Shopify Vs. Wix in 2025 [Full Comparison]

Both capable of building online stores, these platforms serve distinct purposes, detailed in our Wix vs Shopify comparison.

Despite their differences, Shopify and Wix both aim to help you create websites and sell online. So, which one suits your needs better?

To help you decide, we’ve compared the tools based on ease of use, customization, eCommerce features, POS systems, marketing tools, pricing, security, and other important factors.

As experienced Shopify partners, we’ve witnessed the platform’s evolution and versatility firsthand, making it our top choice for eCommerce projects. However, we remain committed to providing an unbiased review, acknowledging that Wix may better suit certain scenarios.

First let’s first get one thing out of the way:

Now, let’s take a look at the key differences between Shopify and Wix platforms:

	Shopify	Wix
Ease of Use	Straightforward setup process Suitable for beginners	Quick setup with Wix ADI More control with Wix Editor
Customization Options	Fewer templates, but designed for stores	Wide selection of templates
eCommerce Features	Comprehensive inventory management Extensive integrations	User-friendly inventory management
Point of Sale(POS) options	Globally accessible with free & paid options	Limited availability Expensive hardware
Marketing Features	Offers essential marketing tools Integration with 3rd party apps	Provides marketing tools Integration with Wix Ascend
Integrations	Vast selection of over 8,000 integrations Works with Zapier	Modest selection of over 300 integrations Works with Zapier
Pricing	Starts from $29.00/mo Additional transaction fees	Starts from $29.00/mo Additional transaction fees
Security	Robust security measures Compliance with industry standards	Standard security measures Compliance with industry standards
Support & Community	Extensive documentation Vibrant developer community	Decent support Limited developer community

 

What is Shopify?

Shopify stands out as a versatile eCommerce website builder, designed to help users build and manage successful online stores with minimum effort. It packs a wide range of features, including a dedicated sales dashboard, strong inventory management tools, and access to over 8,000 integrations through its app marketplace.

What is Wix?

In the other corner, we have Wix, which is a user-friendly website builder that simplifies the process of creating professional-looking websites. It offers users over 800 design templates for blogs and small businesses, as well as extensive customization options. Users can further customize their sites with over 300 third-party apps for added functionality like scheduling and event booking.

 

Now let’s get into in-depth comparison. We’ll explore factors like ease of use, features, pricing, integrations, and more to help you choose the best fit for your online store.

Setting up both Wix and Shopify is a breeze. They’ve streamlined their processes to make getting started as smooth as possible.

– Shopify

Getting started with Shopify is straightforward. You choose a theme, tweak it to your liking, and you’re ready to go. While it’s user-friendly, it doesn’t offer the same level of customization as some other platforms without coding. However, it’s perfect for quickly setting up an online store in 3 minutes.

– Wix

Wix provides two main options: Wix ADI and Wix Editor. With Wix ADI, you answer a few questions, pick your preferred look, and Wix does the rest. It’s quick and easy, making it great for beginners. However, if you want more control, you can opt for the Wix Editor. This option allows you to drag and drop elements to create your site, giving you more freedom to customize. However, it might take a bit more trial and error to get it just right.

Customization is crucial for some businesses. Shopify and Wix offer different approaches and customization options. Let’s make a comparison:

– Shopify

When it comes to setting up an online store, Shopify is the go-to choice. It’s designed specifically for eCommerce, offering top-notch shipping and fulfillment services, and partnerships with major carriers, Shopify makes handling orders a breeze.

Plus, with over 8,000 integrations, you can easily manage everything from inventory to customer retention. While Shopify offers more integrations than Wix, both platforms work with Zapier, allowing you to automate tasks.

Additionally, Shopify offers 230 website templates tailored specifically for online stores, 13 of which are free to use.

– Wix

Wix gives you plenty of options with over 900 free templates covering a wide range of industries. However, if you’re looking specifically for eCommerce templates, Wix offers around 120 choices. These templates are divided into 12 categories, making it easy to find one that suits your business.

While Shopify’s templates are more general, Wix’s categorization allows for more specific choices based on your business type.

