Design, UI, UX, Inspiration, Website Examples

The 10 Best SaaS Websites and Why they Work

Exploring the key elements behind any successful SaaS website

Looking for the best SaaS websites to enhance your business operations? You’re in the right place! In this article, we’ll dive into the world of Software-as-a-Service (SaaS) and explore the top 10 websites that are revolutionizing the way businesses operate. But before we get to that, let’s take a closer look at what makes a SaaS website truly exceptional.

When it comes to SaaS websites, several key elements contribute to their effectiveness.

Here are the essential elements you should keep an eye out for:
  • Homepage: The homepage serves as the virtual front door of a SaaS website, and a compelling value proposition placed prominently above the fold can grab visitors’ attention and communicate the benefits of the service right away.
  • Main Navigation: An intuitive and user-friendly main navigation is crucial for seamless website exploration. It should provide clear categories and guide users to relevant information with ease.
  • Features/Services Page: This page showcases the core features and services of the SaaS offering. It should provide comprehensive details, including how the product solves specific pain points and delivers value to the users.
  • Pricing Page: Transparency in pricing is vital for potential customers. A well-designed pricing page should clearly present different plans, their respective features, and any additional costs, ensuring visitors can make informed decisions.
  • Footer: Often overlooked, the footer section plays a crucial role in providing important links, contact information, and legal details. It contributes to the overall user experience and helps visitors navigate the site efficiently.
  • Live Chat: A live chat feature adds a personal touch to a SaaS website. It enables visitors to seek instant assistance, ask questions, and receive timely support, which can significantly enhance the user experience.

Now that we have a good understanding of the essential elements that make a SaaS website stand out, let’s dive into our curated list of the 10 best SaaS websites that exemplify excellence in design, functionality, and user experience.


RPC Fast

RPC Fast is a standout SaaS website that offers a ready-to-use blockchain node deployment product, empowering users to explore the world of Web3 with its blazing-fast and geo-distributed high-available Blockchain API. Built with Webflow, this clean and visually appealing website captivates visitors with its macro design, distinct section borders, prominent fonts, and delightful UI interactions, including scrolling animations. Custom illustrations tailored for the brand add a unique touch.


The homepage of RPC Fast serves as a comprehensive presentation, showcasing their blockchain tools that seamlessly integrate with automatic maintenance. It strategically divides the information into easily digestible chunks, making it a pleasurable experience for visitors to navigate. Notably, the hero section stands out by deviating from the typical CTA button format. Instead, it displays the value proposition, “Dive into Web3 with our fastest geo-distributed high-available Blockchain API,” along with a glimpse of the next section, instantly inviting users to continue scrolling.


The website employs a well-organized sticky navigation bar, conveniently positioned at the top of the screen, providing easy access to all essential links. The navigation menu features dropdowns categorizing all the APIs, followed by enterprise features, pricing, documentation, blog, and login/registration options, ensuring a smooth browsing experience.

Features Page

Each API offered by RPC Fast has its dedicated page, emphasizing the benefits, use cases, official client support, and news and updates related to that specific API. This exemplifies a textbook features page, effectively explaining the product’s functionality, showcasing its relevance, and instilling confidence through testimonials. Additionally, the page includes a blog section that exclusively presents articles related to the particular product, demonstrating the brand’s expertise on the topic. The FAQ section ensures that visitors’ potential queries are addressed before reaching out for support.

Pricing Page

The Pricing page excels at providing comprehensive details. It lists three plans, accompanied by detailed descriptions of what each plan entails. To accommodate custom requests, RPC Fast offers a handy calculator that enables visitors to estimate pricing based on the number of requests and application types per month. Further, detailed package breakdowns enhance transparency and clarity.


Following best practices, the footer of RPC Fast’s website embraces a minimalist design, emphasizing high contrast between text and background. It displays the brand logo, physical address, contact email, and essential legal links on the left side. On the right, a comprehensive site map helps users navigate the website effortlessly, while social media handles provide additional avenues for engagement.

With its impressive design, engaging content, and meticulous attention to detail, RPC Fast showcases the qualities of a top-tier SaaS website, making it an excellent example of how to effectively present a blockchain API solution to visitors.



Gumroad stands out as a dynamic platform that enables anyone to create and sell digital products online. Recently, they underwent a website redesign that exudes a refreshing and captivating aesthetic. With its trendy design featuring distinct borders, vibrant colors, large fonts, custom illustrations, and delightful cartoon animations, the new Gumroad website instantly catches the eye.


