Design, UI, UX, Insights

18 Examples of Successful One Product Shopify Stores

And What They Do Right

Today we will explore 18 successful one-product Shopify store examples that benefit from designs well- done and some conversion tools that they use pretty wisely.

What do these one product Shopify store examples have in common?

Although the 18 examples are quite different in terms of services and design, they all share similar features. What I can say for sure, is they all have their branding right as the tone and visuals match their values and create identity. They all use the proper Shopify themes that allow enough customization to make their pages more personal and fit their message. More common elements include easy intuitive navigation, product-centered design, social proof section, high-quality images, short descriptions, and prioritizing benefits over features.

So, let’s hop in and enjoy some beautiful and engaging single-product store websites.

Article Overview:
1. Neos
2. Seattle Cider Co
3. Palmpress
4. IDRAW
5. Ratio Coffee
6. Truff
7. Pipcorn
8. Madsen Bicycles
9. Death Wish Coffee
10. Heraldic Jewelry
11. Bullies and Co.
12. Last Object
13. Meow Meow Tweet
14. The Great Cookie
15. GiveMeTap
16. BLK & Bold
17. Snooz
18. Artisaire

 

1. Neos

This single-product Shopify store starts off with a bold title that offers a solution to a problem it still hasn’t specified. The product appears to be the smartest way to look after your home and instantly after reading this you are presented with the concept of an eco-system of SmartCam surveillance.

The design is bold and uses high-contrast colors where the green shapes easily highlight the key areas that you are meant to read. In addition, the high-quality 3D perspective phone mockups with the related app, look very high tech and complete the design with class.

This homepage is also well-structured in terms of content. Starts with the solution, then proceeds with a brief presentation of the physical product the software, and ends with reviews.

Neos Website

 

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2. Seattle Cider Co

Seattle Cider’s page focuses on selling small-batch ciders in five different flavors from locally grown Washington apples. The page opens with a full-page image of the nature of Seattle with a retro-looking logo and a promise that this won’t be your standard cider.

On the scroll, the navigation becomes sticky and easily accessible. The items in the navigation, however, don’t represent different pages, but sections. This is a very untypical and interesting little tweak. Our Ciders section, which is the most important, as it showcases the product, consists of well-done product photography images of the different drinks, all clickable for more details.

After the product presentation and the ingredients, comes the best part that gives a great viewing value for the potential client. This is the cider process animation on a scroll that shows you step by step how the manufacturer prepares your batch.

Seatle Cider Company Website

3. Palmpress

In this example, the product that the store offers is the experience of making their coffee with one cup coffee press. It opens with a strong hero with an instant explanation of the product followed by CTA and features a social proof section as a power convertor.

Speaking of powerful tools for conversion, the page also communicates the features of the product through badges. The small icons with short text are appealing, attention-grabbing and always look more official.

Palmpress Website

4. IDRAW

IDRAW’s product is a collection of high-end custom-made artist sketchbooks for different styles: comics, car design, manga, and more. The homepage is all about sketchbooks with bold typography and a balanced color palette. It also features badges for the product variations, as well as full-width images and informative descriptions.

I Draw Website

5. Ratio Coffee

This one-product Shopify store offers high-end coffee makers. Ratio Coffee does it with an elegant design and smooth scrolling experience with simple animations. It’s very clean yet effective and starts off with a strong hero with a background video, bold title, and CTA.

The store also features the product in action, simple lists of product variations, complimentary items, and user manuals. The navigation is quite easy and intuitive which only adds to the thing I like the most about this store: the design masterfully centers around the product and not the other way around.

Ratio Coffee Website

6. Truff

This website focuses on truffle hot sauces with an amazing example of a Homepage done right. Since most people won’t hit the CTA right away, no matter how strong the hero is, the presentation on scrolling should be equally appealing and engaging. In this case, the team has bet on high-quality product image with a lovely composition of the product, a short well-written description, and a video.

