Design, UI, UX, Inspiration, Website Examples

21 Awesome Shopify Website Examples to Inspire You in 2024

By Sandra Boicheva
October 6th, 2022

Shopify makes it very easy for merchants to launch an eCommerce store in minutes, thanks to the abundance of professional themes to work with. On the other hand, pre-made Shopify themes may not be able to keep up with the business once it starts to grow. The reason is the generic design of such a theme won’t differentiate the store from the others, so the first step to building a brand is to make some significant modifications.

With this in mind, today we’re going to look at 21 live Shopify website examples that manage to stand out with great aesthetics and functionality, as well as what they all have in common:

Premium/custom themes
Excellent customer experience
Brand identity
Niche products visitors would love to buy
Really good design

At the end of this post, we also answered the 3 most common questions about Shopify Websites.

21 Shopify Website Examples

Let’s go straight to these fantastic hand-picked Shopify website examples with custom themes and excellent presentations. By the way, we are proud to have been involved and worked with some of these clients and helped develop these websites.

1. Chocolat De Kat – Shopify Gift Store with Advanced Product Personalization

Get ready to treat your taste buds at Chocolat de Kat, the ultimate Shopify spot for chocolate lovers. Chocolat De Kat is a Shopify store for premium chocolate gift boxes, with the great option to build your own chocolate box with different flavors, number of bonbons, and more. The design of the web store is clean, modern, and user-friendly.

As you hit the homepage, get a sneak peek of the 2023 Advent Calendars & Hanukkah Boxes, up for preorder. A friendly description sets the scene for a chocolate-filled celebration, inviting you to snag your holiday treats with a simple click.

Exo 1.0.0 Shopify theme
Advanced eCommerce functionality
Subscription functionality
Reviews
High-quality product photos
Theme Setup
Dedicated pages for special orders
Custom Box Builder

The website keeps things interesting with features like lazy loading, smooth scrolling animations, and interactive elements shaped up to the charm. Easy navigation is given with the sticky menu, granting you non-stop access to the chocolate haven.

Live Website: Chocolat De Kat

2. Lemme Live – Innovative Supplement Online Store

Lemme Live is a great example of a modern medical online store built on Shopify. With great design and functionality, this online store is capable of presenting a lot of details and info about the supplements they provide. Another interesting thing in this Shopify store is the option to purchase a product one time or to subscribe for delivery every 2, 4, or 8 weeks.

A visually stunning website that welcomes you with a full-page showcase, featuring eye-catching product photos, a call-to-action that you can’t resist, and playful text animations.

Custom Shopify theme
High-quality product photos
Interactive design with micro animations
Product Page Custom Sections
Related Products Integration
Quick add
Interactive design with micro animations
Product Page Custom Sections
Related Products Integration
Real customer reviews

Lemmelive proudly flaunts its street cred, showing off features in big-name spots like Forbes and Vogue. Keeping it real, the website uses actual product photos that come alive when you hover over them, adding a personal touch.

Choose from membership options, subscribe hassle-free, add products in a snap, and switch currencies on the fly—all from the main menu.

Live Website: LemmeLive.com

3. WeAreFeel – The Right Way To Present Details

Feel is a supplement eCommerce store that’s all about the details. Each product comes with a health timeline, ingredient breakdown, before-and-after pics, references, reviews, and cool stats proving their worth.

Take a quiz to find the perfect fit for your lifestyle. Check out star-rated reviews on the drag-and-drop featured product section, pushing you to explore more. Nutritionist reviews add a pro touch.

Custom Feel Feel V3 Shopify Theme
Product Page With Custom Features
Shopify-Driven Blog
Related Products Integration
Robust design and high-quality product photography
Floating Cart

Easy navigation with well-structured categories based on type and function. And don’t miss the crisp, top-notch product photos that let you see exactly what you’re getting.

Live Website: WeAreFeel.com

4. Duschbrocken – A Store That Makes You Hit The Buy Button

Duschbrocken is another cool Shopify store that nails the art of clarity. In a world where introducing a new product category can be tricky, this website excels at breaking down what it is, who it’s for, and why you need it, paving the way for a thriving online store.