The entire homepage radiates playfulness and fun, aligning perfectly with Gumroad’s brand identity. As their target audience encompasses a wide range of individuals seeking to sell digital products, the website ensures accessibility and inclusivity in its design. Above the fold, a compelling value proposition, “Go from zero to $1,” entices users to embark on their journey of making their first dollar online—easy, realistic, and sweet. The page then proceeds to outline the basic flow of the process: starting small, earning quickly, and growing together, all in the unique Gumroad way.

The homepage showcases a diverse range of products one can sell on the platform, accompanied by engaging use cases, testimonials, and a section highlighting best-selling products.


Navigation on the Gumroad website takes a slightly alternative approach compared to other SaaS websites. Placing the Gumroad logo at the forefront, the navbar is located just below it. The sticky navigation remains accessible at all times, featuring essential links such as features, pricing, university, blog, and discover (related to products), and the mandatory login buttons are conveniently positioned on the right.

Features Page

Following the playful and conversational tone of the homepage, the features page continues to foster a comfortable relationship with users. It presents information in small, easily digestible chunks, using minimal copy and user-oriented language. The page guides visitors through payment integrations and the process of selling on Gumroad, creating an informative and enjoyable scrolling experience.

Pricing Page

Gumroad’s pricing model is distinct from many other SaaS products. Instead of a fixed subscription fee, they only charge a percentage when users generate revenue through their platform. On the pricing page, Gumroad transparently displays the revenue cut they take based on the volume of sales. The more sales a user makes, the lower the fee they need to pay. This unique pricing structure eliminates any friction for creators looking to sell.


The footer of Gumroad’s website employs a spacious design, showcasing a minimalistic approach. Against a black background, the footer features the brand logo, a prominent call-to-action (CTA) button, and a subscription input on the left side. Essential links and social media handles are placed on the right, completing the comprehensive yet unobtrusive footer.

Gumroad’s website redesign successfully captures attention with its captivating visuals, while effectively conveying the platform’s value proposition and user-friendly features. It empowers creators to sell their digital products online, making Gumroad a prime example of a SaaS website that caters to a wide range of users while maintaining an engaging and accessible design.


Spline Design

Splime Design is a remarkable online tool, collaborative platform, and community that empowers users to create, edit, and collaborate on 3D objects with ease. The website itself showcases a stunning black design, complemented by futuristic aesthetics and high-end custom 3D visuals, perfectly reflecting the innovative services it promotes.


Upon visiting the Spline Design homepage, users are greeted with a clear statement and compelling value proposition, “A place to design and collaborate in 3D.” Above the fold, three elements captivate attention: a checklist, a prominent CTA button, and an interactive 3D graphic in the background. Below the hero section, visitors are taken on a concise exploration of the platform’s capabilities. This includes showcasing the latest examples of 3D creations by community creatives, highlighting the social proof with featured brands, publishers, and platforms, and presenting the main capabilities of the platform through in-tool screenshots and gifs.

Additional features, testimonials, and a hiring section complete the well-organized and visually appealing homepage, offering users a comprehensive overview of what Spline Design has to offer.


The navigation on the Spline Design website is robust and easily accessible at the top of the screen. The sticky navigation ensures users can effortlessly navigate to the desired page at any time. Key links include Features, AI, and Resources (a drop-down menu housing tutorials, downloads, and more), Community links, Customers, Examples, and Pricing. Positioned on the right side of the navigation, the Login and Get Started buttons provide quick access to user accounts.


Notably, Spline Design breaks the mold by integrating the features-related sections directly into the homepage, utilizing dynamic cards with interactive elements and concise descriptions. This departure from the conventional separate features page allows users to explore the platform’s capabilities seamlessly while maintaining a visually engaging experience.

Pricing Page

The Pricing page offers users a detailed preview of the Free, Super, and Super Team plans, accompanied by a comprehensive breakdown of additional perks available at higher tiers. A long, detailed comparison table helps users understand the differences between the plans more effectively. This transparent and informative approach simplifies the decision-making process for potential customers.


In line with the minimalist design approach, the footer of Spline Design’s website follows a clean and organized structure. It organizes the links into three columns based on category, utilizing small fonts to ensure a streamlined appearance. Since the main navigation already provides essential links, the footer serves as a supplementary area for users to explore additional information.

Spline Design’s website truly embodies the essence of 3D design and collaboration. With its striking visuals, intuitive navigation, comprehensive features display, and transparent pricing, Spline Design sets an exemplary standard for a SaaS website catering to the creative community.



Zapier is a leading SaaS platform that revolutionizes automation and integration, empowering teams to streamline their workflows and connect various applications seamlessly. The website embodies a clean and corporate-style design, characterized by a white background and minimalistic aesthetics.


