Design, UI, UX, Inspiration, Website Examples
23 eCommerce Landing Page Examples That Rock
Check out these 23 awesome eCommerce landing page examples for inspiration and ideas.
For any online store, landing pages are incredibly important. In fact, a well-optimized landing page can have more impact on your success than follower counts, clicks, or traffic numbers.
Why is that? Because without landing pages designed to convert visitors into buyers, those clicks and traffic won’t amount to much. You need a specific place to direct people when they click on an ad, email, or blog post.
To get the best results, your landing pages should guide visitors toward making a purchase or taking the desired action. Fortunately, there’s no shortage of great landing pages from successful online stores you can look to for inspiration — we’ve gathered 23 examples to get you started.
1. BREZ Miscrodose in a Can
BREZ offers nicotine-free, plant-based diffusers for users to transition away from traditional smoking and vaping. Their diffusers provide a gentle, calming experience, and are marketed as a cleaner, healthier alternative.
The landing page keeps things clear and inviting with holographic animated elements and awesome liquid effects. It kicks off with a direct headline and a CTA that encourages visitors to shop right away. You’ll find sections explaining the benefits of BREZ diffusers, testimonials from happy customers, and a simple FAQ. There’s also a subscription option for those who want regular deliveries, making it easy to reorder without fuss.
What We Like:
- The homepage explains exactly what BREZ offers and who it’s for without overloading you with information.
- The “Shop Now” buttons and product listings make buying quick and hassle-free.
- For regular users, the subscription option is a nice touch that simplifies reordering.
2. Cob Foods Corn Free Popcorn
Cob Foods offers organic, sprouted snacks that are both healthy and satisfying. Their main product line features sprouted almonds and trail mixes, made with simple, high-quality ingredients. The brand focuses on making nutrient-dense, guilt-free snacks that support a healthy lifestyle and highlight the benefits of sprouted foods.
The landing page is easy to navigate and highlights everything you need to know. It opens with a clear product showcase and the statement that its corn-free snacks taste better than natural popcorn. Scroll down, and you’ll find sections about the benefits of sprouted food, customer reviews, and details on their ingredients. The product section features clear images, descriptions, and prices, with easy “Add to Cart” buttons.
What We Like:
- The homepage immediately highlights their sprouted snacks and what makes them special.
- Clear pricing, product images, and “Add to Cart” buttons make buying easy.
- Convenient for people who want regular deliveries without thinking about it.
- The info about sprouted foods adds value and helps customers understand the benefits.
3. Amoroses Red Stabilized Roses
Amoroses offers preserved roses that keep their beauty for years, uniquely combining nature and luxury. These stabilized roses undergo a preservation process to stay fresh-looking without water or sunlight. Perfect for gifts, décor, or special occasions, they bring lasting elegance to any setting.
The landing page offers an immersive VR experience where you scroll to explore a beautifully designed 3D room. As you move through the virtual space, you discover various rose arrangements displayed as part of the décor. Clicking on a product opens a modal with detailed information, pricing, and an “Add to Cart” option.
What We Like:
- The VR room makes shopping feel like an experience rather than a task.
- Clicking on items reveals all the details you need in a handy modal.
- The 3D space mirrors the beauty and sophistication of the roses.
- Moving through the virtual room feels intuitive and keeps things interesting.
- “Add to Cart” option in the modals.
4. Crescente Sicilian Cannoli Kit
The Crescente Sicilian Cannoli Kit offers a way to enjoy authentic Sicilian cannoli right from home. The kit includes everything you need to make these classic treats: fresh ricotta filling, crisp shells, and toppings like candied fruit or chocolate. It’s a simple way to bring a taste of Sicily to your kitchen, perfect for anyone craving a hands-on dessert experience or a fun gift idea.
The landing page opens with a mouth-watering image of the cannoli kit. As you scroll, you’ll find creative and smooth animations of the box and everything inside including ingredients and recipes.
What We Like:
- It tells you exactly what you’re getting in the kit.
- The visuals highlight the deliciousness of the cannoli.
- The “Add to Cart” button is right where you need it.
