topics like hiking, exercise, nutrition, and self-improvement.

Their blog posts are visually engaging, with vibrant background images and distinct content sections. They also include interactive FAQs that provide valuable information. By using Shogun, they take full advantage of visual elements such as parallax background images and interactive accordions.

Each blog post is unique, incorporating different colors and design elements to enhance the story and engage readers. Nuun has also implemented a strong SEO strategy, creating content that revolves around topics related to their products.

In summary, Nuun’s blog offers a diverse range of topics, visually appealing design, interactive elements, and an effective SEO approach. It’s a valuable resource for anyone seeking hydration tips and information. Let me know if there’s anything else I can assist you with!

 

Rhone Wellness Blog

Rhone is a brand that specializes in performance-driven clothing for active individuals. Their blog, The Pursuit, is a source of inspiration and valuable information for those living an active lifestyle. It covers various topics such as lifestyle, style & gear, performance, wellness, mindfulness, and community.

The Pursuit blog offers a range of guides and posts that cater to the interests of active individuals. From inspirational stories to practical advice, readers can find content that resonates with their active pursuits. Whether it’s seeking style tips, exploring performance-enhancing techniques, or promoting overall wellness and mindfulness, this blog has it covered.

 

Perfect Keto Diet Blog

Perfect Keto is an online marketplace that specializes in diet-friendly meals. Their blog serves as a prime example of the effectiveness of content marketing. With a focus on the Keto diet and healthy living, the Perfect Keto blog offers a wide range of content categories to cater to various interests.

It not only provides a wealth of valuable resources but also integrates a sales funnel to convert prospects into buyers. By combining quality content with relevant product recommendations, this blog demonstrates a powerful approach to driving conversions.

 

Mrs. Highbrow Cosmetics Blog

Mrs. Highbrow Professional, a renowned brow bar from the Netherlands, has established a strong presence on Shopify. Their blog serves as a comprehensive resource for all things related to eyebrows. It offers a wide range of content, including eyebrow makeup tips, product showcases, interviews with industry experts, and other relevant topics in the world of eyebrow care.

The blog seamlessly integrates products within makeup tutorials, effectively encouraging visitors to make a purchase.

 

Caribshopper Blog for Caribbean Vibe

Caribshopper is the largest Shopify marketplace for authentic Caribbean products. Its professionally designed blog, powered by Bloggle, focuses on various Caribbean-related topics, particularly cuisine. Visitors can explore tropical recipes, compare ingredients, and learn about the health benefits associated with Caribbean cuisine.

The blog’s theme incorporates tasteful and vibrant colors, creating an engaging visual experience while maintaining functionality. This visually appealing design enhances the overall user experience and captures the vibrant essence of the Caribbean.

Caribshopper’s blog strategically embeds products within the content, ensuring maximum conversion potential. These product placements seamlessly blend with the informative posts, providing readers with an opportunity to explore and purchase relevant items.

In addition, the blog emphasizes search engine optimization (SEO) by crafting detailed posts that incorporate relevant keywords. This approach aims to increase organic reach and attract a wider audience through search engine visibility.

 

Beardbrand Beardposting Blog

Beardbrand is a leading example of effective content marketing in the e-commerce industry. Their blog stands out as one of the best Shopify blog examples available.

What sets Beardbrand apart is their ability to tailor their content to their specific target audience. Rather than writing for a broad audience, they focus on engaging with those who are most likely to become customers. This targeted approach ensures that their content resonates with their buyer persona.

One notable feature of Beardbrand’s blog is its emphasis on fostering engagement from potential customers. They achieve this by strategically incorporating revenue-oriented keywords that link back to specific beard products available in their store. This integration of product links within their content helps drive conversions. You can easily replicate this blog design using one of the available Shopify blog templates, but it’s important to consistently produce high-quality content with relevant links to your own products.

Beardbrand includes a ‘You might also enjoy…’ section at the end of each article, featuring links to related blog posts. This internal linking tactic increases reader engagement and facilitates site crawling by search engines.

 

Rebecca Minkoff Fasion Blog

Rebecca Minkoff‘s fashion blog stands out as a shining example of how to maximize the potential of a Shopify blog. It capitalizes on the platform’s unique feature of featuring products directly within the blog content.

One standout post on the blog demonstrates how to repurpose a scarf into a face mask, a timely and relevant topic during the initial stages of the pandemic when face masks were in high demand. The blog seamlessly integrates the tutorial while also highlighting the availability of scarves for purchase.

This approach is not only simple and straightforward but also highly effective in driving engagement and ultimately boosting sales. By combining useful content with direct product promotion, Rebecca Minkoff’s fashion blog successfully captures the attention of readers and encourages them to take action.

 

The Squeeze Magazine

Georgie and Ed, inspired by their love for healthy cold-pressed juice in the US, brought the concept to London and started selling it under the name PRESS. They expanded their offerings by launching a Shopify store, selling not only cold-pressed juice but also other plant-based, healthy food online.

To connect with their audience and establish authority, they created The Squeeze Magazine. This online publication features high-quality articles on health, nutrition, lifestyle, and sustainability. The Squeeze Magazine complements PRESS by providing tips for living a healthy lifestyle. Its blog boasts a simple, bright, and eye-catching design, featuring hero images that align with the vibrant color palette of its juices.

 

Death Wish Coffee Caffeineposting

Death Wish Coffee caters to coffee aficionados with its claim of being the world’s strongest coffee. Made from carefully roasted arabica and robusta beans, it offers a bold and never-bitter taste. The brand has a fun and aggressive aesthetic.

