24 Great Thank You Page Examples [2024]

After securing a new sale, a new subscriber, or a sign-up, your next step is to further engage your users with a compelling Thank You page. In fact, the benefits of a Thank You page go way beyond confirming actions as it can be a great conversion tool and compel your users to take the next step. This is why today, we’re going to look at 15 excellent Thank You page examples in five different categories based on the purpose.

At the end of this post, we also answered the 3 most common questions about Thank You pages.

Why is the Thank you Page so Important?

The Thank You Page matters for several reasons. First, it enhances user experience by marking the end of a user’s task. This in itself gives users a sense of completion. For example, after buying something online, the Thank You Page might say, “Congratulations! Your order is confirmed,” signaling the successful transaction.

Second, it proves that users’ actions, like submitting a form or signing up, went through smoothly. For example, after a form submission, the Thank You Page could say, “Thank you for contacting us! We’ve received your message and will respond shortly,” confirming the action taken.

Moreover, it’s a chance for brands to thank users genuinely. After a donation, the Thank You Page could express gratitude, saying, “Your support is invaluable! Thank you for contributing,” showing appreciation.

Lastly, it’s practical, offering information or guiding users further. After signing up for a service, it might provide clear instructions on how to get started.

 

When to use a Thank You Page?

Knowing when to implement a Thank You Page is what will get you the most of its effectiveness. Here are scenarios where utilizing a Thank You Page proves valuable:

Of course, in most cases, the Thank You page will be even more effective if it features a Call-to-Action. Think of prompts such as “Register,” “Purchase More,” “Continue Shopping,” “Subscribe to Newsletter,” or “Follow on Social Media”. They will encourage users to take additional steps that align with their previous actions or interests.

 

Action confirmation refers to completing an intended action on a website such as filling out a form or sending an inquiry. The Thank You page in this case has the primary objective to confirm to the customer that they’ve completed the action successfully and let them know what happens next. This includes what the company behind the website will do with the user’s information acquired by the form.

Action Confirmation Thank You pages should always include the following elements:

• Thank You message
• Confirmation of receiving the user’s request/data
• Provides clear instructions (For example, telling users they’ll receive an email with details shortly)

1. ViralMeme Message Sent Page

This modern Thank You page perfectly shows how important this page is – it notifies the user the message was successfully sent which improves UX, and the straightforward call-to-action button points the user to where to go next instead of leaving the site.

2. StateWP Form Submission Thank You Page

Another great example with a completely different purpose by StateWP shows a grateful image and text that shows the user they care about the message and will take care shortly.

3. Wmotion Company Thank You for Contacting Us

Wmotion’s “Thank you for contacting us” page manages to combine appreciation with two call-to-action buttons depending on user behavior, plus other ways to reach – four social media icons to follow them or to reach them.

4. Thank You Page with Next Purchase Discount

We love how this example grabs the attention with a special offer after certain action – it is the perfect way to maximize the thank you page for registration, form submission,  free download, or newsletter subscription.

5. Submission Received Thank You Popup

Making the thank you page as a popup is a great idea in some cases as it doesn’t interrupt the user flow, so they can continue their journey through your website while informing them the action is successful and showing appreciation.

6. Thank You For Reaching Out Page Example

When the goal is achieved and there is no other reason for the user to stay on your website you can just inform them the action is completed with a fun and memorizable message just like this example.

7. Thank you – Message Received Page

Different websites and companies have different purposes and goals – for this website, the contact is the main goal and they’ve included a phone number in their Thank you Page after the message is sent as well as social media links as other channels to connect.

8. MailBakery: Personalized and Explanatory

Whether a user wants a quick quote or sends an inquiry for a project to MailBakery, the cute Baker mascot greets them with a personalized Thank You message and will confirm the inquiry has been sent successfully. In addition, the page lets users know the exact steps that will start the project: they will receive an email with login details to MailBakery’s client area and a project ticket to start a conversation with an expert.

