Design, UI, UX, Insights, Website Examples
17 Fashion Website Designs That Will Inspire You
Enter a collection of excellect fashion websites hunted in the wild for your inspiration
Compelling fashion website design is the vital runway for success in the ever-evolving fashion industry. A well-crafted fashion website design plays the role of a platform for brands, designers, and creatives to showcase their style, connect with a global audience, and drive business growth. It’s also a reflection of a brand’s identity, ethos, and creativity.
Fashion websites encompass a spectrum of styles, and cater to diverse niches within the industry. From sleek fashion portfolios spotlighting designers’ works to eCommerce fashion stores, and fabric stores providing a tactile exploration of materials—the diversity is huge. Creative agencies specializing in the fashion industry also contribute, as they build digital experiences for fashion brands, events, and projects.
What sets apart a great fashion website design is the balance of functionality and aesthetics. While showcasing products or designs is important; creating an immersive experience that resonates with the audience is an even bigger priority. This includes a seamless user interface, captivating visuals, intuitive navigation, and engaging content.
This is why, for this article, we’ve curated a selection of 17 live fashion websites from various niches within the fashion industry. From fashion portfolios to eCommerce stores, fabric suppliers to creative agencies, these websites stand as exemplars of modern design, each having both style and usability.
Amazing Fashion Examples You Should See:
Let’s start by getting wowed by nine live fashion websites. These examples show off everything from chic grid layouts to immersive background videos, to leave you feeling inspired and ready to take on the digital runway.
1. Vivobiome Scan-to-Print Circular Footwear Website
Vivobiome, a groundbreaking scan-to-print circular footwear system developed by Vivobarefoot, represents a revolutionary step forward in alignment with the evolution of our feet. The interactive website, built on Contentful headless CMS, delivers an entirely CGI experience triggered by scrolling. The presentation showcases high-quality 3D animations that rotate the focus product concept from various angles, providing a comprehensive view. The website is a single-page platform featuring detailed information about the project’s innovative idea.
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2. J Stimler Wholesale Fabric Supplier Website
The new website for J Stimler, a wholesale fabric supplier that’s been in business since 1942 is a beautiful example of a modern fashion website. The website has a neat look with lots of pictures and cool moving parts when you scroll. It’s made using WordPress and has its special look and functions. It uses special scrolling effects, arranges things like a magazine, has different sections that overlap, big pictures, and words that are easy to read. The website is not too long, but it still looks good with its modern style and all-white look.
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3. Lulu Hoffman Creative Director Fashion Portfolio Website
Lulu Hoffman is a popular creative director in the fashion industry. Her modern portfolio was made in WordPress with a custom theme. It showcases diverse image production, including photos, videos, and animations. A showreel flaunts Lulu’s latest video works on the homepage, complemented by a featured section highlighting her most recent project within the hero image. Project pages maintain a minimalist design, focusing on a presentation video with project-related images and concise information.
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4. Not Studio Creative Agency For The Fashion Industry Website
The London-based creative agency specializes in digital solutions for the fashion industry, catering to a wide spectrum of clients from pioneering start-ups to well-established global luxury brands. Their modern fashion Squarespace website boasts dynamic animations and engaging features. Visitors are greeted with a video splash page showcasing fashion catwalks, setting the tone for the site. The homepage is organized into distinct categories of projects, elegantly arranged in dynamic column sections.
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5. La Chaise Couture Furniture Design Project Website
Couture stands as an unusual chair concept, uniting furniture design with haute couture. Rather than the usual covering, this chair flaunts real dresses. The website featuring Couture is forward-thinking and interactive. As you scroll down, an engaging CGI show begins. It reveals sketches of the chair and dresses, 3D models, and actual room pictures where the chair holds prominence. Here, fashion goes beyond the usual.
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6. Blandin & Delloye Tailor-Made Suits Website
Blandin & Delloye excel in crafting tailor-made suits, channeling their expertise and passion to meet your personalized needs. The suit website homepage facilitates exploration of physical showrooms, resembling cozy “English club” settings, available by appointment for a personalized experience. The website boasts a modern corporate style, characterized by elegant fonts, and a luxurious aesthetic.
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7. Styling Lisa Smith Craig Fashion Stylist Website
Lisa Smith Craig is a fashion stylist with a beautiful portfolio built on WordPress. The website boasts a sleek grid layout. This design is highly adaptable for mobile devices thanks to the dynamic modular grid. The homepage features only her logo and a scrollable array of preview images from her curated projects.
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8. Christina Evelyn Jahr Fashion Designer Website
The fashion designer Christina Evelyn Jahr presented her work in a minimalistic fashion portfolio website built on WordPress. The homepage is clean and straightforward, as well as the navigation, which runs with just three main sidebar links—Work, About, and Contact—alongside a links to curated fashion projects.
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9. Iambic Custom-Fitted Sneakers Website
IAMBIC isn’t just another shoe; it’s a unique program that crafts sneakers perfectly fitted to the wearer from the start and grows more personalized over time. The website’s layout comprises overlapping scrolling sections, animated typography, product blueprints, a presentation video, and seamlessly integrated social media posts. It embraces vibrant colors like purple, green, and orange gradients.
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eCommerce Fashion Website Examples
Next, let’s get to eight stunning websites that blend style with functionality for a seamless shopping experience. You’ll also find handpicked Shopify themes designed specifically for fashion online stores.
10. Kylie Jenner Fashion Collection Website
KHY – the fashion brand of Kylie Jenner, seeks to transform today’s fashion landscape by offering curated collections that blend luxury and everyday style across various categories. The brand’s eCommerce site, built on Shopify, boasts advanced functionalities through specialized apps. Visitors are greeted with a video featuring Kylie showcasing her latest designer item. Clicking on any item leads to a dedicated page featuring a slider displaying images of the product, often worn by Kylie herself. Here, users can select colors, and sizes, and view real-time stock information.
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11. Jack Wolfskin Interactive Texalab Website
Jack Wolfskin introduces an interactive TEXAlab on their eCommerce fashion website, delving into their distinctive and fully recycled Texapore Ecosphere Membrane. This immersive experience includes an augmented reality component and intriguing Easter Eggs. Within this high quality interactive platform, users engage with a presenter while having the option to ask or answer questions.
Visit Website12. Amber Fashion Shopify Theme
Now, let’s get to some amazing Shopify themes specifically crafted for the creation of fashion websites. Introducing “Amber” which is all about telling your brand story while making it easy for customers to buy from you. Setting up your store with Amber is a breeze, so you can focus on what really matters – your brand and your products.
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13. Arda Fashion Shopify Theme
Next, we have “Arda”.A top-notch Shopify theme designed exclusively for upscale jewelry stores, crafted to showcase the quality and artistry of your products while offering ample opportunities for brand storytelling.
Arda is packed with effective features to help turn visitors into buyers. From captivating animations to useful tools like image hotspots, product options, and advanced search, Arda equips you with everything you need to boost sales.
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14. ARK/8 High Fashion & Entertainment Website
ARK/8’s innovative digital flagship store is a dynamic hub merging high fashion and entertainment effortlessly. Their custom eCommerce site boasts stunning visuals and engaging parallax scrolling. Each product page is designed with sticky sections, ensuring the product description and purchase options remain visible as you navigate through full-size model images presenting outfits from multiple perspectives.
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15. John Hardy Luxury Jewelry Fashion Brand Website
John Hardy stands as a luxury jewelry brand harmonizing traditional Balinese craftsmanship with contemporary aesthetics. The brand’s eCommerce fashion website embodies a sleek design, highlighting opulent and sizeable jewelry pieces in striking, artistic imagery. The visuals emphasize the jewelry through clever color contrast, with small yet luxurious fonts enhancing the overall presentation.
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16. Making And Things By Urukust Leather Crafting Website
A brand dedicated to leather craftsmanship, curated by Yasue Tsuchihira. Their vibrant and contemporary eCommerce website features a trendy design against a clean white backdrop. Utilizing crisp Helvetica fonts and large images, the site offers a modern aesthetic. The site’s navigation, in a sticky sidebar format, cleverly overlaps the content while scrolling. Visitors can seamlessly explore collections, projects, tutorial videos, and the latest news.
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17. Self-Portrait Designer Clothing Website
Self-Portrait’s designer clothing blends accessibility and high fashion, offering an ideal style. The website’s main content is neatly packed within a hamburger menu. This menu includes various categories like discount offers, shop links, Sales dropdown menus, new arrivals, ready-to-wear, edits, weddings, and more. Each category in this Shopify fashion site resembles a fashion magazine layout, presenting a magazine grid format against a clean background with high-quality photos.
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Alrighty, folks, that’s a wrap!
As this exploration of fashion website design wraps up, it’s clear these digital platforms mean much more than just displaying fashion. They’re vibrant examples of creativity, innovation, and usefulness in the fashion world. From designer portfolios inspired by runways to smooth shopping experiences in eCommerce stores, each website showcased the industry’s adaptability and style.
The 15 live fashion websites we’ve shared here represent the industry’s dedication to leading digital trends while embracing stylish designs that capture the essence of fashion. They’ve shown that a strong online presence is all about blending engaging user experiences with style to leave a lasting impact.
In the meantime, let’s explore more insights and resources on web design and web development by checking out our other articles!