Navigation is a breeze with a sticky menu offering links to new products, the shop, product sets, and the brand story. The homepage keeps it user-friendly with small thumbnails for all key categories, ensuring a seamless browsing experience.

Spark 2.5.4
Each product page is designed as a landing page with eCommerce functionality
Product Page With Custom Features
Floating Cart
Interactive design
Product Bundles

Embracing modern design, Duschbrocken incorporates lazy loading and scrolling animations, adding a touch of flair to the user journey. This Shopify gem isn’t just a store; it’s a lesson in how to make the unfamiliar feel like a must-have, with every detail thoughtfully presented for a successful online shopping experience.

Live Website: Duschbrocken.de

5. EdmundsCocktails – Visuals & Data Used The Right Way in Shopify

Edmund’s Cocktails store is a master of explaining taste! They not only flood you with mouthwatering images of their cocktails but take it a step further with infographics and graphs. It’s like understanding the taste without even sipping.

Subscription and membership features add a personal touch, making your cocktail experience more than just a purchase. For the trend-conscious, a quick Instagram link keeps you updated on the hottest sips.

Dawn 7.0.1 Shopify theme
Social media integration
Klaviyo email marketing integration
Real customer reviews
Related products
High-converting product page
Well-structured product details, benefits, reviews, and social proof badges.

The site has a robust product assortment spanning multiple categories. Users can get creative with mix-and-match boxes, send gift collections to friends, or keep the flavor coming with a cocktail subscription.

Live Website: EdmundsCocktails.co.uk

6. Rested: One-page eCommerce

Rested is a one-page eCommerce website that sells sleeping supplements paired with a companion mobile app. The website itself has the functionality of a landing page that focuses on the product, features, descriptions, and accurate customer testimonials and builds a brand with custom design, brand color palette, and illustrations.

Custom One-page eCommerce Shopify Theme
Custom theme and brand visuals
Subscription functionality
Reviews
Theme Setup

Rested provided us with a brand guideline to follow and some wireframe of the desired organization for the new site. Our designers created a new concept based on the product idea. The final result was a restful and sleepy-theme design 🙂

Live Website: Rested │ Designed and Developed by: HtmlBurger

7. Handlebar Nantucket: Coffee Shop and Community

Handlebar Nantucket is a physical coffee shop that serves as a community place. Its website capitalizes on the vibe and emotion to present an experience rather than the product itself. Strong brand-building requires a custom theme to stand out from the rest.

Custom Shopify Theme
Custom Graphics and Animations
Parallax Effects
Related Products Integration

The whole process of building the website of Handlebar Nantucket went very smoothly. Yulia and her team were very easy to work with. They gave us enough freedom and, at the same time, provided us with very well-structured feedback. In addition to building the website, we’ve worked together on the coffee packaging and some other material. You can check their Instagram profile.

Live Website: Handlebar Nantucket │ Designed and Developed by: HtmlBurger

8. Custo: High-Tech Fututic eCommerce Design

CUSTO is an innovative intelligent mailbox project for improving the parcel delivery process. Its website has a fitting high-tech futuristic design and a fully custom theme with smooth animations and transitions.

Custom Shopify theme
High-quality product photos
A niche concept
Single Product focus
High-tech design and micro-interactions
Dedicated pre-order page

Live Website: Custo │ Designed by: Gil Huybrecht │ Developed by: Florent BIFFI

9. NaomiNomi: Brooklyn Fashion eCommerce

NAOMI NOMI is a made-to-order, small batch garment line based in Brooklyn. The design represents the brand’s concept with a somber color palette and an urban magazine-style layout to give that Brooklyn vibe.

Custom Shopify Theme
Extended custom page builder
Cart Cross-sell Feature
Custom Categories Page
Product Color Groups
Product Page Custom Sections
Related Products Integration
Parallax Effects

Live Website: NaomiNomi │ Web Development by: HtmlBurger

10. Sylvan Hillebrand Design: Portfolio Website with eCommerce Functionality

Sylvan Hillebrand is a Dutch designer who specializes in branding and promotional work. This is a great example of a mixed website that serves both as a portfolio and an eCommerce store.

