Web design trends are the same as fashion trends – some stick while others fade away. Both are a topic of discussion when the year is about to turn. What will happen next? Which website trends will prevail and which will not be so common in 2022?
First off, I should start with a clarification – if you have a website that has been built recently with some of the UI design trends of 2020 or 2021, don’t panic. Just like year-old phone models cannot be considered outdated, the same applies to web trends.
However, if you are looking for updates for your old website design, we will present you with 8 trends that are already gaining traction and are about to rule throughout 2022.
Top Web Trends to follow in 2022:
1. Single-Page Websites
2. Cartoons and Illustrations
5. Interactive Web Design
6. Motion Designs
Bonus: New Web Technology Trends in 2022
1. Single-page websites
Since 2018 one-pagers have been among the hottest UX trends. Based on the piling amount of websites with simplified site structures, it comes as no surprise that 2022 will be another strong year for single-page websites. The reason? Increased conversion rates by as much as 37%!
Users are less likely to abandon a single-page site because there is no confusion in where they should click to go next. Single-page design is perfect for sites that require a simple user interface.
Customers are more prone to enjoy a linear navigation flow since it allows them to proceed seamlessly from page to page without any unnecessary evidence of page jumps.
2. Cartoons / Illustrations
The illustrative design has already secured its place under the sun among the website trends that will be thriving next year. An illustration is one of the most well-known means of depicting a message. Used in web design, the illustration makes it easy for users to understand what is being shared and ensures that the company’s branding remains consistent. By providing an aesthetic element to a website, the illustration also entices users to keep scrolling and exploring the page’s content. The cartoon style has proven successful in using humor to make content more relevant and appealing to viewers.
Illustration remains a popular and effective form of visual communication, and it can be useful for communicating a brand message. Brands can use illustrations to create unique site designs that are instantly recognizable, or they can use illustrations in social media posts to make their brand more approachable to customers.
One of the latest UX design trends is line design. As the name indicates, websites that are created with line design in mind have thick or thin lines that form geometric shapes. These designs can be very minimalist, sometimes almost appearing unfinished, but these lines often indicate a sense of cleanliness. They are frequently used to bring association with high tech, architecture, and real estate.
According to many designers, linework finds the perfect balance between sophisticated layout and performance. No matter how fancy a design is, page speed is often a deciding factor in user experience.
There is no denying that the classic look of early 90s websites has become one of the hottest website trends. It is like the 90s are back in the 2020s! The nostalgic design style was never completely gone, even in today’s modern world. We are lucky that this particular trend has found its way into web design because it makes your website look modern while also providing a dose of a retro feel. After all, design is a bit like fashion and will always follow its own patterns.
Going “retro” would make your website a little bit more fun to watch and will create a unique atmosphere. While you cannot use it for real estate purposes (or luxury watches), it’s a great design option for many fashion brands and even some old-school games.
5. Interactive web design
Usability must be essential, but it is not enough to create a memorable experience. While design plays a huge role in website functionality, interactivity plays an equally important role in helping users comprehend what they are seeing. As a business, it’s your job to answer the call of the interactive experience by thinking out of the box to create captivating experiences for users. IWS will play a significant role in the UX design trends of 2022.
Interactive web design is quite potent, as it can reveal so much of your website without users even checking all of your pages. Instead, you can show them in no time what the true value of your products or services is.
6. Motion Design
One of the current UX design trends includes motion. And it is obvious. Motion design, also known as “motion graphics,” is a valuable website design trend that should not be overlooked. As technology evolves and becomes more commonplace, the use of movement in websites will become more mainstream than ever before. And it’s no wonder: movement has the power to appeal to consumers on a personal level, which makes it valuable for all kinds of businesses!
Despite the fact that motion designs do slow down the website, they are an amazing way to have videos to promote your business. And sometimes users might just need less than 20 seconds to turn into clients.
Minimalist websites are easier to use. Their simple, clean interfaces are easy for users to navigate throughout the website, quickly finding information. Since they lack unnecessary elements like complicated animations and heavy-design schemes, minimalist websites load much faster than other sites. This lets visitors to your site concentrate on what you’re offering without being distracted by flashy designs or overwhelming content.
Minimalism is considered the straight counter to other trends, such as 3D, motion designs, and interactive designs. It focuses on page performance and clarity. Is this a winning strategy? According to the web design trends, it definitely is!
8. 3D Design
E-commerce sites are now using 3D and Virtual Reality (VR) to bridge the gap between the human world and digital space, giving users more than just scrolling through information. These designs offer a unique experience you can’t get with any other kind of design. By using this new technology, websites can create an innovative, exploratory online experience that engages users.
However, we still need to mention that, though they are guaranteed a place among the web design trends for the upcoming year, you still have to decide how to use them carefully. These designs are heavy and, if used excessively, might seriously hurt your page load time.
New technology trends to pay attention to in 2022
1. Dark Mode
Dark Mode is one of the current UI design trends that is also gaining more and more popularity. If you’re a night owl, you’ll probably know about how eye-friendly dark mode design is. All you need is a toggle button and two versions of the same front-end. And voila.
2. Webp Image File Format
According to Google, WebP lossless images are 26% smaller in size compared to PNGs. WebP lossy images are 25-34% smaller than comparable JPEG images at equivalent SSIM quality index. And of the web design trends of 2022 will be faster loading speeds. One of the best ways possible is to cut down the size of images.
3. HEIC Image File Format
Due to the upgraded compression, HEIC files can be easily encoded and decoded with minimal effort on the user’s part. Instead of taking up space on the server, these pictures are small enough that they load quickly. Unlike JPEG, which supports only still images, HEIC files are known to support a series of files. While JPEG is still King in formats, we never expected mobile phones to replace desktop computers in the first place, right?
4. Chat Bots
Bots provide a personal and convenient way to handle customer service inquiries. They are special accounts that help consumers gain new insights into their chat, schedule meetings or attend to other tasks, making it easy to shop, browse products, and request assistance.
The web design trends on the internet never seem to stop. However, some certain design cues continue, no matter what. The most important thing for companies on the web is to ensure they’re on top of the best practices in web design, whether it’s web layout, site organization, or responsive design. This makes them more approachable and professional.
P.S. Remember: the best web design is the one that works for you, not the one that works in general.