5. Cumulus Coffee Cold Brew Machine
Cumulus is a premium cold coffee machine that brews nitro cold brew, cold brew, and cold espresso at the touch of a button. It uses recyclable aluminum capsules filled with concentrated coffee and is designed for coffee enthusiasts seeking café-quality cold beverages at home. The machine’s innovative technology chills water to 34°F, delivering smooth, flavorful cold coffee without the bitterness of traditional hot brewing methods.
The landing page is straightforward and user-friendly. It begins with an animated introduction to the Cumulus machine, highlighting its key features and the variety of cold coffee options it offers. High-quality images and videos demonstrate the machine in action, visually understanding its functionality.
What We Like:
- The site effectively showcases the machine’s features and benefits.
- Videos and images provide a practical understanding of the product.
- Prominent “Add to Cart” buttons and transparent pricing simplify buying.
6. Daylight Computer
Daylight Computer is a company that designs a new kind of computer aimed at improving mental health and focus. Their flagship product, the DC-1, features a unique paper-like display that’s easy on the eyes, free from blue light, and perfect for outdoor use. This device is made to reduce distractions, with a focus on productivity, reading, and creative tasks, offering users a more humane digital experience.
The landing page includes a detailed description of the DC-1, highlighting its features such as the paper-like display, the ability to use apps without distractions, and its benefits for eye health. There’s a clear call-to-action for pre-ordering the product, with a section on the product’s specs and benefits. It also includes social proof with testimonials and mentions of media coverage. Pricing details aren’t explicitly provided, but the focus is on showcasing the product’s features and benefits.
What We Like:
- Focus on user well-being, with a design that promotes eye health and reduces distractions.
- Clear, engaging product descriptions that highlight unique features.
- Emphasis on usability in outdoor settings with no glare.
- Mixes vertical and horizontal scrolling.
7. Decathlon and Yeye Weller Collab
The Decathlon and Yeye Weller collaboration offers a collection of dynamic, colorful sports apparel. Yeye Weller, known for its fun designs, joins forces with Decathlon to bring these bold items into their stores.
The landing page is equally energetic, featuring overlapping design elements, parallax effects, motion typography, and custom mascot characters, all contributing to a playful and interactive experience. It includes sections showcasing the apparel collection, product highlights, and the collaboration’s story. Pricing and eCommerce options are clear, with a focus on immediate purchasing.
What We Like:
- A bright and playful design that matches the product’s energy.
- Interactive elements like motion typography and mascots.
- Strong visual appeal with dynamic parallax effects.
8. Ecom Square 43 Jamiesorr Vitamin Spray
The landing page for Jamieson Vitamin D3 Spray features an engaging animation, where users click on a light and scroll to reveal the product’s benefits all the way to the product, Jamieson Vitamin D3 Spray, marketed as a convenient, portable, and efficient way to get daily vitamin D3.
It promises optimal absorption, is made from high-quality ingredients, and comes with a pleasant natural flavor. The landing page also promotes other sprays in the Jamieson line, such as Melatonin and B12.
What We Like:
- Interactive animation creates an engaging experience.
- Clear, simple product information and benefits.
- Easy navigation and product exploration.
9. Good Eat’n Snacks
Good Eat’n Snacks has healthy, tasty snacks focused on wholesome ingredients. The brand aims to deliver satisfying and nutritious snack options for a range of dietary preferences.
On the landing page, sections highlight product details, benefits, and a clear path to purchase. Users can easily view products with options to select and add to their cart, all supported by clear images and product descriptions.
What We Like:
- Easy path to purchase with visible “Add to Cart” buttons.
- Focus on product benefits and ingredients.
- Fun colorful visuals with clean product images.
10. Inflatable Alphabet for Figma and Blender
Here’s a fun, creative alphabet that can be used in a variety of design projects, from logos to animations. The landing page provides a direct overview of the product’s features, showcasing how it works in both Figma and Blender.
The landing page includes product descriptions, demo visuals, and a purchase section where users can easily buy the product. It also features an easy-to-follow engaging interface with clear options for downloading and viewing demos.