While Wix has powerful eCommerce capabilities, it’s not the platform’s primary focus. It provides essential eCommerce tools but may not match the depth and breadth of features offered by specialized eCommerce platforms like Shopify. In this section, we’ll dive into various aspects of eCommerce functionality, comparing inventory management, payment options, shipping solutions, and more.

 

3.1. Inventory and fulfillment

Managing your inventory and ensuring smooth fulfillment processes are vital aspects of running an online store.

– Shopify

For larger online stores with more complex inventories, Shopify steps in with advanced management capabilities. It offers extensive tools for inventory management, including uploading products, stock management, revenue reporting, and more. You have full control over product presentation with options for unlimited items and variants. Recent improvements to the checkout process enhance the overall buying experience.

– Wix

Wix, on the other hand, provides a simpler inventory management solution, suitable for smaller stores. While not as robust as Shopify, Wix still offers effective product showcasing with features like videos and zoom. The checkout process is user-friendly, though inventory management may be more limited compared to Shopify, requiring additional apps for advanced tasks.

 

3.2. Payment options

Both Shopify and Wix offer the most popular payment methods and similar fees, but there are some differences you should know about. Let’s explore Shopify and Wix payments:

– Shopify

Shopify Payments offers a wide range of payment options, including major debit and credit cards, Apple Pay, Google Pay, Amazon Pay, and even cryptocurrencies. The transaction fees range from 2.9% to 2.4% + 30¢ USD, depending on your chosen plan. It’s available in various countries, such as the US, UK, Canada, Australia, and more.

While Shopify supports over 100 payment gateways, using third-party providers may incur additional fees. Shopify’s standout features include streamlined checkout processes and recent additions like tipping during checkout and Shopify Bill Pay for managing business bills.

– Wix

Next, we have Wix Payments. You can accept major debit and credit cards like Visa, Mastercard, American Express, and more. The transaction fee is 2.9% + 30¢ USD, which is pretty standard in the industry. Wix Payments is available in several countries, including the US, UK, Canada, and some European nations.

Wix supports over 50 payment methods including PayPal, Stripe, Square, Google Pay, Apple Pay, etc. but some payment methods are not supported, like Amazon Pay for example. One of the perks of Wix Payments is that it doesn’t charge any transaction fees, allowing you to keep more of your earnings.

 

3.3. Shipping options

Shipping is crucial for every online store, as clients want to get the product as fast as possible, and you want to reduce shipping costs. Shopify and Wix offer different options to help you manage shipments, here are what they offer:

– Shopify

Shopify has shipping management tools, allowing you to handle rates, locations, and labels within the platform. It integrates with major carriers like DHL and UPS, offering shipping discounts based on your subscription plan. Additionally, Shopify supports contact-free shipping options such as curbside pickup and local delivery.

– Wix

Next, Wix allows you to set up various shipping methods, including free, flat-rate, and weight-based options. However, its tools for printing labels and providing real-time shipping rates are somewhat limited. You might need third-party apps to fill in these gaps. Recently, Wix partnered with Shippo to introduce Wix Shipping, aiming to improve order management for its merchants.

 

3.4. Dropshipping

Dropshipping websites becomes more and more popular, and maybe this is exactly why you are here. Both platforms are great for dropshipping, but with some differences you should learn about:

– Shopify

With Shopify, you get both native and third-party apps for dropshipping, with 291 apps in the Dropshipping category alone. Some popular options include Spocket, Printful, Printify, and Modalyst, among others.

– Wix

Wix Ecommerce is a good choice for smaller businesses dipping into dropshipping. They recommend the platform Modalyst, which integrates with Wix sites and has a range of catalogs across eight categories. It’s free for up to 25 products, with pricing starting at $30 per month for larger usage. Other dropshipping options for Wix include Spocket, Printful, Printify, and 365Dropship.

 

3.5. Tax Settings

Since nobody needs taxes more complicated than they already are, both platforms offer tax management features.

– Shopify

Shopify provides control over tax settings, allowing you to customize tax calculations and automate common tax processes. Shopify Plus goes even further as it gives its users access to Avalara AvaTax which automates tax calculations and simplifies the tax filing process.