Upon visiting the Zapier homepage, users are greeted with a modern design that effectively communicates the platform’s purpose. The hero section features an animated value proposition, dynamically changing the text to showcase the range of tasks users can automate. To facilitate quick onboarding, Zapier offers two options to get started: via email or through a Google account.

As users scroll down the homepage, they encounter notable affiliated companies such as Slack, Meta, Shopify, Dropbox, and Asana, highlighting the platform’s reliability and popularity among industry leaders. The subsequent sections focus on automation features tailored to specific use cases, testimonials from satisfied customers, and a comprehensive help section. The help section provides important links to quick start guides, the community, and the help center, as well as the option to hire an expert for personalized assistance. Additionally, Zapier showcases featured Zap templates, conveniently categorized based on job roles, allowing users to explore pre-built workflows before diving into customization.


The navigation bar, consisting of Products, Solutions, Support, and Pricing, allows users to effortlessly explore the various facets of Zapier’s offerings without feeling overwhelmed.

How it Works

Transitioning to the “How it Works” page, users can grasp the entire integration process and the benefits of consolidating their tools within one platform. Notable advantages include shared workspaces, secure logins, advanced permissions, and more.

Pricing Page

Zapier’s pricing page offers a comprehensive overview of its five different plans, providing a succinct introduction and key features for each tier. However, the true depth of information lies in the detailed comparison table that follows. This extensive breakdown covers numerous Zapier features, allowing users to assess and compare the offerings thoroughly. The pricing page also features an FAQ section addressing common questions related to Zapier’s features and pricing plans, conveniently presented in collapsible accordion sections.


Zapier employs two types of footers: one for the homepage and another for internal pages. The internal page footer is a modest section containing essential links and social handles. In contrast, the homepage footer serves as an expansive site map, boasting over 50 links organized into categories, including an alphabetical search for Apps by title. This comprehensive footer aids users in navigating the website effectively.

Zapier’s corporate-style website, with its clean design, clear value proposition, intuitive navigation, extensive feature display, and detailed pricing information, truly positions itself as a go-to platform for automation and integration.



HubSpot is a leading SaaS provider, offering all-in-one marketing solutions for businesses of all sizes. It enables users to create and manage campaigns, track leads, and sales, and measure performance. The website showcases a wide range of integrations with other tools and emphasizes its free features. Additionally, HubSpot boasts an exceptional SaaS blog, providing valuable insights to users.


On the homepage, HubSpot presents a proposition to “grow better with powerful, not overpowering software.” Users can either request a demo of the premium software or get started for free. The homepage highlights the five core products through concise cards, describing popular features and providing calls-to-action for further exploration. It also features a blog article and product-related statistics. The navigation menu at the top facilitates easy access to additional information.


The main navigation menu contains buttons for Software and Resources, each with drop-down menus that facilitate easy access to related pages. These drop-down menus are designed as sections with titles, descriptions, and small cards for each link, ensuring a user-friendly browsing experience.


Each features page for any of the products allows users to either request a demo of the premium software or get started for free right away. It provides a comprehensive product description, an overview of pricing, and detailed feature explanations. The features page also includes an FAQ section with over 10 product-related questions, as well as a section showcasing related products. This seamless navigation approach eliminates the need for users to visit multiple pages when exploring specific products of interest.

Pricing Page

HubSpot’s pricing page effectively structures the complexity of offering five different products within a single page. The sidebar provides clear divisions between the platform’s solutions and products. Depending on the user’s product of interest, the page displays all available plans for that specific product. A comprehensive comparison table allows users to evaluate features across different plans easily. To ensure personalized assistance, HubSpot provides a contact phone number for reference. Furthermore, a custom price calculator empowers users to customize their plans by including add-ons, ultimately presenting them with a final price.


The footer of the HubSpot website has a simple yet impactful design. It includes a wide array of links, organized into categories for easy navigation. This comprehensive footer enhances the user experience by offering quick access to various resources.

HubSpot’s all-in-one marketing solutions, clear value proposition, intuitive navigation, detailed features pages, comprehensive pricing information, and extensive blog make it a powerful and user-friendly platform for driving growth through effective marketing strategies.



Mailchimp, a widely-used email marketing platform, offers a refreshing and professional website design that reflects its brand identity. The website features a clean aesthetic and incorporates a live chat feature, which enhances the user experience.


The homepage embraces a minimalistic design, making it easy to grasp the purpose of the platform. It showcases all the features in full-width cards, and above the fold, it presents the compelling value proposition “Turn Emails into Revenue” along with a prominent call-to-action.

The pricing information, located below the fold, is prominently displayed on the homepage, enabling users to access it quickly without extensive scrolling. The products appear in a horizontal section with clear call-to-action buttons, enhancing navigation and providing direct access to desired Mailchimp solutions.


