Design, UI, UX, Inspiration
14 Fitness Websites That Inspire with Engaging Design
A collection of 14 live and running fitness websites from each corner of the industry
When it comes to the fitness industry, having an online presence through fitness websites is a game-changer. These digital platforms are essential for gyms, personal trainers, equipment suppliers, and fitness app developers. They act as virtual storefronts, enabling businesses to display their offerings, engage clients, and foster vibrant communities. From attracting new members to providing resources and boosting brand credibility, a well-crafted website offers a multitude of benefits.
Fitness websites combine captivating designs with engaging content. They’re dynamic spaces blending striking visuals, easy navigation, and compelling stories. Bold colors, lively fonts, animations, and scroll effects merge with sections detailing services, trainer bios, schedules, blogs, and online stores. This fusion creates an immersive online environment, enhancing user connection and loyalty.
With this being said, for this article we’ve curated 14 outstanding live fitness websites, each an excellent example in various facets of the industry. Whether you’re starting fresh or refining an existing website, these examples will surely provide invaluable insights, inspiration, and ideas.
1. Fuoripista Exercise Bike Project Website
Fuoripista blends fitness and design, presenting an inventive indoor cycling idea rooted in Italian craftsmanship. Its website boasts a sleek, minimalist design, opting for a horizontal layout.
Crafted using Craft CMS and adorned with Vue.JS animations, it serves as a promotional platform for exercise bike equipment.
What sets this platform apart is its luxurious aesthetic. The dark-themed design sets a lavish tone, employing large, meticulously detailed images that captivate the eye.
Complemented by luxurious fonts and accents of golden cursive, the website exudes a sense of exclusivity and sophistication.
The homepage unfolds as a captivating scroll, inviting users to a visual journey showcasing the product’s allure and functionality.
However, the website extends its appeal beyond the enticing visuals through a dedicated blog. Here, subscribers gain exclusive access to a wealth of insights, delving into the product details and related topics.
Key Highlights:
- Innovative blend of fitness and design
- Minimalist, horizontal layout
- Craft CMS and Vue.JS animations
- Opulent dark design with detailed imagery
- A blog for product insights and related information
2. Presence: AI Technology Fitness Website
Presence offers a new kind of fitness journey, blending interactive workouts and AI guidance to keep you focused. The website matches this innovation with a bold design and useful features. It’s a dark-themed site, mostly black, using red and white text that stands out.
The fonts are modern and attention-grabbing, making titles big and noticeable. Right away, visitors can go to the app store or watch an engaging video introducing the fitness experience.
The website runs on React, it’s interactive, with animations as you scroll and cool 3D effects. When you first load the site, a logo animation leads to a video showing someone using the app, seamlessly becoming the main image. The visuals feel modern and futuristic, matching the app’s advanced tech. Hovering over images triggers fun distortions. After a presentation, you find fixed pricing for clarity.
Navigation stays simple with a menu in the top right corner. It’s always there, making it easy to explore different sections. This website echoes the app’s cutting-edge vibe, inviting users to dive into a unique fitness experience.
Key Highlights:
- Interactive workouts with AI guidance
- Bold dark theme with attention-grabbing typography
- React-based site with interactive elements
- Seamless transitions and engaging animations
- Modern visuals matching the advanced app
- Clear pricing and easy navigation through the menu
3. YfitnessLab Speedfitness EMS Instructor Website
YFitnessLab bridges the worlds of medicine and fitness, spearheaded by Deyan, a seasoned physiotherapist and Speedfitness EMS Instructor. With a decade of expertise in both fields, this website serves as a promotional platform and a comprehensive portfolio.
The site’s striking black-and-white aesthetic, adorned with bold background images and parallax effects, is crafted on WordPress. Its gritty and somewhat brutalist design evokes strength and raw power, perfectly complementing the theme of cultivating a robust mind within a resilient body.
Employing a trendy broken grid layout with overlapping elements that shift as you scroll, the website offers a visually engaging experience. The homepage presents detailed insights into various program types directly beneath the hero image, ensuring immediate access to crucial information.
A dedicated section showcases the instructor’s professional journey, including work experience and certificates, allowing visitors to delve deeper into Deyan’s story and expertise with a simple click.
Key Highlights:
- Fusion of medicine and fitness expertise
- Striking black-and-white design with impactful imagery
- Built on WordPress for functional flexibility
- Gritty, brutalist aesthetics
- Dynamic layout with shifting elements on scroll
- Detailed program information and insight into the instructor’s expertise
4. Phive Health & Fitness Clubs Website
Phive shines as a hub for health and fitness in Coimbra, Portugal, featuring two standout clubs offering a diverse range of daily activities, spacious settings, and top-notch equipment. Their website serves as a modern platform to showcase these offerings.