9. Planning Play Time – Thank You Page with CTA

The thank you page can be used in a variety of ways and situations – the Planning Play Time website uses a thank you page to show appreciation to people who started to listen to the podcast and provide them a freebie right after the thankful message.

10. BlueNinja Message Sent Thank You Page

The Blue Ninja website uses a custom cartoon character to represent their company and brand even on the thank you page. A great solution to help people remember who you are.

11. Degntlk Thanks for Subscribing Message

Showing gratitude to your audience is an important element of nowadays marketing and letting people know you appreciate their interest can help you build a loyal audience. Degntlk uses this method perfectly with their thank you page for people who subscribe to their newsletter.

You’ve managed to do the hard part by compelling your users to register. You can capitalize on your success by moving them a step ahead in the journey.

Account creation thank you pages usually include the following elements:

• A Thank You message.
• Action confirmation.
• Instructions on how to proceed.
• What are the next steps?

12. Eventbrite Registration Thank You Page

Eventbrite is using its thank you page after registration for a webinar to promote its services with a call to action to try a demo. It’s a clever way to drive a person who came for one reason to continue with a different one.

13. Target Thank You Page promoting Social Media

Target designed its Thank You Page after registration with one purpose – don’t let new clients go away. Right after the Thank You message that confirms registration, the page shows multiple options to continue the journey depending on personal interests – continue shopping, daily deals, coupons page, social media and the Target app. This increases the chances of making new people stay for longer and connect with your brand in different ways.

14. Mark Dawson: A Thank You Page With Social Proof

Aside from the necessary Thank You message and action confirmation, Mark Dawson’s Self-Publishing Formula page also comes as a strong social proof example. The section at the bottom of the page includes where the website has been featured and we can see big brand names that we all recognize.

 

There are a couple of ways to make a post-purchase confirmation page. You can increase its effectiveness by adding related products the customer may be interested in, in case your eCommerce store has a variety of products.

Other methods to make your Thank You page effective include giving your users gifts, discount coupons, etc.

Purchase Confirmation thank you pages usually include the following elements:

• A Thank You message.
• Action confirmation.
• A summary of the user’s shipping address, purchase details, delivery date, etc.
• Related products. 

15. Modern Thank you for Your Order Page

The perfect place to promote your products is the thank you page after purchase. This is the time when people just pluck up the courage to give money to your company, so eventually they are ready to give you more if you find a way to grab their interest. This is a great example of how you can promote different products right after you provide the details about the completed purchase with some discounts and accessories to make an upsell.

16. H&M: The Essentials

In some cases when users place an order it takes time for the store to process it and give an estimated delivery date and other order details. In this case, the Thank You page makes sure to let the user know they will receive an order confirmation with all the necessary details as soon as possible.

17. Pixel Surplus: Saving Users Some Clicks

When it comes to digital products, stores can save users some extra clicks by immediately giving them a link to their purchased downloadable item. Pixel Surplus does exactly that. Websites that sell design resources, eBooks, templates, music, or even video games usually send the unique download link to the user’s email address, on the account they’ve registered on the website, and on the Thank You page.

18. Wine Store Thank You Page Concept with a 20% off Coupon Code

This beautiful UI concept by Saimur Rahman Robin shows a Thank You page with a luxurious design and a 20% off coupon code for users to make them return.

 

Although we already covered purchase confirmation pages for downloadable items, in many cases there are marketing campaigns that offer free resources without asking for personal details other than just the email. The same thing goes here: offer a download link to the originally-requested item right on your Thank You Page so you can save users an extra click.

19. Marijana Kay – Thank you Page for Freebie Download

Marijana Kay’s thank you page simply informs you that the email with download is right in your email box and what to do next with a quick visualization of the PDF checklist file. Sometimes thank you pages must be as simple as possible and this website uses it the right way.

