Inspiration, Website Examples
40 Great Ecommerce Website Examples That Are Doing It Right
Nowadays, ecommerce websites are the business cards for most brands – from small family businesses to huge corporations. For online retailers, it’s essential to offer a seamless and visually appealing experience to attract, engage, and keep customers. The balance between aesthetic design, functionality, and user experience can make or break a website’s success. Whether you’re starting your own ecommerce business or simply looking for design inspiration, you’ve come to the right place.
In this article, we’ll review 40 of the best ecommerce websites and see what makes them so unique in terms of design, functionality, and user engagement.
Article Overview
Our picks for great ecommerce website examples
Now, let’s continue with the enjoyable part and explore the contents of this article. Here are some of the best eCommerce website design examples.
1. Decathlon Wlkr 76
The Decathlon WLKR 76 website features an eye-catching landing page that showcases their limited-edition WLKR 76 sneakers.
The design emphasizes urban inspiration and celebrates Decathlon’s 45 years of expertise. As you scroll down the page, you’ll encounter a short video of the product, followed by the shopping section displaying the sneakers in various color options. Next, the site highlights the features of the sneakers, and finally, you can explore a dedicated product gallery. The site’s structure is simple, lacking special navigation, but it effectively delivers the impression of reviewing a quality product.
✨ What we like:
- Stylish, minimalistic design that highlights the new sneaker release.
- Focus on product features with a sleek image carousel.
- A cool, dynamic feel with animations as you scroll.
- Clear call-to-action buttons making the shopping process intuitive.
2. Glossier
This beauty brand offers a wide range of products, including skincare, makeup, and body care. Started as an online business, their brand’s philosophy is “Skin First” and emphasizes the importance of skincare and natural beauty, complementing individual style.
Their idea is incorporated into their site which includes a minimalist and aesthetically pleasing web design. The clean layout highlights products with ample white space. Beautiful, lifestyle-oriented product images resonate with the brand’s focus on beauty and self-expression. Visitors can enjoy engaging content, including customer reviews and tutorials to provide product education. The navigation is convenient allowing users to browse makeup, skincare, and body products effortlessly.
✨ What we like:
- Beautiful, soft color palette that matches their minimalist vibe.
- Emphasis on user-generated content, showcasing real customer experiences.
- Clear, detailed product breakdowns with benefits highlighted.
- Interactive, fun design elements that make browsing enjoyable.
3. Stenger Bikes
First, we have the Stenger Bike website which specializes in bicycles, e-bikes, and cycling accessories. It has a clean, organized design with an intuitive layout and easy navigation, allowing users to explore various categories like mountain bikes, road bikes, and components. We like the overall scrolling parallax effect incorporated throughout the website. The homepage impresses with custom animations of the appearing text and hover effects of the buttons and images. The product images are large and can be zoomed in further. The additional informative content about each product makes the checkout a pleasant experience.
4. Opal
Opal is a product design and engineering company known for making high-end cameras and their product “The Opal C1” is the ultimate webcam for home setups. It primarily targets content creators and bloggers.
The product website is a great example of how a good ecommerce site should look. It provides essential information about the camera’s features and specifications in a visually appealing way, featuring an interesting scrolling section animation. The typography used complements the website’s stylish aesthetics. The site also includes high-quality images and videos showcasing the camera in action, emphasizing its design and usability.
✨ What we like:
- High-quality visuals of their unique camera designs.
- Great mix of modern and vintage design elements for a stylish feel.
- Easy access to camera specs with a detailed breakdown of features.
- Subtle animations as you scroll through the collection.
5. Qiqi
QiQi is an e-commerce website that specializes in hair control and haircare products like shampoos, conditioners, hair masques, etc.
What we like here the most is the minimal layout – sections are presented as separate images or videos. The horizontal scrolling animation adds character to the website and makes it engaging to visitors. The online store is inviting including well-organized products with large high-quality images. Each product page includes sections with information, benefits, and ingredients, as well as before and after images. The checkout page offers different payment methods and is straightforward. Additionally, the treatment education page provides engaging lessons in separate steps with a fun scrolling animation.
✨ What we like:
- Eco-friendly materials highlighted throughout the site.
- Clear product descriptions with focus on their global impact.
- Smooth transition effects as you explore different categories.
- Simple, user-friendly interface for easy shopping.
