Design, UI, UX, Inspiration, Website Examples

22 Amazing Beauty Website Design Examples

A collection of hand-picked live beauty websites for inspiration and ideas

When it comes to online beauty shopping, the best beauty websites set the standard. These sites understand that shoppers want a smooth experience, with quick access to what they’re looking for and a design that’s pleasing to the eye.

With nearly 40% of users ditching slow-loading websites and over a third clicking away from unattractive ones, it’s clear that good design matters. And for beauty brands, appearance is everything. In an industry all about looking and feeling great, a dull website just won’t cut it.

That’s why the top beauty websites invest time and effort into creating something special. They pay attention to every detail, ensuring their site is not only functional but also a pleasure to use. As we take a closer look at these sites, we’ll uncover what makes them stand out and what we can learn from their success. So, let’s dive in and explore the 22 best beauty websites of 2024 and see what makes them special. And in the end, we also sprinkled 10 practical tips to improve your own beauty website.

1. Aquall WordPress Beauty Products Website

Aquall, a Japanese beauty brand, draws its inspiration from aqua therapy, offering a range of moisturizing face and body products. The online store, crafted on WordPress with a bespoke theme, exudes modern elegance with a consistent brand aesthetic. Here’s what makes Aquall stand out:

Key highlights:
  • Beautiful Modern Design: Visually appealing design characterized by sleek aesthetics and contemporary elements.
  • High-Quality Product Imagery: The site showcases stunning promotional photos of its products.
  • Engaging Animations and Water Effects: Captivating animations and water effects, enhancing the overall user experience and reinforcing its aquatic theme.
  • Interactive Hero Image: A dynamic slideshow greets visitors, featuring high-quality images that entice them to explore further. Navigation is conveniently placed within a card at the bottom left of the hero section.
  • Informative Content Sections: As users scroll down, they encounter a wealth of information, including recent news updates via an integrated blog, informative videos showcasing product benefits, and breakdowns of key ingredients featured in their offerings.
  • Convenient Bundling Options: Aquall provides bundled product options for comprehensive therapy, making it convenient for customers to purchase complementary products together.
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2. Cremeri Webflow Beauty Website

Cremeri is an online haven for organic skincare enthusiasts, offering a wide array of face, hair, and body products including creams, serums, and exfoliants. Powered by Webflow, their eCommerce website stands out with its sleek design and focus on natural beauty.

Key highlights:
  • Organic Product Range: Cremeri’s product lineup boasts organic formulations that cater to various skincare needs, ensuring a gentle yet effective approach to skincare.
  • Dynamic Hero Section: The website’s hero section showcases their product range in a visually striking manner. Each product is individually rendered as elements and animates upon scrolling, providing an engaging introduction to their offerings.
  • Immersive Visual Experience: As users explore the site, they’re treated to beautiful leaves parallaxes, and custom animations that bring the skincare journey to life. These elements create a sense of artistry and elegance, elevating the user experience.
  • Clean and Beautiful Design: Cremeri’s website features a clean and visually pleasing design, characterized by a light color scheme of white, light grey, and creamy beige tones. This aesthetic choice exudes a sense of sophistication and purity, aligning with the brand’s commitment to natural beauty.
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3. Function of Beauty Contentful CMS Website

Function of Beauty is changing the haircare game with its personalized approach to beauty. Their online store, powered by Contentful headless CMS and featuring WordPress theme X, WooCommerce, and Shopify, offers something truly unique.

Key highlights:
  • Personalized Haircare: Say goodbye to one-size-fits-all hair products. Function of Beauty crafts custom formulas using natural ingredients, tailored to your specific hair needs by their team of experts.
  • Create Your Own Formula: Ever wanted to play chemist? With Function of Beauty, you can! Customize your shampoo and conditioner with a fun, interactive tool that lets you choose exactly what goes into your haircare products.
  • Informative Tutorials: Not sure where to start? Function of Beauty has you covered with easy-to-follow tutorials that walk you through the customization process step by step.
  • Top Products Spotlight: Discover their best-selling items with the Top Products category, making it simple to find tried-and-true favorites.
  • Vegan-Friendly Ingredients: For those who prefer cruelty-free options, Function of Beauty offers a page dedicated to showcasing all their vegan ingredients, ensuring transparency and sustainability.
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4. The Beautiful by Amino Mason Beauty Products website

The Beautiful by Amino Mason is a breath of fresh air in the world of hair care, offering custom solutions to combat dull, tired hair caused by stress factors like frizz and dryness. Their fully custom website, built on NuxtJS, boasts a delightful pink color scheme and oversized typography that instantly captivates visitors.

Key highlights:
  • Custom Website Design: The website features a unique design crafted on NuxtJS, showcasing a charming pink color palette and oversized typography that adds a touch of elegance to the overall aesthetic.
  • User-Friendly Navigation: Navigating through The Beautiful’s offerings is a breeze, thanks to a hamburger menu that opens up to a full-screen main navigation panel. The menu features eye-catching typography art and oversized links for easy access to key pages such as the shop, ethical guidelines, news updates, and Q&A section.
  • Engaging Visual Elements: The website incorporates dynamic visual elements such as parallaxes, scrolling animations, and motion typography, enhancing the user experience and creating an immersive environment for visitors.
  • Creative Layout: With a broken grid layout and a predominant use of pink throughout the site, The Beautiful exudes a sense of creativity and playfulness that sets it apart from traditional beauty websites.
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5. Elder Flower Shopify Dawn Website

Elder Flower is your one-stop shop for natural skincare, offering a range of products presented on a website built with Shopify’s popular Dawn theme.

Key highlights:
  • Save with 15% Off Coupon: Score a sweet deal right from the start! Get 15% off your order with a handy popup coupon offer when you visit the site.
  • Fresh and Natural Design: With a soothing color scheme featuring natural greens and creams, Elder Flower’s website creates a serene atmosphere that reflects their commitment to natural skincare.
  • Easy-to-Navigate Sections: Background colors help neatly divide sections, making it a breeze to find what you’re looking for as you explore the site.
  • Trustworthy Products: Rest assured knowing that Elder Flower’s products are vegan, plant-based, cruelty-free, paraben-free, and fragrance-free – all proudly displayed with trust badges.
  • Real-Life Testimonials: Hear from happy customers with video testimonials, providing authentic feedback on the effectiveness of Elder Flower’s products.
  • Skincare Made Simple: Whether you’re a skincare newbie or a pro, Elder Flower offers a step-by-step skincare practice guide to help you achieve your skin goals.
  • Stay Connected: Join the Elder Flower community on their integrated social media wall, where you can engage with fellow skincare enthusiasts and share your experiences.
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6. Deon Libra Stunning Beauty Website

Deon Libra is a wellness and beauty brand that’s more than just skin deep. Founded by a black entrepreneur, it’s a passionate advocate for stress care. Here’s what makes Deon Libra stand out:

Key highlights:
  • Holistic Wellness Approach: Deon Libra isn’t just about beauty – it’s about caring for your mind and body. With a focus on stress care, they offer a range of products and editorial content designed to help you live a more balanced and stress-free life.
  • Stunning Visual Design: Built on WordPress, Deon Libra’s website features a striking color scheme of black, red, and cream, reflecting the brand’s bold and elegant identity. Custom fonts and animations add a touch of sophistication, while motion typography enhances the overall visual experience.
  • Integrated Blog: Stay informed and inspired with Deon Libra’s integrated blog. With a modern design and engaging content, it’s the perfect place to discover tips, insights, and stories related to stress care and holistic wellness.
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7. Aavrani Hair Treatment Products Website

Aavrani’s website is all about relaxation, with calming blue colors that make browsing a breeze. But what really grabs your attention is how they talk to you. Their writing feels like a chat with a friend, sharing real stories about using Aavrani products and making you curious to learn more.

And when it comes to trust, they’ve got you covered with testimonials and press mentions that show they’re the real deal. Plus, they throw in a gift card with every purchase, making it hard to resist trying out their products. Finding your way around their site is easy too – everything’s right where you expect it to be.

And it’s all powered by Shopify, so you know you’re in good hands when you shop with Aavrani.

Key highlights:
  • Engaging Conversational Tone: Aavrani’s website speaks to you like a friend, sharing real experiences with their products.
  • Trustworthy Testimonials: They back up their claims with testimonials and press mentions, showing they’re the real deal.
  • Tempting Gift Card Offer: Aavrani sweetens the deal with a gift card with every purchase, making it hard to say no.
  • Easy Navigation: Browsing their site is a breeze, with everything right where you expect it to be.
  • Professional Shopify Platform: Aavrani’s website is built on Shopify, combining style and simplicity for a top-notch shopping experience.
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8. Tara Formula Remedies WooCommerce Website

Tara Formula’s website, powered by WooCommerce, offers a wide range of skincare and haircare products, from remedies to serums and masks.

Key highlights:
  • Consistent Branding: Tara Formula maintains a unified brand identity across its website, ensuring a professional look and feel throughout.
  • Philosophy Page: Delve into the wisdom and science behind Tara Formula’s products with their dedicated philosophy page, providing insights into their approach to skincare and haircare.
  • Easy Shopping with WooCommerce: Customers can browse and buy Tara Formula’s products conveniently through their WooCommerce store, making online shopping hassle-free.
  • Informative Journal: Explore informative articles and tips in a magazine-style layout on Tara Formula’s integrated journal, offering valuable skincare and haircare advice.
  • High-Quality Visuals: Tara Formula showcases its products and models through stunning, high-quality photos, allowing customers to see the products in action.
  • User-Friendly Layout: With a multi-column grid layout, navigating Tara Formula’s website is intuitive and visually pleasing, enhancing the overall user experience.
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9. Luseta Beauty Shopify eCommerce Website

Luseta Beauty gets it right. They know how to hook potential customers from the get-go. Their hero header is attention-grabbing, with copy that stands out and makes visitors want to explore further.

The product images are equally enticing, making it hard for visitors to resist adding something to their cart.

They also make it easy for users to connect with the brand on social media, giving them a peek into what’s happening behind the scenes.

Key highlights:
  • Captivating Hero Header: Luseta Beauty’s hero header grabs attention with compelling copy.
  • Engaging Product Imagery: The product images encourage visitors to make a purchase.
  • Seamless Social Media Integration: Users can easily connect with the brand on various social platforms.
  • Shopify Store: Luseta Beauty runs on Shopify, ensuring a smooth shopping experience for customers.
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10. Andersen Beauty Cosmetics Website

Andersen Beauty knows how to captivate its customers. Their website features stunning images of their cosmetic products paired with catchy phrases in slideshows, giving it an elegant appeal. The clever use of whitespace enhances the quality of the pictures, creating a visually pleasing experience.

When you hover your cursor over a product, it automatically zooms in, allowing you to see the product up close. With a clean and well-organized appearance, Andersen Beauty’s website is on par with other top-notch beauty websites. It’s built on WordPress WooCommerce, ensuring a seamless shopping experience for customers.

Key highlights:
  • Captivating Product Imagery: Andersen Beauty’s slideshow images and catchy phrases draw customers in.
  • Enhanced Visual Experience: Effective use of whitespace elevates the quality of the pictures.
  • Convenient Product Viewing: Hovering over a product automatically zooms in for a closer look.
  • Clean and Organized Appearance: The website is well-designed and easy to navigate.
  • WordPress WooCommerce Build: Built on WordPress WooCommerce, ensuring a smooth shopping experience.
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11. Absolution Cosmetics PrestaShop CMS Website

Absolution Cosmetics has crafted a unique online experience with its website built on PrestaShop CMS.

Key highlights:
  • Custom Grunge Fonts: Absolution Cosmetics embraces creativity with custom grunge fonts that add character and personality to the website’s design.
  • Clean Design with Earthy Tones: The website features a clean and inviting design, utilizing white, cream, and coffee earth colors to create a warm and natural ambiance.
  • Skincare Background Videos: Engaging background videos showcase Absolution Cosmetics’ products in action, providing an immersive experience for visitors.
  • Dynamic Mixed Grid Layout: Absolution Cosmetics employs a beautiful mixed grid layout that dynamically changes the point of reading, keeping visitors engaged and enhancing their browsing experience.
  • Comprehensive Footer: The website boasts a big footer with a full website map, making it easy for users to navigate and find what they’re looking for.
  • Drop-Down Mega Menu: Absolution Cosmetics enhances usability with a drop-down mega menu featuring image previews, allowing users to explore different product categories with ease.
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12. Deeponde K-Beauty Products Cafe 24 Website

Deeponde isn’t just another K-beauty brand; it’s all about celebrating healthy, beautiful skin with deep thought and care. Their website, built on Cafe 24, reflects this with stunning, artistic images that draw you in.

Key highlights:
  • Artistic Images: Deeponde’s site features dreamy, artistic images that make you want to explore more.
  • Clean and Elegant Design: With a clean white design, the website feels simple yet sophisticated, keeping the focus on the products.
  • High-Quality Photos: Deeponde presents its products beautifully with high-quality photos that show off their features.
  • Instagram Integration: By including their Instagram feed, Deeponde gives visitors a peek into their brand’s lifestyle and community.
  • Minimalistic Layout: Deeponde keeps things simple and easy to navigate, so you can find what you need without any distractions.
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13. Haleys Beauty Make Up Collections website

Haleys Beauty’s website is designed to make their products stand out. The color contrasts they’ve chosen really help highlight their beauty products. They understand how important it is to find the right colors, especially for makeup like foundation and lipstick. That’s why they’ve used motion pictures to show all the different shades available.

The slideshow feature as you browse adds some excitement to your shopping experience. And the best part? Haleys Beauty’s website is built on Shopify, making it easy and reliable to shop for their products.

Key highlights:
  • Striking Color Contrasts: The website’s design makes Haleys Beauty’s products stand out.
  • Motion Pictures for Color Options: Motion pictures show all the different shades available for makeup products.
  • Exciting Slideshow Feature: The slideshow feature adds some excitement while you’re browsing.
  • Built on Shopify: Haleys Beauty’s website is built on Shopify, making shopping easy and reliable.
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14. Dominique Cosmetics Make Up Website

Dominique Cosmetics’ website, powered by Shopify, is a visual delight. With a gorgeous color palette of rose ash, cream, and black, along with elegant custom fonts, it exudes sophistication. The homepage immediately grabs attention with a full-screen hero section showcasing the latest viral products that are back in stock.

The site is well-organized, making it easy to browse through everyday essentials, new arrivals, and best sellers. Customers seeking value can explore the bundles section.

Additionally, there’s a “Featured In” section and an Instagram feed to keep visitors in the loop. Dominique Cosmetics also showcases client reviews in a custom-designed slider, fostering trust and transparency.

Key highlights:
  • Stunning Color Scheme: The website’s colors add a touch of elegance.
  • Eye-catching Hero Section: Grabs attention with the latest viral products.
  • Organized Product Sections: Makes browsing easy for customers.
  • Value Bundles: Offers customers the best deals.
  • Social Media Integration: Stay updated with the latest trends.
  • Custom Reviews Slider: Shows customer feedback transparently.
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15. Urban Jungle Beauty Colorful Website

Urban Jungle Beauty’s custom beauty website, built on NuxtJS, offers a captivating experience from the start. As soon as you land on the site, you’re greeted with a beautiful offer popup featuring custom colors and a tempting $10 off first-order offer.

Even when you’re about to leave, an animated exit window sticker catches your eye. Despite its chaotic appearance, the branding visuals are tastefully done, with welcoming fonts that draw you in.

The “Our Range” slider showcases the best and most versatile products, complete with hover effects for an interactive experience. Customers looking for value can explore the bundles section, while the “Featured In” section adds credibility.

Additionally, Urban Jungle Beauty features a custom-designed client reviews slider, ensuring transparency and trustworthiness.

Key highlights:
  • Captivating Offer Popup: Tempts visitors with a $10 off first order offer.
  • Eye-catching Exit Window Sticker: Grabs attention even when leaving the site.
  • Tasteful Branding Visuals: Despite being chaotic, the visuals are tastefully done.
  • Interactive Product Slider: “Our Range” slider allows for easy browsing with hover effects.
  • Value Bundles: Offers customers the best deals.
  • Credibility-Boosting Features: Includes a “Featured In” section for added credibility.
  • Custom Reviews Slider: Displays client feedback transparently.
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16. KNC Beauty Fun Pink Website

KNC Beauty’s website, powered by Shopify with a custom theme, starts strong with a catchy offer popup in pretty pink colors and typography, tempting visitors with a $10 discount on their first purchase. The hero section pops with vibrant purple tones, signaling the start of self-care season.

The site is easy to navigate, with sections promoting products and bundles for shoppers to explore. One standout section features models using the products, giving shoppers a clear idea of how they work.

Key highlights:
  • Tempting Offer Popup: $10 discount on first purchase.
  • Vibrant Hero Section: Signals the start of the self-care season.
  • Easy Navigation: Sections make it simple to find products and bundles.
  • Product Demos: Models showcase product effectiveness.
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17. Fable & Mane Hair Care Interactive Website

Fable & Mane’s website, powered by Shopify, offers hair care inspired by Ayurveda. It focuses on making hair stronger, hydrated, and nourished for a healthier scalp. Their products are vegan, clean, and cruelty-free, ensuring ethical pampering. The site starts with an appealing offer popup, tempting visitors with a $10 discount on their first order.

With cream, blood orange, and black colors, their branding stands out. The colorful design features custom shapes and India-style illustrations, reflecting their Ayurvedic inspiration. Motion typography and integrated videos make the website engaging and informative.

Key highlights:
  • Ayurvedic Hair Care: Inspired by Ayurveda for healthier hair and scalp.
  • Vegan and Cruelty-Free: Ethical products without compromising effectiveness.
  • Eye-catching Offer Popup: Tempts visitors with a $10 discount.
  • Vibrant Branding: Cream, blood orange, and black colors create a memorable identity.
  • Dynamic Design: Custom shapes and India-style illustrations add vibrancy.
  • Interactive Elements: Motion typography and integrated videos enhance the user experience.
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18. Yolu Japanese Beauty Immersive Website

Yolu is a Japanese beauty brand that offers a dreamy experience with its colorful visuals. As soon as you open the website, you’re greeted with stunning nebula reflections on water, perfectly complementing the product package design.

Powered by WordPress, the site continues to impress with starry visuals in the background and a broken grid layout that adds to its charm.

The Concept section stands out with a gorgeous video showcasing the hair care routine behind an overlayed window. Custom icons add to the site’s uniqueness, with animations enhancing the scrolling experience. In the Product section, you’ll find all bundles and collections featured prominently.

Key highlights:
  • Colorful Visuals: Stunning visuals create a dreamy atmosphere.
  • Unique Design: Nebula reflections and starry backgrounds add to the site’s charm.
  • Engaging Concept Section: A video showcasing the hair care routine adds to the site’s appeal.
  • Custom Icons and Animations: Enhance the site’s uniqueness and scrolling experience.
  • Featured Bundles and Collections: Easy access to all products in the Product section.
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19. Glossier Minimalist Beauty Website

Glossier’s website is like a minimalist’s dream, staying true to modern design and beauty trends. It keeps things simple with clean product packaging and straightforward formulas, making the browsing experience enjoyable. The collection features natural and uplifting products, focusing on inner beauty while letting users express themselves.

It’s easy to navigate, especially for its millennial audience, with clear customization options. Also, some fun design elements like playful icons and interactive features add to the experience.

Key highlights:
  • Modern Design: Reflects current trends in beauty and design.
  • Simplified Experience: Clean layout and easy navigation.
  • Emphasis on Inner Beauty: Products focus on enhancing natural beauty.
  • User-Friendly Interface: Clear customization options cater to the millennial audience.
  • Engaging Design Elements: Playful icons and interactive features enhance the user experience.
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20. Spongelle Self-Care and Body Care Beauty Website

Spongelle is a brand focused on self-care and body care, offering exfoliating and moisturizing shower sponges infused with body wash. One standout feature of their product pages is the interactive video content displayed as banners.

Before customers explore the products, they’re treated to high-definition video clips showing people using the products listed in that category. This helps customers visualize the products and understand how to use them effectively. Another notable feature is the ability to change currency directly on the website. This prevents the disappointment of finding out items are priced in a different currency after adding them to the cart.

Powered by Shopify, Spongelle’s website prioritizes user experience and transparency from the moment visitors land on the site.

Key highlights:
  • Interactive Video Content: High-definition videos showcase product usage on the product pages.
  • Currency Change Feature: Allows users to change currency on the website to avoid pricing surprises.
  • User Experience Focus: Prioritizes customer visualization and trust in pricing.
  • Powered by Shopify: Ensures a seamless and reliable online shopping experience.
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21. Kylie Cosmetics Iconic Shopify Beauty Website

Kylie Cosmetics, founded by American TV personality Kylie Jenner, is widely recognized in the beauty world for its lip products, coveted for achieving Kylie’s famous plump lips. On the website, new products are easily spotted with a pink lip-shaped icon in the top-right corner of each photo, ensuring customers stay updated on the latest releases.

Product reviews, prominently listed below each item, enhance credibility with ratings typically ranging from 4 to 5 stars. Instead of intrusive pop-ups, offers are displayed in a non-intrusive manner, with a pop-up appearing on the left-hand side of the product page while browsing.

Powered by Shopify, Kylie Cosmetics’ website offers a seamless shopping experience, prioritizing user convenience and credibility.

Key highlights:
  • Iconic Brand: Founded by Kylie Jenner, a well-known TV personality.
  • Easy Identification of New Products: The pink lip-shaped icon denotes recent releases.
  • Transparent Reviews: Product reviews contribute to credibility.
  • Non-intrusive Offers: Pop-up appears on the left-hand side of the product page.
  • Powered by Shopify: Ensures a smooth and reliable online shopping experience.
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22. Hudson Made Natural Beauty Website

Hudson Made champions the idea that our natural beauty is best preserved in harmony with nature. This philosophy is reflected in their commitment to offering products that are 100% natural.

The company not only prioritizes the benefits of its products for the body and skin but also emphasizes environmental sustainability. This dual focus creates a lasting brand image and fosters a positive experience when browsing through their product categories.

Powered by Shopify, Hudson Made’s website exemplifies its dedication to both natural beauty and environmental consciousness.

Key highlights:
  • Emphasis on Natural Beauty: Products are 100% natural, reflecting a commitment to purity.
  • Environmental Consciousness: The company prioritizes sustainability, fostering a positive brand image.
  • Seamless Shopping Experience: Powered by Shopify, ensuring a user-friendly online experience.
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10 Tips for Designing a Top-notch Beauty Website That Sells

Creating a successful beauty website takes thoughtful planning and smart strategies to attract and keep customers coming back. From offering product subscriptions to teaming up with influencers, there are some key steps you can take to make your beauty brand shine online.

In this section, we’ll explore 10 practical tips for designing a successful beauty website, with examples to show how each tip can make a difference.

✔️1. Offer Product Subscriptions

Make it easy for customers to subscribe to your beauty products so they receive them regularly without having to reorder.

For instance, you can offer monthly subscriptions for skincare sets or quarterly subscriptions for makeup essentials. Birchbox is a good example, offering monthly boxes with curated beauty samples.

✔️2. Use Video Marketing

Use engaging videos to showcase your beauty products and show how they work. Collaborate with beauty influencers to create tutorial videos featuring your products.

For example, you can partner with a makeup artist to demonstrate different looks on YouTube or Instagram.

✔️3. Use Customer Reviews

Show customer reviews prominently on your website to build trust. Encourage happy customers to leave reviews by offering discounts on their next purchase. Sephora’s website is a great example, as it features many customer reviews to help shoppers make informed decisions.

✔️4. Encourage Product Trials

Offer free samples or trial-size versions of your beauty products so customers can try them before buying. Include complimentary samples with every purchase or offer sample kits for specific skincare needs.

Glossier is known for giving out free samples of its popular products.

✔️5. Curate Assortments Carefully

Make sure your product selection meets the needs of your target audience. Offer a mix of well-known beauty brands and emerging labels to appeal to different customers.

Sephora, for instance, offers a wide range of products from luxury brands to indie favorites.

✔️6. Stay on Top of Micro-trends

Use influencer marketing to reach a wider audience. Partner with micro-influencers who have engaged followers and align with your brand values.

For example, collaborate with a skincare influencer known for promoting clean beauty products.

✔️7. Develop a Unique Value Proposition

Create a compelling value proposition that sets your brand apart. Highlight what makes your products special, whether it’s natural ingredients or sustainable practices.

The Ordinary, for instance, emphasizes clinical formulations at affordable prices.

✔️8. Address Customer Concerns

Be transparent about your product ingredients and manufacturing processes. Clearly label products as petrochemical-free or vegan to appeal to eco-conscious consumers.

Beautycounter is known for its commitment to transparency and clean beauty.

✔️9. Offer Beauty Subscription Boxes

Launch subscription boxes tailored to your customer’s preferences. Include a mix of full-size and sample-size products to offer value and excitement.

Ipsy’s Glam Bag, for example, delivers personalized beauty products to subscribers each month.

✔️10. Add a Loyalty Program

Reward repeat customers with a loyalty program that offers points for every purchase. Offer exclusive perks like early access to new products or birthday gifts.

Ulta Beauty’s Ultimate Rewards program is a good example, offering tiered benefits based on annual spending.

 

Alrighty, folks, that’s a wrap!

In wrapping up, it’s clear that the world of beauty websites is thriving with creativity and innovation. These online platforms have raised the standard for shopping experiences, blending sleek designs with user-friendly interfaces.

We hope these examples gave you valuable insights into what works in the competitive beauty market and inspired you to make a top-notch beauty website.

Hey, before you go, don’t forget to check out our other awesome articles on UI/UX design! We’ve got loads of tips and inspiration to help you create stunning designs that will blow your mind.

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