20. HubSpot: Offering Related Resources

HubSpot offers a free Content Marketing WorkBook and goes a step further to convince users to subscribe to their platform by giving away a valuable related course and software.

21. GraphicMama: A Quick Popup and Nothing Unnecessary

Sometimes the best marketing trick is to not use any marketing tricks at all. What we love about GraphicMama‘s approach is the full focus on the action. The website gives the user a popup with their purchased item, featuring action confirmation, preview image, product name, and a big download button. That’s all the user wants and needs.

 

The main purpose of the Thank You page is to give the user a confirmation that their action has been completed successfully. When it comes to donations, however, it’s as equally as important to make the donor feel appreciated and inspired to make a change.

Donation Thank You pages should always include the following elements:

• An authentic Thank You message
• Payment confirmation
• The impact of the user’s donation (This includes how the money will be used)

22. Camp Sol of the Deaf: Thank You for Making a Difference

Camp Sol of the Deaf is about creating a welcoming, educational, and recreational experience for all children in a diverse environment. Users’ donations help send a low-income child to the camp to experience different fun activities and develop various skills.

This specific Thank You page is a personal letter to Bank of America, thanking them for their continued support and contribution to the cause. Unlike personal thank you pages that appear when a user completes their donation, this one is an appreciation page put on the website for everyone to see.

23. Oxfam International: Signed by the CEO

Another way to show donor appreciation with a personal touch is through a thank you message signed by the CEO of the organization, as we see on Oxfam International‘s Thank You page. This is a powerful way to let the donor know how meaningful and impactful their actions are.

24. WorldHelp: What to Do Next

WorldHelp does a great job inspiring donors by giving them the next steps. Donors have the option to double their impact, subscribe and share the cause to inspire others.

 

FAQ About Thank You Pages

A Thank You page refers to the page your users land on right after completing a certain action: filling out a form, subscribing to a service, purchasing an item, etc. It’s the last step of the conversion process that acts as a confirmation. Its primary purpose is to let users know they’ve completed the action successfully and to give them instructions on what to do next.

The basic anatomy of a Thank You page includes:

• Thank You Message: A genuine personal informal thank you message.
• Confirmation Message: A confirmation that the user’s action was successful.
• CTA:  A clear CTA that will compel your users to take the next step in your sales process. You can ask them to share on social media, whitelist your email, purchase a related product, fill out a survey, etc.
• Instructions:  Specific and precise instructions on exactly what to do next.

 

One of the biggest benefits of having a Thank You page is the opportunity to build a great relationship with your users by giving them a pleasant surprise and adding more value to their actions.

Moral benefits: The best way to make users feel confident and happy with their choice of action is to confirm its value immediately. For example, if they choose to subscribe to your course, list the benefits and how their choice will improve their lives. Or if they just donated money for your cause, let them know how their money will be used and how their action does make a change.

Additional value: The Thank You page also gives you the opportunity to give a related valuable product for free. Your users will feel appreciated and even more confident with using your services. Everybody loves pleasant surprises.

Building trust: You can also use the Thank You page to let users know their data is in safe hands. Explain how and for what purposes you will use the data. Social proof is another way to provide users with more confidence about using your services.

Inspiring further action: After you communicate the essential information your users need to read, you can also inspire them to proceed and do something else, such as share on social media, download something else, read an interesting article, create an account, etc. Compelling users to make the next step will provide you will more leads.

 

To Sum Up

The only wrong way to go about a Thank You page is to not set up one for your users.

Without such a page, users won’t know if their action was successful and what to do next. On the other hand, you also miss the chance to engage your users, add value to the completed action, promote more content or services, or inspire further action. We hope these 15 thank you page examples inspired you for your next brainstorming session and gave you a few valuable ideas on how to engage your audience.

In the meantime, why not get more inspiration from some of the related articles:

• 20 One-Page Website Examples That Drive Visitors to Action 
• 10 Essential Font Tips to Become a Master of Typography 
• UI vs UX Design – Do You Really Know the Difference?