Design, UI, UX, Inspiration, Website Examples
14 Excellent Examples of Product Landing Pages that Convert
These live product landing page examples manage to communicate their message and value propositions perfectly.
Product landing pages are designed for interested shoppers to land on and become customers for a specific product or service. Since they are aimed at the conversion of a predetermined action, they are strictly focused on one objective and limited in navigation options. This is why, the best way to plan your next product landing page design, is to ask the following questions:
- How will you drive visitors to your product landing page?
- What kind of audience will visit it?
- What action do you want your visitors to take?
- Does your product landing page deliver on its promise?
In order to secure the sale, product landing pages should demonstrate the unique value of the product and deliver the solution the visitors are looking for. With this in mind, we hand-picked 14 live product landing page examples that manage to communicate their message and value propositions perfectly.
At the end of this post, we also answered the 3 most common questions about product landing pages – What is a product landing page?, What makes a good product landing page? and What should be on a product landing page?
Product Landing Page Examples
Without further ado, let’s look at some top-notch product landing pages and see why they work.
1. Aprile: Petals and Minimalism
This landing page serves as a presentation for a minimal hanging chair spired by the shape of petals. The minimalist design and animations catch the eye instantly.
Product Landing Page Strengths:
- Promotes a single product, which allows the copy to be completely focused on one thing.
- Short sections, that explain the benefits and inspire a certain mood.
- Beautiful smooth animations and parallaxes.
Live Website: That’s Aprile/ Designed by: Sublimio (Italy)
2. Nuka Eternal Stationery: Show Don’t Tell
A clear, simple, and utilitarian product landing page with scrolling animation and realistic product presentation. It converts visitors by using the oldest and the most effective trick in the book: show don’t tell.
Product Landing Page Strengths:
- Modern high-tech design.
- High-quality product presentation images and UI animations.
- Comprehensive pricing section.
- Detailed product description and features.
- No distractions.
- Impeccable code and smooth animations.
Live Website: Nuka Eternal Stationery / Designed by: O0 Design (Ukraine)
3. Culture Built My Brand: Let the Readers Do the Talk
Here we have a book landing page for Culture Built My Brand by Mark Miller & Ted Vaughn. The page has a clean layout with the bare essentials and a meaningful collection of real customer reviews.
Product Landing Page Strengths:
- Stand-alone landing page with unique URL.
- Simple and clean design that manages to fit detailed product descriptions, demos, and features.
- Solid social proof: agencies that use the product as well as their clients.
- Beautiful short form.
Live Website: Culture Built My Brand / Designed by: Historic Agency (USA)
4. Ruska: Product Presentation with Animation on Scroll
What the eyes don’t see, the palate feels. This adorable landing page advertises a pet bowl designed by Ruska, using cute videos of dogs, a mascot, and a brilliant scroll animation.
Product Landing Page Strengths:
- Cute brand mascot and animations.
- High-quality video hero.
- Interactive product animation that showcases each part of the product in detail.
- Full description of the benefits.
- No distractions.
Live Website: Ruska Dog Food / Designed by: Pertikor Design (Brazil)
5. Poseidon’s Moringa: Interactive Product Presentation
Poseidon’s Moringa product landing page presents an innovative energy drink infused with Moringa Oleifera and explains the benefits with a convincing copy and cool product animation.
Product Landing Page Strengths:
- Stand-alone landing page with unique URL.
- Promotes a single product, which allows the copy to be completely focused on one thing.
- Short sections, that explain the benefits, ingredients, and recipes.
- Animated product element that accompanies you while you scroll.
Live Website: Poseidon’s Moringa Energy Drink / Designed by: Digital Present (Belgium)
6 . Sakari Gin: Luxury and Tradition
Sakari Gin is a new premium gin from Japan, bringing together the distinctive flavor of sake and the aromas of selected Japanese botanicals. The product landing page perfectly translates that by mixing traditional visuals with luxurious design and adding a parallax with sakura blossoms.
Product Landing Page Strengths:
- Promotes a single product which gives the landing page more focus.
- A product with a history and tradition.
- Memorable and consistent brand design.
- Sticky navigation.
Live Website: Sakari Gin / Designed by: Sublimio (Italy)
7. Spacers: Devil is in the Details
Spacers’ landing promotes a premium pack of 3D space characters and cosmic items for Figma in detail. It features all characters in different poses, as well as how the graphics will look on websites, mobile apps, and more.
Product Landing Page Strengths:
- Artistic, gimmicky brand design.
- A specific idea behind the project.
- Targets a specific audience of Figma designers.
- Smooth animations thanks to a clean code.
- Mockups that showcase how the 3D characters will look in an actual app or website.
Live Website: Spacers 3D Characters/ Designed by: Wannathis (Portugal)
8. Wrap: Clean and Minimal
A browser extension for capturing and editing shareable product screenshots.
Product Landing Page Strengths:
- Short, clean, and on point. Only the essential information.
- Demo gallery.
- “The word on the street” customer reviews section.
Live Website: Wrap Extension / Designed by: Nev Flynn (Ireland)
9. Liftoff Creator Course: Gimmicky Futuristic Design
The page uses a specific futuristic design and color scheme to establish consistency and reinforce its brand.
Product Landing Page Strengths:
- Instantly address a pain point and a solution.