What We Like:
- Simple, clean design.
- Clear product demo with easy-to-follow visuals.
- Quick access to pricing and purchasing.
- Engaging design elements and interactive previews.
- Focus on product functionality.
11. Mission Barns Cultivated Meat
Mission Barns creates cultivated meat products that offer a more sustainable and ethical way to enjoy meat without harming animals. Their products include a range of items such as meatballs, bacon, pepperoni, chorizo, and sausage, made with a combination of plant proteins and cultivated pork fat.
The landing page features sections on the brand’s mission, product offerings, nutritional information, and key ingredients. It includes product images, detailed descriptions, and an option to join the mailing list. There’s no direct eCommerce option like a shopping cart, but it promotes learning more about the brand.
What We Like:
- A clear focus on sustainability and animal-friendly products.
- Detailed product descriptions with key ingredients and nutrition facts.
- A strong call to action for staying connected and learning more.
12. Neoplants NEO PX Natural Air Purifier
NEO PX is a natural air purifier that combines the power of plants with proprietary air-purifying bacteria, called Power Drops. This product helps remove harmful indoor air pollutants, working up to 30 times better than traditional houseplants. It provides a sustainable solution for cleaner indoor air, without relying on electricity, filters, or noise.
The landing page features an attractive product overview of the NEO PX, with clear call-to-action buttons for purchasing. It includes sections like the product details and a home air quality simulator to engage users. Visitors can also explore additional products such as Power Drops and wooden stands.
What We Like:
- Air quality simulator to engage users in a fun, informative way.
- Clear product descriptions with emphasis on benefits.
- Offers a 30-day guarantee for peace of mind.
13. New Priest Purgatory Toys
The New Priest is a limited-edition jewelry and accessories under the Purgatory Toys collection. Their products draw inspiration from mysticism, spirituality, and bold symbolism, offering pieces such as rings, bracelets, and necklaces. Each item is released in timed drops, adding an exclusive feel to the brand’s appeal.
The landing page is clean and minimalistic, showcasing individual product launches with links to each item’s purchase page. There are no visible pricing tables, but it features links for each collection, guiding users to shop directly.
What We Like:
- Exclusive product drops create urgency and excitement.
- Bold, artistic design reflecting the brand’s unique style.
- Unusual design with accordion sections.
14. Nike Winter 24 Collection
Nike Winter 24 Collection is a futuristic take on winter sportswear, blending inspiration from snow-covered landscapes with innovative designs. The collection features oversized outerwear and high-tech fabrics designed for thermal and wind protection with snow-like aesthetics and exaggerated cloud shapes.
The landing page shows the collection’s key pieces with full-screen lookbooks, detailed product visuals, and a list of global showrooms. However, there are no clear pricing tables or traditional eCommerce functions like add-to-cart options. The design emphasizes a visual experience over direct purchasing.
What We Like:
- Unique, visually-driven product presentation.
- Interactive showroom map for global locations.
- Focus on clean, bold design.
- High-quality visuals that reflect the winter theme.
15. Ramen Bae Ramen Toppings Service
Ramen Bae sells dried ramen toppings for instant noodles. Their service offers various flavor mixes, such as seafood, spicy garlic, veggie, and kimchi, designed to add a fresh, convenient twist to your noodles with minimal prep. Customers can easily toss these toppings into their ramen and cook in a few minutes.
The landing page features clear sections for product categories, with pricing and detailed product descriptions. There are several bundles and individual items to choose from, and each product has an “Add to Cart” option. Other elements include shipping info, a call to join the mailing list, and links to social media.
What We Like:
- Easy-to-use layout with intuitive product categories.
- Fun and engaging visuals that highlight the brand’s personality.
- Free U.S. shipping on orders over $20.
- Clear product pricing and available bundles.
16. Ray-Ban Pulse Collection
The Ray-Ban Pulse Collection offers a limited-edition range of stylish eyewear with a focus on technology-driven features, including customizable lenses and exclusive designs. The landing page highlights these unique aspects and creates a sense of exclusivity around the collection.
In terms of layout, the page features sections with detailed visuals of the sunglasses, a spotlight on the collection’s key features, and an easy-to-navigate pricing table. There’s a direct purchase option, alongside product details to help customers decide.
We especially love this random engaging section with a mysterious ” Dnn’t Click This” button that infests tour screen with Rey-Ban logos. 🙂
What We Like:
- Clear focus on limited-edition exclusivity.
- Simple, straightforward purchasing process.
- High-quality product imagery.
17. REOME Skincare
REOME is a skincare brand that uses biotechnology and bio-fermentation to create products that balance and restore skin. Their product range includes popular items like the Three Suns Balm and Active Recovery Broth, which are designed to provide hydration and radiance.
The landing page includes sections highlighting the brand’s mission, featured products, and their benefits. There are product listings with prices, “View Product” buttons, and options for purchasing. No specific pricing table is visible, but the products are displayed clearly with direct eCommerce options.
What We Like:
- Clear presentation of product benefits.
- Simple, straightforward navigation for easy shopping.
- Appealing design that highlights the science behind the products.
- Clean, minimalistic black-and-white aesthetic that focuses on the products.
18. Sofi Health Smart Spray for Sleep
Sofi Health’s landing page advertises a Smart Spray for Sleep for users to achieve better sleep using plant-based formulations. The product comes in a set of three sprays, each offering a different natural plant-based formula to find the one that works best. It promises to improve sleep quality and is part of a 30-day program that guarantees results, aimed at tackling sleep struggles with a natural approach.
The landing page features a simple, clean design with sections introducing the product, its benefits, and customer testimonials. It also includes an option to buy the “Start Sleep Pack” for £39, offering free gifts like a sleep book.
What We Like:
- Offers a natural solution for sleep struggles.
- Customer testimonials build trust and credibility.
- Simple pricing, with a free gift included with purchases.
- Straightforward eCommerce options, making it easy to buy.
19. The Proof Addendum Hair Brush
The Proof Addendum Hair Brush promotes healthier hair by stimulating scalp circulation, enhancing blood flow to the follicles, and distributing natural oils evenly through the hair, leading to shinier, thicker, and stronger strands.
The landing page has an awesome scrolling animation with real product angles in full detail, with sections on product features, benefits, sustainability, and pricing options. It offers bundles with pricing details and the ability to purchase individual brushes.
What We Like:
- Scrolling animation with real product angles in full detail.
- Multiple purchase options with bundle discounts.
- Focus on eco-friendly materials and sustainability.
- Concise, well-organized content.
20. Vazzi Water-Based Lubricant
Vazzi is a natural, water-based lubricant designed to enhance comfort and pleasure. It’s gentle on the body, made with natural ingredients, and offers a fun and playful experience. The brand’s focus is on openness and breaking down the stigma around lubricants.
The landing page highlights products like the 100ml bottle and the 500ml refill. It includes sections such as product details, benefits, and brand story. There are no visible pricing tables, but products are available for purchase with straightforward options like adding to the cart.
As a bonus to all the awesome animations and parallaxes, this is a particularly cool scrolling animation that creates a complex symmetrical shape out numerous renders of a model.
What We Like:
- A clean and fun design that aligns with the brand’s playful tone.
- Focus on natural ingredients and body safety.
- Clear product options without overwhelming the user.
- Cool and fun scrolling animation.
21. Wonder Commerce Shopify Theme
The Wonder Commerce Shopify Theme is built with mobile-first design principles and includes features like video-driven product displays. It’s optimized to help store owners reduce distractions while presenting a clean and intuitive user interface. The theme also includes sections for various industries like fashion, beauty, and home goods, each designed to highlight product catalogs and drive sales.
The landing page showcases the theme’s key features and includes several sections like product showcases, video-driven elements, and customer testimonials. It also highlights Shopify tools and apps that can be integrated into stores using the Wonder theme.
What We Like:
- Clear and clean design with easy navigation.
- Flexible sections that suit various industries.
- Video sections to boost product engagement.
- Mobile-first design, ensuring great experiences on all devices.
- Customer testimonials and ratings provide trust and reliability.
- Easy-to-use customization options for store owners.
22. WRK Timepieces Watch Collection
WRK Timepieces offers a luxury collection of watches that blend timeless design with modern durability. Their watches are crafted to meet the needs of those who value both functionality and elegance, making them suitable for a range of occasions.
The landing page features high-quality images of the watches, with detailed descriptions, including sections that highlight various watch collections, each with a clear pricing table and product details.
What We Like:
- High-quality product imagery for clear decision-making.
- Break down each part of the watch in a detailed description.
- Real product scrolling animation.
23. Axis Automated Window Shades
The Axis Automated Window Shades system is designed to make existing window shades smarter. It attaches to various types of shades, including vertical blinds, cellular shades, and roller shades, and allows you to control them via an app on your smartphone. The system uses a combination of Bluetooth and Zigbee connectivity and is powered by a solar panel with a backup battery, offering energy savings and convenience by automating the operation of shades. The system is compatible with shades of various sizes and weights, making it versatile for different window types.
The landing page offers sections on product details, compatibility, and installation information. It includes pricing options for the product, technical specifications, and customer testimonials.
What We Like:
- Simple and clear product descriptions.
- Detailed technical specifications.
- Customer testimonials.
- Clear and visible call-to-action buttons.
So, what is an eCommerce landing page, exactly?
This is a dedicated webpage designed to guide visitors to a specific action on your online store. these pages are usually separate from your main store pages, but they can be also the first place people land when coming from a social post, a Google search, a paid ad, or an email campaign.
For example, if you Google “Shopify”, the first result is for their Free trial landing page, rather than for Shopify’s homepage. So why would Shopify prioritize that? This is because the whole idea of an eCommerce landing page is to create a direct path to conversion, like making a purchase.
Different eCommerce landing pages serve different purposes, such as promoting a product, launching a campaign, or showcasing customer feedback. These pages are typically built with a single action in mind, helping visitors get what they need without distractions:
🛒 Sales Landing Pages: They focus on one goal, like launching a new product or offering a limited-time deal. Visitors arrive there through ads, emails, or search results.
🛒 Product or Collection Pages: They encourage specific actions, like clicking on products for more details. For example, someone searching for “running shoes” might land on a collection page designed to convert interest into sales.
🛒 Campaign Landing Pages: These pages center around promotions or collaborations and offer all the details about a specific campaign. They’re designed to generate buzz and make it easy for visitors to act, like using a discount code.
🛒 PPC Landing Pages: These pages tie into pay-per-click ad campaigns. They remove distractions and focus purely on converting visitors who click on an ad. These targeted pages can lead to higher conversion rates.
🛒 Testimonial Landing Pages: These pages highlight customer reviews and feedback and reassure new visitors with real experiences.
What is the difference between eCommerce landing pages and product pages?
eCommerce landing pages are designed to get visitors to take one specific action, like adding an item to their cart, signing up for a newsletter, or grabbing a discount code. They are often tied to a campaign and keep visitors laser-focused on that goal.
In the other corner, product pages simply serve to provide detailed information about an item—specs, pricing, shipping, and customer reviews. They are great for helping customers decide on a purchase, but these pages might not align with a specific campaign’s message.
Alrighty, folks, that’s a wrap!
Successful brands often use landing pages to gather leads, drive traffic to specific store sections, and boost sales. While product pages give a detailed look at individual items, landing pages act like a storefront, offering a clear introduction that reflects the messaging visitors clicked on. A well-designed landing page keeps things relevant for each traffic source and smoothly guides visitors toward exploring your products.
Landing pages are also perfect for A/B testing, allowing you to see what works best with your audience without altering your main website. They help marketing teams quickly roll out campaign-specific pages and improve ROI on paid ads with focused messaging. You can also learn more about your audience and what appeals to them. Plus, landing pages generally convert better than generic store pages and let you share details that might not fit on a product or collection page.
Hey, before you go, don’t forget to check out our other awesome articles on UI/UX design! We’ve got loads of tips and inspiration to help you create stunning designs that will blow your mind.