Gimmicky design
Custom Shopify Theme
Interactive design with micro animations
Product Page Custom Sections
Related Products Integration
High-quality product photos

Live Website: Sylvan Hillebrand Design │ Designed by: Sylvan Hillebrand

11. Nul: Modern Interactive eCommerce Website

Nul is something that’s felt, not read. It ticks with the beat of your heart; it’s the energy that moves you. This brand aims to sell the concept of freedom and truth and being outside time. With such an abstract poetic concept, the website uses mesmerizing visuals and transitions to sell something more than just a watch.

Strong concept and custom design
Custom Shopify Theme
Interactive design, UI animations
High-quality product photos

Live Website: Nul │ Designed and Developed by: ET Studio

12. Tache De Naissance: Light, Optimistic and Simple

Tache De Naissance sells traditions passed down through generations, traditional quilting techniques, and the limitless imagination of children. The website is clean, and light, with a simple layout and beautiful typography fitting for the pastel color kids’ clothing collection.

Custom Shopify Theme
Product Gallery Color Filtering
Product Page Custom features
Colors Listed as Separate Products
Products Grouping
Collection Filtering
Related products integration

Live Website: Tache De Naissance │ Web Development by: HtmlBurger

13. Reframed: Modern Brutalist Design

Reframed’s website communicates the brand’s message that good design doesn’t need to come at the expense of functionality. Flexibility and function start from the frame. The website follows this concept with a basic flexible brutalist design that reveals it to the user step by step.

Custom Shopify Theme
Product page color images gallery
Location-based purchase flow
Variants listed as products
Product Page With Custom Features
Related Products Integration
Shopify-Driven Blog

Live Website: Reframed │ Web Development by: HtmlBurger

14. Oak & Eden: Strong Design for a Strong Brand

Oak & Eden is an award-winning whiskey company with a custom interactive online store. Elva designed and developed an immersive, motion-forward eCommerce site that pays homage to their Texas roots.

Custom Shopify Theme
Smooth micro-interactions
Robust design and high-quality product photography
Product Page With Custom Features

Live Website: Oak & Eden │ Designed and Developed by: Elva

15. Nube: Simple with Little Twists

A colorful little eCommerce website with curated products and product variations with a small twist: you have the option to first view a gallery of the collection before deciding to go shopping. Another interesting feature is the Artists page which introduces you to the designers behind the collection, giving a more personal touch.

Custom Shopify Theme
Variants Listed as Products
Dynamic Cursors
Product Page With Custom Features
Floating Cart
Product and Collection Color Swatches
Products Grouping

Live Website: Nube USA │ Web Development by: HtmlBurger

16. Db: Advanced eCommerce Features for Better Experience

This Shopify website is an Awwwards nominee for best Shopify website. Fittingly, it presents award-winning travel gear with custom design and advanced eCommerce functionality. This includes advanced filtering, a preview gallery, images for each product color variation, and each product page features a detailed product presentation, description, specs, real customer reviews, and related products.

Custom Shopify Theme
Advanced filtering
Preview gallery, including the color variations
Variant Images
Related products
Product Page With Custom Features
Floating Cart
Product and Collection Color Swatches

Live Website: Db Journey │ Designed and Developed by: We Make Websites

17. Sartori: Selling Cheese with Class

Sartori’s new website tells the story of an award-winning brand with stunning visuals, alongside a pairing guide and online shop.

Custom Shopify Theme
High-quality product images and detailed descriptions
Interactive design
Related products
Product Page With Custom Features

Live Website: Sartori Cheese; Satori Shop │ Designed and Developed by: Hello Design

18. ITA Leisure: Summer and Retro

This small Shopify store has products that make the outdoors feel like home. It’s a niche concept for selling comfortable furniture and accessories for camping, going to the beach, or even chilling in the garden. The design itself is simple and uses grainy videos to give a more retro vibe.

Custom Shopify Theme
Product Bundles
Custom JavaScript Filtration
Related Products Integration
Shopify-Driven Blog

Live Website: ITA Leisure │ Web Development by: HtmlBurger

19. Perfy: Func Colorful and Fresh Experience

A fun, colorful, high-converting eCommerce experience for a keto-friendly soda by Anchour. We absolutely love the design choices and the way the colors, cartoon interface, and bubbly animations add to the feeling of freshness.