Designed with a contemporary touch, the website incorporates music and sound to elevate the user experience. It welcomes visitors with a clean, full-screen design, starting with a vibrant screen displaying the brand’s colors and logo. An initial pop-up window offers an attractive deal as visitors begin exploring.
At the forefront, a high-quality background video sets the stage behind a compelling call to action. As users scroll, sections seamlessly overlap, presenting a comprehensive list of activities accompanied by images.
Each facility receives detailed attention in dedicated sections, complete with buttons for deeper exploration, allowing users to learn more, view the space, and schedule a visit.
The site includes a functional schedule feature for convenience, enabling users to plan their activities seamlessly. Physical addresses and contact numbers for both facilities are prominently displayed, ensuring easy access.
Navigation remains simple with a hamburger menu, offering easy access to inner links at all times.
Key Highlights:
- Modern website with music and sound
- Clean full-screen design
- Comprehensive facility presentations
- Functional schedule feature and easily accessible contact details
- Convenient navigation through a persistent hamburger menu
5. FIT&YOU Premium Fitness Club Website
FIT&YOU stands as a top-tier fitness club, offering a diverse range of sports tailored to visitors’ preferences and guided by attentive coaches dedicated to achieving results. The website embodies a sporty blend of black and orange hues, featuring modern typography (Antonio and Inter) and a minimalist design that fills the screen with captivating scrolling animations.
The homepage starts with a dynamic video background with intense fitness training, setting an invigorating tone. The main navigation is easily accessible and straightforward, ensuring seamless exploration. With lazy scrolling, users swiftly navigate through all sections without any slowdowns, thanks to the broken grid layout.
A comprehensive list of classes is displayed with hover animations and preview images, offering a quick glimpse into each activity.
The website also has a membership pricing table detailing all features, for visitors to make informed choices. Additionally, an interactive map aids in locating the nearest gym, for better accessibility.
A prominent orange call-to-action button at the page’s bottom for visitors to take action, with security badges for trust and credibility.
Key Highlights:
- Striking black and orange color palette with modern typography
- Minimalist design with fullscreen scrolling animations
- Dynamic video background
- Accessible and simple main navigation
- Lazy scrolling for quick section views
- Comprehensive list of classes with hover animations and preview images
- Membership pricing table and interactive map for gym location
6. Buckler Fit Gym Equipment Website
Buckler presents a comprehensive fitness solution, offering top-tier equipment and a range of services tailored for building gyms from the ground up. Their website reflects a sporty black and grey color palette, incorporating a corporate design featuring prominent background images.
The site greets users with a preloader showcasing the brand logo, leading into a full-screen hero section adorned with a high-quality custom photo, a bold title, and a clear call to action. The navigation adopts an unconventional sticky bottom tab layout, resembling mobile app navigation, ensuring easy access.
As visitors scroll, the website’s sections overlap, focusing on delivering essential information with minimal text. Engaging motion typography adds a dynamic touch, while hover animations on card images reveal details about different equipment when flipped.
Dedicated product sections offer detailed images and descriptions, empowering users to explore the offerings and easily connect with specialists for further inquiries. An FAQ section addresses common queries, ensuring a comprehensive understanding of Buckler’s services.
Key Highlights:
- Sporty black and grey color scheme
- Preloader with brand logo
- Unconventional sticky bottom tab navigation
- Overlapping sections focusing on essential content
- Motion typography and interactive hover animations
- Detailed product sections with specialist contact options
- FAQ section addressing common inquiries
7. Puretec Fitness Equipment Website
Puretec is a 5-star service that offers affordable and dependable products to customers across the UK, US, and Europe. Their website exudes luxury and professionalism with a sophisticated color scheme of black, grey, and golden tones, accompanied by the distinctive Eurostile font.
The classic sports-themed website boasts a fitness-centric hero image and elegant fonts for titles. Engaging parallax effects and zooming hover animations enrich the design, capturing visitors’ attention as they explore. Each section features a clear call-to-action (CTA) and showcases various types of equipment.
A prominent element is the “Raise The Bar” campaign hashtag, linked to related Instagram posts, fostering engagement and interaction. The site’s visual appeal is enhanced with scrolling animations and a broken grid layout, focusing on captivating images.
The Brands and Retailers page highlights affiliated companies supplying equipment while offering convenient links to major global eCommerce stores. Additionally, Puretec’s warranty registration page is comprehensive, providing access to a wide range of features, including spare parts, repairs, and personalized expert advice through a user-friendly fill-in form.
Key Highlights:
- Luxurious and professional black, grey, and golden color scheme
- Engaging parallax effects and zooming hover animations
- CTAs on every section and type of equipment
- “Raise The Bar” campaign hashtag with Instagram integration
- Brands and Retailers page showcasing affiliated companies
- Warranty registration page with comprehensive support features
8. Alphalete Athletics Fitness Wear eCommerce Website
Alphalete stands out as a premium fitness and lifestyle wear brand, boasting a Shopify Plus store designed with a modern flair, aiming for delightful interactions and high conversion rates. The website embodies a clean, flat design with captivating animations crafted on Blender, enhancing user experience.
