18 Examples of Trendy Websites with Typographic Hero Images

Typographic hero sections became a rising trend for 2023 and we’re going to see a lot of websites iterating it in their own creative ways. When using a high-quality typographic hero image, you need to focus on delivering a short and clear, but also powerful, and engaging message to your visitors. This is a very creative process, as you have a very limited space to convey values, explain a benefit or an issue that your business solves; ask a related question that would pique the visitor’s interest, or grab attention with exciting typographic animation. This is why in this blog post we hand-picked 18 creative typographic hero examples that will inspire you to try out this trend.

At the end of this post, we also answered the 3 most common questions about hero image sections.

Update Oct 2023: The UI/UX Design Trends of 2023 are out to replace minimalism with bolder, more diverse, and more experimental digital experiences. Check them out.

Typographic Hero Examples

Let’s dive into some recent live or conceptual web design creations that break the standard grid in an artistic way to create a memorable user experience.

1. Angello Torres: Introduction in Style

This portfolio website belongs to a graphic designer and artist from Perú who uses the hero section to give a brief and straight-to-the-point introduction.  Instead of being welcomed with a vague abstract slogan, visitors will immediately know what to expect which isn’t as common as you might think.

• The artist uses the hero section to introduce themselves to the users, by stating their name, and the exact nature of services, and immediately starts building a brand with a custom pixelated font and brand color scheme.
• The hero section is short which allows the designer to put more pieces of important info and a decorative animation above the fold.

Live Website:  Angello Torres Freelance Graphic Artist  / Project by: Angello Torres (Peru)

 

2. Hisami Kurita: Big Fonts and Clean Shapes

Hisami Kurita is a front-end developer at LIG inc from Tokyo. The entire portfolio website has a clean minimalistic design with custom fonts and clean animated shapes, from the preloader to the last page. Above the fold, we have a big typographic hero image that introduces us to the purpose of the website, the name, and occupation of the developer, as well as a small floating clickable About Me card that users can interact with to learn more about Kurita.

• Consistent design with animated brand colors, shapes, and fonts. The hero image is purely typographic and descriptive.
• Includes an interactive about Me card and sticky hamburger navigation positioned on the right.

Live Website:  Hisami Kurita / Project by: Hisami Kurita (Japan)

 

3. FirstFit: High-Contrast Animated Hero Typography

FirstFit welcomes visitors with a modern full-screen slider that automatically changes the slogans while the background 3D element is interactive on hover. Instead of being straight-to-the-point like in the previous examples, the brand doesn’t immediately state what the product is but rather chooses a mysterious message to pique interest.

• High contrast with black parallax background and big white font.
• A mysterious message that serves to intrigue.

Live Website:  FirstFit / Project by: ToyFight (UK)

 

4. Black Magic: Short and Magical

Modern trendy design with a clean black and white typographic hero section. The message is short and descriptive with a custom bold font and a floating interactive element.

• Clean black and white hero image with a short message that instantly introduces the brand of a creative web development agency.

Live Website:  Black Magic / Project by:  Black Magic Studio (USA)

 

5. More for Mental Health:

The website serves to spread more mental health awareness through tools for anyone to design a demand. Similar to the tools, the typographic hero also demands attention as loud as possible with neon colors and a variable font.

• Vibrant big bold typography in neon colors that demands attention, in the spirit of the website’s concept.

Live Website:  More for Mental Health / Project by:  Ultravirgo (United States)

 

6. Olamide Adeyi: Stylish Experimental Typography in Black and White

The hero typography trend finds itself in portfolio website design the most, as we can see in another freelance design portfolio website. Here we have a clean black and white hero with visible borders and a trendy oversized animated pointer that grabs attention with an inverted color effect.

• Short and sweet introduction with beautiful custom font and visible borders.
• The hero section has an oversized pointer with an inverted color effect.

Live Website:  Olamide Adeyi / Project by:  Ozenua Oluwatobi John (Nigeria)

 

7. Side Studios: With Typography on the Side

Side Studios offer a rich typographic hero section with a neatly structured block container with title, description, and CTA button, in contrast to the off-the-grid background shape and the studio’s name literally on the side.

• High-contrast, short and descriptive title with custom typography design and a CTA button.
• The studio name capitalizes on word play by going off-grid to the side.

Live Website:  Side Studios / Project by:  SideStudios (Canada)

 

8. Cappen Digital Studio: Interactive Experimental Typography

Digital studios always go a step further with any trend, so here we have an interactive typography hero image with futuristic custom font and trendy moving text on the side.

• Custom futuristic font with interactions on hover, changing the slogans with intriguing messages.
• A huge contrast in particular words that need emphasis.
• A trendy moving text to the side.

Live Website:  Cappen Digital Studio / Project by:  Cappen (USA)

 

9. Coal House Workspace: Luxurious Art Deco Hero

The typographic hero uses a font combo of retro art deco which works perfectly with the background geometric shapes. It takes the entire screen, however, uses it to create huge white space to focus on the project title.

• Small typography with lots of white space.
• Gimmicky in Art Deco.

Live Website:  Coal House Workspace / Project by:  Run For The Hills (United Kingdom)

 

10. Etuk Josiah Benjamin: Typographic Introduction

Portfolio website for Etuk Josiah, a front-end Developer based in Nigeria. The hero section takes the full screen and uses big bold letters to introduce visitors to the services. In addition, the hero also features updated freelance work availability and contact links.

• The hero features the essentials: name and field of services, with an additional mini section of availability and contact link.

Live Website:  Etuk Josiah Benjamin / Project by:  Etuk Josiah Benjamin (Nigeria)

 

11. RRE Ventures: Retro Software Interface and Visible Grid

RRW Ventures’s brand has a retro-style gimmick (including a very cool-looking install window preloader). Their homepage starts with a typographic hero section with a custom pixelated font that focuses on the year 1994, that most likely inspires the entire design.

• Conceptual 90s software style design that conveys the fact the brand has been around since the early 90s.
• Visible grid and typography animation.

Live Website:  RRE Ventures / Project by:  Reformico (USA)

 

12. Dragonfly Crypto: Encrypted Style Animation

Dragonfly is a crypto investment fund with a modern website in dark mode. The hero section uses custom fonts to explain the nature of the company’s services and is decorated with glitched encrypted data animations.

• Gimmicky encrypted data brand design with custom pixelated fonts and suitable animations.
• Descriptive message and high contrast.

Live Website:  Dragonfly Crypto / Project by:  Studio Freight (USA)

 

13. Colroy Typeface: Showcasing the Typeface

Showcase of the typeface NN Colroy in the most suitable way: in a typographic hero. We can see the custom font in action in different weights.

• Typographic hero is the most appropriate way to design your hero section when your entire website serves to showcase a font.
• The hero showcases the font in different weights, sizes, and colors.
• It serves as an instant selling proposal, as the user will either like the font and get interested in downloading it, or not.

Live Website:  Colroy Typeface / Project by:  Nouvelle Noire Type Foundry (Switzerland)

 

14. Dash Tech Agency: Almost the Perfect Typographic Hero

Dash is a digital agency that believes in the power of Almost, implying that perfection only sets limits, while Almost gives you room to grow further. In the spirit of the brand, the typographic hero uses a clever design to capitalize on the company’s motto. The highlighted word even has an interactive symbol you can click on to reveal the story behind it.

• Conceptual typography design with meaning.
• Descriptive and self-explanatory.
• An additional interactive symbol with a hidden message.

Live Website:  Dash Tech Agency / Project by: Lama Lama (Netherlands)

 

15. Barge 166 Floating Cellar: Old-Style Typography to Set the Mood

This project by Maison Ferrand is an innovative concept of a floating cellar on the Seine river. The hero serves as an introduction to that concept with a combination of old-style fonts.

• The hero section serves as the title of the project.
• Custom old-style fonts, the typography is designed to resemble a book cover, which implies the visitor will see the first chapter of a new concept.

Live Website:  Barge 166 Floating Cellar / Project by:  Viens-là (France)

 

16. Hugo de la Mata Portfolio: Introduction CTA and Navigation

No surprise here, we have another creative freelancer portfolio that uses typography instead of images. The hero features custom animated fonts with smooth transitions and manages to gather the web developer’s name, services, country, contact CTA, and navigation all in one place while still keeping it minimalistic.

• A brutalist and minimalist hero with smooth transitions.
• Features the website navigation.
• Packs everything visitors need to know about the web developer before deciding to proceed with the portfolio and contacts.

Live Website:  Hugo de la Mata / Project by:  HugoWeb (France)

 

17. Salonia 10th Year Anniversary: Typography Shape and Symmetry

The new hero of Salonia celebrates the brand’s 10th anniversary with a neat typographic hero arranged in a rectangular shape that uses typography hierarchy to emphasize the decade.

• Simple and classy typography design with hierarchy arranged in a shape.

Live Website:  Salonia 10th Year Anniversary / Project by: Ema Imayoshi (Japan)

 

18. Nordlog Metalworking: Kinetic Typography and Neon

This site brings design and creativity to industrial sectors: NordLog is a carpentry with strong brand identity right from the hero image. The beautiful neon background color gives a good contrast to the black typography animations.

• Clean design and high contrast with a fresh neon background color.
• Animated message and an animated contact CTA.

Live Website:  Nordlog Metalworking / Project by:  eWAKE (Italy)

 

FAQ About Hero Section

The hero image refers to the large section on the top of your website that is the very first visual element users will see upon entering. As this element serves as your website’s introduction, it usually contains some of the most important content.

Here are the main types of graphics a hero image could contain:

• Typography over a solid color or a simple background.
• Large high-quality product photography or an image related to the topic of the website above the content block it corresponds to.
• An image slider that consists of multiple high-quality images related to the topic of the website.
• An illustration related to the brand and style of the website.
• Short animation.
• Short video.

The following example illustrates a hero section with big typography over a solid background color with simple animations.

Women Tell Women

There are various types of hero images that serve different purposes. Depending on your website, you can benefit from each of the following hero types:

• Product and Services: High-quality background images with high contrast that serve to represent the brand’s product. For example, they can be a photograph of a product or a screenshot of a digital interface.
• Founder: These hero images serve to add a face to the product. For example, we often see the face behind the product/services on websites run by freelancers or small family businesses.
• Customers: Another popular type of hero image is one that shows a customer using the product or service. These images seek to convey customer experience and relate to the audience on an emotional level.
• Association: These hero images are not exactly related to the topic at first glance, however, they give a powerful impression through association. A toy with a price tag of $120 is a clever association image for a brand such as Durex.
• Website Navigation: The hero image might also contain cleverly designed website navigation with interesting cover effects.

Insider Quality Digital Agency

Hero images introduce your brand to first-time visitors and give them a sense of what to expect from the rest of your website. They are also direct conversion tools that can present your unique selling point as well as trigger certain user behaviors.

Hero images are important to your website for the following reasons:

• First Impression: It takes 1/10 of a second for a visitor to get the general idea of a visual sense. A good hero image will grab the attention instantly.
• Quick Visual Message: Using visuals in your hero section will convey information much faster and more efficiently.
• Set the Tone: Colors, shapes, hierarchy, and images have the power to convey emotions and certain behaviors. You can use the hero image to set the right atmosphere from the very start.
• Aesthetics: Aside from setting the mood, the hero image can introduce your visitors to your eye-pleasing website’s aesthetics.
• Attention to the CTA: With the right composition, your hero image can bring the visitor’s attention to your CTA or navigation elements of your interest.

Baunfire Design Agency Portfolio

 

To Sum Up

When using a high-quality typographic hero image, you need to focus on delivering a short and clear, but also powerful, and engaging message to your visitors. We hope these 20 excellent typographic hero image examples inspired you to top them with even more amazing designs of your own.

In the meantime, you can visit some of the UI/UX-related articles for some more insights and inspiration:

• 30 Excellent Squarespace Website Examples in the Wild (2022)
• 14 Best Creative Agency Websites to Inspire You in 2022
• The 8 Best Website Builders for WordPress in 2022