Inside htmlBurger, Insights, Web Development

Free Advice by a WordPress Consultant You Can Rely On

You can now ask our WordPress consultants anything – for free. Even if you’re not planning to work with us.

Get expert advice on your WordPress-related challenge, from a consultant with 10+ years of technical experience.

Hi! We are the WordPress team behind htmlBurger and today, we’re inviting you to ask us anything WordPress related, so we can help you achieve your specific goals.

We are open to listening to your WordPress concern or question and giving our free expert advice on what we believe would be the best solution for your case. No matter if you’re planning to work with us in the future, or not.

So, why are we doing this?

Simply put, as WordPress consultants with a proven track record of successful WordPress projects in our careers, we know that many clients struggle to unlock the full potential of the platform, without the right guidance.

WordPress has literally been a huge part of our professional paths. On our portfolio, you’ll find WordPress sites built for clients of all types. We’ve worked on anything – from simple blogs to complex high-traffic sites, and we can say we really know the ins and outs of the platform.

In addition, we are truly dedicated to serving and supporting. So, we are eager to share the extensive knowledge and expertise that we’ve gained over years… pardon, decades of experience.

We want you to understand the platform better and make the most of your website – even if you decide not to work with us in the future. In case you do, we guarantee you will see the difference that comes from working with a team that truly cares about your success. Either way, we really strive to empower you with the tools and insights you need to succeed – whatever your path may be.

Now… Wanna chat with an expert WordPress consultant?

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How can our WordPress consultants assist you?

  • If you are currently using WordPress for your site but feel like there’s room for improvement, we can help.
  • If everyone recommends WordPress as one of the most reliable CMSs today but you’re still not sure if it is the right solution for your specific needs, we can help.
  • If you already know that WordPress is the right way to go but need assistance with getting the whole thing working and keeping it that way, we can help.
  • If you are set on using WordPress but seek more info about alternative implementation methods, such as Advanced Custom Fields, Gutenberg, or headless WordPress CMS, we can help. 
  • If you are using WordPress but want to step up your game with a WooCommerce integration, we can help.
  • If you want to run an independent front-end design built on React or Gatsby by using REST API, we can help.
  • If you need professional WordPress advice from a WordPress consultant with 10+ years of technical experience, we can help.

Meet our WordPress consultants


Scott is one of the most experienced managers with the company, and his team of 10 strong WordPress experts aren’t far behind. If it can be built with WordPress they can do it. Problem solvers and clear thinkers kept on track by strong leadership. 

  • 11+ Years at htmlBurger
  • 9+ Years as Manager
  • 3,600+ Projects Completed
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Allen is a WordPress consultant flown up through our ranks to a top position in no time at all, due to his obvious leadership skills and technical talent. Hard-working, determined, and flexible are the words that spring to mind. A reliable problem solver who will never let you down.

  • 9+ Years at htmlBurger
  • 7+ Years as Manager
  • 1,800+ Projects Completed
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Jane is an experienced WordPress consultant with a background in the front-end development, where she inherited her attention to detail and the love of WordPress builders like Elementor. She also likes hanging out with her team and discussing the new technologies over a beer.

  • 6+ Years at htmlBurger
  • 3+ Years as Manager
  • 320+ Projects Completed
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Combining a lengthy background as a developer with a positive can-do attitude has helped Tony become one of our most popular managers. Tony has assembled a fine team, mirroring his own style and always willing to push themselves to the limits.

  • 6+ Years at htmlBurger
  • 4+ Years as Manager
  • 600+ Projects Completed
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Starting as a full-stack developer, Elon has always been fascinated by the power of WordPress. With his natural talent and diverse expertise in web development, he effortlessly switched to the manager role. He and his team spend hours perfecting every detail of clients’ websites.

  • 5+ Years at htmlBurger
  • 2+ Years as Manager
  • 150+ Projects Completed
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Frequently asked questions that a WordPress consultant gets:

Q: What is the best way to approach website optimization for WordPress sites? What best practices do you follow in the process?