6. Simply Chocolate
Another great ecommerce site is Simply Chocolate. The brand is known for its high-quality chocolates, often focusing on unique flavors and artistic packaging.
Their website aligns well with the brand’s identity for natural ingredients and top-quality products. Vibrant images of the chocolates showcase the products and add a playful touch. The design integrates the brand’s commitment to sustainability through dedicated sections on responsible sourcing, natural ingredients, and packaging solutions, like their RE-ZIP initiative for reusable packaging. The different tones of brown used remind us of delicious chocolate treats and accent the products even further.
✨ What we like:
- Bold, rich visuals of their premium products.
- Fun, playful design elements that match their sweet chocolates.
- Interactive features that let you explore ingredients and flavors.
- Simple, streamlined checkout process for smooth purchases.
7. ReGrocery
ReGrocery is an LA-based refill grocery store for sustainable shopping.
Their site design is modern, minimalistic, and aligns well with their eco-friendly sustainability mission. This ecommerce website uses a soothing color palette with earthy tones and thus creates a sense of simplicity using natural materials and plastic-free grocery shopping. The product pages have a simple layout with just the essential things included like description, product options and quality to keep the visitor’s focus on the shopping. We enjoy the subtle animations and transitions, which keep the experience engaging without being overwhelming.
✨ What we like:
- Clean, modern design focusing on sustainable shopping.
- Helpful FAQ section
- Minimalist layout allowing products to shine.
- Clear, actionable calls to help reduce waste and support sustainability.
8. Bennett Tea
Bennett Tea is a premium tea brand, founded in 2017, that specializes in offering high-quality, 100% organic loose-leaf teas. They are dedicated to sustainability, using organic agriculture practices and recyclable materials in their packaging.
The Bennett Tea website grabs your attention immediately with its sophisticated yet functional design. The site features a minimalistic full-screen layout, with high-quality images and subtle animations that reflect the refinement of their tea product. The color palette mimics the natural tones found in loose-leaf tea, creating a soothing experience. Typography with fonts like Formula Condensed and Mark Pro contribute to the sleek, modern feel of this ecommerce site. Included are interactive elements like animations that show the journey of a tea leaf, adding a personal touch to the shopping experience.
✨ What we like:
- Elegant, calm design reflecting the tranquility of tea culture.
- Stunning product photography showcasing premium tea leaves.
- Interactive features that let you learn about tea origins and blends.
- Smooth scrolling with soft animations
9. Pebble
Pebble Flow is an all-electric travel trailer that aims to provide an iPhone-like experience for RV enthusiasts.
This ecommerce website features a stylish design, highlighting the features of their all-electric trailer. The layout is clean, with a good balance of visuals and text, showcasing the product’s innovative aspects such as off-grid capabilities and remote control features. The use of large images and minimalistic design elements creates a sense of adventure and freedom. Overall, this ecommerce site effectively targets tech-savvy and eco-conscious consumers.
✨ What we like:
- Clear breakdown of product benefits like solar panels and remote control.
- Interactive features showcasing how the Pebble Flow works with its app.
- Bold images and fun animations that bring the tech to life.
10. Penarosa
Penarosa is a brand that specializes in customizable watches, allowing customers to create personalized timepieces. They focus on modular design, where users can mix and match different components – like watch faces, straps, and materials.
The brand appeals to its target audience by using an elegant and sophisticated design. The homepage showcases stunning visuals of their modular watch components, emphasizing customization with a 360° personalization feature. The navigation is intuitive, allowing easy access to various sections like the E-Boutique and brand experience.
✨ What we like:
- Sophisticated and sleek design that mirrors the elegance of their timepieces.
- Interactive features allowing you to view each watch in 360 degrees.
- High-quality close-up images of watch details and materials.
- Focus on craftsmanship with a rich storytelling approach.
11. Nubikk
Another ecommerce website example is Nubikk which is a footwear brand known for its stylish and contemporary designs that cater to men, women, and children.
The website emphasizes a modern aesthetic, showcasing a range of sneakers, boots, and accessories. Nubikk promotes a philosophy of lightweight luxury and sustainable production practices. The site features easy navigation and vibrant visuals, making it accessible for shoppers seeking trendy and comfortable footwear.
✨ What we like:
- Stunning product images that lets you zoom in on shoe details.
- A cool “New Arrivals” section highlighting the latest trends.
- Smooth transitions between categories, making browsing effortless.
- An intuitive checkout process for a fast shopping experience.
12. Freewrite
Freewrite is a dedicated drafting device for anyone who wants to write without the distraction or temptation of browsers, apps, or notifications.
Their website design is minimalistic and reflects the product’s goal to help writers focus on their work without distractions. It features neutral colors, mainly black, white, and gray, which are similar to the sleek design of the Freewrite devices themselves. The user interface is straightforward, emphasizing key product features and benefits, such as distraction-free writing, extended battery life, and E-ink displays. The typography is very well-chosen to remind us of a real typewriter machine. Lastly, we are impressed with the visual animations, such as the product hover effects, creating a 3D experience.
✨ What we like:
- Beautiful typography that lets you focus on the content.
- Thoughtful, minimalist approach with easy-to-use features.
- Subtle animations that add a dynamic feel to the site.
- A smooth transition from product overview to purchasing.
13. White Coffee
Next on our ecommerce website list is White Coffee which is a premium coffee roasting and co-packing services supplier for beverage brands.
The layout is clean with a simple navigation menu with key sections such as services, products, and the company’s history. Their color scheme is minimalist, using neutral tones to create a finished look. Product pages are well-organized, featuring detailed descriptions and images of K-Cups, organic coffees, and specialty blends. It highlights White Coffee’s expertise in the coffee industry, emphasizing their long history (founded in 1939) and various certifications, including organic and fair-trade options. Additionally, the site reflects the company’s commitment to sustainability with information about their eco-friendly practices like biodegradable packaging.
✨ What we like:
- Elegant design with a focus on their premium coffee products.
- Simple shopping experience for coffee enthusiasts.
- Interactive sections that teach you about their sourcing process.
- Easy navigation through coffee varieties, subscriptions, and accessories.
14. Spotify
Spotify is a world-wide popular music streaming service known for its extensive library of songs, playlists, and podcasts.
The platform has a sleek, minimalist interface that prioritizes usability. The dark theme is visually appealing and helps customers focus on the content. The navigation bar includes sections for Home, Search, Your Library, and Premium options for easy exploration. The app and website feature high-quality album art and promotional banners, showcasing new releases and curated playlists. The music website uses algorithms to curate personalized playlists and recommendations, such as “Discover Weekly” and “Daily Mix,” enhancing the user experience. Spotify is designed to work seamlessly across devices, making it mobile-friendly, which is a top priority these days. Users can create, share, and follow playlists, enhancing the social aspect of music discovery. Additional integration with social media platforms allows the sharing of music and playlists easily.
✨ What we like:
- Interactive playlist creation and easy-to-navigate music library.
- Personalized recommendations based on your listening habits.
- Effortless switching between genres, moods, and themes.
- Fun animations and visuals that enhance the overall listening experience.
15. Tala
Tala is a brand focused on creating healthy, single-ingredient fruit snacks. Their products are made from whole fruits, providing a natural and guilt-free snacking option.
The website emphasizes the simplicity and purity of their snacks, with vibrant images and a playful design. It features a straightforward navigation system, making it easy for customers to explore different fruit options like mango, banana, and pineapple. The font is very large to keep visitors focused mainly on the products.
✨ What we like:
- Bold, colorful visuals that match the vibrant flavors of their snacks.
- Fun, playful typography that reflects the brand’s energetic vibe.
- The interactive snack options that let you explore different fruit flavors.
- Clear messaging about the brand’s commitment to healthy, single-ingredient snacks.
16. DD NYC
DD.NYC is an award-winning digital design agency based in NYC. They specialize in branding, web design, CPG product packaging, and graphic design.
The agency’s website features a sleek, professional, and minimalist design that showcases their creative work. The layout is clean and modern, with bold typography and high-quality visuals. The site highlights the agency’s expertise in web design, branding, and packaging through case studies and user-friendly service presentations. The use of white space and intuitive navigation makes the site easy to explore while maintaining a polished vibe.
✨ What we like:
- The clean and minimalistic approach to showcasing client projects
- Interactive features like scroll-triggered animations that keep things engaging.
- Emphasis on video content that highlights the agency’s dynamic approach to design and branding.
17. Cole and Son
Another ecommerce store we will mention is Cole and Son which sell luxury wallpapers and fabrics for homes and offices.
The brand’s website features an elegant design that reflects the luxury and artistry of its products. It includes large, high-quality images showcasing their beautiful items. The use of whites, grays, and earthy tones provides a clean and minimalistic backdrop that emphasizes the rich, decorative patterns and vibrant colors of the wallpapers. The navigation is straightforward, with clear categories based on collections, styles, colors, and rooms, making it easy to browse. We appreciate the typography used which stands out and matches the overall premium feel of the brand.
✨ What we like:
- Beautiful wallpaper designs displayed in high-quality images.
- Clean interface that allows you to browse by collection, color, or style.
- Stunning close-up shots to show off textures and patterns.
- Interactive tools to help you visualize wallpapers in room settings.
18. Found—Space
Found—Space are leaders in hormetic technologies with a range of infrared saunas and ice baths controlled remotely with an app.
We see a modern, polished design that focuses on wellness and innovative technologies such as infrared saunas and cold plunges. The sleek layout includes large, high-quality images and a neutral color palette. The navigation is intuitive, providing clear pathways to explore product collections, education, and support. Overall, the design emphasizes ease of use, wellness themes, and high-tech solutions, aligning with the brand’s positioning in health and recovery technologies.
✨ What we like:
- Calming design that reflects the serene nature of their saunas.
- High-quality images showcasing their infrared saunas and cold plunge products.
- Detailed product pages with in-depth specs and benefits of each sauna.
- Emphasis on sustainability and low EMF emissions for peace of mind.
19. Mr. Pops
Mr. Pops is a premium ice cream brand offering products and ingredients with unique flavors. Committed to the best customer experience, they provide delivery and partnership opportunities for businesses.
This website is one of our favorite examples of ecommerce web design because, like many of our other ecommerce website examples, it showcases their products in a fun yet professional way. The site features a playful and quirky design that emphasizes fun and indulgence. It uses big vibrant images, bold typography, and a dynamic layout that draws attention to the premium, artisanal ice cream products. The site effectively highlights its great flavors and sourcing of high-quality ingredients. We enjoy the engaging scrolling animations and the different elements appearing on the page.
✨ What we like:
- Fun, energetic design that matches their quirky frozen treats.
- Bright, colorful visuals that make you crave their products.
- Clear menu navigation with a focus on ingredients and flavors.
- Interactive map showing where you can find Mr. Pops.
20. IKEA
Next comes IKEA which is a well-known Swedish brand known for affordable, stylish, and functional home furnishings and décor.
The IKEA site focuses on a clean, minimalist aesthetic, characterized by white space, easy navigation, and a strong emphasis on product imagery. The intuitive layout, with clear categories for furniture, decor, and solutions, features interactive elements that enhance the shopping experience. This design aligns with IKEA’s brand identity of functional and stylish home solutions.
✨ What we like:
- Sleek, minimalist design that makes browsing for furniture easy.
- Interactive room planners to help visualize products in your space.
- Clear product images with detailed specifications.
- Simple checkout process with easy tracking and delivery options.
21. Apple
Probably everybody has heard of Apple and their infamous products like the iPhone or Mac. They also provide different software and services like Apple TV, macOS, etc.
The Apple website is known for its sleek, minimalist design that reflects the brand’s elegance. The design often features plenty of white space, allowing products to stand out. Apple uses stunning, high-resolution images and videos to showcase and impress with its products. The typography is modern and clean, often using sans-serif fonts that enhance readability and maintain a contemporary feel. The sticky menu remains accessible as users scroll, ensuring easy navigation throughout the site. Large hero images on the homepage highlight new product launches and key features, immediately capturing attention. Also, prominent buttons for actions like “Buy,” “Learn More,” or “Get Support” guide users toward making decisions. All of these features show Apple’s attention to detail incorporated in their ecommerce website.
✨ What we like:
- Bold, immersive product visuals paired with minimal text for clarity
- Beautiful animations and transitions that elevate the browsing experience
- A consistent aesthetic that ties together their entire ecosystem and tech-forward branding
22. Discovered Wildfoods
Discovered Wildfoods is a vendor of ethically harvested sustainable Australian wild game meats, focusing on unique flavors and health benefits from nature.
Their website features an attractive and inviting design that effectively showcases their unique products. The layout is clean and user-friendly, with vibrant imagery that highlights the natural ingredients they offer. The navigation allows the user to easily explore different categories and learn more about the benefits of wild foods. The custom scrolling bar on the right shows the visitor the section they are on the page, which is engaging and informative. We also enjoy the different animations of the text appearing and the custom mouse that changes its color and size when you hover a link. Overall, the website promotes a pleasant experience and aligns well with the brand’s sustainable and healthy eating.
✨ What we like:
- Earthy design focusing on sustainability
- Engaging storytelling about their ethical harvesting methods.
- Easy-to-navigate recipe section that inspires adventurous cooking.
- Great shopping experience with clear product information and delivery options.
23. Ceccaldi Cutlery
Ceccaldi Cutlery is renowned for its handcrafted kitchen knives and modern design. Each piece is crafted in Italy, reflecting quality, durability, and aesthetic appeal.
This ecommerce website gives a sophisticated and elegant feel with its visually appealing layout and high-quality images of their products. The navigation is user-friendly, with clear categories for different types of knives and accessories, making it easy to explore. The small animations of the knives give the website additional charm. The site also emphasizes the brand’s heritage and commitment to traditional craftsmanship by providing background on their techniques and materials.
✨ What we like:
- Unique blend of modern and rustic design throughout the site
- Easy access to collections, from kitchen to folding knives, with gorgeous visuals
- The lifetime guarantee section emphasizes quality and care
24. Wild Souls
Wild Souls is a Greek lifestyle brand that focuses on promoting a holistic and eco-conscious approach to living. They offer a range of products, including natural cosmetics, organic food items, and wellness products.
The brand’s ecommerce site features a vibrant and inviting design that highlights its focus on natural and eco-friendly products. The clean layout allows for easy navigation through various categories like cosmetics, wellness, and organic food. High-quality photos and a warm color palette enhance the brand’s connection to nature and holistic lifestyle. The additional hover and scrolling elements are a nice touch.
✨ What we like:
- Vibrant tempting product visuals
- Playful, nature-inspired design
- Cool recipe section for creative ways to use their products
25. Wave:3
The Wave:3 is a high-performance USB microphone from Elgato, designed for streamers, podcasters, and content creators.
The Wave product page has a sleek and modern design that presents very well the microphone’s premium quality. The high-resolution images and detailed descriptions of the product highlight its advanced audio technology and benefits for content creators. The layout is user-friendly and aligns perfectly with Elgato’s innovative branding. Each feature of the microphone is well presented with a special animation and dedicated section.
✨ What we like:
- The interactive, detailed breakdown of technical specs
- Sleek high-quality visuals of the product
- Engaging testimonials and awards add credibility right on the product page
26. Bulk Apothecary
Bulk Apothecary is a well-known supplier of bulk essential oils, fragrance oils, natural ingredients, and personal care products. The company caters to both individuals and businesses, including those in the cosmetics, soap making, and aromatherapy industries.
Bulk Apothecary has a detailed and user-friendly ecommerce website. The design is elegant, clean, and organized, focusing on presenting a wide spectrum of different products. The site engages users with their shopping journey by featuring an extensive menu with clear categories, a search box, smart CTAs, and internal links, giving the visitor an enjoyable browsing experience.
✨ What we like:
- Clear product categories and detailed descriptions
- Helpful educational content like recipes and guides for homemade products
- Prominently displayed bulk pricing info
- Clean checkout process with flexible shipping options
27. Moooi
Moooi is a Dutch design company known for its innovative and artistic approach to furniture, lighting, and home accessories, featuring whimsical elements and bold aesthetics that challenge conventional styles.
The Moooi website features a sophisticated design that aligns with the brand’s artistic identity. It utilizes a clean layout with bold imagery that showcases their unique furniture and lighting pieces. The use of ample white space allows the products to stand out, creating an elegant browsing experience. Navigation is intuitive, with clear categories for products, news, and information about the brand. The overall aesthetic is modern and artistic, reflecting Moooi’s commitment to innovative design.
✨ What we like:
- Cool animations and immersive transitions as you explore their products
- Unique product stories that add a personal touch to each design
- Useful design library and trade program
- Seasonal features and limited editions that keep the site fresh
28. Sea Harvest
Sea Harvest is an Australian seafood company known for providing high-quality, fresh seafood including fish, shellfish, and other marine products. They focus on sustainable fishing practices and responsible sourcing of their products.
