Design, UI, UX, Inspiration, Website Examples
27 Tourism Websites That Will Make You Want To Pack Now
The entire tourism industry revolves around creating amazing experiences for travelers. It’s an industry that changes constantly with trends, technology, and what customers want. Understanding these changes is key when designing tourism websites that really connect with your audience.
Here’s why your website is that important if you’re in the industry: The internet has changed how people plan trips. Travelers now use online resources for everything from checking out places to stay to booking flights and activities. A good tourism website should help travelers make decisions about where to go and what to do.
Trust is also a big deal in travel. Whether someone’s picking a tour, booking a hotel, or choosing a city to visit, they need to feel confident in their choice. This is why your website is there to give travelers all the info they need to plan their trip smoothly.
From dazzling photos that make people want to pack their bags to practical advice on logistics and booking, every part of a good tourism website matters. It should be easy to use, informative, and engaging, guiding visitors from daydreaming to booking with clarity and simplicity.
This is why, in this article, we will inspire you with 27 standout tourism websites and break down 6 industry-specific design practices to help you create a website that not only attracts visitors but also turns them into excited travelers ready to explore the world.
1. Grand Forest Pindus Mountain Luxury Retreat
The Grand Forest Metsovo is a travel website that captivates visitors with stunning photos that highlight the area’s natural beauty and its connection to the hotel. The high-quality images offer a clear and vivid view of this beautiful destination.
The site features a sticky menu bar that makes navigation easy, and a hamburger menu provides extra options. A strategically placed pop-up on the homepage reveals exclusive offers.
The design is both attractive and functional, ensuring visitors have a smooth experience. The combination of beautiful visuals and easy-to-use features helps potential guests quickly find the information they need.
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2. Asaro Adventure Reimagined
ASARO’s website, with the theme “Adventure Reimagined,” perfectly captures the essence of luxury travel. The dynamic visuals and beautiful color palette immediately draw you into a world of adventure. This sleek and modern design, highlighted by a stunning slideshow, gets visitors excited about their next trip.
Navigating the site is easy, thanks to the seamless scrolling and clearly defined sections like “Incredible Experiences” and “Your Trusted Partners.”
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3. Aguas de Ibiza Travel
The Aguas de Ibiza website has a luxurious feel that energizes its visitors. The captivating slideshows grab your attention and make you want to stay longer on the site. Every detail exudes sophistication, from the warm and inviting images to the elegant design.
Excellent copywriting and clear call-to-action buttons enhance the user experience, making it easy to navigate and find information.
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4. All-Inclusive Vacations
The All-Inclusive Vacations website asks a simple yet inspiring question: “Where to?” This sparks a sense of wanderlust and leads users to fill out a questionnaire for personalized vacation packages.
The site includes drone videos that give a bird’s-eye view of each exotic destination, providing an immersive experience.
Photos of the team and a responsive chatbot make the site feel personal and welcoming.
With over 30 years in hospitality, the website’s bright color scheme, sticky menu bar, and clear call-to-action buttons create an inviting and user-friendly experience.
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5. Toucan Tours
Toucan Cafe & Tours’ website combines features for both the cafe and tour bookings, creating an intuitive and colorful design. The vibrant tropical colors and playful illustrations make the site engaging and easy to navigate.
Clear calls-to-action help users quickly find and reserve tours.
The website offers comprehensive information about various tours, the cafe, and general tourist tips for Medellin. The big menu bar ensures visitors can find what they need without confusion.
Content is available in both Spanish and English, making it accessible to a wider audience.
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6. Australia Travel
The Visit Australia website, the official tourism platform for the “Land Down Under,” showcases the country’s beauty with stunning photos. It allows visitors to plan business events and explore Australia’s regions to find what suits their tastes best.
The site offers essential travel information, including facts and planning tips, visa FAQs, customs, and quarantine details, along with an interactive map for exploring the country.
The design features drop-down menus in a visually engaging tile format, avoiding clutter. This approach, combined with beautiful imagery, enhances the user experience and effectively markets Australia. The website provides comprehensive details, from itineraries and activity guides to budget and accommodation deals.
A highlight is the “Explore Australia in 8D” feature, offering an interactive map experience of the mainland and surrounding islands, showcasing attractions, lodging, and food.
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7. Avenue H Creative Travel
Avenue H Creative Travel is a comprehensive travel agency that excels in exclusive luxury trip planning. The professional design of its website offers a wide array of unique trip options, including popular destinations and hidden gems. This design approach ensures potential customers can easily find something that excites them.
The website’s layout is user-friendly, guiding visitors through various travel options seamlessly. By presenting a diverse range of destinations and experiences, Avenue H appeals to those seeking both well-known spots and off-the-beaten-path adventures.
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8. Bella Vista Casavacanze
Bella Vista’s website captivates visitors with dynamic picture backgrounds that change as you scroll, enticing travelers with every glance. The addition of a chat widget at the bottom ensures seamless communication with customer care, making the experience personalized and efficient.
A sticky menu bar remains accessible as users explore, and the integrated form simplifies the booking process. Visitors can easily register for check-in and check-out dates.
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9. Casa Angelina Boutique Hotel Amalfi Coast
Casa Angelina Boutique Hotel’s website feels like a work of art. Stunning typography and charming scrolling animations complement beautiful images as you scroll. The designers have created an outstanding visual experience that engages visitors immediately.
The site also features ample whitespace and a floating call-to-action bar, making navigation intuitive. The lovely images and elegant design elements enhance the appeal, encouraging visitors to learn more about the services offered.
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10. Champlain Tours
Champlain Tours offers stress-free global experiences, day trips, and short-term excursions. The website design, featuring a calming Chatham blue and white color scheme, creates an inviting digital space. Navigation is effortless, thanks to a sticky menu bar and a logo that doubles as the home and refresh button.
A sign-up box encourages visitor engagement by inviting users to receive tour updates. The website prominently displays pre-arranged group and customizable private tour options, making it easy for visitors to find what they want. Links to social media profiles and customer reviews add trust and credibility.
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11. Classic Travel Connection
Classic Travel Connection believes a journey should be as rewarding as the destination. As a full-service travel business in Alabama, they specialize in creating custom itineraries tailored to clients’ needs, whether exploring ancient ruins or relaxing on a beach. Their clean white website background serves as a canvas for high-quality images, showcasing enticing destinations in a carousel above the fold.
The website effectively engages visitors with social media icons on the menu bar, fostering a sense of community. A live chat widget allows users to interact and inquire about their journeys, providing instant assistance.
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12. Context Travel
Context Travel provides in-depth cultural tours worldwide, featuring a sleek and sophisticated website design. The minimalist approach emphasizes content, creating an exclusive feeling with high-quality images and concise descriptions. An integrated booking system allows customers to easily search and book tours.
The elegant design demonstrates how simplicity combined with luxury can produce memorable user experiences.
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13. Custom Travel
Custom Travel Agency, located in Victoria, Texas, has over 20 years of experience in the travel industry. They specialize in coordinating Sandals getaways, family trips to Disney, and more. The website includes customer reviews that showcase their professionalism and expertise.
Easy access to contact information and social media plugins enhances the user experience.
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14. Explorateur Travel
Explorateur Travel believes in creating customized adventures rather than just ticking items off a list. Their website emphasizes tailor-made itineraries and serene visuals, guiding users from luxurious accommodations to exclusive destinations. The structured design makes it easy for visitors to navigate and find exactly what they’re looking for.
A smart conclusion with a blog link enhances visitor engagement and SEO.
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15. Find a Way Abroad
A Way Abroad is the ultimate resource for women dreaming of living abroad, featuring a thoughtfully designed website. The white, orange, and pale robin egg blue color scheme creates a visually appealing backdrop, complementing artistic pictures of happy travelers.
A sticky menu bar ensures easy navigation, allowing visitors to seamlessly explore the content and resources offered.
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16. Louvre
The Louvre’s website is a fantastic example of effective tourism web design. As one of the world’s most famous museums, it attracts millions of visitors eager to see masterpieces like the Mona Lisa.
A standout feature of the Louvre’s site is its integrated search bar in the navigation menu. This makes it easy for visitors to find specific information, enhancing their online experience.
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17. On The Grid City
On The Grid is a travel blog covering numerous countries and continents, requiring a unique organizational approach. The main navigation bar is organized by region, allowing visitors to easily explore different areas. The homepage features an A-Z list of city guides, from Aberdeen to Zurich, offering a comprehensive overview of destinations.
The site takes users on virtual tours of global cities, showcasing curated shops, restaurants, and cafes. Its minimalist aesthetic, high-quality photography, and interactive map enhance the user experience, making it easy to discover hidden gems and explore neighborhoods.
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18. Panama City Dolphin Seafari Tours
Panama City Dolphin Seafari Tours’ website is a hit with both kids and adults. The engaging background video immediately conveys the site’s purpose. The appealing shapes and images create a cohesive and attractive aesthetic.
The website’s long homepage is filled with exciting visuals and clear information, making it easy to navigate. Every element works together to create a fun and inviting experience, perfect for those looking to explore dolphin tours in Panama City.
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19. Paul Klein Travel
Paul Klein’s website expertly blends modern design with the agency’s rich heritage dating back to the 1940s. The site offers a seamless mix of traditional and online travel services, from booking flights to arranging unique accommodations.
The intuitive layout allows potential customers to easily connect with travel experts, plan their next adventure, and explore a world of unique tours. The design respects the agency’s history while providing a modern and user-friendly interface.
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20. Poe Travel
Poe Travel, with over 60 years in the travel business, showcases its expertise through a captivating website design. The unique landing page grabs attention, while the travel blog offers insights and highlights from fabulous trips they’ve planned.
The light coral, white, and black color scheme against a clean background creates an inviting tone. High-quality pictures and city guides set this site apart from other travel platforms. A bottom-of-the-page map helps visitors locate Poe Travel, enhancing the user experience.
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21. Pure Michigan Travel
Pure Michigan Travel’s website is a great example of a tourist destination aiming for a professional look and feel. The calming color scheme of the homepage instantly catches attention. Upcoming events throughout the state add a refreshing touch to the custom site. Designed with digital marketing in mind, the site allows exploration by season, enhancing user experience.
For tourist destination owners seeking inspiration for their next website layout, this design stands out.
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22. Rome2Rio Travel
Rome2Rio is an intuitive travel search engine that excels in helping users find travel routes. The website features a minimal yet functional design, with a simple layout and intuitive navigation. Users can easily plan journeys with the search options available.
Incorporating maps, transportation options, and estimated travel times, Rome2Rio serves as a valuable reference for travelers.
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23. Sea Breeze Panormos Mykonos
Sea Breeze Panormos Mykonos offers an exotic Greek vacation experience through its stunning website. The site showcases romantic views and pristine accommodations, highlighting the beauty of Mykonos. The teal “Book Now” button stands out against the muted gray background, guiding users effortlessly.
The website blends classical Cycladic style with modern functionality. A clean white background and sticky menu bar ensure easy navigation, while the fixed social media icon widget keeps users connected. An embedded map enhances the user experience, helping visitors locate beautiful properties.
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24. The Global Nomad
The Global Nomad, established in 2015, specializes in international travel. Their website has a bright and welcoming design, making it easy for visitors to explore travel options. As a full-service agency, they simplify booking flights, hotels, and car rentals, catering to unique trip needs.
The site provides easy access to tailored travel services and includes handy social media links.
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25. Travel to South Dakota
Travel to South Dakota’s website stands out with its custom look and feel. The captivating typography on the homepage immediately catches the eye. Social media integration is a unique choice that adds a modern touch to this professional website.
Ease of use is a priority, reflected in the domain matching the company’s name.
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26. Travelshift
Travelshift’s website transports visitors to breathtaking destinations with powerful imagery of Iceland’s landscapes. The inviting tagline promises lifelong memories, capturing the essence of an adventurous vacation. The user-friendly interface, highlighted by the “Hold to Travel” feature, ensures an exhilarating booking experience.
Clever animations reveal helpful information without cluttering the screen, maintaining a focused and modern feel. The “See This Journey” button allows users to explore tour experiences before committing, enhancing the user experience.
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27. Under 30 Experiences
Lastly, Under30Experiences welcomes young travelers with a vibrant color scheme of parsley, white, and pink. The website promotes travel accessibility, featuring a pop-up discount box to encourage visits to exciting destinations. A thoughtful chat widget and unique logo serving as the homepage button create an engaging experience.
Pictures and descriptions in a card layout make it easy to understand the locations.
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6 Practical Tips for Designing Tourism Websites
An awesome tourism website needs to be easy to use, full of helpful information, and engaging enough to make visitors want to book a trip. Here are six key tips to help you create a tourism website that attracts and keeps visitors.
1. Top-Notch Homepage ✅
People looking to travel want reliable information, beautiful photos, and trustworthy partnerships. The home page should clearly show who you are and what you offer without misleading visitors. Things to include here would be clear and concise copy that presents your brand, stunning photos that promote your tours and destinations, and of course, client testimonials to build trust.
Landing pages on the other hand, usually focus on specific services or destinations. If you’re a travel agency, create landing pages for different travel packages or destinations. Each page should have detailed information about the place, along with attractive photos and videos.
2. Intuitive Search Forms ✅
A good search form should be easy to use and help visitors find what they’re looking for quickly. It can ask the basic questions of “where” and “when,” but also cater to adventure travelers with fields such as “type of vacation” where users can select options like hiking, solo trips, or cruises.
Pro tip: Use geolocation to automatically fill in the departure city and local currency. Break down advanced search options into simpler parts to avoid overwhelming users. For example, a basic search could include travel dates and destinations, while an advanced search could offer filters like flight type or accommodation type.
3. Comprehensive Search Results ✅
Your search results should give visitors all the information they need without overwhelming them. Highlight important features based on user data, like free Wi-Fi for hotels or distance from city centers. For example, if many users care about free breakfast, make sure that information is easy to see in the search results.
Pro Tip: Include photo previews so visitors can see the options without leaving the search page. Keep the search bar at the top of the page so users can easily change their search criteria. You can also consider personalizing results by using cookies to remember past searches or recommend options based on browsing behavior.
4. Sell The Experience, not the Booking ✅
Modern travelers, especially younger ones, want unique experiences more than material things. This is why your website should focus on selling these experiences. For instance, include options for different travel experiences like food tours, hiking trips, or fishing expeditions in your search forms. If a visitor selects “hiking,” suggest destinations and trips that offer great hiking opportunities.
Pro Tip: Offer seasonal destination suggestions based on the type of experience a visitor is looking for. Use high-quality images and ensure your website loads quickly to create a positive user experience.
5. High-Quality Photos and Videos ✅
They can show off destinations and accommodations much better than words alone. Use large, clear photos and videos to give visitors a realistic view of what to expect. For example, a hotel might show a 360-degree video tour of their rooms and facilities.
Pro Tip: Make sure your images and videos are optimized for fast loading so they don’t slow down your website. Arrange them according to UX guidelines to avoid confusing visitors. If you must, consult a professional to help you balance visual appeal with functionality.
6. Be Very Informative ✅
Providing all the necessary information is key to keeping visitors on your site. Include details about costs, insurance, seating arrangements, travel times, and border requirements. For accommodations, show room details, prices, photos, and nearby attractions. You can even go a step further and add a page detailing what to pack, vaccination requirements, and local customs.
Pro Tip: Use Google Maps to help visitors understand the location and nearby amenities. Offer all this information in an organized and easy-to-find way. By being informative, you ensure visitors have everything they need to make decisions, reducing the chance they’ll leave for another site.
Alrighty, folks, that’s a wrap!
To sum up, as we saw in these 27 live examples, designing a tourism website requires a customized approach with the following key things to consider:
- Your website is often the first place potential customers visit, so it must be clear and attractive to catch their attention immediately.
- Ensure you provide all the details about your services, like tour descriptions, prices, and how to book, so visitors can easily find what they need.
- Use interactive features like blogs, photo galleries, and customer reviews to create a community feel and share real experiences.
- Boost your website’s visibility on search engines with smart SEO strategies, helping more people find out about what you offer.
- Let customers book directly through your website to make their lives easier and streamline your operations.
- Show off what makes your business special and create a memorable brand identity that sets you apart from the rest.
Hey, before you go, don’t forget to check out our other awesome articles on UI/UX design! We’ve got loads of tips and inspiration to help you create stunning designs that will blow your mind.