A: There are several practices that yield great results in optimizing WordPress sites. To begin with, it’s important to use a reliable and fast hosting provider. Secondly, we will always advise that you opt for a lightweight and well-coded theme that is speed-optimized. Then, get rid of unnecessary plugins that slow down the website. Additionally, optimizing images and reducing the number of HTTP requests can greatly improve any website’s speed. It’s also beneficial to use caching plugins and content delivery networks, as well as custom lazy loading, web workers, and query monitoring.

When it comes to high-traffic sites, each WordPress consultant on our team will first perform a detailed analysis and then suggest bespoke optimization solutions based on that.

It’s important to add that you should regularly optimize your database in order to improve your site’s overall performance. This includes cleaning up unused data, removing old post revisions, optimizing database tables, etc.

Q: How customizable is WordPress? Can it handle any UI/UX design?

A: For sure. WordPress is a highly flexible and very customizable CMS that allows us to personalize themes, plugins, and functionalities in order to respond to specific client needs. For example, you can modify plugin functionalities, change layouts, add fields and other elements, and more. 

Speaking from practice, each request we get is really unique and requires a unique approach. It’s important to add that we always follow the recommended practices for customizations. For example, we always use staging instances and never make changes directly on the production instance.

Q: How do you handle plugin conflicts and customization issues on WordPress?

A: First of all, by prevention. We carefully vet any new plugins or theme customizations before implementing, making sure they are compatible with the current setup.

If a conflict does arise, we identify the problem first to understand which plugins or customizations are involved. Next, we temporarily disable the problematic plugin or customization to see if it resolves the issue. Then, we thoroughly test the website to ensure that the problem has been fixed. If the issue persists, we reach out to the developers of the conflicting plugins or customizations for assistance. If no solution can be found, we may explore alternative plugins or customizations that offer similar functionality without causing conflicts.

Q: How do you handle migration to WordPress and how do you make sure that it goes smoothly?

A: When migrating content to WP, we typically use automated tools and established practices that help minimize potential bugs and pitfalls. 

Before we start the actual migration process, we create a backup of the client’s existing website. This helps us prevent loss of data during the migration. Then, we install WordPress on the new server, configure the database, and migrate the website files. Once the site is live on the new server, we thoroughly test it to see if it behaves and works properly. Last but not least, we update any URLs or links that may have changed during the migration process to avoid any broken links.

Q: Regarding WordPress security, how do you ensure that sites are fully protected from common threats and vulnerabilities?

A: We follow a strict protocol of measures to make sure that our client sites are well-protected from attacks and security breaches. We update WordPress regularly and advise our clients to create secure passwords and enable two-factor authentication on their sites. In addition, we install trusted security plugins, such as Wordfence, Sucuri, or iThemes Security. We set up regular backups of the sites. We limit login attempts, use HTTPS to encrypt data and implement web application firewalls. 

Q: How would you approach building an online store using WordPress? Аre there any limitations?

A: WordPress’s e-commerce function has become one of the most competitive alternatives on the market. While there are typically some limitations related to using WordPress for large-scale stores with high traffic volumes and large numbers of transactions, the platform is great for small to medium-sized e-commerce websites.

Regarding the approach that we use, it is typically straightforward but adapted to the specific client’s needs. The first thing to do is to understand the client’s needs and requirements, so we can select the appropriate e-commerce plugin. We customize the plugin and set up payment getaways, products, shipping options, etc. Then, we optimize the site for responsiveness, speed, and security.

WordPress’s e-commerce plugins require regular maintenance and updates, so everything can keep working smoothly and properly, and all data is well-secured.

Q: Do you have experience with complex projects built on WordPress, and how do you handle such challenges?

A: We surely do have experience with WordPress complex projects. Each WordPress consultant on our team is facing challenges and brain teasers daily requiring complex solutions to complex challenges. With each of these challenges being unique, it’s impossible to outline a unified approach to coping with challenges. Certainly, the stages involve understanding the challenge in depth, identifying and evaluating possible solutions, implementing the chosen solution, and analyzing and evaluating the result.