Sea Harvest is one of the best ecommerce website examples as its design captures our attention immediately. The layout resembles that of a newspaper, making it engaging and easy to navigate. The colors and typography complement the overall aesthetic, with distinct sections for products, information about their sourcing, and the company’s history. The attention to detail, such as the color changes and circling link hover effects, adds to the appeal of the website.
✨ What we like:
- Fresh, coastal-inspired design that highlights their seafood offerings beautifully
- Engaging storytelling about their sustainable fishing practices
- Easy-to-access contact details and ordering options for a seamless user experience
29. Studio Job
Studio Job is a well-known design studio founded in 2000 by Job Smeets and Nynke Tynagel. They create striking and expressive pieces that combine classical and contemporary influences. Their work often includes intricate detailing and a mix of materials such as bronze, glass, and textiles, making each piece a collectible or one-of-a-kind.
The Studio Job website has a bold, eclectic, and artistic design that reflects the studio’s avant-garde style. We see the use of quirky typography, dynamic layouts, and large images of their unique products and art pieces. Navigation is easy to use, with the focus clearly on showcasing their portfolio in an engaging and non-traditional way, aligning well with their artistic vision.
✨ What we like:
- Artsy, edgy design that perfectly reflects their creative vibe
- Interactive filtering for materials, time periods, and collection types
- A quirky shopping section that feels as artistic as the products themselves
30. Zara
Zara is a widely-popular clothing brand and its online fashion store reflects the brand’s minimalist identity.
The website uses a lot of white space, which creates a clean and uncluttered look. This way products stand out, with high-quality images taking center stage. The design features a mainly black-and-white color palette, aligning with Zara’s sleek, modern identity. The homepage and product pages feature full-screen images, often with minimal text, to highlight Zara’s latest collections. On product pages, users can zoom in on items or view them from multiple angles, giving a closer look at textures and details. The checkout process is quick and efficient, with minimal steps to complete purchases. There is an option to choose different sizes, colors, and similar product recommendations to helps customers explore alternatives.
✨ What we like:
- Clean and minimalist design with a focus on large visuals of their collections
- Interactive “New Arrivals” section to keep customers updated on trends
- Clear and intuitive filters for size, color, and categories that make shopping easy
31. Neebo
Neebo monitors heart rate, oxygen saturation, thermal state, activity, and sound in the child’s environment and notifies parents in case of an event that requires their attention via its mobile application.
The Neebo Monitor website has a simple layout with an easy-to-navigate menu for accessing product features, support, and purchasing options. The site uses bold imagery to showcase the monitor and its features, engaging users with high-quality visuals. Informative sections provide clear explanations of the features and benefits, offering essential information for potential buyers. The site is also designed to be responsive, providing an optimized experience for mobile devices and ensuring smooth browsing across platforms. Prominent call-to-action buttons further encourage purchases and exploration of the site.
✨ What we like:
- Clean, trendy typography for a modern design.
- A soothing color palette that creates a calm and welcoming atmosphere.
- A helpful FAQ section to address common questions and enhance user experience
32. Everyday Needs
Everyday Needs is an online store that helps people make informed purchasing decisions. The website offers easy navigation, showcasing various product categories such as kitchen, bathroom, and gifting. It emphasizes quality and curated selections, with new arrivals and back-in-stock items. The site also features a journal showcasing products in real homes and a newsletter sign-up for discounts. The website uses a soft and muted color palette, with primarily pastel tones such as light blues, greens, and warm neutrals.
✨ What we like:
- Simple navigation that makes exploring categories a breeze.
- “The Journal” adds depth by featuring product stories and real-life styling tips.
- Thoughtful curation of everyday items presented like pieces of art.
33. Jeffree Star Cosmetics
Jeffree Star Cosmetics is an American cosmetics company founded by Internet personality and musician Jeffree Star who invested his life savings to start the company’s makeup line in 2014.
The website design showcases the bold and vibrant aesthetic of the brand, reflecting Jeffree Star’s personality and approach to beauty. The site employs a bright and striking color scheme, featuring pinks, purples, and other vivid colors that align with the brand’s identity. Each product includes detailed descriptions, swatches, and multiple images to provide customers with a comprehensive understanding of their purchase. The homepage displays rotating banners that highlight current promotions, new launches, and collaborations, ensuring the content remains fresh and engaging. Additionally, the brand actively encourages customers to share their looks using its products on social media as a way of connecting with them.