A simple navigation bar assists users in exploring features without overwhelming them. Hovering over any button in the navigation opens an overlay section with relevant links, neatly organized for user convenience.


Each service page, such as the Marketing Automation page, starts with an overview and a compelling call to action. It then provides a comprehensive presentation of features and a pricing table, facilitating easy comparison of tiers. Following the pricing table, more detailed presentations highlight specific marketing automation features, offer use cases, and address frequently asked questions.

Pricing Page

The pricing page follows a similar structure to other reviewed SaaS websites, featuring a comprehensive comparison table for all available tiers. Users can expand the table and scroll through the complete list of features. Nonprofit and charity rates, along with a Pay-as-you-go option, are included. The page concludes with trust badges, instilling confidence in potential customers.


The full-page footer employs a simple design and houses an extensive number of categorized links for easy search. It also provides download buttons for the Mailchimp app on App Store and Google Play, social media handles, and trust badges for social proof.

As a tool developed by marketers, Mailchimp’s website is well-equipped with all the necessary information to support purchasing decisions.


Shopify Plus

Shopify Plus, a SaaS platform for eCommerce, empowers businesses to effortlessly create, manage, and scale their online stores.


The modern design of the homepage provides a clear understanding of the platform’s purpose. The top navigation bar conveniently offers links to each feature, allowing users to explore selling, managing, and integration capabilities without feeling overwhelmed. Key features encompass eCommerce tools, store management and scaling tools, and integration with other SaaS products.


As an upgrade from traditional Shopify, the features page explains the necessity and advantages of transitioning to Shopify Plus. It includes a comprehensive Shopify vs. Shopify Plus comparison, FAQs, pricing comparisons based on features, and case studies. Users can find all the information they need about the upgrade on this page.

Pricing Page

The Pricing page maintains the same design as the Shopify Plus homepage. It presents a breakdown of the $2K/month Shopify Plus plan and features. The FAQ section provides important pricing details, including migration costs, variable fees, credit card rates, transaction fees, and potential additional costs.


The full-page footer follows a simple design and offers a wide array of categorized links for easy navigation. It includes main links such as About, Blog, Contact, Careers, Press, Brand, and Sitemap, along with links categorized by selling, management, integration, migration, platform, and industry.

In summary, Shopify Plus provides businesses with an all-in-one eCommerce solution, and its website effectively communicates its features, benefits, and pricing while ensuring easy navigation and access to essential information.



Slack is a collaboration tool that enables teams to stay connected and synchronized, whether they are working from the office or remotely. Its SaaS website offers a range of features designed to facilitate seamless collaboration on projects, documents, conversations, tasks, and file sharing.

Furthermore, the website provides resources for users to learn more about Slack, including a Help Center, Community, and Blog. These sections offer valuable information, tips, and updates for users to get the most out of the platform.


With a sleek design and vibrant colors that contrast against a clean white backdrop, the homepage immediately captures attention. The top navigation bar provides easy access to messages and starting new conversations, while an intuitive search bar helps users find what they need quickly.

The hero banner on the homepage is eye-catching, featuring a clear call-to-action and a video demonstration of the product. This visually showcases the capabilities of Slack and encourages users to explore further.

One notable aspect of Slack is that it offers a free version, making it accessible to businesses and individuals of all sizes. As users scroll down the page, they will encounter logos and success stories from prominent customers such as AirBnB, NatWest, and Uber. This not only instills confidence in the product but also reassures users that they are in capable hands. Additionally, a chatbot is available for support, ensuring that any questions or concerns can be addressed promptly.


The main navigation bar at the top of the page allows users to easily access different sections of the website. It includes links to key features such as Product Features in drop-down navigation, Solutions, Enterprise Solutions, Resources, and Pricing.


The features page showcases the extensive capabilities of the platform. At the top, a hero section boldly proclaims “One platform for your team and your work,” offering users the option to try it for free or view all features. As users scroll down the page, they are presented with a comprehensive overview of the platform’s perks, highlighting its strengths in collaboration, channels, apps and integrations, workflow builder, and security.

This allows visitors to understand the wide range of functionalities available to enhance their team’s productivity and communication. Additionally, a section featuring articles and tutorials provides an opportunity for users to explore and gain deeper insights into the various aspects of the platform, ensuring they can make the most of Slack’s powerful features.

Pricing Page

The Pricing page outlines different plans available for individuals, small teams, and larger organizations. It details the features included in each plan and provides transparent pricing information. Users can easily compare the plans to choose the one that best suits their needs.


