Insights, Inspiration

10 Must-Follow eCommerce Blogs For Expert Industry Insights

Blogs with expert insights, tips, and strategies for business owners

Staying informed and up-to-date is key to success. That’s why subscribing to quality eCommerce blogs is a must for anyone with an eCommerce business. These blogs serve as valuable resources, offering insights, tips, and strategies to navigate the ever-evolving landscape. But what makes a good eCommerce blog? Here’s a short list of what to look for:

  • Expertise: A reputable eCommerce blog is backed by industry experts who have in-depth knowledge and experience.
  • Timely and Relevant Content: The blog should provide up-to-date information on the latest trends, strategies, and best practices in eCommerce.
  • Actionable Insights: The articles should offer practical advice and actionable tips that can be implemented in your eCommerce business.
  • Varied Topics: A good eCommerce blog covers a wide range of topics, including marketing, customer experience, conversion optimization, SEO, and more.

By subscribing to quality eCommerce blogs, you gain access to a wealth of knowledge and inspiration to drive your business forward. Now, let’s dive into the top 10 eCommerce blogs that have all these qualities and serve as invaluable resources for eCommerce enthusiasts.


Shopify Blog

The Shopify Blog is an official resource by Shopify. With extensive expertise in the eCommerce field, the platform provides a full solution for website creation, inventory management, payment processing, and more.

Shopify’s blog offers a menu of highlighted content to help entrepreneurs on their journey. Topics cover everything from starting a business, and writing a business plan, to finding free business tools. Additionally, it explores topics such as print-on-demand services and affiliate marketing, providing valuable insights and strategies to diversify and grow your eCommerce business.


The Shopify blog covers a wide range of categories. All of them cater to the diverse needs of aspiring entrepreneurs and business owners. Whether you’re at the initial stages of starting a business or looking for innovative ways to expand your reach, you can get valuable insights and practical advice. Here are some of the categories:

  • Start a Business: Articles, related to kickstarting a business from ideation to execution. With helpful guides, case studies, and success stories.
  • Write a Business Plan: Key elements of a solid business plan and insights on how to create a roadmap for your eCommerce venture.
  • Print on Demand:  Strategies for creating and selling custom-designed products without inventory.
  • Start a Podcast: Podcasting as a marketing tool for your business. Mostly tips on how to launch and grow your own podcast.
  • Affiliate Marketing:  Discovering how to leverage partnerships and referral programs to boost your eCommerce revenue.
eCommerce Content Focus:

The Blog offers actionable and practical content for eCommerce entrepreneurs. The articles include comprehensive guides, step-by-step tutorials, real-life case studies, industry insights, and expert advice. They consistently explore trending topics, and emerging eCommerce strategies, and provide actionable tips that business owners can readily implement.

Target Audience

The audience consists of a diverse range of business owners. It’s suitable for aspiring entrepreneurs, small and medium-sized enterprises, as well as established brands. This is why, it’s a valuable resource for individuals at all stages of their eCommerce business, whether they are just starting out or seeking to scale.


BigCommerce Blog

BigCommerce is another popular and trusted eCommerce platform for online merchants to effortlessly build and expand their stores. With their deep expertise in eCommerce, the platform offers a complete solution that encompasses everything from website development to product management and effective marketing strategies. Same as Shopify, BigCommerce also provides a valuable resource hub in the form of its blog.


The BigCommerce blog covers a wide range of categories to address different aspects of running a successful online store. Here are some key categories you’ll find on the blog:

  • Leadership: Insights and tips for effective leadership and management in the eCommerce industry.
  • Make it Big: Success stories, case studies, and strategies to help your business reach new heights.
  • Marketing:  Effective marketing techniques, digital advertising, email marketing, and social media strategies.
  • Product and Industry News:  The latest product releases, industry news, and eCommerce trends.
  • Customer Stories: Real-life success stories to help you learn from the experiences of other eCommerce entrepreneurs.
  • eCommerce Trends: Insights into emerging trends, consumer behavior, and industry developments.
  • Growth Strategies: Strategies and tactics to drive business growth, expand your customer base, and increase revenue.
  • Holiday: Tips and best practices to prepare your online store for seasonal holidays and capitalize on peak shopping seasons.
eCommerce Content Focus

The BigCommerce Blog covers a wide range of topics to help businesses succeed in eCommerce, including comprehensive guides, tutorials, expert interviews, and data-driven insights. Readers can enjoy valuable resources for marketing, website optimization, customer engagement, and industry trends. It supports your eCommerce journey by offering valuable advice and staying up-to-date.

Target Audience

The blog is designed to attract a diverse audience. This includes people who want to start their own businesses, small business owners, and established companies. It aims to provide interesting and valuable information to individuals and organizations at different stages of their eCommerce journey. Whether you’re just starting out or looking to grow your online business, the blog offers helpful resources and knowledge to help you succeed.


WooCommerce Blog

The WooCommerce blog is for people who use the WooCommerce platform, which is a popular tool for creating online stores built on WordPress. With WooCommerce, you can easily build and manage your online store, and the blog takes your online selling journey to the next level. It’s like having a helpful friend who shares valuable tips and resources to help you succeed.


The WooCommerce Blog covers various topics, so you can find the information and guidance that suits your needs. Some important categories you’ll find on the blog include:

  • Sell Online: Tips and strategies to optimize your online store and increase sales.
  • Marketing: Effective marketing techniques, social media strategies, and ways to drive traffic to your WooCommerce store.
  • Shipping: Valuable information and best practices to streamline your shipping processes.
  • Customer Stories: Real-life success stories, where businesses share their experiences and insights on using WooCommerce to achieve growth and success.
  • Business Ideas: Innovative concepts and inspiration to help you uncover new opportunities.
  • News: The latest happenings and developments in the eCommerce world, including industry trends and platform updates.
eCommerce Content Focus:

The WooCommerce Blog is all about providing helpful eCommerce content specifically tailored for users of WooCommerce. It offers a wide range of resources, such as step-by-step tutorials, guides, articles, and industry insights, covering various topics. You’ll find tips on improving your online store, effective marketing strategies, enhancing design, choosing plugins, and staying up-to-date with the latest features and updates in WooCommerce.

Target Audience:

The WooCommerce Blog is aimed at a diverse group of people, including online business owners, small and medium-sized companies, developers, and designers who use WooCommerce for their online ventures. Whether you’re new to WooCommerce or looking to grow your existing store, the blog has the resources you need to help you succeed.


eCommerce Fastlane Blog

eCommerce Fastlane, created by Steve Hutt, an experienced eCommerce entrepreneur, and consultant, is a comprehensive blog and podcast platform. Steve’s goal is to empower online store owners and aspiring entrepreneurs by providing valuable insights, practical strategies, and actionable advice to accelerate their eCommerce success.


The blog covers a wide range of categories to address various aspects of eCommerce. These categories include Amazon, B2B, Brand Strategy, Conversion, Customer Retention, Customer Support, Data Analytics, Dropshipping, eCommerce SEO, Entrepreneurship, Finance, Founder Stories, Influencers, Legal, Logistics, Marketing, and many many more. Each category focuses on specific topics, providing valuable insights and strategies to optimize different areas of running an online business. Whether it’s mastering Amazon selling, improving customer retention, optimizing marketing campaigns, or exploring sustainable practices, the blog has the resources to help eCommerce enthusiasts navigate and excel in their chosen areas.

eCommerce Content Focus

The blog emphasizes delivering results-oriented, data-driven content to help business owners excel in eCommerce. It covers a wide range of topics, such as mastering digital marketing techniques, improving website conversions, enhancing customer experiences, sourcing high-quality products, and effectively scaling and growing the business.

Target Audience

eCommerce Fastlane serves a diverse range of eCommerce enthusiasts, from beginners who are starting their Shopify stores to experienced professionals seeking advanced strategies and insights. It is your ultimate pit-stop for expert guidance and actionable insights to accelerate your entrepreneurial journey.


Volusion Blog

With their all-in-one platform, Volusion has made it incredibly simple for merchants to build, manage, and expand their online stores effortlessly. Drawing upon their extensive knowledge and expertise in eCommerce, Volusion equips businesses with the essential tools and guidance needed to succeed. Whether you’re a seasoned entrepreneur or just starting out, their blog serves as your go-to destination for valuable insights, practical tips, and insider advice to conquer the competitive eCommerce landscape.


The Volusion Blog covers a wide range of categories, ensuring that readers can find content that caters to their specific needs. Explore the following categories on the blog:

  • Business Operations: Analytics & Performance, Financial & Legal, Site Building, and Third-Party Selling. Insights into measuring and optimizing your store’s performance, managing finances and legal aspects, and more.
  • Planning & Growth: Insights on how to establish a strong brand identity, attract and retain customers, plan for holiday sales, and present your products effectively.
  • Marketing & Promotion: Tactics for effective email campaigns, optimizing paid advertising, improving search engine visibility, and leveraging social media platforms for business growth.
  • Entrepreneur Tips & Resources: The latest industry news and trends, gain insights from case studies, learn from successful Volusion merchants, and stay informed about platform updates and features.
eCommerce Content Focus

The Volusion Blog focuses on providing valuable eCommerce content for both beginners and experienced merchants. It offers articles, guides, and tutorials on various topics such as analytics, finance, website building, branding, customer acquisition, holiday planning, product presentation, email marketing, paid search optimization, SEO, social media, entrepreneurship, industry news, case studies, success stories, and platform updates.