✨ What we like:
- Vibrant banners for product launches and promos keep the homepage dynamic.
- “Trending” and “Back in Stock” sections maintain customer engagement.
- Quiz feature for personalized recommendations is interactive and fun.
34. Welly
Another successful ecommerce website is Welly. This is a brand specializing in stylish and functional first-aid products like bandages, ointments, and first-aid kits. Their products feature colorful, patterned bandages, reusable tins, and eco-friendly packaging.
The Welly website uses a bright and playful color palette, featuring teal, orange, and yellow which aligns with their fun and approachable brand. The layout is clean with simple navigation options and the homepage showcases key products and promotions with bold graphics.
✨ What we like:
- Clear and bold product images.
- Highlighted customer reviews bring trust and relatability.
- Easy navigation and shopping process, with cool thematic collections like “Glow in the Dark”.
35. XXL SCRUNCHIE & CO™
Next is a family-owned ecommerce store that offers high-quality handmade hair products and accessories, such as claw clips, bows, satin pillowcases, and more.
The website features a simple, minimal design that aims to highlight the quality and variety of the products. Each product is showcased with a gallery of large images demonstrating how it is used, providing visitors with a better understanding of its appearance when worn. The website’s black-and-white color scheme creates a striking contrast with the colorful products. Additionally, the inclusion of photos from the factory adds authenticity and emphasizes the family-owned business concept.
✨ What we like:
- Focus on transparency with a countdown for new collections
- Straightforward, user-friendly email signup for updates
- Personalized touches, like notes about supporting small businesses
36. Not Another Bill
Not Another Bill is an ecommerce website that specialises in unique and personalised gifts from leather accessories, stationery, and personalised phone cases to gift sets and hampers.
The site has a minimalist layout with plenty of white space for products and content to stand out. We can enjoy striking product photography which shows the uniqueness of the gifts. The playful font choices complement the brand’s quirky and fun identity. The soft pastel color scheme is inviting and creates a warm atmosphere. CTAs like “Shop Now”, and “Add to Card” effectively encourage visitors to explore products and personalize them.
✨ What we like:
- Clear categories for personalized gifts make browsing easy and fun
- Beautiful product photography paired with clever descriptions
- Unique features like gift subscription options
37. Collage Studio
Collage is a contemporary product design boutique that creates original and unique pieces, experimenting with different materials, shapes, textures, and colors.
Even before entering the website, visitors are greeted with a creative loading percentage effect, which is a nice touch. The website boasts a minimalist, modern design with a clean layout and a neutral color palette. It showcases high-quality product images, neatly organized into sections highlighting different categories such as home decor, candles, and jewelry. The full-screen menu and hover effects on the navigation items immediately capture our attention. The product page is equally impressive, featuring a striking gallery and full-screen zoomed-in images. The design places a strong emphasis on user experience, providing clear product presentation and a seamless shopping journey.
✨ What we like:
- Easy-to-navigate categories like jewelry, candles, and vases
- Personalized storytelling in the “About” section
- A seamless shopping experience with free shipping
38. Boba Ice Cream
Check out the Boba Ice Cream ecommerce website! It boasts a vibrant and engaging design showcasing unique products that combine ice cream with boba. The colorful images display the various ice cream flavors, along with playful and catchy descriptions that emphasize the fusion of boba and ice cream. The user-friendly layout allows for easy navigation to browse flavors, explore ordering options, and access brand information. Overall, the design captures the fun and innovative spirit of the brand, making it appealing to a youthful audience.
✨ What we like:
- Beautiful visuals of unique ice cream flavors
- Clear and engaging call-to-action buttons for quick ordering
- A fun, bold font paired with bright colors makes it pop
39. Marshall
Marshall is a well-known brand famous for its top-notch audio equipment and music gear. The comnpany embodies its rock-and-roll heritage, which is effectively captured in the iconic Marshall logo and imagery. The design showcases a classic and premium feel with its black and white combination. The website features detailed images of their products, including speakers, headphones, and amplifiers, presented from various angles to highlight their design and features. Users can easily navigate the site using an intuitive menu that categorizes products by type (amps, speakers, headphones, etc.). The homepage prominently features a collaboration with Bille Joe Armstrong, highlighting Marshall’s newest and best-selling headphones.