Navigation remains seamless with a fixed top menu offering a drop-down mega menu on hover for easy exploration. The hero section shines with high-quality videos showcasing athletes sporting the brand’s collections. Each element across the site incorporates engaging hover animations, adding a dynamic touch.
Dedicated sections for winter essentials, customizable for both women and men through a simple toggle button, invite users to explore curated collections. The “Shop the Look” segment showcases pre-styled outfits, embracing a grid layout design that places focus on custom, high-quality product images, perfectly highlighting each item.
The website’s emphasis on product images extends to a white-themed backdrop, enhancing the visual appeal. A standout feature is the website’s localization, prompting users to select their country for tailored rates, currency, and shipping options. Product pages boast overlapping sections with a frost glass effect upon scrolling, revealing accordion sections that delve into detailed descriptions, fit suggestions, materials used, and even washing directions.
Key Highlights:
- Fixed top navigation with a hover-based mega menu
- High-quality videos in the hero section featuring athletes
- Dynamic hover animations across all elements
- Winter essentials and “Shop the Look” sections with customizable options
- Emphasis on custom, high-quality product images
- Localization feature for tailored rates and shipping options
- Detailed product pages with accordion sections for comprehensive information
9. Engine Room Gym and Community Website
Engine Room emerges as a fresh, tech-driven boutique fitness studio in London, harnessing the power of rowing for optimal fitness outcomes. The website and brand design harmoniously blend stunning interior aesthetics with cutting-edge web features, all built on WordPress. The color scheme, a blend of classic black, white, and blue, exudes trustworthiness and sophistication.
Large background images coupled with parallax effects adorn the site, creating a visually captivating experience. The website is intentionally designed for ease of navigation, offering concise yet comprehensive content.
The hamburger menu opens into a fullscreen navigation, presenting prominent links to key sections such as About, The Gym, Shared and Personal Training, Community, and Contacts.
Visitors can explore the studio’s appearance and dive into details about the vibrant community. For inquiries, there’s a convenient fill-in form alongside the physical address, ensuring easy communication.
A notable feature is the inclusion of live chat, enhancing accessibility and providing instant support. The Community page is a hub for monthly social events, ranging from quiz nights to local walks, fostering a sense of belonging and interaction among members.
Key Highlights:
- WordPress-based website
- Captivating visuals with parallax effects and large images
- Easy-to-navigate design with essential content
- Fullscreen hamburger menu leading to key sections
- Live chat support for instant assistance
- Community page featuring diverse monthly social events
- Integrated Google Map
10. The Tib Bar Guy Exercise Equipment Website
The Tib Bar Guy pioneers innovative exercise equipment, catering to diverse customers with a vibrant, business-oriented eCommerce website. The site’s clean white design adopts a grid layout, emphasizing striking product images to captivate visitors.
At the forefront, a mega sale offer in the hero section beckons attention, enticing users into exclusive deals. Social proof is showcased through the “Equipment Used By” section, fostering trust among potential buyers.
A standout feature is the website’s localization functionality, detecting visitors’ locations to personalize currency, rates, and shipping options for a tailored shopping experience. Sections for recommended and new products offer curated selections, inviting exploration.
The “Explore Our Gear” presentation section unfolds with overlapping screens upon scrolling, adding depth to the visual journey. The homepage also highlights featured articles and Instagram posts, offering diverse content and engagement.
Each product page is enriched with a demonstration video showcasing the equipment’s capabilities, alongside an FAQ section and “Frequently Bought Together” recommendations.
Key Highlights:
- Mega Sale offer in the hero section for exclusive deals
- “Equipment Used By” social proof section
- Localization functionality for personalized shopping
- Sections for recommended and new products
- Dynamic “Explore Our Gear” presentation with overlapping screens
- Featured articles and Instagram posts for diverse content
- Product pages featuring demonstration videos, FAQ, and recommendations
11. F1TCO Fitness Brand Website
F1TCO helps people of all fitness levels get healthier with personalized workout programs and nutrition plans. Their website, designed by Autobahn Tech, uses WordPress and Elementor Builder to create a smooth experience.
The site’s black backdrop with white fonts and a touch of gold gives it a sleek and professional look. F1TCO cares about fitness, food, and lifestyle, focusing on building a supportive community.
When you land on their homepage, a video introduces what they do. Some icons show the benefits and links to learn more about their programs, studio, and how to get in touch. They share stories from happy customers, talk about events, and have interesting articles on their blog.
The website’s menu stays at the top, making it easy to move around. F1TCO’s website is a friendly place full of helpful info for anyone looking to get healthier and fitter.