- Detailed chapters review.
- “Who is this course for?” and “How will Liftoff help me?” sections.
- Short and well-explained features.
- Real customer reviews.
- Comprehensive pricing table.
- FAQ section.
Live Website: Liftoff Creator Course / Designed by: Mike McAlister (USA)
10. On-X Kitchen: Speaking Through Visuals
The ON-X Kitchen is a masterclass in Dutch design, precision, and craftsmanship, while its page has an equally stunning design with high-quality visuals, animations, and videos that showcase the product in detail.
Product Landing Page Strengths:
- The landing page has a modern interactive design, UI animations, high-quality detailed product images, and a gallery.
- Short well-structured page without distractions.
- Focused on the visuals to demonstrate the product from all angles.
- Short but engaging experience.
Live Website: On-X Kitchen / Designed by: Jongens van Boven (Netherlands)
11. Palmdream Coconut Water: Fresh Parallax Effects
This product landing page example features reactive parallax and 3D bottle views with a splash, showcasing the vibrance and freshness of the premium coconut water brand.
Product Landing Page Strengths:
- Beautiful product images turned into interactive elements.
- Smooth parallaxes.
- 360 view for each variant of the product.
- Short descriptions and benefits.
- Social proof.
- Brand values section.
Live Website: Palmdream Coconut Water / Designed by: Aux Creative (USA)
12. Driftime Notion Kits: Modern Product Landing Page
A simple, modern, no-nonsense page promoting a kit for small agencies and freelancers that handles documentation, security, and process for big fish clients.
Product Landing Page Strengths:
- Simple and clean design that manages to fit detailed product descriptions and demos.
- FAQ section.
- Solid social proof: agencies that use the product as well as their clients.
- Full description of the benefits.
- No distractions.
Live Website: Driftime Notion Kits / Designed by: Driftime® Media (United Kingdom)
13. Fitbit Sense: Modern Purely Visual Landing Page
A very modern product landing page promoting Fitbit Sense with high-quality visuals and minimum copy. It aims to let users immerse rather than read.
Product Landing Page Strengths:
- Short well-structured page without distractions.
- Focused on the visuals to demonstrate the product from all angles.
- Short but engaging experience.
Live Website: Fitbit Sense / Designed by: Waiona (France)
14. Figma Starter: Highlighting the Value of Saving Hours of Hard Work
Starter is a UI kit and design system for Figma. The product page aims to convince UI designers of the kit’s value by highlighting its ability to help them design way faster and save hours of hard work.
Product Landing Page Strengths:
- The landing page has a clean modern design and high-quality animated demo screenshots.
- Short well-structured page without distractions.
- Minimum copy.
- Comprehensive pricing section.
Live Website: Starter Figma UI Kit / Designed by: Rejiggle (United Kingdom)
FAQ about Product Landing Pages
Let’s refresh some knowledge quickly by walking through the product landing basics and learning how to use it efficiently.
👉 What is a product landing page?
A product landing page is specifically designed to promote a product or a service and persuade them to convert. It follows the same structure as a regular landing page with a compelling headline, meaningful copy and visuals, listed features, social proof, and CTA.
Product landing pages can sell physical and digital products. For example, one can benefit from such a page if they’re promoting services in the following categories:
- Digital products: online courses, templates, eBooks, downloadable materials, etc.
- Software tools: UI kits, extensions, plugins, themes, apps. etc.
- Memberships: membership services.
- Physical products: single physical products, variations of a single physical product.
👉 What makes a good product landing page?
When you plan your product landing page, you must ensure all its elements work together effectively towards conversion. The proper structure, design, and copy are essential to creating a persuasive presentation that compels your visitors to hit the CTA button.
Features of an effective product landing page.
- Clean structure: All the necessary elements without distractions, providing the essential information about the product in a clean layout with easy natural navigation.
- Definitive visual hierarchy and contrast: To create a natural flow of your landing page, it’s essential to create a visual hierarchy through colors, typography, placement, and spacing.
- Convincing copy: The copy focuses on how the product solves a problem and what the benefits are. This includes a strong headline and subheadings that promote the value of the product.
- Social proof: the trust signals indicate that the brand is trustworthy. This includes affiliated brands, partners, client agencies, customer reviews, and testimonials.
- Short forms: Some product pages need to collect data through forms, so it’s important to keep it short and ask for only the essentials.
👉 What should be on a product landing page?
Most successful product landing pages follow a general structure that usually contains the following elements:
- Headline: a compelling headline that focuses on solving a problem
- Benefits: a supporting copy that describes the benefits of the product. For example, a list of features.
- Social proof: partners, clients, customer reviews, and testimonials.
- Pricing: A comprehensive pricing table.
- CTA: A strong compelling call to action.
To Sum Up
The main goal of your product landing page is to get visitors to take up on your offer and perform the action you designed your page for. When done right, direct traffic to your landing page can help you convert way more leads than the traffic to your homepage. With a compelling copy that logically presents your offer, makes the value of your offer obvious, and builds trust, you will ultimately increase your conversion rate.
We hope these 14 hand-picked examples gave you some great ideas to up your product landing game and make sure you convert more visitors.
For more landing page inspiration, templates, and resources for your next one-page design project, check out One Page Love, made for designers by designers.
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