✨ What we like:
- Sleek black-and-white theme perfectly matches the brand’s aesthetic
- Dynamic animations and hover effects make browsing fun and interactive
- Engaging stories on product heritage and collaborations
40. The Blakery
Last on our list is the ecommerce site of Blakery, a cookie bakery owned by Blake Warman. The website for The Blakery has a playful and vibrant design, reflecting the brand’s focus on gourmet cookies. It features large, bold visuals of their cookie products, a clear call to action for building custom cookie boxes, and options for catering and custom requests. The design uses lively colors and animations, creating a fun, inviting atmosphere. The layout is easy to navigate, with prominent sections for customer testimonials, product promotions, and special collections. We appreciate the overall feel of the website which is energetic and customer-centric.
✨ What we like:
- Creative product photography that emphasizes indulgence and texture
- Clear calls-to-action for ordering and finding recipes
- Playful fonts and give the site an inviting vibe
Which ecommerce platform to choose?
Choosing the right ecommerce platform is a critical decision for any business, as it impacts everything from user experience to scalability, customization, and the overall management of your online store. The best platform for you depends on your specific needs, such as your business size, budget, technical expertise, and desired features. You can check out our Shopify vs WordPress article where we review both CMS platforms in detail. If you’re wondering whether BigCommerce might be a good fit for your brand, you can learn more about it here.
Features of a great ecommerce website design
An innovative ecommerce website design is essential to convert site visitors into customers, creating trust, and a seamless shopping experience. The design should not only be visually appealing but also accessible, functional, and responsive. Here are the key features that define a good ecommerce website design:
1. Responsive Design
With the increasing number of mobile users, a responsive design that adapts to various screen sizes is important. You need to:
- Optimize for mobile before desktop, ensuring touch-friendly buttons, readable text, and fast load times.
- Incorporate a smooth checkout process with easy-to-fill forms on mobile devices, and payment gateways that support mobile transactions.
2. Fast Loading Times
Speed should be a top priority in ecommerce. According to research, even a one-second delay can lead to lower conversions and higher bounce rates. In this case:
- Optimize images and videos by compressing and resizing them.
- Include lazy loading to delay loading non-essential resources until the user scrolls down to view them.
- Reduce the number of external scripts and plugins to avoid slowing down the site.
3. Social Media Incorporation
Integrating social media helps build brand engagement and trust. You can do that by:
- Allow customers to share products easily on platforms like Facebook, Twitter, Pinterest, etc. with social sharing buttons.
- Showcase real-time Instagram photos, user-generated content, or customer stories to build credibility with social proof widgets.
- Make sure customers can register or log in using their social media accounts for a faster checkout process.
4. Search Engine Optimization
SEO is essential for driving organic traffic to your site. Don’t forget to:
- Keep a clean URL structure with short, descriptive, and keyword-friendly URLs.
- Use effective title tags and meta descriptions to improve visibility in search engines.
- Ensure all product images have descriptive alt text for accessibility and SEO.
- Optimize site speed performance to rank higher in search engines.
5. High-Quality Images and Videos of the Product
Visuals are key to online shopping since customers can’t physically interact with the product. Therefore, it is important to:
- Include multiple high-resolution images to show the product from different angles with zoom functionality.
- Add product videos to offer demonstrations, tutorials, or how the product is used in real-life scenarios which help customers make informed decisions.
- Include interactive elements such as 360-degree views or AR (Augmented Reality) for customers to examine products in a more real way.
6. User Reviews and Ratings
Reviews are one of the most trusted forms of social proof. Make sure to:
- Display customer reviews in the form of feedback and testimonials on product pages.
- Allow customers to rate products, giving products credibility.
- Let customers sort reviews by rating, relevance, or recency.
7. Secure and Easy Checkout Process
An easy checkout process can significantly reduce cart abandonment rates. Important checkout features include:
- Allow users to make purchases as a guest without creating an account to speed up the process.
- Support multiple payment methods like credit/debit cards, PayPal, Apple Pay, Google Pay, and more.
- Include a checkout process information bar (e.g., shipping, payment, confirmation).
- Display SSL certificates and trusted payment symbols to ensure customers feel safe entering their payment details.