Custom Shopify Theme
Custom brand design with custom illustrations
Variant Images
Related products
Real customer reviews
Product Page With Custom Features

Live Website: Perfy Soda │ Designed and Developed by: Anchour

20. Medallion Equine: Top-Notch Product Page

Medallion Equine delivers premium equine supplements. The website offers a suitable experience with high-quality design; luxurious visuals; a beautiful color scheme in black, white, and gold; micro-interactions, and a detailed product page designed like a landing page.

Custom Shopify Theme
Custom brand design with high-quality visuals
High-converting product page
Well-structured product details, benefits, reviews, and social proof badges.
Real customer reviews
Product Page With Custom Features

Live Website: Medallion Equine │ Designed by: ONBOX Creative Inc.

21. Cuut: Modern Minimalistic ecommerce Website

Cuut is a handmade indoor house for small dogs with a stylish, minimalistic one-product Shopify website.

Custom Shopify Theme
Variant Images
Product Page With Custom Features
Product and Collection Color Swatches
High-converting product page
Well-structured product details, benefits, and socials.
Product Page With Custom Features

Live Website: Cuut │ Designed by: Ronald Truvee

FAQ About Shopify Websites

👉 Is making a Shopify website worth it?

Shopify is one of the best eCommerce platforms today, especially for scaling your business. If you’re looking for a fully-hosted out-of-the-box solution, then the platform is for you. You can sell both physical and digital goods with minimal maintenance. It’s also ideal for beginners who want to build their own store without outside help and don’t require control over the core data. Of course, Shopify is not suitable if you don’t want to sell online.

👉 Are Shopify websites easy to build?

Shopify makes it easy for everyone to create an online store in minutes without writing a single line of code unless they want something custom. All it takes to create your store is to submit an email, password, and name for your store. Your next step is to choose the type of service you are selling and your current revenue from a drop-down menu. This will redirect you to a form where you add information such as the address you can get paid to.

That’s all. Your online store is set so you can start adding your products and services.

Regarding content creation, the platform has an intuitive interface specially designed for eCommerce. This means users can manage products, collections, and sales channels easily.

👉 Are Shopify stores successful?

Shopify powers more than 1.75 million businesses worldwide of all shapes and sizes. This includes a huge number of well-known brands. Amongst Shopify’s most massively successful stores are:

The BBC Shop: 416 700 000 traffic/month
Gymshark: 22 800 000 traffic/month
JB Hi-Fi: 13 500 000 traffic/month
Cettire: 24 400 000 traffic/month
ColorPop: 4 280 000 traffic/month
Pura Vida Bracelets: 17 600 000 traffic/month
USATuan: 8 570 000 traffic/month
Bee Inspired Clothing: 14 500 000 traffic/month
BALR. : 15 700 000 traffic/month
Vanquish Fitness: 11 900 000 traffic/month

Have you decided which option is best for your business?

If you already have an idea of how you wish to modify your pre-built theme or decide to go fully custom, open discussion with our Shopify experts. We’d love to help you with a consultation, directions, or work with you.

Furthermore, for questions about Shopify, feel free to book a call with Zack for a free consultation. He will be happy to chat with you and help select a solution perfect for your needs.

In Conclusion

The very idea of setting up an online store from scratch can make you throw in the towel, Shopify has become one of the most popular eCommerce solutions, solving the most common issues of retailers. Organize your products, customize your storefront, accept credit card payments, track and respond to orders at the drop of a hat by creating a Shopify store, and watch your business hit the sales!

Although all the examples are different in terms of services and design, they share similar features. They all have their branding right as the tone and visuals match their values and create identity; they all use the proper Shopify themes that allow enough customization to make their pages more personal and fit their message. More common elements include easy intuitive navigation, product-centered design, social proof section, high-quality images, short descriptions, and prioritizing benefits over features.

We hope that we’ve delivered the goods with this selection of Shopify store designs and that we’ve managed to show you some tricks of the trade.

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