Truff Website

7. Pipcorn

The product here is snacks made of heirloom seeds with different variations based on flavor. It’s a different type of design that counts on beautifully designed and nicely done flat cartoon animation with appealing high-contrast colors. Aside from the animations, the products themselves, that follow the hero, are animated on hover which is a nice touch.

Since the design is so engaging, the viewer has no other choice but to scroll and find out more about the product. With this in mind, the store has featured sections that explain why heirloom seeds make the product special, and also include a story of how the potential client can take part in a charity campaign just by purchasing.

PipSnacks Website

 

8. Madsen Bicycles

This is one of the cases where the product is so unique that it doesn’t require that much effort in designing something that stands out. The family bicycles are retro-looking, fun, and don’t look like anything you’ve ever seen. The store even offers electrical bicycles. Aside from that, the Homepage still features a fun video, a list of the benefits for the buyer, social proof, and badges with features.

Madsen Cycles Website

9. Death Wish Coffee

This one-product Shopify store relies on a strong message rather than crafting a memorable design. What’s memorable about the product is the whole brand: the coffee is a Death Wish, it has scull and bones for the logo and the title is plain and simple. The world’s strongest coffee.

Death Wish Coffee Website

10. Heraldic Jewelry

Another niche single product store. The services offer to create pieces of jewelry inspired by medieval times. The variations include rings and pedants with family crests with the option for custom designs. The homepage has a classy design with a balanced color scheme, hight- resolution ring images that showcase the quality of the engraving. The Homepage is structured like a magazine with a well-made grid of linked banners.

Heraldic Jewelry Website

11. Bullies and Co.

The store sells luxury chains for dogs and aims to spread awareness about the need to break the bad stereotypical reputation of pit bulls. A well-crafted homepage that bases its design entirely on images and beautiful photo galleries.

Bullies And Co. Website

12. Last Object

Last Object seeks to help the environment by offering alternatives that would replace single-use items, such as swabs and tissues. Its homepage instantly lists the benefits of reusable items with green icons.

Last Object Website

13. Meow Meow Tweet

Visual artists found the Mew Mew Tweet organic vegan skincare company. They promote products with natural ingredients and sustainable packaging with amazing illustrations by the founders. They also feature supporting and donating to organizations whose values align with Meow Meow Tweet. In addition, the company offers a bulk refill program in order to reduce packaging. The homepage uses a balanced color scheme of earthy shades and blog posts.

Neow Meow Tweet Website

14. The Great Cookie

A delicious little one product Shopify store that is all about cookies for different occasions.

The Great Cookie Website

15. GiveMeTap

GiveMeTap is a special project that is something more than just offering a product. It’s a campaign where each sold bottle will provide a person in Ghana with clean water for five years.

Give Me Tap Website

16. BLK & Bold

BLK & Bold is another one product store with a purpose. They pledge 5% of their profits to initiatives aligned to sustaining youth programming, enhancing workforce development, and eradicating youth homelessness. The homepage is simple and uses big fonts and high-quality product images.

Blk And Bold Website

17.Snooz

The store focuses on selling portable white noise devices to help you fall asleep and remain comfortable during sleep with the sound of a fan. The page starts with a hero with a background image of comfortably sleeping people and a message: “Turn your bedroom into a haven for sleep”. it follows with the social proof section, product description, and product image, as well as the benefits. The best part is the fun Royal Snoozfest commercial video.

Get Snooz Website

18. Artisaire

My last example is this craft-dedicated single service shop that is all about wax sealing. It offers everything from custom was stamps to premade wax seals, which brings back the old traditions to life. It’s a nice touch that when you purchase an item, the Thomsen family who runs the niche store handwrites their own thank you notes and seal them by hand. In terms of design, the store is elegant and classy, which perfectly fits the tone of the service.

Artsaire Website

Conclusion

One product Shopify store is as profitable as a general store since it fits a specific niche with a more concentrated audience. If done right, the design of your store itself can seriously leave your viewers with no choice but to become clients.

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