Slack’s footer is thoughtfully designed to provide users with convenient access to important links and resources. It features a clean and minimalistic design that aligns with the overall aesthetics of the website.



Calendly is a SaaS platform designed for scheduling meetings and appointments, streamlining the coordination process with automated invitations, reminders, and notifications. The platform aims to eliminate the back-and-forth emails typically involved in finding the perfect meeting time, ultimately saving users time and effort.


The homepage of Calendly’s website features a modern design that effectively communicates its purpose. Through screenshots and use cases, users can understand how the platform works and how it can help them achieve their goals. The page highlights the benefits of using Calendly to simplify scheduling and optimize productivity.


The navigation bar, located at the top of the website, offers easy access to different sections. Users can explore the products, solutions, team, and resources links, enabling them to navigate the website with ease and find the information they need quickly. This intuitive navigation enhances the overall user experience.

Pricing Page

On the Pricing page, users can find a comprehensive overview of Calendly’s five different plans. Each plan is presented with a succinct introduction and key features, providing users with a clear understanding of what they can expect. The page also includes a detailed comparison table that allows users to assess and compare the offerings thoroughly.

Additionally, an FAQ section addresses common questions about Calendly’s features and pricing plans, conveniently presented in collapsible accordion sections.


The footer of Calendly’s website offers a clean and simple design. It includes essential links and information organized in a user-friendly manner. Users can access additional resources and support through the provided links. The footer provides a convenient way to navigate the website and find relevant information.

Overall, Calendly’s website effectively communicates the value of its scheduling automation platform, providing users with an intuitive homepage, easy navigation, comprehensive pricing details, and a functional footer for a seamless user experience.



Tranch is a SaaS product designed to simplify expense financing for growing businesses. Its fintech SaaS website utilizes a playful design with visible borders to engage users with the topic of money, combining whitespace and vibrant colors to highlight typography and graphics on the homepage.


The homepage features a clean and visually appealing layout, making it easy for visitors to understand the product’s purpose. The website’s navbar provides essential information about Tranch’s features and use cases, guiding users through the site with clarity and simplicity.


Tranch offers separate feature pages tailored to address the needs of both businesses and suppliers. The “For Businesses” features page outlines how Tranch can benefit businesses by simplifying expense financing, streamlining processes, and reducing administrative burdens. It highlights features such as automated expense tracking, customizable payment terms, and real-time visibility into cash flow.

On the other hand, the “For Suppliers” features page focuses on the advantages Tranch brings to suppliers. It explains how the platform facilitates prompt payment, improves cash flow predictability, and minimizes credit risk. Suppliers can enjoy benefits like early payment options, reduced payment delays, and increased financial stability.

Both features pages provide detailed explanations of how Tranch works and how businesses and suppliers can leverage its capabilities to enhance their financial operations.

Additionally, the inclusion of a calculator enables users to estimate potential savings on monthly costs by opting for Tranch, further emphasizing the value proposition and financial benefits of the service.

FAQ Page

While the website lacks a readily accessible blog, it makes up for it with a comprehensive FAQ page. This section effectively addresses common questions, demonstrating Tranch’s commitment to providing helpful information and ensuring user satisfaction.

In addition, there is a separate Use Cases page that shows the service in action.


In terms of the footer, it provides essential links and information, ensuring easy navigation and access to important resources. Despite some missing elements, Tranch’s website succeeds in engaging users and delivering a positive user experience through its playful design and informative sections.

However, one potential drawback is the absence of a pricing page. Instead, the main call-to-action encourages users to start using the product, allowing Tranch to gather information from interested individuals before sharing specific pricing details.


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Let’s Wrap It Up!

To sum up, these ten hand-picked examples of SaaS websites all demonstrate the effectiveness of incorporating essential elements in their web design. These elements include a clear value proposition prominently displayed above the fold on the homepage, allowing users to immediately understand the product or service offered. The intuitive and well-structured navigation bars make it easy for users to explore different features and functionalities.

Each website features a comprehensive features page, providing detailed information and use cases to showcase the platform’s capabilities. The pricing pages offer transparent and detailed comparisons between different pricing tiers, enabling users to make informed decisions. A full footer with a well-structured site map ensures easy navigation and access to various sections of the website. Lastly, the inclusion of live chat features provides real-time support and assistance to users. These elements collectively contribute to the success of these SaaS websites in delivering a seamless user experience and effectively conveying their value propositions.

We hope these examples have ignited your imagination and inspired you to take your next SaaS website project to new heights. Let your creativity soar and make your mark in the digital world. Get ready to create something extraordinary!

In the meantime, explore more insights and resources on web design and web development by checking out our other articles!

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