The content strategy of the Death Wish Coffee blog is a bit uncertain. While they have numerous coffee-related posts, they also include pop-culture content that may not be directly related to coffee. This approach could be an attempt to attract a broader audience by providing content they might be interested in.

In terms of web design, the Shopify blog of Death Wish Coffee is well-executed. The blog landing page features organized posts in three columns with a black background that aligns with the brand. The typography is clean and the font size is suitable. The individual blog post pages are contemporary and distraction-free. The floating navigation bar with the round logo showcases the versatility and branding potential of Shopify with a custom theme.

The blog predominantly relies on visuals, featuring a prominent section for featured images and incorporating visuals throughout the posts. The blog theme is consistent with the overall website design. However, it appears that the blog may not receive as much attention, as many posts seem to focus on news rather than evergreen coffee-related content that coffee enthusiasts would appreciate.

 

Tushy Toiletposting Blog

Tushy, a bidet supplier, stands out as an intriguing example of a Shopify blog. Their brand revolves around promoting healthy bathroom habits, emphasizing diet, cleanliness, and innovative tools. But what sets them apart is their witty and humorous approach, which forms the cornerstone of their branding strategy. Tushy has successfully leveraged its unique blog to establish a distinct brand voice.

While Tushy’s blog may not cater to everyone’s taste, its marketing efforts have paid off, evidenced by remarkable sales growth during the pandemic. If you’ve ever searched for unconventional topics like the “best position to poop in”, chances are you’ve stumbled upon Tushy’s blog. The writing style is refreshingly casual and informal as if you’re engaging in a friendly conversation.

Despite its unconventional nature, the blog manages to attract a significant monthly audience of over 7,000 visitors. Tushy’s secret lies in their ability to infuse their blog with personality and humor, offering a delightful mix of entertaining content and helpful information. By striking this balance, they cater to their audience’s diverse interests and needs. Moreover, Tushy seamlessly integrates its products into the content, albeit in a non-intrusive manner, effectively driving engagement and sales. It’s worth noting that the call-to-action at the end of each post is both compelling and cleverly designed.

One area where Tushy could enhance its blog is in the realm of visuals. By incorporating more creative and captivating images, they have the opportunity to elevate the overall aesthetic appeal of their content.

 

Feeling motivated and inspired to roll up your sleeves? Awesome. In case you need a web development partner for your current and future projects, here at htmlBurger, we are more than glad to discuss your needs. Wanna talk?

 

FAQ About Shopify Blogs

Shopify Blogs are a powerful tool for businesses to connect with their audience, provide valuable content, and drive engagement. In this FAQ section, we address common questions and provide insights into the benefits of using Shopify for blogging. Whether you’re new to Shopify or considering integrating a blog into your existing Shopify store, this section will guide you through the process and highlight best practices to help you create a successful blog that enhances your brand and attracts customers.

Is Shopify good for blogging?

Yes, Shopify is a good platform for blogging. It integrates smoothly with your online store, creating a unified brand experience. You can customize the design of your blog to match your brand’s look. The platform lets you seamlessly incorporate your products into your blog posts to drive sales. It has built-in SEO features to help you optimize your blog for search engines. Managing and publishing blog content is easy with Shopify’s user-friendly interface.

Even if you’re new to blogging, you can create, edit, and organize your posts without technical skills. Shopify provides a solid foundation for businesses to have a blog alongside their online store. It helps enhance content marketing, engage with the audience, and drive traffic and sales.

 

How to make a blog in Shopify?

Creating a blog is a powerful way to engage with your audience, establish your brand’s voice, and provide valuable content. With Shopify, you can easily set up and manage a blog to complement your online store. Whether you want to share industry insights, showcase products, or offer informative articles, Shopify provides a user-friendly platform to help you create a captivating blog. In just a few simple steps, you can start publishing compelling content and connect with your customers on a deeper level.

To create a blog in Shopify, follow these steps:

That’s it! You’ve successfully created a blog in Shopify.

 

Do you need a particular theme or extension to create a blog in Shopify?

No, you don’t need a specific theme or extension to create a blog in Shopify. The platform has built-in blogging functionality that lets you easily create and manage a blog within your Shopify store.

The platform offers customizable themes designed for blogging, so you can choose a design that matches your brand. With Shopify’s native blogging features, you can create, publish, and organize blog posts, customize your blog’s layout, and engage with your readers effectively.

 

How does Shopify blog work?

Shopify’s blog feature allows you to create and manage a blog directly within your Shopify store. It works by providing you with a user-friendly interface where you can easily create, edit, and publish blog posts. You can organize your posts into categories and tags for better navigation and searchability.

The editor allows you to format your content, add images, videos, and other media, and preview your posts before publishing them. You can also schedule posts for future publication and even enable comments to encourage engagement with your readers. In addition, you have the flexibility to customize your blog’s layout and design to align with your brand’s aesthetic.

 

Need help with your next Shopify project?

We’ll be happy to chat with you and help in selecting a solution that is perfect for your needs.

 

Let’s Wrap It Up!

To sum up, the exceptional Shopify blogs we explored provide valuable insights into effective content marketing and blogging practices. Here are the key takeaways:

By incorporating these best practices into your own blogging strategy, you can create a compelling brand narrative. After all, the success of a blog lies in delivering valuable, audience-centric content while staying true to your brand’s unique identity.

In the meantime, explore more insights and resources on web design and web development by checking out our other articles: