Design, UI, UX, Inspiration, Website Examples
20 Great Manufacturing Websites That Hit The Mark
Manufacturing websites often need to provide a lot of detailed and technical information. But making this information easy to find and understand can be tough. Buyers looking for complex B2B solutions usually go through six steps before they decide to buy: identifying the problem, exploring solutions, building requirements, selecting suppliers, validating their choices, and getting everyone to agree.
These steps don’t happen in a straight line. Different people might work on several steps at once and use different sources, including your website, to get the information they need. Gartner reports that 77% of B2B buyers found their last purchase very complex or difficult. This shows how important it is for your website to make the decision process easier.
Your website should help prospective customers choose your manufacturing products or services easily. To help you build an effective manufacturing website, here are 20 excellent examples for inspiration. Plus, we’ve included six key tips to guide you in designing a successful manufacturing website.
1. Sypris Electronics Manufacturing Website
We’ll start with Sypris Electronics’ website. This one effectively uses the home page hero message to inform visitors about their core services and values quickly. The rotating value statement clearly presents them as a dependable manufacturer for mission-focused projects. This clarity is crucial for converting visitors into leads within the first few seconds.
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Visitors can easily navigate to sections detailing the markets Sypris serves, such as defense, space, and medical industries. The website also features a comprehensive careers page for job seekers and a full list of certifications, showcasing the company’s experience and credentials.
Key Highlights:
- Clear, rotating value statements
- Easy navigation to market-specific information
- Comprehensive careers page and list of certifications
2. JCB Website
JCB is as well-known as the company itself. Regarding the website, hovering on the top left corner of the homepage reveals an alphabetized list of products by industry, making navigation intuitive. Options to “request price” and “download brochure” are prominently displayed on an orange ribbon, simplifying the buying process.
The website also neatly displays all the industries JCB operates in, guiding users to relevant information. The compact visuals and readable text ensure a user-friendly experience, making it easy for visitors to find what they need.
Key Highlights:
- Alphabetized product list by industry
- Prominent “request price” and “download brochure” options
- User-friendly layout with compact visuals and readable text
3. PLT Health Solutions Manufacturing
PLT Health Solutions’ website empowers B2B buyers by allowing them to self-educate through intuitive category filters. The ingredients are organized into categories like “Active Nutrition” and “Immune Health,” each with an identifying icon to extend the company’s brand.
Hovering over product cards reveals category tags, helping users quickly determine if a product fits their needs. Detailed product pages, optimized for SEO, provide all necessary information, driving traffic from potential customers searching for specific products.
Key Highlights:
- Intuitive category filters with branded icons
- Hover-over product cards showing category tags
- Detailed, SEO-optimized product pages
4. Gemini Valve Solutions Website
Gemini Valve’s website blends traditional and digital communication methods. The phone number for sales is prominently displayed, but visitors can also use live chat or request a quote through an easy-to-use form. The form design reduces friction by only asking for essential information in a two-step process, making it less intimidating for users.
Providing a phone number is optional, addressing visitor concerns about ending up on call lists. This hybrid approach ensures that customers have multiple, convenient ways to get in touch.
Key Highlights:
- Prominent phone number for sales
- Multiple contact methods including live chat and quote request form
- Frictionless, two-step form design
5. Parterre Commercial Flooring Manufacturing
Parterre’s website reduces friction for buyers by featuring robust case studies. These case studies provide social validation, demonstrating past successes, and solution validation, showing how Parterre’s products meet specific needs. Additionally, they inspire potential buyers by showcasing various applications of their commercial flooring products.
The case studies are brief and structured into four sections: The Client, The Challenge, The Solutions, and Conclusion. Readers can download complete case studies in PDF format, making them an excellent sales and marketing tool.
Key Highlights:
- Robust case studies for social and solution validation
- Inspiring applications of products
- Structured, downloadable case studies in PDF format
6. Whirlwind Steel Building and Components Website
Whirlwind Steel’s website showcases their expertise in pre-engineered metal buildings and components. The homepage features a large video background, displaying aerial views of their manufacturing facility. This visual quickly communicates the scale and capability of the company, establishing trust and credibility with visitors.
The navigation is ultra-simplistic with large icons, guiding visitors to essential information easily. This user-friendly design helps potential customers find what they need quickly, enhancing their overall experience.
Key Highlights:
- Large video background showcasing the facility
- Simplistic navigation with large icons
- Clear presentation of company capabilities
7. Dican Fleet Safety Reports Manufacturing Website
DiCAN’s website excels in presenting their collision avoidance and fleet management solutions. The product pages are rich with professional images and detailed descriptions. This not only informs visitors but also enhances SEO through the use of product schema, helping Google recognize these pages as product-focused.
The layout is intuitive, making it easy for fleet managers to find the solutions they need. This clear and professional presentation builds trust and encourages engagement.
Key Highlights:
- Professional images and detailed product descriptions
- SEO optimization with product schema
- Intuitive layout for easy navigation
8. Van Zeeland Manufacturing Inc
Van Zeeland’s website impresses with its bold and minimalist design. The black and yellow color scheme is eye-catching, and the homepage immediately showcases a quick peek of all their services. This approach grabs attention and informs visitors quickly.
The top of the page provides access to product and equipment information. Contact numbers are conveniently located at both the top and bottom, making it easy for visitors to get in touch.
Key Highlights:
- Bold and minimalist design with striking color scheme
- Quick service overview on the homepage
- Easily accessible contact information
9. Qualitair Filtration Systems and Respiratory Isolation Rooms
Qualitair’s website emphasizes their meticulous design process. The thin blue ‘key lines’ highlight the grid-based layout, mirroring the blueprint style of their products. This design choice reflects the care and precision they put into their work.
The website also features physical product photography, reinforcing the consistency and coherence of the brand. Although the product images could be larger, the overall design still makes a strong impression.
Key Highlights:
- Blueprint-style design reflecting precision
- Consistent and coherent brand presentation
- Physical product photography enhances credibility
10. ACME Manufacturing Company Inc
Acme Manufacturing’s website caters to those seeking diverse manufacturing solutions. It highlights their extensive industry experience and commitment to innovation and sustainability. Clear calls-to-action (CTAs) for inquiries make it easy for visitors to engage with the company.
To enhance the user experience, adding more interactive elements and improving visual appeal could make the site even more engaging and informative.
Key Highlights:
- Highlights industry experience and innovation
- Clear CTAs for visitor engagement
- Potential for enhanced interactivity and visual appeal
11. AM Manufacturing Company Website
AM Manufacturing Company focuses on showcasing their precision machining and manufacturing capabilities. Their website highlights expertise in CNC machining, strict quality control measures, and a deep understanding of materials. Visitors can also gain insights into their facility and equipment, which underscores their commitment to high-quality components across various industries.
While the current site effectively presents technical capabilities, enhancing its visual appeal and adding more case studies or customer testimonials could provide a fuller picture of AM Manufacturing’s expertise. This additional content would help potential clients understand the real-world applications and successes of AM’s services.
Key Highlights:
- Focus on precision machining and manufacturing capabilities
- Detailed insights into CNC machining, quality control, and materials expertise
- Potential for enhanced visual appeal and more case studies or testimonials
12. General Mills Food Manufacturing Website
General Mills’ website is designed to help visitors engage with the business through clear and effective calls-to-action (CTAs). Each CTA uses action-oriented verbs like “Explore,” “Build,” and “Learn,” encouraging users to click through and progress towards their goals. This approach makes it easy for consumers to learn more about the company and its products.
The website’s CTAs are strategically placed and feature friendly messaging, avoiding an overwhelming presence. This design is particularly effective for B2B manufacturers, as it makes CTAs stand out and easy to find, facilitating lead generation and customer support connections.
Key Highlights:
- Engaging calls-to-action with action-oriented verbs
- Friendly, strategically placed CTAs
- Effective design for lead generation and customer support
13. Marion Body Works Truck Bodies and Vehicle Engineering
Marion Body Works’ website features a catchy landing page with a robust tagline, complemented by strategically placed images and graphics. These visuals encourage customers to explore and buy without appearing pushy, achieving a balance that many find difficult.
The site’s design effectively showcases their truck bodies and vehicle engineering capabilities. The well-placed graphics and images not only enhance visual appeal but also guide customers towards making informed purchasing decisions.
Key Highlights:
- Catchy landing page with a strong tagline
- Strategically placed images and graphics
- Balanced approach to encouraging customer engagement
14. Lockheed Martin High-Fidelity Solutions
Lockheed Martin’s website excels in storytelling and showcasing their expertise in aerospace, defense, security, and advanced technologies. The site features high-resolution graphics, easy navigation, and well-structured product pages. Their use of a powerful slogan and a missile space-flight trajectory image adds a dramatic touch.
The website also includes an extensive press release section, keeping visitors informed about technological advancements. This combination of storytelling and technical detail helps build relationships with visitors and converts them into leads.
Key Highlights:
- Strong storytelling with high-resolution graphics
- Easy navigation and well-structured product pages
- Extensive press release section showcasing technological advancements
15. IMC Manufactured Website
IMC’s website is straightforward, immediately highlighting their specialization in designing and manufacturing web processing machinery. Key products and services are displayed right after the hero image, ensuring visitors find relevant information without scrolling.
The site also features interactive spool calculators for precise material measurements and a video library of industry-specific product demonstrations. These tools enhance user engagement and provide valuable resources for potential customers.
Key Highlights:
- Clear presentation of key products and services
- Interactive spool calculators for precise measurements
- Video library of industry-specific product demonstrations
16. A+ Products Plastic and Metal Fasteners
A+ Group’s website targets manufacturers in need of metal and plastic hardware solutions. The company, with three decades of industry expertise, differentiates itself through a user-centered design, making information access and navigation straightforward. Their inclusive resources segment offers additional data and support, enhancing user experience.
Despite not being a traditional manufacturing website, A+ Group’s site stands out by highlighting its extensive industry experience and large-scale operations, supplying over 100 million units annually. The imagery and customer-focused copy quickly convey what they do and their unique value proposition. Persuasive copy drives visitors to easy-to-find CTAs for product discounts and contact prompts. The resources section provides ungated, easy-to-download product catalogs and industry-relevant blogs.
Key Highlights:
- User-centered design for easy navigation
- Emphasis on three decades of industry expertise
- Ungated resources section with downloadable catalogs and blogs
17. Pelican Coolers Manufacturer Website
Pelican Coolers’ website features a landing page for product discounts, improving online conversions. An image gallery on the homepage showcases various products, giving visitors a visual tour of their offerings. The content includes impactful survival stories, compellingly presenting client case studies.
This strategic use of visuals and storytelling not only engages visitors but also builds trust and credibility. By highlighting real-world applications of their products, Pelican effectively demonstrates the reliability and durability of their coolers.
Key Highlights:
- Landing page for product discounts to boost conversions
- Homepage image gallery showcasing products
- Survival stories as impactful client case studies
18. Carpenter Technology Website
Carpenter Technology’s website features a full innovation section showcasing their results-driven manufacturing technology. The resource section includes a comprehensive blog, technical information, videos, and case studies, providing a wealth of information for visitors. A detailed careers section describes the company culture and employee benefits, attracting potential talent.
This approach emphasizes Carpenter Technology’s commitment to innovation and education, helping potential customers and employees understand the company’s value and opportunities.
Key Highlights:
- The innovation section highlighting manufacturing technology
- Extensive resource section with blogs, videos, and case studies
- Detailed careers section describing company culture and benefits
19. NTS Unitek Manufacturing Website
NTS Unitek’s website features a dynamic hero section with a slider, making the site feel lively and engaging. The services section uses tab form to organize text and images compactly, making it easy for visitors to locate the company’s products and services.
This design approach enhances user experience by providing clear, concise information and high-quality visuals, ensuring visitors can quickly find what they need.
Key Highlights:
- Dynamic hero section with a lively slider
- Services section in tab form with compact text and quality images
- Easy navigation and clear presentation of products and services
20. Firerock Building Materials
FireRock’s website offers building solutions to contractors and end-users planning custom home projects. The design incorporates inviting B2C design elements with easy navigation buttons and precise subsections. A prominent slogan, “The most important thing we build is trust,” captures the essence of their brand.
This combination of clear navigation and trust-building messaging helps FireRock connect with its audience, making it easier for visitors to find relevant information and feel confident in their choices.
Key Highlights:
- Easy navigation buttons and precise subsections
- Trust-building slogan prominently displayed
- Inviting B2C design elements for better user engagement
6 Practical Tips for Designing Manufacturing Websites
As we saw in the examples, this involves more than just showcasing your products. Manufacturing businesses use their websites to build trust and provide valuable content that engages visitors. Now, let’s discuss how to use your online space to enhance your brand’s image, improve customer experience, and drive more leads. Here are six essential tips to start with.
1. Enhance Security and Build Trust ✅
Use HTTPS to protect data and make your site trustworthy. A site that loads quickly, in about two seconds, improves user experience and search engine rankings. Regular updates keep your website secure and running smoothly. Easy navigation helps visitors find information quickly, which builds trust and improves their experience.
For example, an industrial equipment company used HTTPS and improved their site speed to under two seconds. They also organized their menu with clear labels like “Products,” “Services,” and “Contact.” This made it easier for visitors to find what they needed, increasing trust and engagement, and leading to higher search rankings and more customer inquiries.
2. Create an Impactful Hero Section ✅
The hero section is the first thing visitors see, so it needs to grab attention. Use a strong image or video that shows what your brand is about. Add a clear headline explaining what you do, a short description for more details, and a call to action (CTA) guiding visitors on what to do next. This section should clearly show what your company does and why it matters.
For instance, an eco-friendly packaging company used a vibrant image of their products with the headline, “Innovative, Eco-Friendly Packaging Solutions.” The subheadline read, “Leading the way in sustainable packaging for a greener future,” with a CTA button saying, “Explore Our Products.” This setup immediately showed their mission and guided visitors to learn more, boosting engagement.
3. Develop a Comprehensive Product Catalog ✅
A detailed product catalog is key for a manufacturing website. List your products with necessary details like specifications and benefits. Use categories and filters to help visitors find what they need easily. This way, potential customers can learn about your products on their own, making them more likely to contact you.
For example, a precision tools manufacturer created an online catalog with detailed descriptions, specifications, and high-quality images. They added filters for tool type, application, and material, helping visitors quickly find what they needed. This self-service catalog helped customers make informed inquiries and increased conversion rates.
4. Incorporate eCommerce Functionality ✅
Adding eCommerce features, even for complex sales, can be helpful. Allow users to search for products by name, SKU, or specifications to capture more search traffic. You don’t need a full checkout process; providing detailed product information and a “Request a Quote” option can make a big difference. This improves user experience and generates leads.
For instance, a custom machinery manufacturer lets users search their product database by keywords, SKUs, and specifications. Each product page included detailed descriptions and a “Request a Quote” button. This helped customers find what they needed and easily request quotes, increasing web traffic and lead generation.
5. Help Customers Reach Out ✅
Make it easy for visitors to contact your sales team. Include click-to-call features and simple contact forms. This way, visitors can contact you in their preferred way. Multiple contact options ensure you don’t miss any potential leads.
For example, an automotive parts supplier added a click-to-call button, displayed their phone number prominently, and included a contact form on every page. They also used call tracking to monitor lead sources. This made it easy for customers to reach out, increasing inquiries and improving lead tracking.
6. Focus on Engaging Content Creation ✅
Creating engaging content is crucial for a manufacturing website. Regularly update your blog with industry news, innovations, and success stories. Include client testimonials and case studies to show how your products help others. Engaging content builds your brand’s authority, keeps visitors coming back, and improves search rankings.
For example, a renewable energy systems manufacturer started a blog sharing articles on solar technology advancements, energy efficiency tips, and client success stories. They also included case studies of installations. This content positioned them as industry experts attracted visitors, and led to more inquiries from potential customers.
Alrighty, folks, that’s a wrap!
A successful manufacturing website needs to offer a great user experience that matches the quality of your products. It should quickly show what your company does and guide visitors to detailed information about your products and services. For engineers and technical buyers, it’s crucial to have an easy-to-use layout that helps them find the information they need. If they can’t find answers or evidence that you’ve solved similar problems before, they might choose a competitor’s site.
We hope these examples inspired you to tweak your own manufacturing website making it more valuable for your customers.
Hey, before you go, don’t forget to check out our other awesome articles on UI/UX design! We’ve got loads of tips and inspiration to help you create stunning designs that will blow your mind.