Key Highlights:
- Built on WordPress with Elementor builder
- Stylish black design with white fonts and golden accents
- Focus on a holistic approach to fitness, nutrition, and lifestyle
- Introduction video, easy-to-understand icons, and accessible resources
- Testimonial section for credibility
- Events and engaging blog section
- Fixed top navigation for easy exploration
12. Between the Ears Fitness Website
Between the Ears is a gym focused on physical longevity and mental agility. The website mirrors its mission and captivates its audience. Crafted by King Willy, a freelance web designer, it was created with WordPress and wpBakery Builder, boasting a simple yet effective design.
The website features a clean white backdrop paired with black typography and lively animated text, creating a refined atmosphere.
At its core, the homepage boasts an animated message—”Exploring the Psychology of Psychology”—immediately drawing attention and prompting further exploration through animated brand logos and buttons.
Engaging animated graphs elucidate the benefits and psychology behind their approach, supported by custom icons for visual clarity. The services section presents in-person training, events, online training, and counseling, each animated upon hover, leading to dedicated pages for deeper insights.
An impactful testimonial section showcases authentic client videos, validating their approach. The logical grid layout ensures smooth navigation, while the “Meet the Team” segment introduces team members with photos, names, and credentials, fostering trust.
Key Highlights:
- Clean design with animated typography on a white backdrop
- Captivating animated messages and logos
- Interactive animated graphs and custom icons for clarity
- Authentic testimonial section with real client videos
- User-friendly grid layout for easy navigation
- Introduction of team members
- Accessible contact information including address and phone number
13. Ethos Sport Fitness Template
Ethos is a versatile fitness template tailor-made for sports websites. It offers over 30 pre-built layouts ideal for fitness, gyms, bodybuilding, and sports businesses. Crafted by Metrik Studio and powered by Webflow CMS, this template boasts a futuristic and highly advanced homepage featuring placeholder text, images, interactive elements, scrolling animations, and captivating parallax effects.
One of its standout features is the beautiful kinetic typography in motion, enhancing the overall visual appeal. The design embraces a classic black, white, and red color scheme, primarily set against a black background. It’s loaded with various sections covering services, testimonials, team introductions, subscription plans, location details, a blog, and even an online store.
Additionally, it offers multiple layout variations for different pages such as the homepage, service pages, and plan pages. You’ll find a range of general pages, CMS pages, eCommerce pages, and utility pages to cater to diverse needs.
The template’s fixed side navigation, complete with a convenient hamburger menu, ensures easy access to the site’s various sections. Ethos stands as a comprehensive solution, offering a huge amount of features and layouts tailored for fitness-oriented websites.
Key Highlights:
- Over 30 pre-built layouts
- Designed by Metrik Studio and powered by Webflow CMS
- Futuristic homepage with placeholders, interactions, and animations
- Stunning kinetic typography
- A classic black, white, and red color scheme on a predominantly black background
- Fixed side navigation with a hamburger menu for easy access
14. Malta Personal Trainers Fitness Website
Malta Personal Trainer stands out as an inspiring fitness brand, represented by a website dedicated to showcasing Malta’s top personal trainers. Crafted by Webbiz, the site adopts a high-contrast color scheme of black, dark blue, and white, creating a visually striking impact. The deliberate use of a black background helps users immerse themselves in the content.
The website is built on Contentful headless CMS. Parallax effects on hover add depth, while motion typography integrates taglines and keywords. The broken grid layout facilitates a connected experience, where scrolling animates words to reveal a complete message.
Background videos, thoughtfully subdued under a blue transparent layer, add a tasteful visual element. Custom icons and transparent information about session pricing and features offer clarity to visitors. The website’s fixed hamburger menu ensures easy navigation throughout.
Malta Personal Trainer’s website, designed with meticulous attention to detail, provides an immersive and engaging experience, allowing users to discover the best personal trainers in Malta effortlessly.
Key Highlights:
- A high-contrast black, dark blue, and white color scheme
- Contentful headless CMS
- Parallax effects and motion typography for engagement
- Broken grid layout connecting parts via scroll animations
- Background videos toned down under a blue transparent layer
- Custom icons and transparent information on session pricing and features
- Fixed hamburger menu for easy navigation
Alrighty, folks, that’s a wrap!
A stellar fitness website serves as a dynamic gateway that builds connections and drives success in the fitness industry. Any successful fitness site combines captivating design elements with user-friendly functionalities, offering seamless navigation and engaging content. Striking visuals, intuitive layouts, interactive features, and compelling storytelling play pivotal roles in creating an immersive experience for visitors.
Hey, before you go, don’t forget to check out our other awesome articles on UI/UX design! We’ve got loads of tips and inspiration to help you create stunning designs that will blow your mind.