Q: Do you integrate third-party APIs into WordPress sites? How do you make sure they function properly?

A: Yes, we often integrate third-party APIs into WordPress sites. It’s a common practice in our profession and a pretty straightforward process that we follow.

First, we test the API’s endpoints and data flow. Then, we make sure they are compatible with the WordPress version and the latest coding standards. We also check the documentation to see if it is up-to-date and comprehensive.

In terms of security, we work with reputable and trustworthy API providers only. We use secure protocols like SSL/TLS to make sure that all communication between the WordPress site and the API is encrypted. In addition, we implement authentication and authorization mechanisms, as well, so that only authorized users can access the API data.

Q: How do you optimize WordPress sites for users with disabilities or assistive technologies?

A: We use tools like accessibility-focused themes and plugins. In addition, we utilize techniques like using descriptive alt tags for images, structuring content with proper headings and lists, ensuring keyboard accessibility, and using color schemes that meet accessibility standards for contrast.

Q: When it comes to multilingual WordPress sites, how do you ensure that everything works correctly for users in different languages?

A: Multilingual sites are something that has to be addressed with extra attention than usual. We have to make the site content sound natural in every language. To achieve this, we use a reputable multilingual plugin like WPML or Polylang that takes care of translations and language switching.

These plugins help to ensure that translated content is properly indexed by search engines and that translations are consistent and accurate across the site. We also optimize the sites for multilingual SEO by using language-specific URLs, hreflang tags, and other SEO techniques.

Finally, we perform thorough testing to ensure that all translated content displays correctly and that language switching works seamlessly.

Q: What are the benefits of using headless CMS and what best practices do you follow for developing such a site? Can you still use WordPress plugins with a headless CMS?

A: Headless CMS allows us to use different technologies to create the front end, like React, Angular, Vue, or Gatsby, while still using WordPress to manage and store content. It’s a fantastic opportunity to build more complex projects with customized front-ends while leveraging the power of WordPress on the back end.

Among the best practices is, of course, using an API-first approach and the right technology stack. The REST API serves as a bridge connection between the back-end CMS and the front-end framework. Further ahead, it’s crucial to optimize for performance, take proper security measures, and of course, test the API points rigorously.

When it comes to using WordPress plugins, not all will work – like plugins that require using the WordPress admin panel. On the other hand, you can use plugins that provide REST API endpoints or can be accessed via a custom API.

Q: I want to run courses online. What is your experience with WordPress LMS (Learning Management System)?

A: WordPress LMS is a great, flexible, and cost-effective system for running courses online. It allows plenty of customizations like organizing educational content, tracking student progress, managing course enrollments, setting up specific requirements, assigning courses, and more.

To make use of it, we install a WordPress LMS plugin like LearnDash, LifterLMS, or WP Courseware, all of which are super flexible, customizable, rich with features, and provide an enhanced learning experience.

Q: Do you have experience with setting up a membership site on WordPress? What are the best plugins for the purpose and how do you protect data?

A: We sure do. Some of the best plugins we use to create a membership site on WordPress include MemberPress, Paid Memberships Pro, Restrict Content Pro, and WooCommerce Memberships.

It’s extremely important to take full security measures and make sure that the site, as well as user login credentials and sensitive information are well-protected from attacks and breaches. We use SSL encryption to secure the transmission of data.

Q: Should I use WordPress hosting over regular one for my WordPress site? What are the benefits?

A: Yes, it is advisable to use a WordPress hosting for a WordPress site, since it is adapted to the specific requirements of WordPress. We speak in terms of performance (caching, CDN), ease of use, and security measures (malware scanning, DDoS protection, firewalls). In addition, WordPress hosting providers often offer automatic updates for WordPress core and plugins.

Nevertheless, we can assist you set up and maintain your WordPress site no matter if you use a WordPress hosting service or a regular one. 


Let’s Get Started Now!

We are open to answering any WordPress question you might have and helping you find the best solution that works for you. Ready to chat? No strings attached! 

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