– Wix

Wix, on the other hand, allows you to enable or disable taxes, include tax in the product price, and customize tax settings according to your business needs. For automated tax calculations, Wix recommends installing the Avalara app, which helps calculate real-time tax rates.

 

3.6. Extending Functionality

When you are in need of additional features or to automate some process behind the scenes, there are different third party apps you can rely on to get what you want. Shopify is more popular and there are thousands of apps you can integrate into your store, but Wix also offers wide range of options.

– Shopify

Both Wix and Shopify offer tools and apps to enhance your online store. Shopify has a massive app store with over 8,000 eCommerce-focused apps. These apps are designed to complement Shopify’s existing features and offer a wide range of functionalities to customize your store. The platform also provides helpful guides and free apps, which are essential for dropshipping businesses. Additionally, Shopify benefits from a vibrant developer community creating third-party apps.

– Wix

Next, Wix offers some apps developed in-house, the quality can vary, and there’s a limited selection compared to Shopify. However, users can still find useful third-party apps to enhance their store’s functionality.

Shopify’s POS system is highly functional and well-regarded by users. It comes with features like flexible shopping options, comprehensive reports, inventory management, and the ability to set up loyalty programs and discounts. With hardware kits and a mobile app, Shopify’s POS caters to both in-store and mobile sales. 

– Wix

On the other hand, Wix’s POS is currently limited to a select few US-based online stores. Although it offers promising features like integration with various payment methods and multichannel inventory management, its availability is limited. Users outside the US may find it challenging to access the Wix POS system.

In terms of pricing, Shopify offers a free POS Lite option with any plan and a paid POS Pro option for more advanced features. However, Wix’s POS hardware is expensive, and its availability is restricted to specific business types in the US.

When it comes to marketing features, both platforms offer a range of tools to help you promote your online store, so let’s break them down one by one:

Abandoned Card Recovery

Both Shopify and Wix have you covered, allowing you to send reminder emails to customers who leave items in their carts. Studies suggest that recovering these lost sales can potentially increase revenue by up to 25%.

 

SEO

When it comes to Search Engine Optimization, both platforms offer tools to boost your store’s visibility on search engines. You can tweak meta titles/descriptions, URL slugs, and alt text for images to improve your store’s ranking. However, Wix goes the extra mile with keyword support and integration with Semrush, providing more insights and tools for SEO efforts.

 

Analytics

In terms of analytics, both Shopify and Wix have built-in analytics dashboards. Wix’s tool is more basic, while Shopify’s advanced features are unlocked with the Advanced plan. For more detailed reporting, integrating with Google Analytics is recommended on both platforms.

 

Email Marketing

Shopify allows you to create email campaigns directly from the admin page and integrates smoothly with third-party apps like Omnisend Email Marketing and Privy. Meanwhile, Wix Ascend offers a comprehensive marketing solution with email campaigns and premium features available through a subscription.

 

Social Media Integration

Both platforms support multi-channel integration, so you can connect your store to various social media platforms and marketplaces.

 

Blogging

For blogging, Wix excels with its user-friendly features specifically built for creating and managing blogs, earning it a perfect score. Conversely, Shopify’s blogging capabilities are more limited.

When it comes to integrations, Shopify stands out with its vast selection of over 8,000 eCommerce integrations. This means you have a wide range of third-party apps and services at your fingertips. Plus, Shopify also plays nice with Zapier, a handy automation tool, giving you even more integration possibilities.

– Wix

On the flip side, Wix offers a more modest selection of over 300 integrations. While it may not match Shopify’s extensive library, Wix still covers the basics, providing essential tools and services to support your online store. And like Shopify, Wix also links up with Zapier, offering users flexibility in connecting their Wix store with other platforms and apps.

Getting the right pricing plan is key for your business.

Shopify offers three eCommerce plans starting at $29.00/m, while Wix’s first plan starts at $17.00 per month, which is great for blogs but doesn’t support eCommerce features.

Shopify also offers a Starter plan for $7.00/m which allows you to sell on social media channels, and a Plus plan for larger enterprises starting from $2,000/m.

Now, let’s break down each tier:

 

In the security department, both Wix and Shopify have your back. They include SSL security on all plans to encrypt sensitive information like login and payment details, ensuring secure transactions. Additionally, both platforms comply with Level 1 PCI DSS standards, ensuring great protection for payment card data.

The two platforms have built-in measures to defend against online threats like viruses and malware. However, Shopify offers additional internal tools for fraud detection, providing extra protection against fraudulent transactions.

 

Wix and Shopify both offer extensive help centers packed with articles and videos to guide you through any issues. But Wix goes the extra mile with its in-editor help feature. Instead of toggling between guides and your website, you can get assistance right where you’re working.

Key Takeaways:

 

In Conclusion

In wrapping up our comparison of Shopify vs Wix, here’s the deal:

If you’re aiming for a creative blog with some side-selling action, Wix is your go-to. But if you’re diving into eCommerce for a medium to large-scale business, Shopify has got your back.

 

It’s not about Wix lacking eCommerce capabilities or Shopify falling short on blog design tools—it’s more about playing to each platform’s strengths. So, consider their reputations along with your business size, budget, and specific needs to nail down the perfect fit for you. Whether it’s Shopify or Wix, you’ve got two solid options to fuel your online ventures.

Hey, before you go, don’t forget to check out our other awesome articles on UI/UX design! We’ve got loads of tips and inspiration to help you create stunning designs that will blow your mind.

• 21 Awesome Shopify Website Examples to Inspire You in 2024
• 20 Exceptional Shopify Blogs That Nail the Art of Blogging
• What is a Headless Shopify Store: Benefits, Use Cases, and Examples

 

FAQ about Shopify vs. Wix

1. What is the main difference between Shopify and Wix?
Shopify is a platform focused on e-commerce, offering robust tools for managing online stores. Wix, on the other hand, is a versatile website builder that includes e-commerce features but is more focused on general website creation.

2. Is Shopify or Wix easier to use?
Wix is often considered easier to use for beginners, thanks to its drag-and-drop editor and intuitive interface. Shopify has a slightly steeper learning curve but is still user-friendly, especially for those focused on e-commerce.

3. Can I use Wix or Shopify for a physical store?
Both platforms support physical stores. Shopify offers a dedicated Point of Sale (POS) system for managing in-person sales. Wix also provides POS tools, but Shopify’s system is more comprehensive and widely used.

4. Can I switch from Wix to Shopify or vice versa?
Yes, but migrating between platforms can be time-consuming and may require technical assistance. You’ll need to transfer content, products, and customer data manually or use third-party migration tools.

5. Is Shopify or Wix better for selling internationally?
Shopify is better for international selling, with features like multi-currency support, multilingual stores, and global shipping integrations. Wix also supports multiple currencies and languages but is less advanced in this area.

6. Which platform is better for a small business?
Wix is a good choice for small businesses or those just starting, thanks to its affordability and ease of use. Shopify is ideal for small businesses planning to scale and focus heavily on e-commerce.

7. Can I sell digital products on Shopify and Wix?
Yes, both platforms allow you to sell digital products like eBooks, courses, and music. Anyway, Shopify offers more specialized apps for managing digital downloads.

8. Which platform is better for a blog?
Wix is better for blogging due to its intuitive editor and built-in tools for managing blog posts. Also, Wix offers more affordable plans for these. Shopify’s blogging features are more basic but sufficient for e-commerce-related content.

9. Can I use custom domains on Shopify and Wix?
Yes, both platforms allow you to connect a custom domain.

10. Which platform is better for dropshipping?
Shopify is better for dropshipping, with apps like Oberlo, Spocket, and DSers that integrate seamlessly. Wix also supports dropshipping but offers fewer integrations and features.

11. Which platform is better for e-commerce: Shopify or Wix?
Shopify is generally better for e-commerce due to its advanced features like multi-channel selling, inventory management, and payment integrations. Wix is suitable for smaller or simpler online stores but lacks the scalability of Shopify for larger businesses.