Target Audience

The blog caters to business owners, entrepreneurs, marketers, and eCommerce enthusiasts who want to start, grow, or optimize their online stores. Whether you’re new to eCommerce or an established merchant, the blog provides actionable insights and resources to support your eCommerce journey.


Oberlo Blog

The Oberlo Blog stands out as a reliable and informative resource specifically tailored for dropshippers. With its focus on dropshipping, the blog provides valuable and up-to-date insights on various aspects crucial to the success of dropshipping businesses. These include the latest trends in product selection, effective strategies for social media advertising and optimization techniques to maximize conversions.

Whether you’re just starting out in dropshipping or looking to refine your existing operations, the Oberlo blog offers a wealth of credible information and actionable tips to help you thrive in the dynamic world of dropshipping.


The Oberlo Blog covers a wide array of categories, ensuring that readers can find content tailored to their specific needs. Explore the following categories on the blog:

  • Marketing: Marketing strategies to promote your online store, boost customer acquisition, and increase conversions.
  • Build your business: Practical advice and insights on building a successful eCommerce business from scratch.
  • Business ideas: Innovative business ideas and niche opportunities within the eCommerce space.
  • Mindset: Articles about the importance of cultivating a positive attitude and developing the right entrepreneurial mindset.
  • Dropshipping: Tips on how to effectively manage product sourcing, inventory management, and order fulfillment.
  • Design and branding: Tips for creating visually appealing product images, optimizing your store layout, and building a strong brand identity.
  • Wellbeing: Topics related to work-life balance, stress management, self-care, and maintaining a healthy lifestyle while running an online business.
  • Productivity: Tips and tools for prioritizing tasks, setting goals, managing distractions, and optimizing your workflow.
eCommerce Content Focus

The Oberlo Blog focuses on delivering actionable eCommerce content that empowers entrepreneurs to succeed online. It offers a variety of articles, guides, tutorials, case studies, and expert insights covering topics like marketing, business growth, product selection, branding, dropshipping, mindset development, productivity, and lifestyle balance.

Target Audience

The blog is tailored for aspiring entrepreneurs, small business owners, and individuals looking to establish or expand their eCommerce ventures. Whether you’re interested in marketing, business development, product sourcing, branding, dropshipping, or personal growth, the blog caters to individuals at all stages of their entrepreneurial journey.


HubSpot Blog

The HubSpot Blog is your go-to destination for valuable resources and insights designed specifically for individuals and businesses in the eCommerce industry. As a trusted leader in inbound marketing and sales solutions, HubSpot is well-versed in the world of eCommerce. They bring their expertise to the table, providing guidance, practical tips, and insider knowledge to help businesses thrive in the online landscape. Whether you’re just starting out or looking to scale your eCommerce venture, the HubSpot Ecommerce Blog offers a wealth of information to support your journey to success.


The HubSpot Blog is divided into five distinct sections, each focusing on different aspects of eCommerce. Explore the following categories:

  • Marketing: Effective strategies and tactics to drive traffic, engage your target audience, and maximize conversions. Social media marketing, content marketing, email marketing, and other innovative approaches to promote your eCommerce business.
  • Service: Tips on how to provide exceptional experiences that keep customers coming back. Topics such as customer relationship management (CRM), post-purchase support, and building customer loyalty.
  • The Hustle: Insightful articles that cover the challenges, successes, and experiences of eCommerce entrepreneurs.
  • Sales: Insights into effective sales techniques, closing deals, and driving revenue. Topics such as sales strategies, lead generation, customer acquisition, and maximizing sales opportunities.
  • Website: Tips on how to create a compelling online presence with a focus on website design, user experience, and optimization.
eCommerce Content Focus

The content caters primarily to marketers in the eCommerce industry. It offers a wide range of content that addresses the specific needs and interests of eCommerce professionals. From marketing insights to customer service strategies, inspiring stories, sales techniques, and website optimization tips, the blog covers diverse topics. The content is designed to be actionable, providing practical knowledge that you can apply directly to your eCommerce business.

Target Audience

The HubSpot Blog is ideal for marketers in the eCommerce industry. It offers valuable information and guidance to eCommerce business owners, marketers, sales professionals, and anyone involved in the field. Whether you’re a small business owner, a marketing manager, or an aspiring eCommerce entrepreneur, the blog equips you with the knowledge and insights to navigate the dynamic eCommerce landscape and achieve your business goals.


Neil Patel’s eCommerce Blog

Neil Patel is a renowned digital marketing expert, entrepreneur, and author who has made significant contributions to the field of eCommerce. With his extensive knowledge and experience, Neil Patel is a trusted authority in the world of online business. His eCommerce blog is a treasure trove of valuable insights and strategies for entrepreneurs and business owners looking to thrive in the eCommerce landscape.

The blog covers a wide range of categories, including eCommerce Marketing, Conversion Optimization, SEO for eCommerce, Social Media Marketing, Email Marketing, and more. Each category delves into specific aspects of eCommerce, providing actionable tips and techniques to drive growth and maximize online sales.

eCommerce Content Focus

Neil Patel’s eCommerce Blog provides in-depth content on crucial aspects of the eCommerce industry. It covers proven marketing strategies and effective conversion tactics, empowering business owners to drive online success.

Target Audience

This blog is ideal for ambitious entrepreneurs, eCommerce store owners, digital marketers, and individuals interested in the intricacies of running a successful online business. It caters to startups seeking to establish their online presence as well as established businesses aiming for exponential growth. Neil Patel’s eCommerce Blog provides valuable insights and guidance to help you achieve your goals.


A Better Lemonade Stand

A Better Lemonade Stand serves as an invaluable online resource dedicated to empowering and assisting the eCommerce community. Its mission is to inspire, educate, and provide unwavering support to entrepreneurs navigating the critical decision-making stages of their businesses.

The blog content offered by A Better Lemonade Stand encompasses a diverse range of topics essential to eCommerce success. Whether you’re interested in exploring the world of dropshipping, mastering the art of selling on popular third-party marketplaces like Amazon and eBay or devising effective online marketing strategies, their blog delivers comprehensive insights and practical advice.

In addition to articles, A Better Lemonade Stand offers free video training webinars. These webinars enhance the learning experience for entrepreneurs, whether they’re just starting out or have an established business.

eCommerce Content Focus

A Better Lemonade Stand focuses on delivering practical and in-depth eCommerce content. It empowers entrepreneurs to make informed decisions about business ideas, store design for better conversions, marketing strategies, and operational streamlining.

Target Audience

This blog is best suited for aspiring entrepreneurs who are eager to start their own eCommerce businesses, as well as existing eCommerce store owners looking to level up their operations and achieve sustainable growth. The content caters to individuals with varying levels of eCommerce experience, providing valuable resources for beginners and advanced strategies for seasoned entrepreneurs.


Drip eCommerce Blog

Drip is a valuable resource for online businesses looking to optimize their website conversions and enhance their overall eCommerce strategy. With a focus on conversion rate optimization and lead generation, Sleeknote offers practical tips and insights to help businesses capture more leads, increase sales, and improve customer engagement.


The blog covers a variety of topics, including website design and user experience, email marketing, customer behavior analysis, cart abandonment recovery, social proof, and much more.

  • eCommerce: eCommerce strategies, industry trends, and best practices to help businesses succeed in the online marketplace.
  • Email Marketing: Tips on building effective email campaigns, growing your subscriber list, personalization tactics, and optimizing email automation workflows.
  • CRO (Conversion Rate Optimization): Topics such as website optimization, A/B testing, user experience, landing page optimization, and persuasive design elements.
  • Website Popups: Tips on creating compelling popups, targeting specific user segments, exit-intent popups, cart abandonment recovery, and more.
  • Data & Studies: Industry research, consumer behavior studies, analytics, and key metrics to help you make informed decisions.
  • B2B Marketing: Articles on lead generation, nurturing B2B relationships, account-based marketing, and optimizing the customer journey for B2B buyers.
  • Copywriting: Tips on writing compelling product descriptions, crafting persuasive landing page copy, creating high-converting call-to-action (CTA) buttons, and optimizing your overall website content.
eCommerce Content Focus

The Drip Blog offers in-depth articles, case studies, and actionable tips for website optimization and conversion rate maximization. It covers topics like pop-up strategies, persuasive copywriting, and data-driven decision-making.

Target Audience

The blog is suitable for eCommerce business owners, marketers, and website managers aiming to enhance their online presence and boost their profits. Whether you have a small online store or manage a large eCommerce platform, Sleeknote’s blog provides valuable insights and best practices for driving your business forward.


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Let’s Wrap It Up!

Staying informed and up-to-date is crucial for eCommerce success. Subscribing to quality eCommerce blogs offers valuable resources, insights, and strategies. A good eCommerce blog has industry experts, timely content, actionable insights, and broad topic coverage.

The top 10 eCommerce blogs mentioned in this article embody these qualities. They are invaluable resources for eCommerce enthusiasts, providing knowledge and inspiration to drive their businesses forward. Whether starting out or scaling an existing venture, these blogs offer guidance and information to thrive in the competitive eCommerce industry.

In the meantime, why not explore more insights and resources on web design and web development:

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