14 Immersive Virtual Reality Website Design Examples

Once VR technology improves even more and becomes a part of web design, we will see an entirely different approach to building websites. With companies like IKEA and Audi already implementing VR as part of the user experience, it’s no surprise businesses in hospitality, furniture shops, online museums, and even the fashion industry are quickly catching up. In 2023 and forward, virtual reality websites are going to become a huge trend, so let’s buckle up and prepare. For this blog post, we handpicked 14 virtual reality website design examples in the wild.

At the end of this post, we also answered the 3 most common questions about virtual reality website design.

Update Oct 2023: The UI/UX Design Trends of 2023 are out to replace minimalism with bolder, more diverse, and more experimental digital experiences. Check them out.

Examples of Live Virtual Reality Websites

Virtual reality brings so many benefits to web design alongside the advantage over competitors.  In fact, we’re not far away from having the option to actually make virtual tours in a hotel before booking a room or virtually designing our kitchen to match the exact dimensions of the room.  The possibilities are endless, so let’s have a look at some excellent examples of websites that already utilize VR to make users part of the experience.

1. Viture Dashboard: Virtual Product Dashboard

Viture product dashboard gives users a fun immersive experience to test out their XR glasses and neckbands in different views and color schemes. The entire interface looks like a futuristic dashboard where users can check out the store, reviews, Viture’s interface and all on the same dashboard without leaving the page.

Live Website: Viture Dashboard │ Designed by:  RADCAT (USA)

 

2. Musee Dezentral: Virtual NFT Museum

The creators of this project use VR to build an immersive browser-based museum, where NFT artists and art collectors can display their artwork. In the meantime, visitors can experience art in a more immersive way.

Thanks to technology, NFTs and online platforms allow artists to curate their own exhibitions completely bypassing the traditional path of getting accepted into the inner circle of the art world.

Live Website: Musee Dezentral

 

3. Dudemag Shop: Virtual T-Shirt Creation

A nice T-shirt for dinosaurs, droids, statues, and even you. This fun little project allows you to test t-shirts on different creatures before buying, making the purchasing experience much more engaging and memorable.

Live Website: Dude Shop │ Designed by:  LetMeDude (Italy)

 

4. Robert Leitl Portfolio: Interactive Sphere

Robert Leitl is a developer and designer from Austria, who is enthusiastic about the design and implementation of interactive, digital projects. To showcase his skills, the developer designed his homepage as an interactive 3D sphere where users can browse and look for different projects they wish to view.

Live Website: Robert Leitl Portfolio 2022 │ Designed by:  Robert Leitl (Austria)

 

5. Oppo Inno Day: Online Virtual Event

On December 14th, OPPO kicked off its annual flagship event, INNO DAY 2021, to celebrate the debut of Imaging NPU, the OPPO Air Glass, and the OPPO Find N foldable smartphone. The website is a platform for this online virtual event that users can experience straight from their browsers, so we can stay tuned for this year’s issue as well.

Live Website: Oppo Inno Day │ Designed by: VirtualVerse (China)

 

6. Fukuoka Prefectural: Virtual Museum of Art

Fukuoka Prefectural Virtual Museum of Art was created to provide a “unique virtual viewing experience” rather than a substitute for the real museum. In fact, instead of the typical virtual experience where you enter a rendition of the building and look through the art pieces, here you enter a surreal whirpool of visuals, preparing you for the actual thing.

Live Website: Fukuoka Prefectural │ Designed by: BYTHREE (Japan)

 

7. Plus X: Virtual Showroom

Plus X designed their digital portfolio as a virtual gallery where visitors can read everything about their services and view their most recent projects. The website is entirely virtual and experimental and in addition, it also has a Squid Game-inspired virtual bridge game users can try out.

Live Website: Plus X Showroom  │ Designed by: Plus X (South Korea)

 

8. SKP: Virtual Fashion Show

A new generation of virtual fashion shows on mobile launched in a digital form. The website shows virtual models walking on mysterious architecture.

Live Website: SKP Walking on Mars │ Designed by: Koikreative (China)

 

9. Harrods X Burberry: Experiencing the Olympia Bag Virtually

Celebrating the release of Burberry’s Olympia bag, Harrods has launched a virtual experience depicting the essence of its flagship store along with the modern classic design of the bag.

Live Website: Harrods X Burberry Virtual │ Designed by: Emperia (UK)

 

10. GUCCI: Interactive Virtual Diner

An interactive virtual diner helps users find their Gucci Guilty fragrance. Within the 360 AR, navigable room, users can also play pinball and watch the campaign video.

Live Website: GUCCI Guilty Diner │ Designed by: AQuest (Italy)

 

11. Gucci: Flora Gorgeous Gardenia Immersive Platform

For the launch of Flora Gorgeous Gardenia, Gucci created an immersive platform to explore the fragrance’s ingredients and the ad campaign through AR features and a photo sticker booth.

Live Website: Gucci: Flora Gorgeous Gardenia│ Designed by: Gucci (Italy)

 

12. Wonderland Studio: Virtual Portfolio

Wonderland is a brand experience design studio with a data-led approach.  Their futuristic website embraces the VR trend with a virtual museum-style web design that users can experience on the homepage. The other pages, such as project case studies are traditional.

Live Website: Wonderland Studio │ Designed by: Wonderland (Netherlands)

 

13. Low Carbon Park: Up Data Solar Virtual Presentation

The website welcomes visitors to discover the most promising innovations of a precise thematic. Every creation can be viewed in AR and in real size.

Live Website: Vivatech 2022 │ Designed by: Cher Ami (France)

 

14. Infinite Passerella: Infinite Virtual Fashion Show

Infinite Passerella is an infinite fashion show created by Lusion. This interactive virtual fashion show runs 24/7 and allows users to generate sharable postcard-like photos to keep.

Live Website: Infinite Passerella │ Designed by: Lusion (UK)

 

FAQ About Virtual Reality Website Design

Virtual reality in web design refers to the recreation of a virtual environment where the scenes and objects are in 3D and allow interaction and exploration, making the environment real and immersive for users. In short, a VR website gives users a great realistic experience. This includes 3D objects, 360-degree views, and realistic sounds.

For example, Convexity Space (the example below) gives users an immersive full-screen realistic experience through space where they can interact, travel, and observe as part of the experience.

Convexity Space: Immersive Web Experience

VR UI design brings engagement and encourages users to explore and interact with your website, however, such an experience can also affect your website performance and loading time. Before you decide whether you should try implementing VR in your project, let’s review the advantages and disadvantages first.

Pros of having a VR website design

• Great visual experience: The visual effects immerse users and keep them interested in exploring your website. A VR website with a well-made visual appeal will encourage users to interact, engage and ultimately answer the call to action.
• Stronger brand identity: A well-made VR experience is a memorable one, leaving an impact on users. This ultimately helps you build a strong brand identity.
• Clearer message: Intuitive VR content with realistic visuals and sounds can break the language barrier and allow users to experience what you have to offer without the need to read long descriptions.

Cons of having a VR website design

• Lower performance and loading speed: Building a VR experience for your website requires advanced technologies, realistic audio, high-quality renders, and complex coding which ultimately affects performance and loading speed.
• Expensive process: Building an immersive VR website design requires a lot of design and development resources.
• Motion sickness: VR environment can sometimes cause motion sickness to people who haven’t had experience with VR games.
• The downside of virtual reality as a whole: It’s not a secret that virtual experiences and similar advanced technologies can isolate users from the real world and ultimately make them addicted to it.

This portfolio website of Joshua von Hofen lets visitors explore a 3D island. Following his journey as a designer, facts and projects can be discovered along the way. Here we have an example of VR used wisely only to create a short engaging experience on the homepage, which ultimately bypasses all the disadvantages of VR website design.

Joshua’s World: Virtual Portfolio Storytelling

Aside from obstacles such as resources, performance, ethics, and the possibility of motion sickness, developers and designers are working hard to find a way to find better solutions and approaches to VR. Without any doubt, the advantages of VR for businesses and user experiences are too many to ignore, so the transformation is already happening. With companies like IKEA and Audi already implementing VR as part of the user experience, it’s no surprise businesses in hospitality, furniture shops, online museums, and even the fashion industry are quickly catching up. VR is definitely part of the future of web design.

Fave Design Studio 

To Sum Up

Traditional web design will continue to coexist with VR since some things are just not practical in VR. Even so, VR is definitely going to be a huge trend in 2023 and forward, becoming an inseparable part of the web design of the future. We hope we immersed and inspired you with these 14 virtual reality website design examples in the wild.

In the meantime, why not check some more UI/UX design-related articles and get some more inspiration for your next project:

• 18 Examples of Trendy Websites with Typographic Hero Images
• 14 Rebellious Websites With Broken Grid Layouts
• 16 Awesome Shopify Website Examples to Inspire You in 2022