Pantone Color of the Year 2023: Viva Magenta Graphic Design Examples
30 Breath-Taking Viva Magenta-Inspired Concepts
Last month, Pantone announced the Color of the Year 2023 to welcome designers into the Magentaverse. Enter Viva Magenta
18-1750 with a powerful vividness of an exuberant and sensual red that we’re going to see a lot of this year. With this in mind, Viva Magenta already inspires graphic designers from all over the world to craft beautiful websites, UI elements, posters, and 3D animations. In this blog post, let’s buckle up for some amazing Viva Magenta graphic design examples that will lead us into 2023.
Pantone Color of the Year 2023
Pantone’s Color of the year has had an undeniable influence over the design industries for the last two decades. Each year, Pantone pronounces the Color of the Year for graphic design, fashion, product design, and packaging, thanks to expert trend analysis and knowledge of socio-economic influences and technology. When it comes to psychology, each year’s color reflects the overall mood and vibes of the current times.
Last year’s color, Very Peri, came from a beloved blue color family to symbolize the global zeitgeist and the shift towards the digital, modern, and futuristic. So what is Viva Magenta and how exactly it expands our horizons?
18-1750 Viva Magenta comes from the red family and gets its power from the cochineal dye; known as one of the strongest and brightest natural dyes in the world.
According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, Viva Magenta’s connection to nature seeks to galvanize the spirit and help us build inner strength.
If we compare the message to the previous year, it’s no surprise that choosing a color rooted in nature, is needed to balance the drastic shift into the digital and artificial.
Viva Magenta is a vibrant, optimistic color symbolizing positive change after months of gloom on economic and geopolitical fronts.
The Color of the Year 2023 aims to establish a new dynamic between power and youthful exuberance. Just like the crimson, purple, and pink shades that create it.
It is a color that is audacious, full of wit, and inclusive of all.
As usual, Pantontone already released a Formula Guide for design inspiration, color specification, and printing accuracy so designers can integrate Viva Magenta into the digital workflows of their preferred design tools.
Viva Magenta Color Palettes
Viva Magenta is a versatile color that you can turn into a romantic shade by combining it with soft pink or make it even bolder and more audacious by pairing it with neons. Everything goes! In the meantime, while we all have the chance to experiment with different color combinations, Pantone suggested the Magentaverse color palette. Here Viva Magenta truly stands out from other natural but muted colors.
Pale Dogwood, Gray Sand, Fields of Rye, and Plein Air surely complement Viva Magenta and make it shine, however, if muted colors aren’t your thing, you can always create custom palettes to match your designs better.
This brings us to the main topic.
Viva Magenta in Web Design
Let’s start with some brand-new live examples of websites and creative UI concepts that make their own use of Viva Magenta. In these examples, you’ll see different ways of combining the Color of the Year 2023, from monochromatic magenta color palettes to bolder combinations.
Other Viva Magenta-Inspired Graphic Design Examples
When it comes to seeing the color in action, we should definitely expand our search and see Viva Magenta in various fields of design. With web design and UI design aside, let’s dive into the creative work of designers in publication and typography; product and packaging design, and more.
Publication and Typographic Design
Publication design refers to creating and designing layouts for digital and physical newspapers, magazines, books, and other equivalents. Usually, this includes typography design in order to make publications eye-catching and easy to read. In the following examples, we can see how Viva Magenta works with different colors and fonts to create versatile results. From bold and intense designs, to humble and professional, the color shows great adaptiveness.
Advertising and Marketing Design
Similar to publication design, advertising, and marketing design also refer to creating and designing layouts for digital and physical publications. However, the designs aim to promote products and services. This usually includes ads. In this field, the Viva Magenta examples usually create depth and intensity by combining the color with deeper and darker shades of blue, purple, or pure black.
Product Packaging Design
Product packaging design refers to creating the exterior of a product. This includes choices in material, product shape, graphics, colors, and fonts that are used on wrapping. Now let’s see some examples of excellent product packaging in Viva Magenta.
Viva Magenta also looks great in 3d as we can see in the following 3D illustrations and interior design concepts.
And last, we love the trendy look created by these designers who paired Viva Magenta with neutrals and other vivid eye-catching shades.
Colors will always be a critical form of communication and expression
For 23 years Pantone’s colors have influenced the design industry, especially when it comes to graphic design, product packaging, fashion, and industrial design. This time, the Color of the year 2023 symbolizes positive change and we can’t wait to see more designers, illustrators and enthusiasts show off their Viva Magenta creations so we can all enjoy them.
In the meantime, you can visit some of the UI/UX-related articles for some more insights and inspiration: