Design, UI, UX, Inspiration, Website Examples
23 Sales Page Examples And What They’re Doing Right
In this article, we’ll explore 23 captivating sales page examples from various industries. These examples highlight strategies and techniques that make these pages successful in driving conversions.
Sales pages are powerful conversion tools that serve to showcase products or services and persuade potential customers to make a purchase. Understanding what makes a sales page effective helps create compelling pages that convert visitors into loyal customers no matter if you’re selling courses, memberships, or other products online. This is why, after the examples, we’ll dive straight into 10 practical tips to help you improve your sales page.
1. Helo Email Testing Tool Sales Page
We start right off with a versatile tool for testing emails: the Swiss army knife of email testing, designed for local application outgoing emails. The sales page showcases a sleek, modern design perfect for promoting software. Instead of bombarding visitors, it keeps things simple yet informative.
Key Highlights:
- Modern design is ideal for software ads
- Clear and informative layout
- Easy navigation with six sections
- The headline in the hero section sums up the product’s purpose
- The interactive drop-down feature showcases different product features with preview images
- Eye-catching animation with floating shapes
- Includes testimonials, pricing, and FAQ for a complete overview
2. Master Class Sales Page
MasterClass brings together famous experts like Gordon Ramsay and Niel deGrasse Tyson to teach online courses in various fields. Their page is simple and effective, offering options to buy for yourself or as a gift. The videos on the page are motivational and well-edited, making the whole experience appealing and promising.
Key Highlights:
- Features courses by famous experts
- Simple and focused landing page
- Options to buy for yourself or as a gift
- Motivational and well-edited videos
3. Airpods Max Product Presentation Page
Apple’s AirPods Max sales page is designed with modern aesthetics, clear product images, and helpful comparisons with other similar products. The page provides comprehensive information about the AirPods Max, including manuals, test results, and key features, all presented in a distraction-free layout.
Key Highlights:
- Modern design reflects Apple’s style.
- Clear and detailed product images.
- Comparison table for easy product comparison.
- Comprehensive product information.
- Distraction-free layout.
- Smooth animations for a seamless browsing experience.
4. Future London Academy Create Leadership Course Page
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5. Aprile Hanging Chair Product Sales Page
This landing page showcases a minimalist hanging chair inspired by petal shapes, instantly captivating with its sleek design and animations.
Key Highlights:
- Focuses solely on promoting one product
- Short sections effectively communicate benefits
- Engaging smooth animations and parallax effects
6. Poseidon’s Moringa Beverage Sales Page
Poseidon’s Moringa product sales page introduces an innovative energy drink infused with Moringa Oleifera, supported by a convincing copy and a captivating product animation.
Key Highlights:
- Stand-alone landing page with a unique URL
- Focuses solely on promoting one product
- Concise sections highlight benefits, ingredients, and recipes
- Animated product element adds visual interest and accompany users as they scroll
7. Wrap Extension Sales Page
Wrap is a browser extension designed for capturing and editing shareable product screenshots.
Key Highlights:
- Short, clean, and focused layout, providing only essential information without overwhelming the user.
- Includes a demo gallery, allowing visitors to see the product in action.
- Features a “The word on the street” section with customer reviews, building trust and credibility.
8. Eat Fat Get Thin Challenge Cookbook Sales Page
This sales page promotes a book on diet and health, using clever tactics to grab attention. One standout feature is its headline—it’s not about listing book benefits but instead uses language that makes you curious and want to read further.
Key Highlights:
- Intriguing headlines that make you want to know more
- The copy is well-written and backs up claims with evidence, making it convincing
- Testimonials are used effectively to build trust and credibility
9. Sylvane eCommerce Sales page
This landing page example is a great resource for eCommerce stores with a wide range of products. It’s designed to convince visitors to make purchases through various compelling elements. The page starts with a catchy headline that immediately grabs attention. It also uses customer testimonials and reviews to build trust.
The Call-to-Action buttons are clear and easy to understand, guiding visitors toward making a purchase. Additionally, the page includes trust indicators like money-back guarantees, adds a personalized touch with copy like “Special Offers for You,” and showcases discounted prices with before and after listings.
Key Highlights:
- Catchy headline that grabs attention
- Customer testimonials and reviews for building trust
- Clear Call-to-Action buttons for easy navigation
- Trust indicators like money-back guarantees
- Personalized copy for a tailored experience
- Demonstrated discounted prices with before and after listings
10. Belkins Lead Generation Agency Sales Page
Belkins, a lead generation agency, has come up with a clever way to capture leads: offering a free and easy-to-use ROI calculator. This not only shows their smart thinking but also reflects in their landing page design and messaging, which prioritizes value upfront and focuses on conversions later.
They also use interactive infographics and engaging elements to keep visitors interested and spend more time on the page.
Key Highlights:
- Smart approach with a free ROI calculator to capture leads
- Emphasis on value upfront in landing page design and messaging
- Interactive elements like infographics to engage visitors
- Providing a valuable resource adds significant value
- Concise landing page design
11. Broadcast2World Production Sales Page
Of all the sales pages we’ve looked at, Broadcast2World’s stands out as exceptionally well-designed. It’s visually appealing and has been effective at driving high conversions. But what sets it apart is how it manages to capture initial interest and then focus on converting visitors, even if it means breaking up the sales process into two parts. Plus, they prioritize the overall visitor experience, ensuring a seamless and immersive journey from start to finish.
Key Highlights:
- Visually appealing design grabs initial interest
- Strategic approach to converting visitors, even with a split campaign
- Consistency throughout the page for a professional and engaging experience
12. Zoma Mattresses Sales Page
Zoma Sleep’s sales page has the perfect balance in delivering just the right amount of information without overwhelming the visitor. It effectively communicates the value of their products while maintaining clarity through visual elements.
Key Highlights:
- High-quality visuals showcase how the product functions, aiding in understanding.
- Feature the product’s popularity in media adds credibility and reinforces trust.
- Includes a guarantee, free shipping, and a 10-year warranty alleviates concerns about making a significant purchase.
- Real customer feedback with star ratings
- Addressing common questions in the FAQ section
13. Slack Service Page
Slack is known for its diverse range of service pages, each made to convey a specific message. This particular page focuses on their offer: “Made for people. Built for productivity.” It stands out for its simple yet compelling headline and a visually striking purple CTA button that grabs attention.
Key Highlights:
- Clear and attractive headline
- High-contrast CTA button for enhanced visibility
- Informative video with concise bullet points
- Easy-to-scan layout while scrolling
- Engaging gif images adds visual interest
- Testimonials from successful companies
- Guide articles for further information
- Strong call-to-action reiterated at the end of the page
14. Wix Platform Sales Page
Wix, a company specializing in website creation and cloud-based web development, has a long-form sales page that’s subtle yet effective. It’s visually appealing with minimal text, making it easy to understand their services without overwhelming visitors.
Key Highlights:
- The graphics and layout are attractive and not cluttered with too much text.
- The page keeps the focus on Wix and its offerings.
- There’s only one Call-to-Action button, simplifying the user journey by directing them straight to Wix’s main website without needing to scroll for more information.
15. Code Academy Landing Page
Codeacademy’s landing page is all about simplicity and effectiveness. It uses relevant images and short text to quickly tell visitors what the site is about. Instead of a typical sign-up button, they offer a sign-up form where you can enter your info manually or use social media for a quick join.
What’s really user-friendly is that all the important links, like pricing and community access, are right at the top. You don’t have to scroll down to find what you need, making the whole experience smooth and straightforward.
Key Highlights:
- Simple design with relevant images and concise text.
- Easy sign-up process with manual entry or social media options.
- Essential links are placed at the top for quick access.
- Smooth browsing experience without unnecessary scrolling.
16. Spotify Premium Service Offer Sales Page
Spotify’s sales page stands out by using different colors than its usual green and black, possibly to show visitors it’s for something special. Despite being simple, the colors make the text and buttons really pop. What’s cool is they show the most popular artists, songs, albums, and podcasts of the year—all available on Spotify. It’s a smart way to show off their huge library and get people interested in signing up.
Key Highlights:
- Uses different colors to grab attention and show the uniqueness
- Colors make text and buttons stand out for better visibility
- Highlights the most popular content to showcase their library
- Clever strategy to attract sign-ups and engagement
17. Somnifix Product Sales Page
Somnifix’s sales page is cleverly designed to persuade users to buy their sleep products. The engaging copywriting makes you stop and think about how their products could improve your sleep.
Key Highlights:
- The cleverly written text describes the benefits and how the product solves sleep problems.
- They explain why mouth breathing is bad, reinforcing why you should try their solution.
- Testimonials and star ratings add credibility through real experiences.
- Interactive Quiz that helps users see if the product fits their needs, reducing any doubts about buying.
18. Seattle Cider Company Vivid Light Cider Product Page
Seattle Cider’s page is all about selling their small-batch ciders made from local Washington apples in five flavors. The page starts with a beautiful product image and the new Vivid collection logo.
As you scroll, the navigation stays at the top for easy access. What’s interesting is that instead of leading to different pages, the navigation links take you to different sections on the same page. The “Our Ciders” section is key, showing off the different cider flavors with clickable images for more details.
One of the coolest parts is the cider process animation as you scroll. It shows step-by-step how they make your batch of cider, giving you a great look at the process.
Key Highlights:
- Focuses on small-batch ciders made from local apples.
- Sticky navigation for easy browsing.
- High-quality product images and clickable details.
- Engaging cider process animation adds value and interest for potential customers.
19. Palmpress Product Page
Palmpress is all about giving you a great coffee-making experience with their one-cup coffee press. When you land on their page, you see a bold section explaining the product right away, followed by a clear button to take action. They also showcase social proof to show that their product is trusted.
To make it even more convincing, they use badges with short descriptions to highlight the product’s features. These badges are eye-catching and make the product look official and trustworthy.
Key Highlights:
- Focuses on providing a great coffee-making experience.
- Clear explanation of the product and a strong call to action.
- Shows social proof to build trust.
- Uses badges to highlight product features effectively.
20. Meow Meow Tweet Skincare Brand Sales Page
Meow Meow Tweet, an organic vegan skincare brand founded by visual artists, is known for its natural ingredients, sustainable packaging, and stunning illustrations by the founders. They’re also dedicated to supporting organizations that share their values and reduce waste through a bulk refill program.
Key Highlights:
- Founded by visual artists, known for beautiful illustrations.
- Focuses on natural ingredients and eco-friendly packaging.
- Actively supports like-minded organizations and causes.
- Innovative bulk refill program to reduce waste.
- The website reflects their commitment to sustainability with a nature-inspired color scheme and informative blog posts.
21. Digital Marketer Sales Page
Digital Marketer’s sales page is designed strategically to make purchasing easy. They place the offer and call to action prominently at the top, so customers can buy quickly if they prefer. The color choices are pleasing and user-friendly. Their FAQ section answers common questions, reinforcing the course’s value. The headline clearly explains the course benefits, teaching valuable skills.
Key Highlights:
- Clear offer and call-to-action placement for easy purchasing.
- Organized content with graphics for readability.
- User-friendly color scheme.
- The detailed FAQ section adds value.
- A clear headline communicates course benefits.
- Bulleted points and visuals make information digestible.
- Strategic call to action button placement.
- Removal of navigation maintains focus on the offer.
22. Golden Era System Fitness Model Course Page
Jay Vincent’s sales approach is all about using powerful images and personal stories to connect with customers. He showcases real before and after photos of clients, including his own, to prove the effectiveness of his program and build trust. By sharing his personal journey and story, he creates a strong connection with customers and makes his message more relatable and convincing.
Key Highlights:
- Uses real before and after images to show results and build credibility.
- Shares personal stories to connect with customers and build trust.
- Effectively conveys the benefits of his program through visual evidence and storytelling.
- Creates a compelling and relatable message for potential customers.
23. Flux Academy Web Design Course Sales Page
And last, Flux Academy’s sales page proves that you can sell effectively without overwhelming customers with too much content. They use short, organized text blocks in columns, making it easy to understand the main features and benefits. This minimalist style is a breath of fresh air compared to pages filled with long paragraphs.
The straightforward text gets right to the point, ensuring customers can quickly grasp the information they need. Plus, the well-designed layout and color choices make the page visually appealing and user-friendly.
Key Highlights:
- Simple and concise text for easy understanding.
- Organized layout with columns for clarity.
- Refreshing change from text-heavy pages.
- Straightforward content that communicates effectively.
- Visually appealing design with thoughtful use of color.
10 Practical Tips to Improve Your Sales Page
We’re done with the examples, so now’s time to break it all down with ten practical tips to help you improve your sales page. These actionable strategies cover key elements such as crafting a compelling hero section, establishing authority, answering visitor questions, and more.
1. ✅ Craft a Compelling Hero Section
Your hero section is the first thing visitors see on your sales page, so make it count. Start with an attention-grabbing headline that clearly explains what your product or service is about and why it’s valuable. Use descriptive text to provide more details and entice visitors to learn more. A clear call-to-action (CTA) button should be prominently displayed, encouraging visitors to take the next step. Complement your text with engaging visuals like images or videos that showcase your product in action or highlight key benefits.
For example, a fitness app’s hero section might feature a headline like “Get Fit Anywhere, Anytime” with descriptive text mentioning personalized workouts, nutrition plans, and progress tracking. The CTA button could say “Start Your Free Trial” or “Get Instant Access.”
2. ✅ Establish Authority with Social Proof
Building trust is crucial, and one effective way to do that is by showcasing social proof. Include customer testimonials, reviews, ratings, or endorsements from reputable sources to demonstrate your credibility and expertise.
For instance, an online course platform could feature testimonials from satisfied students highlighting how the course helped them achieve their goals. Adding logos of well-known companies or industry affiliations can also enhance authority.
3. ✅Answer Visitor Questions with an FAQ Section
Anticipate and address common questions or concerns potential customers may have by including an FAQ section. Organize questions in categories and provide clear, concise answers to alleviate any doubts or uncertainties.
For example, a software sales page might have an FAQ section covering topics like pricing, features, compatibility, and customer support. Each question should be answered directly and comprehensively.
4. ✅Create a Strong Value Proposition
Clearly communicate the value your product or service offers in a compelling way. Your value proposition should explain how your offering solves a problem or fulfills a need better than alternatives. Highlight key benefits and advantages to convince visitors of its worth.
For instance, a productivity tool’s value proposition could be “Streamline Your Workflow, Save Time, and Boost Productivity.” This succinctly conveys the benefits users can expect.
5. ✅Get the Pricing Right
Set your pricing strategy thoughtfully to appeal to potential buyers. Consider offering multiple price points to cater to different budgets and labeling them descriptively to communicate value. Research shows that prices ending in the number 9 often have a psychological impact on buyers.
For example, an e-commerce store might offer pricing tiers like “Basic – $29/month,” “Pro – $49/month,” and “Enterprise – $99/month” to cater to various customer segments.
6. ✅Describe Your Product in Detail
Provide detailed descriptions of your product or service’s features, benefits, and unique selling points. Use clear language and avoid jargon to ensure visitors understand what they’re getting. Highlight how your offering solves problems or improves their lives.
For instance, a meal delivery service could describe its offerings as “Fresh, Chef-Curated Meals Delivered to Your Doorstep. Choose from a Variety of Dietary Options and Enjoy Convenient, Healthy Eating.”
7. ✅Show the Benefit of the Benefit
Go beyond highlighting features and benefits by explaining the ultimate advantage or transformation your customers will experience. Focus on the positive outcomes or results they can expect from using your product or service.
For example, a language learning app could emphasize the benefit of the benefit by stating, “Learn a New Language, Expand Your Opportunities, and Connect with People Worldwide. Gain Confidence and Cultural Understanding.”
8. ✅ Make Your Copy Scannable
Break up your text into short paragraphs, and use bullet points, subheadings, and quotes to make your copy easy to scan and understand. This format allows visitors to quickly grasp key points and encourages them to read further.
For instance, a travel booking site might use bullet points to highlight key features like “Easy Booking Process,” “Secure Payment Options,” and “24/7 Customer Support” to make information easily digestible.
9. ✅ Eliminate Distractions
Keep your sales page focused on the main goal of driving conversions. Remove any unnecessary elements or distractions that may divert attention away from your offer. A clean and clutter-free design enhances the user experience and encourages visitors to take action.
For example, a webinar registration page should have minimal navigation links, no sidebar distractions, and a prominent registration form with a clear CTA button.
10. ✅ Craft a Clear Call-to-Action (CTA)
Your call-to-action (CTA) is the final step in guiding visitors toward taking action. Make sure your CTA is clear, and compelling, and prompts immediate action. Use actionable language and create a sense of urgency to encourage conversions.
For instance, a software download page could use CTAs like “Download Now for Free,” “Start Your Trial Today,” or “Get Instant Access” to prompt users to take the next step.
Alrighty, folks, that’s a wrap!
Crafting a winning sales page requires elements that engage, inform, and persuade visitors to take action.
- The headline is your first impression, so make it compelling and promise a clear benefit. Test different headlines to find the one that drives the most conversions.
- The description or story section sets the stage by addressing customer pain points and introducing your product as the solution. Understand your audience deeply to create content that resonates.
- Highlight features and benefits in bullet points to add value and enhance perceived benefits. Compelling testimonials build trust, while a product guarantee reduces risk and instills confidence.
- Include a clear call-to-action button to close the sale seamlessly.
To sum up, a well-crafted sales page can significantly impact your business. Use storytelling, address objections, organize content effectively, and offer buying options to drive conversions.
Hey, before you go, don’t forget to check out our other awesome articles on UI/UX design! We’ve got loads of tips and inspiration to help you create stunning designs that will blow your mind.